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By Ron Jackson

If you are like most people in this business, you have found that the domain names in your portfolio have a way of multiplying like rabbits on maximum strength Viagra. Before long, managing all of those domains can become a real headache - especially when you reach hundreds or thousands of domains in your collection as I have.

Like many of you I tracked my domains in an Excel spreadsheet, but that leaves a lot to be desired, especially if you forget to enter names you buy in your Excel file. I've done that several times and a few years ago it cost me four 3-letter domains. I thought there had to be a better way to keep track of domains. Some smart guys based in Louisville, Kentucky thought the same thing and when they looked around and didn't find what they were searching for, they created it themselves, called it DNZoom - and it was good!

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ModernGigabyte co-founders Michael Fountain (left) and Jeremy Christ paved the  
way for DNZoom.

By Ron Jackson

The organizers of the DOMAINfest Global Conference 2008 in Hollywood, California, Oversee.net, did just about everything right during their three-day run at the Renaissance Hotel January 21-23. Well, everything except keeping away the highly unusual (for Southern California) cold rainy weather that prevailed throughout the week. The area was in dire need of the moisture though and inside the Renaissance, the DOMAINfest crew kept attendees in a sunny mood with a well-thought out agenda, comfortable quarters, good food and drink and great people everywhere you turned. 

Let's start with the people - there were a lot of them and  that was the first of many surprises that would be served up during the week. Last year approximately 400 people gathered in the debut DOMAINfest Global show at the same venue. With the general economy struggling now I expected them to come in around the same number this time out and was shocked to find over 600 hands on deck opening day - many of whom were attending their first domain conference. 

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A capacity crowd fills the grand ballroom at the DOMAINfest Global 2008 conference in Hollywood, California

Want to Be Your Own Registrar? MyRebel.com's Registrar Leasing Business Gives You A New Option 

With the constant increase in domain values, you are seeing more and more domain experts advising those with large portfolios to become their own registrar - especially now that many registrars are essentially competing with their own customers to acquire and hold domain assets. The problem has always been that becoming an ICANN accredited registrar is an expensive proposition. The outlay to start up is likely to run between $50,000-$70,000, plus annual dues of another $8,000 every year.

For those who want to function as their own registrar but have been unable or unwilling to make the sizeable upfront cash outlay, MyRebel.com has become the first company to offer a turnkey alternative to buying and setting up your own registrar operation. Their solution is a leasing program that allows you to control a registrar dedicated entirely to you at a flat monthly rate with no other upfront costs.  

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Consumers purchase domains for a variety of reasons. These unique motivating factors shape the value which is attributed to domains by individual buyers. It logically follows that a domain's true value can only be attributed to a specific buyer at a particular moment in time. Following is a framework of primary factors that buyers commonly attach to each domain purchase. 

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Dan Warner

This past year, Sedo has seen the importance of the Spanish language in the domain world simply skyrocket. Currently, one in ten Internet users are Spanish-speaking, however this figure is increasing by leaps and bounds. The number of Spanish-speaking Internet users has grown 231.1% in the last six years (2000-2006). This growth rate surpasses that of English-speaking Internet users at 135.2% over the same time period. Naturally, this astounding increase also means massive growth of Spanish domain traffic. 

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Antonio Marzo, Sedo.com

By Ron Jackson, DNJournal.com

For years now the primary options for domain monetization have been to park your names and rely on pay per click revenue, develop your names and run ads from networks like Google AdSense or Yahoo Publisher (or sell space directly to advertisers) or to sell the domains for a profit. Leasing domains has also been an option but due to the intricacies of contract negotiations and the legwork required to match advertisers with appropriate domains, it is something that only a handful of domain owners have tried.  

That may be about to change. With the launch of a new site at LeaseThis.com on January 19th, co-founders Jonathan Boswell, Ammar Kubba and Kevin Vo say their platform (based on patent pending technology) will make leasing as easy as domain parking and far more profitable.

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Jonathan Boswell
CEO & Co-Founder
LeaseThis.com

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