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Feature Stories Archive

How Fast Growing Saw.com Cuts Domain Sales & Acquisition Obstacles Down to Size 

By Ron Jackson

Two-and-a-half years have passed since we flew from Florida up to New England to interview star domain brokers Jeff Gabriel and Amanda Waltz for a video cover story about the new company they were about to launch at Saw.com. Since then they made exactly the kind of major impact on the brokerage and consulting business that you would expect two people with their track records to make. 

To find out more about how far they have taken Saw.com since launch, we connected with them again to get an in-depth account of what they accomplished in their first 30 months. We came away with a lot of  fascinating previously unrevealed details about how they closed some of their biggest transactions despite towering obstacles that threatened to kill the deals.   Full Story Here

Jeff Gabriel & Amanda Waltz
Saw.com Founders


The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf

New gTLDS Past, Present & Future: Industry Expert Karn Jajoo Opines on the  Evolution of Domain Names and What It Means for the Domain Industry

By Karn Jajoo

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Introduction: Nine years have passed since the first big round of new gTLDs rolled out in 2012, with the first new extensions delegated the next year. That landmark event pushed the number of TLDs on the Internet past the 1,000 mark. Ever since, many who missed the first round have been making plans to apply for their own TLD when round two arrives. ICANN has not yet set a timeline for when that will happen but recent development indicate it is not that far off. 

With a second round of new gTLDs in the works, we thought this would be a good time to get an expert's opinion on how things have played out for new extensions to date and, with more competition on the way, their prospects for the future. Radix Senior Manager Karn Jajoo provided what we were looking for and we are pleased to present his perspective here. Radix (a DNJournal advertiser) was one of the main players in round one and, with a stable of ten TLDs, they have been one of the most financially successful new gTLD registry operators.    Full Story Here

Karn Jajoo
Radix Senior Manager


The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf

New Sedo CEO Michael Robrock Recounts His 20-Year Rise from College Kid to Leader of a Domain Industry Giant

By Ron Jackson

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Ever since Michael Robrock was named the new CEO at domain sales and monetization giant Sedo in September 2020, we have been looking forward to connecting with him for an in-depth interview. Robrock is only the 4th person to hold that position since the industry giant was founded over two decades ago. Since Robrock (and Sedo's Managing Directors) will determine the direction of a company that almost every professional domain buyer and seller has utilized at one time or another, there is widespread interest in his plans.

Robrock had already compiled a long and successful track record in domain investing, monetization and affiliate marketing when he first joined Sedo as Chief Operating Officer in August 2019. He made his mark there very quickly, ascending to CEO just a year later. As you would expect, the past few months have been very busy ones for him as Sedo went through the final quarter of one of the most turbulent years the world has ever seen. Now, Robrock, in his own words, recounts a 20-year journey that took the former Munich college kid to the top of  one of the best-known companies in the global domain space.    Full Story Here

Sedo CEO Michael Robrock (left) with 
Sedo Managing Director Hakan Ali


The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf

Foxes in the Henhouse: Why Michael Castello is Concerned About the Domain Industry's Future

By Michael Castello (with Ron Jackson)

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Castello Cities Internet Network (CCIN) CEO, President and Co-Founder Michael Castello, has been actively involved in computer technology since 1986 and the Internet ever since the World Wide Web became publicly available in 1991. Since then he has become one of the most successful domain investor/developers in industry history. Castello has always been a visionary, so when we asked him to comment for our 2020 State of the Industry Cover Story (SOI) in January, we weren't surprised to get back a much broader overview of long-term domain industry challenges than the immediate ones the annual SOI article focuses on.  

While many in the industry were pleased with their 2019 results and optimistic about 2020, Castello, though inherently an optimist himself, was troubled by recent developments, especially the rise of powerful  monopolies that he feels are threatening not just domain investor/developers, but all entrepreneurs who hope to find success on the Internet. We published an excerpt from his thoughts in the SOI story, but felt his reservations about where we may be headed should be shared in their entirety.  Full Story Here

Michael Castello
CCIN CEO & President 


Marketing Domains in the Midst of the Covid-19 Pandemic

By Namrata Arya

Editor's Note: The Covid-19 pandemic has forced individual investors and all kinds of enterprises to re-think how they do business. Our June 2020 Cover Story examined how the domain aftermarket has been impacted by the pandemic. On another industry front, the registry operators and registrars that sell new domain registrations are dealing with issues of their own. In times of uncertainty spending typically declines, so marketing executives have to show potential registrants why a new domain can be their best friend in times like these. To see how one company is meeting that challenge, we connected with Namrata Arya, Head of Digital Marketing at Radix, who was kind enough to give us her perspective on the job.

As a marketer, if I could describe 2020 in two words; it would be unpredictable and volatile. While resilience is one of the crucial skills to master in marketing, it is truly being tested in 2020. At the same time, itís obvious that a businessís ability to adapt quickly will determine how it will emerge on the other side of this unfortunate situation.  

Back in December 2019, when we were charting out our annual digital marketing plan for the current year, we didnít in the least bit expect it to become obsolete in a span of a few months.  

In March, we were back to square one trying to make sense of the situation and how to adjust our messaging and create a plan that is valuable for our partners and businesses globally.

At Radix, we decided to take the situation head-on; right from diving into past data to overhauling our promotional messaging within a matter of a few weeks.

Full Story Here.

Namrata Arya
Head of Digital Marketing
Radix 


The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf

NamesCon Global 2020: The Complete Conference Recap with Photos from Every Session

By Ron Jackson

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

The NamesCon Global 2020 conference is now history. The 7th annual edition of the industry's marquee event was held January 29 - February 1 at the Omni Hotel in Austin, Texas. It was the show's first time in Austin after the first six editions were staged in Las Vegas. 

While the conference was underway we posted daily photos and highlights in our Lowdown section, but with the show's busy day/night schedule we didn't have time to write about all of NamesCon's dozens of business sessions. So, after the show ended, we set about putting together this complete conference recap that has photos from every one of the week's business sessions, along with the session topics and speaker's names. We also added new, previously unseen photos from the Exhibit Hall that are sprinkled throughout the report. We hope you will enjoy this look back at a very big week in the Lone Star State's capital city. It's the next best thing to having been there yourself!

Full Story Here

NamesCon CEO Soeren 
von Varchmin
(right)
 and DNJournal's 
Ron Jackson


The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf

New Public Interest Registry CEO Jon Nevett Seeks to Position .ORG as the Best TLD, Period

By Ron Jackson

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

In the early days of domain investing, when there was only a handful of extensions to choose from, there was an ongoing debate about what was the best alternative to .com - .net or .org? I liked the .org more because it had a clearly defined, positive identity of its own and a high level of trust because of the kinds of registrants that used it most, non-profits and organizations that had an altruistic orientation. There were also many examples of solid aftermarket sales for .org domains.

That being the case, I've always paid attention to developments at Public Interest Registry (the non-profit behind .org). A big one occurred in December when PIR named a new CEO, domain industry veteran Jon Nevett. Jon is a co-founder of Donuts, the world's biggest operator of new gTLD registries, and he served as the company's Executive VP for 8 years. Prior to that, Jon spent more than five years as Senior Vice President at Network Solutions, the very first domain name registrar. Now that Nevett is bringing his storehouse of knowledge to PIR and .org I connected with him to see what attracted him to PIR and .org and what he has planned as the organization's new leader.  Full Story Here

Jon Nevett
CEO
Public Interest Registry


The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf

NamesCon's Soeren von Varchmin & Helga Neumer Reveal What's in Store for Revamped Global Event in Austin 

By Ron Jackson

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

A New Year always represents an opportunity for a fresh start in one's personal life or business enterprise. It's a time when many of us resolve to take a different approach that will help us reach our ultimate goals. The start of a new decade - this century's version of The Twenties - makes this moment seem like an especially auspicious point in time to plow new ground

It is obvious that the organizers of the NamesCon Global 2020 conference coming up January 29 - February 1 in Austin, Texas, have decided to seize the opportunity. In addition to moving the industry's marquee event from Las Vegas to Austin, one of America's fastest growing and most energetic entrepreneurial cities, the conference itself has been re-imagined as The Domain Economic Forum. To find out exactly what that will mean for those going to Austin, we connected with NamesCon CEO Soeren von Varchmin and the Head of NamesCon Operations, Helga Neumer, to get the details. Soeren got the ball rolling by explaining how they concept for a broader "domain economic forum" came about. 
Full Story Here

Soeren von Varchmin
NamesCon CEO


The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf

Fasten Your Seatbelts! New CEO Matthias Conrad Is Getting Ready to Step on the Accelerator at Sedo 

By Ron Jackson

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

2019 began with a historic change at the top of the management team at domain industry powerhouse Sedo, a pioneering company known for its global domain sales platform and monetization services. In the 20 years since Sedo was founded in 1999, only two people had served as the company's CEO before Matthias Conrad made it three on January 1. The European corporation that owns Sedo, United Internet, didn't have to look far to find someone they felt comfortable entrusting Sedo's legacy and future growth to. Conrad was already part of the United "family" having served as a VP at their hosting and cloud services giant, 1&1 IONOS, for over seven years. 

In the more that 16 years we have been covering Sedo, we've seen a strong culture of transparency and teamwork develop there under the direction of their popular previous CEOs. Sedo was the first to begin sharing sales data with us so we could launch our popular weekly domain sales report and to this day we have found their management team to be among the most accessible and responsive in the industry. We met Conrad for the first time at the 2019 NamesCon conference in Las Vegas and took that opportunity to sit down with him to learn more about his personal management style and what he has planned for a company that almost everyone in the business will interact with at one time or another.  
Full Story Here

Matthias Conrad
Sedo CEO


Red Alert: Encrypt Your Website Now or Expect to Lose Traffic When Google Updates Its Chrome Browser in July

By Ron Jackson

Many of our readers not only invest in domains as assets in their own right but also develop websites on one or more of their favorite names. For those who operate any kind of site, Google is planning to enact a major change in July (yes this July - 2018)  that could cause your site to lose a significant amount of traffic if you are not prepared for it.

Google's Chrome is the most widely used web browser and they will be releasing a new version 68 in July. In that version the company plans to mark all websites that do not have an SSL certificate as Not Secure. That notice will scare a lot of people away from your website even if it poses no danger to anyone. So, if you haven't done it yet, getting an SSL certificate (which provides your site with a secure, encrypted connection) should be very high on your To Do list.

The kind of SSL certificate to buy (there are many options) and how to get one installed can be confusing.  Fortunately, a well-known veteran from our industry is now with the world's largest distributor of SSL certificates, The SSL Store, so we paid a visit to their offices to find out what all of us who run websites need to do to be ready for what is coming in July. 
Full Story Here 

(L to R): Michael Ward, Bill Grueninger & Kyle Grueninger from The SSL Store.


Domain Development: Chris Sheridan Details Why the Weebly Way Keeps Gaining Ground

By Ron Jackson

When I entered  the domain business back in 2002 there were three ways to make money with domains - 1) sell (or lease) them, 2) park them and hope to make pay per click (PPC) revenue from type-in traffic or 3) develop them into full-blown websites that could produce revenue in a number of ways depending on the business model (e-commerce, direct advertising or paid subscriptions being among the many options). The problem with the latter option is that, especially for the technologically challenged, it has just been too hard to do.

One thing about technology though - it keeps marching on - and new solutions have hit the market that have made domain development much easier than it used to be. Platforms like WordPress, Weebly, Wix and Squarespace are among the enticing website building options domain owners now have to choose from. From a domain investor's standpoint, Weebly has an ace in the hole in industry veteran Chris Sheridan, who has played a leading role in both the domain and website building worlds.  Full Story Here 


Lumis.com Co-Founders Show the Domain World is Still a Land of Opportunity

By Ron Jackson

The domain industry has always been one of constant change. So much so that opportunities come and go, often it seems, in the blink of an eye.  Some think the heyday of the entire business has come and gone but newcomers are continually proving there is still plenty of opportunity out there, but it isn't necessarily located where it used to be. 

For most of our readers the business has been all about buying and reselling or monetizing domains from their own portfolio, but that very highly competitive space isn't the only way to fly. Lumis.com, a successful new domain brokerage and digital asset consulting company, is a case in point. 

Lumis was founded just last year by three guys who all entered the domain business less than three years ago. One of them has already helped complete a $2 million domain sale (Freedom.com - the second biggest sale of the year to date). 
Full Story Here
 



An Inside Look at Sedo's Strategy for Promoting and Marketing New gTLDs and Accelerating Aftermarket Sales

By Ron Jackson

Ever since new gTLDs began rolling out in January 2014, we've heard criticism that they have not been marketed vigorously enough - leaving many in the general public unaware of their existence. Some have pointed the finger at ICANN and industry trade groups, some at new registry operators and some at registrars and even the registrants who arenít developing the names they register or promoting the ones they have built out.  

Part of the problem may just be perception. Unlike, say, parking companies who market directly to domain investors, the marketing that is being done on behalf of new gTLDs has largely been aimed outward, making those efforts less visible to a lot of us than ones focused inward on the domain community. You need look no further than industry giant Sedo to see what I mean. Known for a decade and a half for their aftermarket and monetization platforms, Sedo has also been at the forefront of new gTLD marketing efforts. We talked with their Chief Marketing Officer, Christian Voss, about why they have taken that effort on their shoulders and their strategy for boosting new gTLD awareness.     Full Story Here 

 

Sedo CEO Tobias Flaitz & 
CMO Christian Voss
(right)


That's a Wrap! Wall to Wall Photos & Highlights from DomainFest 2014 in Hollywood

By Corinne Forti

The 2014 DomainFest conference wrapped up its three-day run at the Loews Hollywood Hotel in Hollywood, California April 2, 2014. This year's event marked a return to Tinseltown where it ran from 2007-2009 before moving out to the beach for a four-year run in Santa Monica. In another move aimed at keeping things fresh, DomainFest also hopped from its usual mid-winter spot on the calendar to its first foray in spring.

The agenda also had a different look with new gTLDs getting a bigger place in the spotlight now that they have begun arriving en masse. One thing remained the same though - the great networking opportunities that attendees consistently name as the most important reason they go to industry conferences. If something unique is thrown into the social mix, like this year's private concert by Stone Temple Pilots, so much the better! 

Full Story Here 

 


Sedo Revisited: How the Pioneering Domain Company Has Kept Pace  Through a Decade of Constant Change

By Ron Jackson

In recent years the original founders of industry pioneer Sedo have made a profitable exit, selling their shares in transactions that resulted in the domain sales and monetization powerhouse becoming a subsidiary of German corporate giant United Internet. In the nearly 10 years since we first profiled Sedo much has changed there but one thing remains the same - the company continues to play a leading role in an industry where the tides are always shifting. Many other companies that failed to adapt have come and gone but Sedo is now well into their second decade, determined to make the next 10 years even better. 

To get a complete overview of today's Sedo, we connected with several members of the company's leadership team to find out how see Sedo has changed (and what has remained the same) and to get an update on the company's latest service offerings, as well as what they have in the pipeline. Our conversations started with CEO Tobias Flaitz who took over leadership of the Cologne, Germany based company 18 months ago.     Click here for Full Story 

Sedo's home office building
in Cologne, Germany
 


Someone Filed a UDRP Against Me - Now What?

Editor's Note: If you find yourself asking the question in our headline, this guest article by veteran Internet legal counsel Brett Lewis of Lewis & Lin LLC is for you! 

By Brett Lewis, Lewis & Lin LLC

Being on the receiving end of a UDRP Complaint can be unnerving and worrisome for some clients, while others receive it as a declaration of war.  Many factors will influence whether a domain name registrant chooses to fight back and file a response, including the value of the domain name, the registrant’s ability to fund a defense, and the odds of successfully defending the domain name.

Although the odds are generally stacked against registrants statistically, statistics can be misleading. Many times respondents should expect to lose, because they are engaged in conduct that runs afoul of the dictates of the UDRP and governing law. However, the odds for respondents in contested proceedings are far better – perhaps in part because the Respondents are represented by counsel, and in part because the domain names in question are worth defendingClick here for Full Story 

Cyber law image from Bigstock

 
 

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