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Here's
the The Lowdown from
DN Journal,
updated daily to fill you in on the
latest buzz going around the domain name
industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |

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The
2nd quarter of 2009
just
closed so we ran through our domain sales
data from the past three months to see how
the latest quarter fared against the previous
quarter, as well as year
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over
year against 2Q-2008. You've undoubtedly
heard people talking about how many bargains
there are on the aftermarket these days
as the recession has forced many to sell
assets. The lower prices people are
paying showed up clearly in our
sales data for the just concluded
quarter.
The
total dollar value of all sales reported
to us in 2Q-2009 was just $21.1
million, a $7.2 million drop
from the $28.3 million reported
in 1Q-2009. More disheartening was the
fact that the $21.1 million total was
worse than the $21.5 million
reported in the final quarter of 2008
when most felt the market had hit
bottom. In 4Q-2008 fear ruled
after the historic |

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collapse
of major financial institutions left
consumers too scared to buy much of
anything. After a very nice upturn in
1Q-2009 it looked like things in the
domain business were looking up but
clearly we're not out of the woods
yet. |
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The
year over year results were about the same
as those from Q1 to Q2 of this year. In
the same quarter last year, total sales
came in at $27.7 million, $6.6
million more than Q2-2009.
As
is usually the case, a few very high
ticket sales impacted the results from one
quarter to the next. The 1Q-2009 uptick
was fueled by a trio of seven-figure
sales; Toys.com ($5.1 million), Fly.com
($1.76 million) and Auction.com
($1.7 million). 2Q-2009 had a pair of
seven figure sales; Candy.com ($3
million) and Webcam.com ($1.02
million), plus last week's half
million dollar deal for Talk.com.
So, the top three sales of 1Q-2009 totaled
just over $8.5 million while the
top three in 2Q-2009 came in $4 million
lower at a bit over $4.5 million.
The difference between just those three
sales accounted for $4 million of the $7.2
million decline from the first quarter to
the second this year.
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"Greetings
Wal-Mart Shoppers, you'll
find
some great .com deals on aisle
number 5!" |
While
the high end slipped most sales
platforms continued to do well at
the low to middle end of the
market favored by small to medium
sized businesses. The situation is
very similar to what the recession
has brought to the general retail
world. Purveyors of low priced
merchandise like Wal-Mart
are doing better than ever while
upscale retailers are getting
clobbered.
As
domain buyers have similarly
trimmed their budgets, the median
sales price of domains has also
come down. In 1Q-2009 the median
sale price in our database was $2,600
(down from $2,750 a year
earlier). In 2Q-2009 it slipped
again to $2,488. Keep in
mind that we track sales starting
at $2,000 for .coms and $1,000 for
non .coms. As a result the medians
in our database are higher than
they would be if we followed sales
below $1,000.
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This
declining price cloud has an obvious
silver lining for one group - domain
buyers. Many are finding deals on high
quality domains that would have been
almost unimaginable just one year
ago.
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On
Monday I posted an item
about
seeing increased usage of America's .us
ccTLD by businesses and organizations in our
home area (Tampa, Florida). As a
follow up, today I learned about a highly
unusual situation in which a publicly traded
American corporation,
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Go
America, Inc. (NASDAQ: GOAM), changed
their name to Purple
Communications (NASDAQ: PRPL) and in
the process abandoned their GoAmerica.com
website for a .us replacement - Purple.us.
The
more obvious choice, Purple.com,
was registered in 1994 and according to
a FAQ
on its site, the domain is not for sale.
That left Purple |
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Communications
to find the next best option and the Novato,
California based company decided
that was the .us version of their new
name. |
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It
has been fairly common for foreign
corporations, who are intimately
familiar with ccTLDs in their home
countries, to use .us domains (for
example BMW,
Club
Med, Hitachi
and Iceland
Air ), but ironically Americans
companies scarcely know their own
country code even exists. Obviously,
rare cases like Purple Communications
making the move to .us are not going to
change that overnight, but it is another
example of the American ccTLD slowly
building recognition one brick at a
time.
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In
another note today, NameJet.com
announced that they have reached an agreement with the .cm (Cameroon
ccTLD) registry to be the
exclusive auction provider for
their upcoming land rush. NameJet
started taking free pre-orders |
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this
afternoon and those will be
accepted through July 31st.
Auctions will then be scheduled
for all domains where there was
more than one pre-order
application. There are FAQs
on the NameJet site that will
answer other questions you might
have about the .cm rollout. |
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I
received some interesting news and information
about
Oakville.com
from developer/company president Richard
Douglas that makes a pretty good case
study on how to efficiently build and
promote a geodomain website. Oakville,
Ontario is a Canadian city of
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165,000
people (part of the greater Toronto
area) located on the shores of Lake
Ontario. If you are a sports fan you
will be hearing a lot about Oakville
next month when the city hosts the 2009
RBC
Canadian Open golf
tournament.
In a
mutually beneficial marketing move,
Oakville.com worked out an arrangement
with the
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Royal
Canadian Golf Association to promote
the PGA tour event on its popular
city site. Douglas said Oakville.com has
been attracting 1,000 visitors a
day and with a flood of visitors coming
to Oakville for he tournament July
20-26 at Glen Abbey, that
number is sure to spike in the days
ahead. Oakville.com is going out of
their way to attract them by posting
maps for tournament parking locations,
ticket information and event details
that will be updated throughout the
competition. The site also has a
directory of Oakville
hotels. |
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Photo
of Oakville's Lake Ontario
waterfront
from Oakville.com. |
Though
the tournament will give
Oakville.com a chance to
showcase itself to visitors,
Douglas said those who live in
Oakville have already come to
rely on the site for its
combination of interesting
articles, classifieds, and job
listings. The site also has
an Oakville
restaurants guide
that has helped many discover
new dining favorites and events
calendars that keep residents
abreast of everything happening
in the city.
There
is also a story behind how the
site itself was built. Douglas,
who is |
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the
CTO of the biggest web hosting
company in the Bahamas, SecureHost.com,
said his team there built a custom
platform specifically for geo
domain development and
Oakville.com is the first of
about 100 domains that
they are building into fully
developed city guides. |
The
completely automated Oakville.com
site now has about 3,500 pages and
has unique content added every day.
Douglas said "We have engaged the
community through social media and by
posting their articles and photos on the
site." Douglas shares more
information about his mass development
platform in a blog he writes about geo
domain development and SEO
techniques at TooManySecrets.com.
(Posted
June
30, 2009) To refer others
to the
post above only you can use this URL:
http://www.dnjournal.com/archive/lowdown/2009/dailyposts/06-30-09.htm |
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The boom in ccTLDs
over the past year
has me paying more attention to America's
long overlooked official country code extension
- .us. I have always felt there was
a great deal of
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potential
there and over the years have invested
accordingly, but it has been a long and
winding road. While ccTLDs are well
established in most other countries
around the globe, .us hasn't enjoyed the
kind of popularity that ccTLDs
representing |
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other major
industrial powers (like Great
Britain's .co.uk and Germany's
.de) have. The primary factor
that put .us behind the 8-ball was the
fact that the extension was reserved for
government use until April 2002.
By the time it was opened up to all
Americans (and foreign companies with a
U.S. business presence) .com
had already become the default choice
for U.S. companies.
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At
this stage, I don't think
anything is going to change
that, but I am seeing more signs
that .us is finally starting to
find an audience, especially in
the small to medium sized
business |
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Ad
on the Neustar (.us registry)
website |
market.
In the seven years since the
extension was opened up, the
Internet has experienced a
phenomenal growth spurt. The
number of .coms registered today
is 15 times greater than
it was back then. As a result,
virtually every meaningful
keyword, phrase or short acronym
you can imagine is long gone in
.com. That has forced many new
businesses, especially those
with limited budgets (which is
just about all of them given the
current economy), to consider
alternatives. |
Since the
vast majority of businesses have a local
focus, .us is the obvious second choice
for many of them and I am seeing that
manifested more and more often in the
real world. While watching the Tampa
Bay Rays play the Florida Marlins
on TV Sunday, one of the big signs on
the outfield wall was for TampaBay.us,
a domain being used by the Tampa Bay
Partnership, a highly respected
regional organization focused on
stimulating economic growth and economic
development in the Tampa Bay area. They
had no chance to get TampaBay.com
because that was taken long ago by the St.
Petersburg Times
newspaper.
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A
couple of weeks ago when I
pulled up to the departures gate
at the Tampa airport to head to
the Domain
Roundtable
conference in Washington,
D.C. I noticed a big web
address on the back of the
remote parking shuttle bus in
front of me - A1Express.us.
On my last trip to Chicago
I noticed another airport
shuttle company with the URL AirportExpress.us
emblazoned on their vehicles.
.Com became the 800-pound
gorilla because .com addresses
have always been plastered everywhere
you look. By comparison,
spotting high visibility .us
names is still like spotting a
rare bird in the wild, but
sightings are becoming more
frequent and that bodes well for
the extension. |

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A larger
sampling of .us usage in the business
community can be seen by doing a Google
search using this string:
site:.us company -state -k12 -cc -ci
-co -lib -pdf -pippin
That produces results that, for the most
part, are limited to business pages at
sites using the .us extension (the
-state, -k12, etc. filters throw out the
many government, school and
non-commercial sites that use .us so
names used in commerce are spotlighted).
The search returns over 5.5 million
pages today. If you use the same string
for the two global alternate extensions
that were released at about the same
time .us was (replacing site:.us with
site:.info and site:.biz), the results
are considerably lower; 3.8 million
for .info and just under 3.5
million for .biz.
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If
you throw the extra word filters
out all together and just use
site:.us, site:.info and
site:.biz to see all pages
for a given extension in Google,
regardless of how they are used,
the .us sites still win with 295
million indexed pages vs. 224
million for .info and only 72
million for .biz. I have not
previously bookmarked these
numbers to see how they have
changed over time, but now that
I've done so, will revisit them
periodically in the future to
see what kind of growth we are
seeing by this measure.
If
the old axiom that a rising
tide lifts all boats is
true, then the global boom in
ccTLDs should give the .us an
additional boost too. In market
share it will continue to
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be
.com's baby brother but there is
nothing wrong with being a
profitable niche in any industry
and .us is showing signs that it
is growing into that role. |
One
other note today, and this is a sad one.
Khalid, a popular domainer and
member of Britain's AcornDomains
forum, who was known to many
by his user names JeeWhizz and Pixelcraze,
passed away Thursday morning. A forum
post said he had recently undergone
surgery. Khalid is survived by his wife Emma
and a 1-year-old baby daughter Abigail.
Khalid was also an administrator
at a general business forum, A1BusinessForums.co.uk,
that also announced his passing.
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Veteran
web designer and audio/video services provider
Danny Pryor
just filled us in on some major changes
underway at his Fort Lauderdale, Florida
company, Rodan
Media. Pryor's company produced most
versions of the T.R.A.F.F.I.C. conference
website that you have seen in recent years and
he has done (and contiues to do) development
work for a number of well-known domain portfolio
holders.
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Pryor
said Rodan Media has signed significant
new development deals with key players
in the domain industry as the company
positions itself to become a key content
provider, domain developer and producer
of high-quality video and audio products
for small business and individual
clients.
To
accomodate its rapid growth, Pryor said
the company he formed in 2001 is
reincorporating as the Rodan Media
Group Corporation. A new President
and CEO, Donnie Goodwin, is
coming on board with Pryor becoming the
Chief Operating Officer and corporate
vice president. Goodwin brings a wealth
of business experience to the
enterprise, having spent 18 years as an
investment banker with Merrill Lynch
and Paine Webber. Goodwin has
also been practicing corporate and
criminal law for the past 10 years.
Pryor
is a former radio news anchor and
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Danny
Pryor at the T.R.A.F.F.I.C.
Silicon Valley Conference in April. |
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Associated
Press award-winning journalist who
turned his attention to website
development in 2000. He previously
worked for KNUU radio in Las
Vegas, WINZ and WIOD
radio in Miami and served as news
director for radio stations WGYL
and WTTB in Vero Beach. He
also spent two years at the Metro
Networks Miami operations office
before shifting his focus to the
Internet.
Among
other things, Pryor said Rodan is
currently working on a mass domain
development project that involves
building out nearly 200 domains across a
network-style platform of interlinked
websites. "These domains will
feature news, sports, travel, weather,
finance, science, legal, and volunteer
information," Pryor noted. A gallery
of his company's work can be
reviewed on the Rodan Media website.
|

Rod
Beckstrom
Will he be ICANN's new
CEO? |
One
other note today - we told you yesterday
that former U.S. cyber
security chief Rod
Beckstrom was
expected to be named the new
CEO of ICANN when the DNS
oversight body ended their
current meeting in Sydney,
Australia today. That in
fact happened
with ICANN Chairman Peter
Dengate Thrush delivering
the official announcement Down
Under. Thrush said, "Rod
Beckstrom has exactly the sort
of strong personal and technical
background that ICANN needs."
Vint
Cert, who is considered to
be the "father" of the
Internet said in a statement,
"Rod Beckstrom is
strikingly well-prepared to
undertake a new role as CEO of
ICANN. His experience in
industry and government equip
him for this global and very
challenging job."
Beckstrom
replace Dr. Paul Twomey
who earlier this year announced
his decision to the leave the
post he had held since 2003. |
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The
Associated Press is reporting
that former U.S. cyber security chief
Rod
Beckstrom is likely to
become the next CEO of ICANN,
replacing Dr. Paul Twomey who
recently announced he was leaving the
post he has held since 2003. AP quotes
unidentified sources as saying the ICANN
board may vote to give Beckstrom the
job as early as tomorrow when the
current ICANN meeting concludes in Sydney,
Australia.
Beckstrom
has been seen at several public sessions
in Sydney and has also met privately
with ICANN borard members according the
the wire service story. Beckstrom was
appointed to run the Department of
Homeland Security's newly created National
Cyber Security Center in
March of last year but resigned 12
months later saying that a lack of
cooperation from the National
Security Agency and
insufficient funding led to his
resignation. Beckstrom runs a personal
website at Beckstrom.com.
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Rod
Beckstrom
Will he be ICANN's new CEO?
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In
other ICANN related news, a chilling article
from ComputerWorld.com
confirms what many in the domain community have
feared - that ICANN hopes to replace the current
UDRP system with a Uniform Rapid
Suspension (URS) system that could debut
with the new gTLDs ICANN plans to start
rolling out next year. The Internet
Commerce Association and others have
warned that if that happens domain owners would
lose the scant protection they currently have
from over-reaching trademark interests and
reverse hijackers.
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ICA Legal
Counsel Phil Corwin has said that
if the dangerous URS is approved it
could migrate to existing extensions
like .com and .net and
now, according to the ComputerWorld
article, that is exactly what ICANN
has in mind. CW quotes ICANN VP Paul
Levins as saying “ICANN |
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may be able
to apply the new rules as existing
registrar contracts expire. We may
be able to retrofit the features
that are in the new GTLD agreements to
address abuse.”
Most
people in the domain community have sat
on their hands while their rights
are steadily being whittled away. If you
needed to be whacked across the head
with a 2 X 4 to get the message,
here is your wake up call. Band together
or kiss your assets goodbye. |
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(Posted
June
25, 2009) To refer others
to the
post above only you can use this URL:
http://www.dnjournal.com/archive/lowdown/2009/dailyposts/06-25-09.htm |
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Yesterday
we told you
about
a couple of major new domain development partnership
deals involving Skip Hoagland. Today we can
tell you about another one involving two other
giants from the geodomain space - the Castello
Brothers - Michael and David - of Castello
Cities Internet Network. Like Hoagland, the
Castellos are best known for fully developed
.com city domains (in their case, PalmSprings.com, Nashville.com
and Acapulco.com to name a few). However,
also like Hoagland, the Castellos own many top
tier generic keyword domains that they have also
developed into online businesses (examples
include Bullion.com,
Daycare.com and Whisky.com).
Their
portfolio also includes Suntan.com and
that is the domain that will be
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Michael
& David Castello
Castello Cities Internet Network |
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developed
in their new partnership with Birmingham, Alabama
based LZ
Domains, LLC. LZ's founders have
been involved in the acquisition and
development of premium domains
since 1998. LZ CEO Toby Hardy
said, ""We are
extremely excited about
the July rollout of the
Suntan.com brand and its robust
website. When we analyzed the
potential market on the internet
for everything from tanning and sun
protection to outdoor activities and
tropical vacations we realized that the
perfect global umbrella brand was
Suntan.com.
Suntan.com
is going to quickly replace other
sponsors that have experienced
significant challenges in today's market
conditions. Whether it's
surfing, beach volleyball or
visiting your local tanning salon we'll
promote and discuss it on Suntan.com.
With that domain we have all four
corners at the best intersection on
the planet," Hardy said. |

LZ
Domains CEO Toby Hardy |
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CCIN
Chief Operating Officer David J.
Castello said, "Since 1995 we
have developed intuitive domain names into
worldwide brands. The synergistic
relationship we have with LZ
Domains made this partnership
the logical choice to develop
Suntan.com." |
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Over
the weekend
Skip Hoagland, who most of your know as one of
the key players in the geodomain sector (owner of Atlanta.com,
MyrtleBeach.com, BuenosAires.com and many
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Skip
Hoagland
(Hunting and fishing are a big part of
this domain investor/developer's life) |
others),
sent out a press release announcing that his
company, DomainsNewMedia.com,
had formed two new partnerships to
develop some of his best generic non-geo keyword
domains. Today I hooked up with Skip (who is
currently in Argentina) to get some more
information on what his new projects
involve.
If
you read our July
2008 Cover Story on Hoagland you
know he has always been a strong advocate of
finding qualified partners to
develop top tier domains. To do just that with
four of his best sporting domains; Fishing.com,
FlyFishing.com, Shooting.com and ShotgunSports.com,
Hoagland has cut a deal with Argentina based Patagona
Publishing and Media to build those
properties into category killing web portals.
Hoagland
said Patagonia already manages 50 |
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hunting
and fishing enthusiast websites as well as
booking agencies that arrange hunting and
fishing trips around the world. Patagonia also
publishes coffee table books on these sports. In
addition to Patgonia's expertise in the space,
Hoagland said he was impressed by the two young U.S.
educated leaders of the company and was
confident in their ability to build the domains
into dominating websites.
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In
another major partnership arrangement,
Hoagland cut a deal with Databanq
CEO David Bayer to develop
Hoagland's ChamberOfCommerce.com
and CVB.com domains (CVB is a
major travel industry term for Convention And Visitors Bureaus).
Hoagland
said ChamberofCommerce.com would be
built into a brand people will be able to rely on for trusted information on
businesses from some 7,000 cities
worldwide that are in the company's
database. CVB.com will naturally focus
on the areas of travel and tourism.
Hoagland
said his company is also developing
geo-targeted domains he owns for
classified ads and Yellow Pages
directories.
Partnering
was a key topic at the Domain
Roundtable conference in Washington,
D.C. last week. More and more owners
of top tier |

Databanq
CEO David Bayer speaking at
the GeoDomain Expo in San Diego
4/24/09 |
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domains
are deciding the best way to maximize
the potential of those names is to marry
the best domains with the best possible
managers to build full blown web based
businesses on them.
Speaking
of Domain Roundtable we just published
our comprehensive
show review article this
morning with dozens of previously
unpublished photos and details on that
major industry event in the nation's
capital.
(Posted
June
23, 2009) To refer others
to the
post above only you can use this URL:
http://www.dnjournal.com/archive/lowdown/2009/dailyposts/06-23-09.htm |
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The
35th public ICANN Meeting
got
underway Sunday in Sydney, Australia where the
event will continue through Friday. Those on the scene
say it looks to be one of the largest crowds
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ever
for an ICANN meeting. Of course there are a
number of hot topics that are drawing a
crowd this time, including the introduction of
new gTLDs and attempts by trademark interests to
change dispute resolution procedures that, if successful,
could have a huge negative impact on
registrant rights.
Internet
Commerce Association Legal Counsel Phil
Corwin is in Sydney to stand up for the
domain community and he does an excellent job in
detailing what is at stake in this 6-minute
video interview from Australia that
was posted on YouTube by Dyn Inc.
Corwin
also wrote about the first full day of ICANN
business today in a special report filed at the
ICA website - InternetCommerce.org.
Corwin said the ICA will continue to issue periodic updates
from the Sydney meeting to keep members and other interested parties fully informed.
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ICA
Legal Counsel Phil Corwin |
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While
many in the domain community are opposed
to ICANN's plan to roll out an unlimited
number of new gTLDs, it does look like
it is going to happen and several
companies are already hard at |
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work
offering consulting services to those
who want to try to land their own
extension. Minds
+ Machines probably heads
that list since they have been chosen to
help parties going after .nyc, .eco
and .food among others. Famous
chef Wolfgang Puck enlisted them
to back his .food effort. Minds +
Machines is also screening a 25-minute
video in Sydney to support
their campaign to land .eco. |
If
you have some money burning a hole in your
pocket this is going to be a busy week for
domain auctions. The extended online auction
tied to last week's Domain Roundtable
conference concludes tomorrow at 5pm (US
Eastern time). You can check out the full
catalog (with more than 250 lots still open) here.
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MyID.ca
will be auctioning off more than 50
premium .ca (Canadian
country code) domains Wednesday
and Thursday. The catalog
includes Job.ca, Theatre.ca,
Timeshares.ca, Mike.ca, Newspapers.ca
and IceSkating.ca to name just a
few. Full information on that sale can
be found here.
Meanwhile GreatDomain's
latest premium auction will conclude Thursday
(June 25) at 12 Noon (U.S. Eastern
time). The names on the block there
include 70.com, Consoles.com
and Funds.net.
Looking a
little further down the line, Rick
Latona Auctions and Netcom.cm
Sarl will team up to sell a group of
45 premium .cm (Cameroon
country code) domain names in an online
auction that will run from July 7
to July 14. These |

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exclusive
names, including Casino.cm, Poker.cm
and Cars.cm, will not be included
in the regular .cm land rush or open
registration. Land rush for the soon to
be unrestricted .cm extension will begin
as soon as the auction ends. Interest is
expected to be higher than usual because
.cm is a common typo of .com, meaning
that many of these terms are likely to
get a lot of error traffic. |
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(Posted
June
22, 2009) To refer others
to the
post above only you can use this URL | | | |