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The Lowdown
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Dec. 16, 2008 Post
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Here's the The
Lowdown from DNJournal.com! Updated
daily to fill you in on the latest buzz going
around the domain name industry!
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Compiled
by Ron Jackson
(DN Journal Editor/Publisher) |
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Major
trademark holders and national advertisers
are calling on ICANN to stop,
or at least slow down, its plan to roll out an unlimited
number of new global TLDs in 2009. Last night
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Broadcast
& Cable magazine reported that the
Association of National Advertisers (ANA), in a
letter
to ICANN CEO Dr. Paul Twomey, called the
proposal premature and counterproductive. ANA
represents 9,000 brands that spend $100
billion annually on advertsing and
marketing.
ANA
Executive VP Daniel Jaffe said,
"Presently, ANA’s members expend substantial
sums of money monitoring domain name abuse, defensively
registering domains (sometimes in the hundreds or
even thousands) and prosecuting squatters and
other violators.
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These
new costs are likely to escalate substantially"
if ICANN moves forward with its plans. Jaffe added
that ANA does not think ICANN has shown a demand
that justifies the "massive burdens" the
plan would impose and should reevaluate the plan.
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Also
Monday, the Internet
Commerce Association (ICA),
a trade association representing domain
owners, sent a detailed letter
to ICANN registering its own reservations
about the introduction of new gTLDs. Like
ANA, the ICA thinks the process is being
moved along much too quickly given the
high stakes involved. ICA Legal Counsel Phil
Corwin wrote "ICANN has not provided sufficient time for review of and comment upon the draft gTLD Applicant Guidebook and should provide a comment period of no less than
sixty days following publication of the next revision, and should also consider a
third comment period if considerable controversy or questions persist."
My opinion,
as I have stated in the past, is that there is
no need or demand for new gTLDS,
especially since the new TLDs already
introduced by ICANN (including .info
and .biz) |
Phil
Corwin
ICA Legal Counsel |
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remain under
utilized years after their rollouts. The
primary motive for the rollout seems to be
opening up a new revenue stream for ICANN
who will collect six-figure fees for
each new extension they approve. |
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Monday
was a busy day for the ICA. In
addition to filing their new gTLD letter
with ICANN, the domain industry trade
association released ts 2008
Annual Report. The document
details what the organization accomplished
in 2008 and |
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what
is in store for 2009 including new initiatives and
elections aimed at broadening the ICA's base. As
you know, I support the ICA. It is my firm belief
that unless domain owners find the will to band
together and fight escalating attempts to usurp
their rights, they will continue to be easy
targets for those seeking to separate them
from their assets.
(Posted
Dec.
16, 2008)
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