Turmoil in the financial markets could not stop the T.R.A.F.F.I.C. domain conference from completing its 12th successful run with the 2008 T.R.A.F.F.I.C. New York show Sept. 23-26 at the Brooklyn Bridge Marriott. 

The new conference venue in Brooklyn presented a striking dichotomy between two different worlds. Just across the river, Wall Street giants were caught in a free fall that forced taxpayers to cough up $700 billion for a bailout. Yet only a stone's throw away, unbeknownst to the outside world, 350 visionary people were tending to thriving businesses in an industry that continues to have an exceptionally bright future. 

In his welcoming comments, conference co-founder Rick Schwartz said, "There is no doubt that we are at the epicenter of history in the making. All the titans of business across the street are crumbling and here this little tiny group of domainers is becoming the next generation of "real estate" barons. Domains may turn out to be the safest asset in the world. You can control them from anywhere at any time, you don't have to wait for the bank to open, you can move them on a whim. They produce income and, if you have good ones, the value is rising. So we have a lot to be thankful for."    
Full Story Here. 

Despite the downturn in the general economy, domain owners found much to be thankful for when they met at T.R.A.F.F.I.C. New York 2008

David Beats Goliath (Again): How The Author of "The Domain Game" Overcame Some BIG Obstacles and Got His Landmark Book Into Print

By Ron Jackson

David Kesmodel's new book, The Domain Game, is a fascinating read that anyone who loves domains is sure to enjoy. Kesmodel, who writes for the online edition of The Wall Street Journal, worked 18 hours a day, seven days a week, to get his ambitious project done. The end result is an essential reference for anyone who wants to learn about the domain business, its history and the key players who have shaped this unique industry.  

While you have probably heard about the book, you haven't heard about the obstacles Kesmodel had to overcome to get this important story into print. In an in-depth interview with DN Journal, Kesmodel tels us how he managed to keep the book alive after the original publisher pulled out, what he would do differently if he had a second chance and what the domain industry could do to clean up its image. In short, here is our inside story of how Kesmodel produced his inside story of the domain industry:   Click Here for Full Story

David Kesmodel, Author
of The Domain Game

Has Sendori Discovered a Cure for the PPC Blues? New Monetization Model Gives Domain Owners a Direct Connection to Top Advertisers

By Ron Jackson

It's no secret that domain owners have been watching their pay per click (PPC) revenue sink for more than a year now. Many are reporting drops that range from 30%-50%. That is a bitter pill to swallow, especially at a time when overall online ad revenues have been rising at a 30% annual clip. 

This trend is playing right into the hands of Sunnyvale, California based Sendori.com. The two-year-old company has come up with an innovative monetization system that bypasses Google and Yahoo by allowing advertisers to bid directly on traffic from high quality domain names. Since the traffic is sent directly to the advertiser's site, they pay for every visitor, not just the ones that click through. 

Sendori co-founder and CEO Ofer Ronen says their system can produce considerably more revenue from premium domains than parking and that their direct advertiser relationships can also lead to top dollar end user sales.   Click Here for Full Story

Sendori.com CEO Ofer Ronen

GeoDomain Owners Take a Giant Step at the 2008 GeoDomain Expo:
DN Journal's Wall to Wall Review of Show Week in the Windy City

By Ron Jackson

The 2008 GeoDomain Expo in Chicago July 10-12 was a major breakthrough for the geodomain community. Interest in the geo sector of the domain industry has been steadily growing since Associated Cities was formed five years ago to organize city .com domain owners into a group that would share ideas, cross promote each other's websites and spread the geodomain gospel.

Associated Cities, which now represents 130 member sites around the world, has been the producer of the annual Expo. This year they got a powerful partner when The Kelsey Group signed on to co-promote the event at the W Hotel City Center. Kelsey is one of the world's leading consultants on local media matters and since geo is all about local, their alliance with Associated Cities was a match made in heaven.

Click Here for Full Story

]

Geodomain owners descended 
on Chicago July 10-12 for the 
2008 GeoDomain Expo

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