David Castello Expands His Music Industry Footprint With New Publishing Company and First Artist Signee

If you follow this column regularly you know that Domain Hall of Fame member David Castello, of Castello Cities Internet Network, made a major return to his music industry roots in 2011 (see our December 2006 Cover Story on David and his brother Michael for more on their music career). Last summer David moved to Nashville (CCIN owns Nashville.com) to manage red hot up and coming singer/songwriter BREE (as well as to play drums in her band). 

Near the end of the year David launched his own music publishing company - Werewolf Publishing - and today he officially signed his first staff writer in a deal announced at the Nashville office of music rights management giant BMI. It won't surprise you to hear that Werewolf's first signing was the writer David wanted most - BMI writer BREE!

(Left to right): David Castello, BREE, BMI’s Bradley Collins and Almon Law’s Noah C. McPike
after the Werewolf Publishing announcement of BREE's signing at the BMI office in Nashville.
(Photo courtesy of Drew Maynard)

BREE and David were in the studio last month working with Bob Ezrin's crack engineer, Justin Cortelyou (Ezrin is one of the top producers in music industry history having produced albums by Pink Floyd, Kiss, Alice Cooper, Rod Stewart and dozens of other heavyweights). Justin is finishing up the mixes on a new album by The Darkness, then he will start mixing the tracks he did with BREE and her band. David is expecting those final mixes to be aural dynamite, so don't be surprised if you see BREE breaking big before this year is out.

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With 7 Weeks Left in the New gTLD Application Window Activity is Heating Up at Consulting Companies

Those who want to run their own new gTLD registry have to get their applications in before ICANN closes the door on the current application period April 12, 2012 - exactly seven weeks from today. With the deadline looming activity is heating up on several fronts. Architelos, one

of several consulting companies that are providing advice and helping applicants get their paperwork completed and in on time, announced today that the firm has earned more than $1 million in consulting and software services fees in its just concluded first year of operation. 

Yesterday, ARI Registry Services announced that the governments of Australian states New South Wales and Victoria have contracted them to help secure three new TLDs; .sydney, .melbourne and .victoria. To handle the load, ARI said they have "engaged professional services firm Ernst & Young and digital brand 

management services provider Melbourne IT to assist its consultancy work in developing applications for those three TLDs that will adhere to ICANN’s strict requirements."

On Tuesday the Directors of Top Level Domain Holdings Limited (TLDH), the only publicly traded company focused exclusively on acquiring and operating new generic top-level domains, reported that the company will soon be purchasing a second batch of 20 application slots for new gTLDs which will increase the total application slots purchased by the company to date (on behalf of itself and clients of its subsidiary, Minds + Machines) to 40.  

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Picture Perfect: Ron Sheridan's New Venture - Pixt.com - Aims to Revolutionize Photo Sharing + Lana del Rey Wins Major Brit Award

While covering the DOMAINfest Global conference in Santa Monica, California earlier this month I bumped into serial entrepreneur Ron Sheridan (the former Business Development Director at Oversee.net who was the subject of our February 2009 Cover Story). When I asked Ron what he was working on now, he had something really cool to show me.

That something is called Pixt.com - a new platform, currently in beta, that pulls all of your photos from multiple sources (including Facebook) into one central location with features I've never seen before. You can spread the photos out on your wall and, like real snapshots, each one can be moved around (by you or visitors to your Pixt page), flipped over to see notes about the photo and filed into photo drawers you create to keep all of your photos neatly organized. 

Sheridan is always looking at new web-related  opportunities and when he saw this technology that had been created by four partners, he quickly invested in the project, taking significant equity in the enterprise. Since Pixt.com is a free platform, the first thing that popped into my mind is "how are you going to monetize this?" Sheridan promptly showed me real businesses that were already incorporating the Pixt technology. For example a vineyard licensed it and is letting their customers post their own wine related photos on the vineyard website's Pixt-powered page. This kind of fresh, appealing user-generated content will almost certainly increase a business site's traffic and keep people coming back for more. 

I also liked what Pixt does for online shopping. Let's say you are interested in buying some new neckties. Pixt will pull in photos from all of the silk ties offered on Amazon, for instance, allowing you to then easily pick your favorites, 

Ron Sheridan

click on any you want to order (which takes you right to Amazon for fulfillment) or file them in a necktie drawer you create for future reference. The more I looked at the platform the more I realized how many possibilities it opens up. Given the massive reach of Facebook, another cool thing about Pixt is that you can access and use all of its features from within your Facebook account, without ever leaving.

One thing Ron asked me to pass along to his many friends in the domain community is that he would like your help during the platform's beta period. You can do that by requesting an invite through the site (you can also select a "Just Try It Out" option without signing up), playing around with Pixt and letting them know of any issues that need to be resolved or improvements you would like to see. It is a very impressive platform - one we all may be hearing a lot more about in the future.

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Presentations and Videos from the DOMAINfest Global Conference Now Available to All Online 

If you weren't able to attend the 2012 DOMAINfest Global conference that ran January 31 - February 2 at the Fairmont Miramar Hotel in Santa, Monica, California, here's the next best thing to being there. Show organizers have posted presentations and videos from the various conference sessions online for all to see.

You can now view everything from Oversee.net Co-CEO Debra Domeyer's welcoming remarks to the must see Fireside Chat with Twitter Co-Founder Biz Stone conducted by Oversee Co-CEO Scott Morrow. 

A scene from the DOMAINfest Global Fireside Chat with Twitter Co-Founder Biz Stone (left) 
conducted by Oversee.net Co-CEO Scott Morrow can now be seen online. 

There is also a video of the PITCHfest Contest with a particularly valuable closing segment in which the panel of judges offered tips on how to give a winning elevator pitch. You'll also want to check out the PDF presentations from sessions on Landing Page Optimization, Local/Mobile Trends, Advanced PPC Practices, Affiliate LeadGen, SEO for 2012, Keyword Modeling, new TLDs, Domain Valuation and Public Policies Impacting Domain Investors. 

The session videos are available here: http://domainfest.com/mediaarchive/V9 and the speaker presentation files are available here. Also, if you haven't already read it, our comprehensive wire to wire conference review article is available here. 

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.ORG Continues High Rate of Growth - 2011 Marked the 3rd Straight Year of 9-10% Gains

The Public Interest Registry (PIR), the administrator of the popular .ORG extension, enjoyed another growth spurt in 2011. According to the registry's latest bi-annual report, known as The Dashboard (.pdf file), .ORG registrations grew 9.9% in 2011, reaching 9.6 million total domains under management at the end of the year - a net gain of 411,002 for the second half of the 2011. 

Some other interesting bits of information from The Dashboard:

• The renewal rate of existing .ORG websites for the second half of 2011 was 75.4%.

• .ORG has maintained consistent growth between 9-10%  annually for the past three years.

• .ORG domains under management rose from 3.9 million in 2005 to 9.6 million in 2011—an increase of 146% in seven years.

North America and Europe continue to represent the regions with the most .ORG registrations, with Australia, China and Japan also making the top 10 country list for the second half of 2011. .ORG is especially popular (though not limited to) non-profit organizations and that association has made it a TLD that enjoys an especially high level of trust with web users.  Brian Cute, CEO of The Public Interest Registry, noted "With Internet usage continuing to surge worldwide, and individuals and organizations alike placing even greater importance on doing good and promoting their passions online, it's no surprise that .ORG continued to see consistent and substantial growth during the second half of 2011."

Another interesting note from The Dashboard is PIR's announcement of its intention to pursue a new domain extension, .NGO. The report said, "This initiative is a major opportunity for non-governmental organizations (NGOs), a community that depends on those three letters to set itself apart from commercial or governmental bodies. PIR believes that NGOs worldwide would benefit from .NGO as an exclusive signature online where they can effectively differentiate themselves and advance their missions."

For more information on The Dashboard or to download a copy, you can visit http://pir.org/news.

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The Afternic DLS Expands Into Russia, Germany's Biggest Domain Conference Gets Underway & WaterShave.org Debuts!

The AfternicDLS announced its latest expansion today - one that opens up the rapidly growing Russian market for domain sellers. The AfternicDLS did it by bringing RU-CENTER, Russia’s first and largest domain registrar and hosting company into Afternic’s Premium Reseller

Network. Through the partnership RU-CENTER will add Afternic’s premium domains to search results on nic.ru.  RU-CENTER will also utilize Afternic’s Instant Transfer technology on these listings, giving buyers instant access to their purchased premium domains. Afternic’s integration with RU-CENTER is to be completed by the end of next month (March 2012), when premium listings will start appearing on nic.ru.

Andrey Vorobyev, RU-CENTER Director of 

Public and Government Relations, said "“Afternic has the largest portfolio of instant transfer domains in the world. This was a big factor in our decision to partner with them.  Along with the ease and speed of their Instant Transfer technology, the quality of Afternic’s domain listings will add much value to our users’ experience and give our customers a greater range of choices in their domain research and selection process.”

Jason Miner, Senior Vice President of Sales and General Manager of Afternic, added, “This is a very exciting partnership for us. The success of the domain aftermarket depends on bringing the biggest and best registrars around the world into the Afternic network. Now domain sellers listing their names on Afternic will have an expanded buying audience and RU-CENTER will have an expanded offering for its customers. It’s a win-win.”

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What Could Be Better Than Spring Time in Spain? Join Us in Valencia For Domaining 2012 in April

Last fall I told you that Inverdom.com CEO Dietmar Stefitz, who has staged the biggest annual domain conference in Spain for the past three years, was planning to take the event to a new level in 2012. His first step in that direction was adding veteran show producer Jodi Chamberlain (who is one of the 15 experts featured in our current  Cover Story) to his team. Together they are producing Europe's Domaining2012 conference April 26-28, 2012 at the Sorolla Palace Hotel in historic and beautiful Valenica, Spain.

Dietmar Stefitz and Jodi Chamberlain 
are producing the Domaining 2012 conference
 coming up in Valencia, Spain April 26-28

I have heard much praise of Dietmar's previous shows, none higher than I heard just last week from  Michael Castello of Castello Cities Internet Network while we were having lunch after the DOMAINfest Global conference in Santa Monica, California. Michael and his brother David were keynote speakers at Dietmar's last conference in Valencia and Michael told me it was one of the most enjoyable shows he had ever attended. He said the way the show was run, the beauty of the city of Valencia and the friendliness of the Spanish people were all incomparable.

I can already see that we are going to be in good company. A peek at the very early agenda already shows a great line up of veteran domain investors, brokers, developers, attorneys and company executives on the program, including Jeff Gabriel (DomainAdvisors.com), Braden Pollock (who was featured in our December 2011 Cover Story), Troy Rushton (Protrada.com), Morgan Linton (MorganLinton.com), Toby Clements (TobyClements.com), Tommy Butler (Glasgow.com), Kathy Nielsen (Sedo.com), Frederick Schiwek (DomainInvest.lu), Paul Keating (RenovaLtd.com) and many many more. 

Valencia itself will also be a star attraction. The historic port city on the Mediterranean Sea is Spain's 3rd largest city with a population of over 800,000. About 2.3 million people live in the Valencia metropolitan area. In addition to its fabulous monuments, Valencia known as the birthplace of paella, a world famous staple of Spanish cuisine.  Domaining2012 is shaping up to be something special and with an early bird registration fee of just €600, it also looks like one of the best values in the conference business. We look forward to seeing many of you there!

Diana and I hope to see you at Domaining2012 in Valencia, Spain April 26-28, 2012

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Who Is The Single Woman David Sams Has Gotten Involved With?

You might think that National Enquirer like headline was meant to trick you into clicking through to this article but it's true - David Sams (one of the original producers of the Oprah Winfrey Show and the subject of our September 2011 Cover Story) has entered a new relationship with a single woman. 

I know some of you who know David are thinking, "Oh no, David couldn't be dumb enough to split up with the love of his live - the lovely Michelle Bekeza!" Well, you would be right, he's not. David's new relationship with Mandy Hale is strictly business. Like many other domain investors who have diversified into new enterprises, Sams has other irons in the fire. His latest is a new partnership with Ms. Hale, the author of a hot new book called The Single Woman's Sassy Survival Guide to Letting Go & Moving On. 

David Sams and Michelle Bekeza
Michelle is OK with David's involvement with Mandy

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CEO Switch at Sedo Was Among the Major Events at DOMAINfest Global Last Week

Sedo Co-Founder Tim Schumacher 
in Santa Monica Thursday (Feb. 2) 

Tobias Flaitz
New CEO at Sedo.com

One of the most significant events at DOMAINfest his year was a changing of the guard at one of the industry's premier companies, Sedo. When they hosted a networking dinner party at the  Monsoon restaurant in Santa Monica Tuesday night (Jan. 31), it was company Co-Founder Tim Schumacher's final official appearance as Sedo's CEO. Tim will remain on the Sedo Supervisory Board but after ten years of non-stop work he is ready to take a break (including an upcoming family vacation in New Zealand) and then look into broadening his business interests beyond the domain space. 

I sat down with Tim for a long private interview Thursday, just a couple of hours before he boarded a plane for his return trip to Sedo's home base in Cologne, Germany. We talked about his entire history with the pioneering domain monetization and sales company, dating back to when he and college pals, Ulrich Priesner, Ulrich Essmann and Marius Wuerzner, launched the business while Tim was still in school. That discussion will be the basis for an upcoming home page feature article looking back at the career of one of the industry's key figures over the past decade.

New Sedo CEO Tobias Flaitz was also in Santa Monica and I had the pleasure of spending some time with him Tuesday night, before he officially became CEO, and again Wednesday night after he had assumed his new role. I was immediately impressed by both his openness and  intelligence and though he has some big shoes to fill with Tim stepping down, I think Tobias is going to fit in very well with Sedo, their clients and the industry at large. 

Tobias holds a degree in engineering and an MBA from the Universities of St. Gallen (Switzerland)  and UC-Berkeley (USA). He spent several successful years as a consultant for Accenture as well as Booz & Co. and since 2007 has held a management position in strategy and business development with Hubert Burda Media in Munich.

While the domain industry is new territory for Tobias, he is a quick study and he was already getting up to speed just hours into his new position. As he guides one of the most influential companies in the business, we will all be hearing a lot more from him in the future.

Speaking of Sedo, while DOMAINfest was underway, the company released their 2011 Annual Domain Market Study including a 4Q-2011 Review (.pdf file). This report is always loaded with insight into the domain aftermarket, including which extensions are selling best and what kinds of prices they are bringing. If you haven't seen it yet, be sure to check it out.

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Closing Day Photos & Highlights from DOMAINfest Global in Santa Monica

DOMAINfest Global 2012 is now history. The 6th annual show concluded at the Fairmont Miramar Hotel in Santa Monica, California with a farewell breakfast this morning (Friday, Feb. 3) that followed last night's grand finale at the House of Blues in Hollywood. Before we get to Thursday's closing day photos and highlights, let's pick up where we left off in my last post - near the end of day 2 Wednesday.

The Pitchfest Contest was just ending after ten entrepreneurs had pitched their business ideas to a panel for four distinguished judges. The judges wound up chossing Elliot Labreche of Akashic, a cloud file storage startup, as their winner based on creativity, viability, originality and revenue potential.

Elliot Labreche of Akashic (left) collects the Judge's Award from Oversee.net 
Co-CEO and President Scott Morrow after Wednesday's Pitchfest Contest.

The audience also given an opportunity to vote to for the business plan they liked best. Sometimes they agree with the judges and sometimes not. This time not - as John Karavas of Babafoo, described as a "Linked In" for high school athletes, won the Pitchfest Audience Choice Award.

John Karavas of Babafoo making the Pitchfest presentation 
that won the Audience Award for best online business idea. 

The Wednesday business day closed with a discussion of Public Policies Impacting Domain Investors. Internet Commerce Association Legal Counsel Phil Corwin gave a comprehensive presentation outlining legal and policy issues domain investors need to stay of abreast of in order to protect their interests. After his talk, Phil was joined by Sedo General Counsel Jeremiah Johnston and Oversee.net Senior VP and Legal Counsel Todd Greene to answer questions from the audience.

(L to R): Phil Corwin, Jeremiah Johnston and Todd Greene answering audience questions 
about legal and public policy issues on Wednesday (Feb. 1, 2012) at DOMAINfest Global.

Wednesday night's big social event was a crowd favorite - a trip to the world reknowned Petersen Automotive Museum for a Dinner Networking Party sponsored by the .CO Registry.

DOMAINfest Global guests ogle some of the dozens of rare, exotic and famous cars 
at the Petersen Automotive Museum in Los Angeles Wednesday night (Feb. 1, 2012).

A highlight of the evening was a preview of the  Go Daddy/.CO Super Bowl ad that will be aired during Sunday's Super Bowl Game between the New England Patriots and New York Giants.

.CO Registry (.CO Internet S.A.S.) CEO Juan Diego Calle (at far left)  treats guests to a preview screening of this year's Go Daddy/.CO Super Bowl ad.

In a special treat for DOMAINfest Global guests, the star of the Go Daddy/.CO Super Bowl commercial, Colombian model Natalia Velez, showed up in person to meet and greet attendees and have her picture taken with everyone who asked. In addition to obviously being beautiful, Natalia was very personable and it was clear that she thoroughly enjoyed interacting with fans. The 30-second Super Bowl ad, that cost over $3 million, is expected to be seen by approximately 120 million views worldwide. Go Daddy and .CO also ran a successful ad in last year's Super Bowl game as part of a .CO marketing effort that set a new standard for promoting a new or re-launched TLD.

Juan Diego Calle with Natalia Velez,  star of the Go Daddy/.CO Super Bowl ad.

Gregg McNair gives Vern Jurovich a "trim"

One other note before we moved on to Thursday's closing day highlights. As I mentioned in my last post from Santa Monica, three conference attendees, InternetTraffic.com's Vern Jurovich, DomainAdvisors.com President Jeff Gabriel and domain investor Bill Lozada, generously permitted PPX International Chairman Gregg McNair, to shave their heads in exchange for over $30,000 in pledges made to a great charity, The Water School.  The deed was done at a late night party Tuesday night after I had left (expecting that it wasn't going to happen). I noted that I had photos coming and now here they are. At left (in a wonderful shot courtesy of Dan Adamson), Vern's hair is transferred to Gregg's hand!

Below, "after" shots of Vern's fellow "snipees", Jeff and Bill. I think it's a great look for both guys and just think of how much money they will save on hair care products!
Jeff Gabriel sports his new "do'	Bill Lozada looking good sans locks

Moving on to the closing day (Thursday, Feb. 3) highlights from DOMAINfest, the day began with a 9:30am session on Domain Valuation Techniques for Buying and Selling.

The Domain Valuation panel featured (left to right) moderator Lisa Box (Oversee.net), 
Paul Nicks (Go Daddy), Liesbeth Mac-de Boer (Sedo) and Ken Taylor (Marksmen Inc.). 

After that experienced group provided advice on setting domain prices, as well as buying and selling strategies, it was time for one of the week's main events - a Keynote Fireside Chat with Twitter Co-Founder Biz Stone. There have been a lot of great keynoters at DOMAINfest Global over the years and I hesitate to single one out of the group because so many were excellent, but I have to say Biz was my favorite to date.

Stone served up one hilarious anecdote after another about growing up and his various business ventures in a funny, yet informaton-packed and inspirational interview adroitly conducted by Oversee leader Scott Morrow. Stone's sense of humor and wit is just stellar. I'll have some specifics from the talk in our full show review article that will be coming out in a week or so - right now I'm just thankful I recorded the talk because it is one I will listen to again. I'm already on Twitter (@dnjournal) but after hearing Biz I've gone from being a mere user to a major fan of the man who helped create it.

Twitter Co-Founder Biz Stone (left) being interviewed by 
Oversee's Scott Morrow Thursday (Feb. 2, 2012) at DOMAINfest Global.

After Biz and a lunch break it was time for the final DOMAINfest panel discussion, one covering SEO Tips and Best Practices. 

The SEO Tips session featured (left to right) Bruce Clay, moderator Scott Morrow, 
Andy Atkins-Krueger (WebCertain Group) and Danny Sullivan (Search Engine Land).

This group of well-known experts talked about the importance of quality content and website arhitecture and provided advice on the latest SEO techniques and tools.

The final business event of DOMAINfest Global, the Moniker Live Domain Auction, followed at 4:30pm. The auction wound up producing more than $392,000 in sales led by Empire.com at $135,000.  QE.com added $89,000, CatFood.com went for $61,000 and Marriages.com for $36,000. It was originally reported that QR.com sold for $325,000 but that winning bid was later rescinded because the buyer thought they were bidding on a different domain (12.com).

Auctioneer extraordinaire Wayne Wheat (at the podium) 
conducting Moniker's Live Domain Aucton Thursday (Feb. 2).

After the auction it was time for a final night of fun. The ladies got a head start on that with a 6:30pm Women in Domaining reception at the Fairmont. Soon after, motor coaches began ferrying guests across town to Hollywood's House of Blues for an evening of networking, good food and fine performances from Lucent Dossier, a performance artist group that combines a dash of Cirque du Soleil style acrobatics with creatively attired models and modern dance. Faces in the crowd included the nine guys in the photo below. The line up is kind of a domain industry version of the 1927 New York Yankees line up known as Murderer's Row because of the heavy hitters in every position. Left to right they are Ammar Kubba, Page Howe, Roy Messer, Steven Kaziyev, Ari Goldberger, Michael Lindsey, John Yeomans, Andrew Rosener and Bill Lozada.

Performance artist group Lucent Dossier entertaining  DOMAINfest Global guests at Hollywood's  House of Blues Thursday night (Feb. 2, 2012).

The visit to the House of Blues was a fine way to cap a wonderful conference week (with fabulous weather) in Southern California. This morning people started heading back home after a very nice farewell breakfast at the Fairmont. Diana and I had the good fortune of having our flight home cancelled by a winter storm in Denver where we were supposed to connect to Tampa). There were no other available flights out today, so we are enjoying an unexpected bonus day and night in Santa Monica. Our day was made especially delightful when Michael Castello brought his family down  from their home in Moor Park to have a long, leisurely lunch with us at the Fairmont this afternoon.

Several others stayed over in the Los Angeles area for a weekend-long Domain Boardroom Funfest at Dana Point. Domain Boardroom is a private forum operated by veteran domain investor (and one of the finest people you will ever meet), Donna Mahony, that has attracted many of the industry's leading experts and investors.

A couple of other house keeping notes to wrap up these closing day highlights. For the second year in a row the winner of DOMAINfest's Fantasy Domaining Contest was Edwin Sherman who picked up a great prize package that included free DOMAINfest admission, four free nights at the hotel and a $1,000 travel stipend.  The winner of the Passport Drawing (attendees got their passports stamped by visiting each exhbitor's booth, then dropped the completed passport in the drawing bin) was Adam Young who won a $500 Amazon gift code. The $250 second prize went to Daniel Eisenhut and Enrico Schaefer received a $150 American Express gift card as third prize.	View of the Pacific Ocean from our 9th floor balcony  at the Fairmont Miramar in Santa Monica, California  where the DOMAINfest Global 2012 conference  was staged this week. You can see why we didn't  mind having our flight home cancelled today.
While I've covered a lot of ground in this week's daily Lowdown reports from Santa Monica, there are a lot more photos and details to share than could be fitted into these posts that have to be made on the run while the show was underway. I'll tend to those in a comprehensive show review that will bring everything together in one place for posterity a week or so after we get back home and clear the decks there.

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