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The
Lowdown
Welcome to the
The Lowdown from
DN Journal - your source for notable news and information from all
corners of the global domain name industry!
The Lowdown is
compiled by DN Journal Editor & Publisher
Ron Jackson.
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NamesCon
Global Adds New Perks Ahead of Ticket Price
Increase Friday Night - 2026 Domain Days Dubai
Event Postponed But Plans in Place for Prompt
Return |
|
We have
good news and bad news on the domain conference
front. On the plus side, the 2026 NamesCon
Global conference, coming up November
11 & 12 in Miami, has some welcome
changes in store for attendees. Acting on feedback
from those who attended the landmark 2025
show, NamesCon organizers decided to
make a good thing even better in multiple ways.
Those include making food available on site at the
Ice Palace at no extra charge (food
trucks were the main option last year), onsite
parties so less traveling between venues,
access to a new NamesCon Domain Lounge,
plus additional lounge and meeting spaces that
will make it easier to get face to face business
done. Being in Miami, there are endless options
for activities and fun and NamesCon
is promising some pleasant surprises on that
front as well. |

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|
You can
get much
more information here on the networking
opportunities, social activities and special events
they have planned for you, including RightOfTheDot's
Live Digital Asset Auction and the much talked
about Beanstalk
Challenge Grand Finale. The
main thing you need to know right now is that
ticket prices will be going up Friday night
(July 26) at the stroke of midnight. If you are
planning to go, you can lock
in the lowest rate now - and be sure to
use our DNJ20 code at checkout to knock
20% (nearly $100) off the price! You
can also now book
discounted rooms at the official show
hotel, the Marriott Biscayne Bay. It didn't
take long for NamesCon's block of room to sell out
last year, so if that's where you want to be, this
is the time to secure your room.
|
The unfortunate conference
news is the postponement of the 4th annual Domain
Days Dubai conference that was scheduled
to run October 14 & 15, 2026 in the
UAE. That of course, was the
unavoidable result of the current U.S.-Iran
conflict that has made it impossible to
finalize plans for a meeting that attracts
visitors from all over the world. In the three
years DDD has been held, culminating with the 2025
show last October, DDD Founder Munir
Badr and his team have completely wowed
attendees and turned the conference into one
of the most highly anticipated events on
the global calendar. |

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|
When
life returns to normal in the region, you can
bet DDD we will be back without missing
a step - in fact, with preparations for each
show already a year-around project - I
would bet stronger than ever given some
extra time to prepare. Munir is monitoring the
situation closely and expects to be able to
announce new dates in the not too distant
future. |
|
|
(Posted
June 23, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0623.htm
*****
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Inside
the 2026 InterNetX
Domain Summit in Berlin - Big Changes Are
Happening Now But Industry Leaders Had Their
Eyes on Determining What Happens Next |
|
Editor's
Note:
The annual InterNetX Domain Summit that was
held this year in Berlin on June 16 is a
very different kind of event than other meetings
on the industry calendar. Most are multi-day
affairs that anyone can attend and they offer
great value to all who come to network and hear
about the latest industry trends. The InterNetX
Summit is a one-day invitation-only
gathering that also brings together many of the
most forward-thinking leaders
but they come to this event with a focus beyond
the |
|
|
current
environment,
looking instead to preparing for and shaping
what comes next. To get the best summary of
what happened in Berlin this week, we called on
someone who was in the middle of it and also
happens to be one of the most gifted writers in
the industry - InterNetX's Global Communications
Manager, Simone Catania. This is his
account of what the 2026 InterNetX Domain
Summit was all about:
|
By Simone
Catania
When we welcomed registrars, registries,
investors and policy voices to Berlin's
Fotografiska on June 16, we weren't
setting out to host just another industry
meetup. We wanted to make a statement about where
our business is heading—and, frankly,
to put a stake in the ground about the
conversations we believe the domain world
needs to be having right now. We gathered
everyone under the banner "Digital
Metamorphosis" and built the day
around a question we can no longer postpone:
what happens to domains when machines, not
people, increasingly do the discovering?
For us, that
question isn't speculative—it's the work.
As domain experts, we see our role as
helping set the agenda for where the domain
industry goes, and the InterNetX Domain
Summit 2026 was the live expression of
that ambition: a room we built around three
words that ran like a current through the
day—Identity. Intelligence. Trust. |

Simone
Catania, InterNetX |
A
theme built for a turning point
"Digital
Metamorphosis" was more than a tagline for
us. We translated it into a thesis: that AI-driven
search, autonomous agents, decentralized identity,
domain tokenization and trust infrastructure are
collectively redefining what a domain is and
what it's worth. We opened the day by framing
that transformation not as a threat to the
addressable web but as an invitation to lead it—and
we carried that tone all the way through to the
closing remarks.

A
single thread ran through the whole day: as
intelligence and automation reshape the web, domains
matter more than ever as anchors of identity
and trust—exactly the metamorphosis we'd come to
discuss. Different stages and speakers, but one
consistent message: identity, intelligence and
trust are now inseparable from the value of a
domain. |
Turning
our vantage point into value
Convening
the conversation is only half of what we do. The same
conviction drives our flagship Global
Domain Report, the data-driven study we
publish each year with Sedo to give the entire
industry a clearer map of where the market is heading.
It's one of several ways we work to turn InterNetX's
vantage point into insight others can act on. Anyone
can describe the metamorphosis; we'd rather help the
industry navigate it.
A
direction, not just takeaways
We
didn't want anyone to leave Berlin with a tidy list of
takeaways and nothing to do with them. The reason we
asked these questions out loud—why domains, why
now—was to give the professionals in the room a
direction. If discovery is shifting from people to
machines, the work ahead is clear: the registrars,
registries and investors who treat domains as identity
and trust infrastructure, not just inventory, are the
ones who will define the next decade. Those who
wait for the metamorphosis to settle will be reacting
to a market others have already shaped.

InterNetX
CEO Elias Rendon Benger speaking at the 2026 Summit in
Berlin June 16.
That's
the future we intend to keep pressing on. The
discussions we opened at the Summit—about agent
discovery, decentralized identity, sovereignty and
trust—aren't a one-day agenda; they're the questions
that will shape our industry for years to come, and we
plan to keep them honest, open and a step ahead.
Berlin wasn't a conclusion. It was a direction—and we'd
rather help set it than wait to be told where domains
go next.
|
|
(Posted
June 19, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0619.htm
*****
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Identity
Digital Releases New Research Centered on Domain
Investors - Who They Are, What They Are Buying and
Why |
|
Identity
Digital®, the administrator of the
world's largest portfolio of top level domains
(nearly 300 TLDs in all), has just released the
results of an iin-depth research project*
(PDF file) on domain
investing and the wide range of buyers who have
turned domain names into a growing
alternative asset class. The ID report found that
"domain investing is particularly popular amongst
millennial investors, ages 30-44, seeking
accessible, digitally native avenues for long-term
growth" and noted "The investment landscape is growing
increasingly competitive, and domain names
have emerged as a differentiated path to value
creation."
According to their research, investors,
regardless of age, look to domain sales data, TLD
performance trends, and portfolio-tracking tools
to guide their decisions, pointing to a broader
demand for more sophisticated analytical
support, adding "Domain investors today
are taking a measured, data-driven approach to
portfolio building, accumulating with purpose,
holding with conviction, and selling when the
moment is right. The numbers tell a story of
patience: |


Image
from Bigstock
|
-
Median portfolio size is approximately 100
domains
-
66% of investors surveyed purchase fewer than
100 domains annually
-
82% of investors surveyed sell fewer than 50
domains annually
-
74% of investors surveyed hold domains for at
least one year
|
Matt Overman, Chief Revenue Officer at
Identity Digital, said “The modern internet
is offering new ways for domain investors to
track consumer behavior and potential
opportunities. Next-generation domain
extensions are starting to attract investor
attention, as creators, brands, and AI
continue to reshape the web and elevate
the importance of identity, trust, and
authenticity.”
"Investor interest is increasingly shaped
by industries and trends they believe will
drive demand, including extensions tied to
emerging technologies. The AI boom is
fueling particularly strong interest in .ai
domains, which have a 69% net-positive
investor sentiment score, while .io
domains reached 64%."
The research also reveals who is
investing. Millennial-aged investors now
represent the largest segment at 66%, with 49%
working in tech or related fields and 66%
maintaining full- or part-time careers outside
of domain investing. Recent
market data reinforces the trend
with alternative assets accounting for up
to 20% of millennials’ portfolios,
nearly double the share held by Gen X
and triple that of baby boomers.
|

Matt
Overman
CRO, Identity Digital |
The ID research also highlights the expanding
influence registries and registrars have on
investor behavior. When selecting a registrar,
investors’ top priorities are low domain renewal
fees, ease of portfolio management, and
accessibility of support teams. Registry marketing was found to play a
meaningful role as well. Notably, 67% of
investors surveyed say registry operators directly
impact their investment decisions, and 69%
say they are more likely to invest in a TLD when
they see active registry marketing, underscoring the
role that platform and promotional support play in
shaping where capital flows.
*Research Methodology
Research findings are based on a two-phase study
conducted in 2025 by Identity Digital, combining
qualitative interviews with domain industry experts
and a quantitative survey of 100+ domain investors. Identity
Digital regularly publishes research and analysis on
emerging domain trends, including insights on new
top-level domain (nTLD) adoption, on its newsroom.
|
|
(Posted
June 17, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0617.htm
*****
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Why
Bargain Hunters Are Beating a Path to Mike
Sullivan's New NotRenewing.com Sales Platform for Expiring
Domains |
|
In our
last post (about Notify.Domains)
we told you about a new platform that can help you
acquire specific domains, as well help you protect
the ones you already have. Today, on the flip side
of that coin, we want to let you know about
another new service that can help you get some
money back
on domains you don't want any
more. Like
Michael Cyger's Notify.Domains, NotRenewing.com
comes from an industry veteran - in this case, Mike Sullivan,
who, like Cyger, was looking for a solution to a
problem that has vexed practically all
professional domain investors since the business
began. That is how to take some of the pain out of
dropping domains you've given up on selling. When
they go they take most, if not all, of the
money you invested down the drain with
them. Mike,
who has been writing a popular domain industry blog - Sullys
Blog - since 1997 (30 years as
of next January), finally had enough and came up
with the idea for NotRenewing.com |


Mike
Sullivan
Founder, NotRenewing.com
|
|
that
just
launched in March. It is a fixed-price sales
platform for expiring domains. To keep
things simple every name is priced buy it now at $99.
I'm no mathematician but that looks way better
than $0 to me. The best part for sellers is
it costs nothing to list up to 25 domains and
if any do sell, you get $90 for each one. The
only rule for standard listings is that the domain
has to be at least 24 months old and expiring within
12 months. There are also very affordable premium plans
that allow you to list younger names and far more
domains than the free level. So,
who is going to want domains that even you
don't think is worth the renewal fee? You know what
they say - one man's trash is another man's
treasure and NotRenewing,com already has a lot
of sales to prove it (dozens have sold this week
alone and some examples of recent sales are in the
screenshot below). 
Had I seen that SpiceOdyssey.com listing at
$99, I would have bought it immediately myself (I
see it has now been relisted for $3,999
elsewhere). Given
how much investors love to scan expiring domain
lists, NotRenewing.com will attract a steady stream
of bargain hunters, especially since the platform
gives you a shot at
picking up reasonably priced names before
they end up in the expired auction stream where a lot
more competitors will see them. It's a win-win proposition
for buyers and sellers alike. The
site currently supports 17 TLDs: .com, .net,
.org, .io, .ai, .co, .dev, .app, .xyz, .me, .cc, .tv,
.info, .biz, .us, .gg, and .sh. You can check out
the full Frequently Asked Questions page here.
|
|
(Posted
June 12, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0612.htm
*****
|
|
Michael
Cyger's New Notify.Domains Service Aims to Help
Move Investors to the Head of the Acquisition Line |
|
Many of
the most valuable resources domain investors count
on daily were originally built by someone who was an
investor themselves - someone who needed
a solution that existing tools weren't
giving them. One of the
most successful of them all, Frank Schilling,
often said he built Uniregistry just to manage
his own legendary portfolio. What he envisioned
turned out so well he later opened it to everyone.
His registrar and marketplace met the needs of others
so well it exploded in popularity, so much so that
GoDaddy ended up buying the company in a
nine-figure deal. The
latest example of that "if you want something
done right, do it yourself" mentality comes
from Michael
Cyger, who has already founded
and sold his last two companies, Domain Academy
(a great domain education platform that, like
Uniregistry, went to GoDaddy) and the
popular domain media site, DomainSherpa,
that was acquired by MediaOptions and continues to
thrive. Now
Michael, with more time to concentrate on
investing since his last exit, has come across and
decided to fix another pain point that
was |

Michael
Cyger
|
|
annoying
him to no end. The tool he created in that passion
project solved his problem so well, he, like Frank,
decided it was too good to keep to himself,
resulting in the recent launch of Notify.domains. "A
domain I'd been watching for years sold for a tiny
fraction of what it was worth because the owner
didn't know what they had, and I found out after it
was gone," Michael said. "Another just
quietly dropped and was registered before I ever
saw it. I built Notify.domains so it never
happens to me again and thought others would
like to have the same edge." To achieve that
Notify.domains continually monitors at least a half
dozen key areas for the first sign a domain is, or is
about to become available, including website signals
(including prolonged downtime or expired SSL
certificates, that can signal business struggles),
WHOIS and RDAP shifts, backorders, auctions, and
aftermarkets.
Veteran
investor Adam Strong wrote a testimonial for
Notify.domains about a situation that meant a
lot more to him than the dollar value of a
particular domain. Adam noted, “I've tracked
hundreds of domains and it's a super
tedious job and it's easy to miss something. For
the 17 years since my son was born, I tried
unsuccessfully to get his name. Within days of
signing up with Notify.domains, the service
alerted me the domain name was in auction
and I secured it. Notify.domains does the job
better than you can. Easy peasy.” I
can personally relate to that. Many years ago
I wanted ronjackson.com to use as a permanent
lifetime email address. It was owned by
someone else with the same name but they
repeatedly rejected my offers to buy it. Notify.domains
didn't exist back then so I manually kept
checking on the domain for five years before
it suddenly turned up in an expired name
auction and, like Adam, I was able to get
the domain, but could have so easily missed it
had I not been looking at auction lists on
that particular day. |

Image from Bigstock |
In
addition to being able to help you get early access
to domains you are interested in, Notify.domains
can help you protect what you already have by
keeping a constant eye on your own domains, so you
will find out right away if any changes have been
made to them that you did not authorize. At current
settings, Notify.domains checks each watched domain
25+ times per day. The
service comes with many additional
free tools including WHOIS and RDAP
data, DNS. email record checkers (SPF, DKIM, DMARC),
blacklists and domain renewal cost checkers
(especially useful now that many TLDs charge premium
prices not just for an initial registration but for
renewals too). The cost for the basic service starts
at $2 per domain monthly ($24 yearly) with volume
discounts up to 45% off starting at 250+ domains and
custom enterprise pricing for 500+. To check
out all of the details or test drive the service
yourself, visit Notify.domains
where you can see a demo or take advantage of their
free 7-day trial offer.
|
|
(Posted
June 8, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0608.htm
*****
|
The
Internet Commerce Association Brought the Domain
Industry to Broadway With Special Event in New
York City |
|
The Internet
Commerce Association (ICA), the
rapidly growing non-profit organization that
fights to protect domain owner's rights, took
another giant step forward last week in New
York City. The organization has played an
invaluable role in bringing domain professionals
from around the world together face to face
through their Annual Member Meetings held every January
in Las Vegas. This year, for the first
time, the ICA took their mission another step
ahead with an exclusive member gathering and
fundraiser held in the Big Apple May 19
& 20. |

|
|
The
event, purposely limited to 50 attendees to deliver
a uniquely intimate experience, began with a special
Foodie Tour of some of New York's top
restaurants Tuesday evening (May 19). That was
followed Wednesday with a full day of business
sessions and networking, hosted by Squarespace
at their NYC office. Squarespace SVP and General
Manager Kevin Doerr (below) recently joined
the ICA's Board of Directors and he was delighted to
welcome ICA leaders and many of their most dedicated
members to the landmark event.
Above:
One of the many highlights Wednesday was the
appearance of Larry Fischer and his son and
business partner Jeff on stage to talk about
how they closed the biggest domain sale in
history last year (publicly revealed this year),
AI.com at $70 million. Larry & Jeff
represented the seller while John Mauriello
served as the buyer's broker.
Photo credits: All photos in this article are
courtesy of the ICA unless noted otherwise.
Above:
Another informative discussion centered on how to Monetize
Domains Without Selling. It featured, left
to right, Richard Lau (Logo.com), Braden
Pollock (Legal Brand Markeing.com), Inderpreet
Singh (D3) and Nena Hajakhani (Sedo). Below:
Attendees were also treated to an encore from
Larry Fischer who joined his friend and fellow Super
Broker Andrew Miller (ATMHoldings.com), at
left, to talk about closing High Value
Sales - a topic this duo knows intimately
well after closing many of the biggest transaction
on record. In sales reported so
far this year, Andrew has already been
credited with the $10 million sale of Club.com
and the $7.5 million sale of Green.com.
Above:
There was also a bittersweet moment in New
York that was of extraordinary significance for the
ICA. Since the founding day of the organization back
in 2006, Sedo General Counsel Jeremiah
Johnston (seen here with ICA Executive Director
Kamila Sekiewicz) has represented the company on
the ICA's Board of Directors. Jeremiah deserves enormous
credit for helping develop the ICA into the indispensable
industry advocate that it is today. He will be
leaving Sedo at the end of this month and will step
down from the ICA Board at the same time. Appreciative
members in New York let Jeremiah know how much they
appreciated his tireless efforts on behalf of the
organization. On LinkedIn
today, Jeremiah wrote, "A wonderful 20th anniversary celebration from the Internet Commerce Association last week in NYC — big thanks to
Kamila Sekiewicz, Zak Muscovitch, Tiffany
Mark, Jeanette Lalande, and the team at Squarespace for putting together such a memorable event. It was a great time surrounded by some of the domain industry's brightest minds, and I'm truly grateful for the thoughtful gift marking the close of my time on the board.
The domain industry is in great hands! Indeed
it is, as attendees at the ICA NYC gathering
(seen in this "class photo" from Board
Member Ryan McKegney) will surely attest!
|
|
(Posted
May 25, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0525.htm
*****
|
|
OpusDNS
Adds Domain Monetization Solution With Acquisition
of fruits.co |
|
Just
seven months after being launched
by domain industry pioneers in
October, OpusDNS
GmbH has announced a key acquisition.
The company, founded by Hakan
Ali and Robbie
Birkner, revealed the acquisition of
fast growing domain monetization platform fruits.co,
a company founded by Dr.
Fabian Heuschele four years ago this
month. In the announcement, OpenDNS noted that the
move is a clear signal that "the future of the
domain market lies in open, innovative
platforms and not in closed, technologically
outdated systems." Since its launch as a forward-thinking new
domain registrar, OpusDNS has attracted 350
partners that were drawn to its registrar and
management infrastructure. With fruits.co OpenDNS
adds a monetization solution that has
|
|
|
gained ground with a focus on performance,
revenue optimization, and continuous development.
Together, OpusDNS and fruits.co represent a
portfolio of several million domains.
|
Hakan Ali said, "Our ambition is to continuously
develop new features that offer our
partners additional value – both technically
and economically. We evaluated a number of
domain marketplaces that are currently
available for acquisition, however none
aligned with our strategic vision. Many of the
existing systems are technologically outdated
and lack a sustainable foundation for
innovation. On the other hand, fruits.co
clearly turned out to be the strongest
monetization platform in terms of speed,
technology, and market position. Equally
compelling was the team behind it, combining
deep expertise with the same entrepreneurial
mindset that defines OpusDNS."
Dr. Heuschele told us, "We share a
strong vision with OpusDNS for modernizing
the domain industry. Together, we’re
building what we aim to become the leading
platform and infrastructure layer for domain
management and monetization
globally." |

Opus
DNS Co-Founder Hakan Ali |
Robbie Birkner added, "We do not see
ourselves as a traditional competitor. Rather, our
ambition is to complement and extend existing
ecosystems, equipping our partners with the tools
they need to unlock greater value.”
Both platforms will remain operational and continue to
be managed independently, benefiting from shared expertise, a focused product strategy, and enhanced innovation capabilities.
|
|
(Posted
May 20 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0520.htm
*****
|
|
Nordic
Domain Days Founder Details How His Team Plans to Set a
New Standard at 2026 Event Next Week in Stockholm |
|
Update:
This event ran smoothly and exceeded all
expectations. Our complete start to finish review
has now been published as a DNJournal
Cover story. |
|
After
hosting their landmark 10th anniversary show
last year, Nordic
Domain Days is embarking on a new
decade next week. From day one, the scope of
the popular spring time event in Stockholm
has continually expanded under the direction of
Founder & Curator Lars "LG"
Forsberg. So much so that people now come from
around the world to see what is happening
in that vibrant region. It's a rare once a year
opportunity to meet the movers and shakers in one
place - a place that also happens to be one of
the most scenic on earth. With
its 10-year track record, you might think you know
what to expect next week but if we learned
anything from NDD and LG, it's that
standing still in unacceptable. To get the inside
story we connected with LG to find out what's ahead for attendees next
week. "Last
year was special," LG began. "Over
400 people from 55 countries came to Stockholm to
celebrate ten years of Nordic Domain Days, and it
would have been easy to rest on that. Instead,
we took the energy from 2025 and asked ourselves:
what if we just keep going? The theme for 2026 is
"Turning it up to 11," a nod to
the Spinal Tap scene where the amp dial goes one
past ten. It captures exactly where we are."
"This
year we have expanded to a full two-day program.
Monday is our Business Day, covering the
Domain Industry Update, the Future of the
Internet, and an expanded Domain Investment
segment curated by Giuseppe Graziano with
three back-to-back panels. Tuesday, the main stage
is dedicated to Policy, Legal and Abuse in the
morning, followed by our Tech! segment in the
afternoon. We have introduced Master Classes on
Tuesday morning (two deep-dive hands-on sessions
running alongside the main stage), and the DNS
Abuse Workshop returns for its fifth year in
partnership with eco and topDNS. "The
things people come back for have not changed. The
format is still physical-only, no streaming, no
recording. We still cap attendance around 450
because we believe the quality of conversations
in the |


Lars
"LG" Forsberg
NDD Founder & Curator
|
|
hallway are as important as the ones on
stage. The Welcome Drinks on Sunday night, the VIP Dinner,
the Monday evening Meatball Dinner and the Grand
Social Event with live music on stage, the
Farewell Dinner on Tuesday, the karaoke, and yes,
the tattoos…These are all part of what makes NDD
feel less like a conference and more like a
reunion." |
|
"What is new beyond the program is the scale of
the production. We have more partners than ever (over
50 organizations supporting the event), more
speakers (35+ stage appearances across both days),
and registrations are running ahead of last year. We
are more or less sold out since a few weeks
back, only releasing cancelled tickets."
With
those comments, the interview was just getting
started. Here is the rest of the conversation:
DNJournal:
This is shaping up to be a landmark year for the
domain industry. We are in a booming aftermarket
and of course a long-awaited round of new gTLD
applications has now opened. What are some of
the sessions and who are some of the featured
speakers who will be in Stockholm to talk about
these and other timely topics?
LG
Forsberg: "The new round is a big
topic for us. Raymond King, CEO of Porkbun,
is on stage Monday morning with a session
specifically on the 2026 round. Theresa Swinehart,
SVP Global Domains and Strategy at ICANN, delivers a
keynote, and Aysegul Tekce from ICANN follows
with a deeper session on the expansion of domain
names. Stuart Dinnes, Head of Channel EMEA at
Verisign, rounds out the morning with a look at
domain name industry trends and drivers.
On
the investment and aftermarket side, Giuseppe
Graziano has put together a strong afternoon
with three panel sessions devoted to Domain
Investment.

(Left
to right): Alan Shiflett (GoDaddy), Braden
Pollock (Legal Brand Marketing) and Giuseppe
Graziano (GGRG.com) during a live edition of The
Breakfast Club at NDD last year.
The
Breakfast Club podcast will return to the
stage next week, followed by a panel on what decades
in the domain business teach you, featuring Monte
Cahn from RightOfTheDot, Kimberly Darwin,
Yiqiu Tao from Dynadot, and Dave Evanson
from Sedo. The third panel tackles domain
monetization with Rickard Vikstrom from
DomainCrawler, Paul Dinin from Giant Panda,
James Tuplin from Above.com
and Claus Barche from Taku by GMO.
On
the policy and abuse side, Keith Drazek from
Verisign and Bertrand de la Chapelle from the
Internet and Jurisdiction Policy Network open
Tuesday with an update on the Internet
Infrastructure Forum. Thomas Rickert from eco
covers NIS2, ICANN's DNS Abuse Mitigation PDP, and
what comes next. Rowena Schoo from NetBeacon
Institute, Prudence Malinki from MarkMonitor,
and Henry Chan from the Trusted Notifier
Network add depth to what is probably the strongest
policy lineup we have had.
The Tech!
segment on Tuesday afternoon, hosted by Ulrich
Wisser from ICANN, has seven sessions running
from DNSSEC automation to Anycast DNS operations to
dangling DNS threats. And our two Master Classes
cover crypto agility (DigiCert and Excedo Networks)
and AI tools for domain investors (Alan Shiflett,
GoDaddy).
The
common thread is practical, honest content. We do
not do sales pitches on stage. Every speaker is
there to share something the audience can take home
and use.

LG
Forsberg welcoming at full house at NDD 2025 last
year in Stockholm.
DNJournal:
Alongside the extraordinary line up of speakers and
sessions, Stockholm itself is a big reason
people that NDD has flourished. What kind of
networking and local flavor experiences will
be part of NDD 2026?
LG Forsberg: Stockholm
in late May is hard to beat. The sun barely sets,
temperatures are above 20 degrees Celsius, and the
city comes alive. The venue, Clarion Hotel
Stockholm, is in Sodermalm, the part of the city
with the best restaurants, bars, and atmosphere.
The
social program is where NDD really separates itself.
Sunday evening starts with Welcome Drinks in the
Living Room Bar, followed by the VIP Dinner (a
three-course seated affair), and then .blog Sunday
Night Live with karaoke on the main stage. Monday
after the program wraps, we have After Work drinks,
the traditional Meatball Dinner (yes, Swedish
meatballs every year, and you always eat too many!),
and then the Grand Social Event with live music acts
performing on the main stage. I will keep the lineup
as a surprise, but if people were at NDD 2025 with Dr.
Alban and Gunther, they know we do not
do things halfway. Tuesday closes with a
Farewell Dinner, this year a Swedish Taco Buffe.

Live
music will be a big part of NDD's social program
again this year.
Throughout
the event, there is the NameSRS Arcade Lounge,
the NDD Pinball Corner, the VIP Lounge
hosted by Hello Registry, our meeting spaces,
and of course, something we do not advertise ahead
of time but has become one of the most talked-about
traditions at NDD. I will leave it at that.
The
real magic is the format itself. By keeping
everyone under one roof, at one hotel, eating
together, socializing together, and staying
together, the connections happen naturally. There is
no running between halls, no competing side events,
no splitting the group. That is by design and it is
the single most important thing we do.
DNJournal: While
domains are a global platform, every region has
their unique characteristics. What is the current
domain business environment like in the Nordic
countries (and for their respective ccTLDs)?
LG
Forsberg: The Nordics are in an
interesting position. The ccTLDs common here (.se,
.dk, .fi, .no, .is, and .nu) are mature,
well-run, and trusted. They are not the
fastest-growing TLDs in the world, but they are
among the most stable. Internetstiftelsen,
which operates .se and .nu, continues to invest
heavily in DNS infrastructure, security, and
research. They are one of our partners this year,
and Kristian Ormen from their team opens the
program on Monday with a session on thick versus
thin registries, which ties directly into a major
structural change they are implementing for .se.
What
is distinctive about the Nordic domain market is the
trust factor. Consumers and businesses in
Sweden, Denmark, Norway, and Finland have high trust
in their local ccTLDs. A .se domain carries weight
in a way that is hard to replicate with a generic
extension. At the same time, the registrar landscape
is competitive and innovative. Companies like Loopia,
Oderland, and NameISP are pushing
modern, user-friendly approaches to domain
management.
The
broader trend we see is that the Nordic domain
community punches well above its weight
internationally. Netnod runs some of the
most critical DNS infrastructure in the world from
Stockholm. The DNS Abuse conversation that is
shaping global policy has strong Nordic voices. And
the investment and aftermarket side, while smaller
than the US market, is sophisticated and growing.
NDD
itself reflects this. We started as a Nordic
event, but today over 75% of our attendees come
from outside the Nordic countries. The Nordics
gave us the foundation, the values, and the
meatballs. The world showed up for the rest!
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(Posted
May 19, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0519.htm
*****
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A
Peak Inside GoDaddy's First Free Domain Investor
Meetup Held at the Industry Giant's Arizona Office
Last Week |
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GoDaddy
issued an open invitation for domain investors to
attend a free Domain Investor Meetup that
was held at the company's Tempe, Arizona office on
May 7, 2026. Space was limited so attendance was
limited to the first 40 people to sign up for the
unique opportunity.
Attendees
came from as far away as Texas to take advantage
of the invitation to spend one on one time and
learn from GoDaddy's experts. They included one of
the best in the business in Joe Styler, the
Senior Marketing Manager for GoDaddy's Domain
Academy, who hosted the event. When
guests arrived for the Meetup that ran from 3pm to
7pm they began with an office tour, snacks and
networking. At 4pm they were able to choose
one of three breakout tracks. Each was led
by a different team that focused on a key category
of the domain investment workflow.
The
sessions offered were: |


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Anthony
Kirlew (Domainicate.com) and,
at right, Joe Styler (GoDaddy's
Domain Academy) at the Domain Investor
Meetup GoDaddy hosted at their Tempe,
Arizona office on May 7, 2026. |
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-
Auctions API
- One of the engineers behind the platform,
Mihai Nicolae, walked investors through the
Auctions API and allowed them to get hands on
access to the API.
-
Afternic listing
+ selling - Adam Ramsdell took the
investors through a hands-on masterclass of how
to list domains for maximum exposure, best
practices for Lease to Own, plus listing
optimization.
-
DomainNames.com
- Tom McCarthy (who has over $75 million
in lifetime domain sales, over 9,000 deals) took
investors through what DomainNames.com
accomplishes, what sets it apart from other
brokerages, and the marketing approach behind
DomainNames.com.
Those provided about
three hours of quality time spent with the actual
builders in a small enough group to get specific
questions answered. Many thought the Auctions
API session alone was worth the trip. Programmatic
access to GoDaddy Auctions is a competitive
edge that most investors haven’t explored yet,
and learning it directly from the engineer who
works on the platform daily is not something you’ll find
in a tutorial.

Above
& below: Scenes from the breakoput sessions
courtesy of attendee Anthoy Kirlew.

After the sessions
wrapped, many attendees took advantage of one of the
wide variety of dinner spots in Tempe to continue
their conversations. The Meetup drew so much
positive feedback there could well be more to come!
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(Posted
May 12, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0512.htm
*****
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.ART Celebrates 10th Anniversary
By Launching .ART Award Program With Prizes Valued
at Over $50,000 |
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The .ART
domain registry is celebrating their 10th
anniversary this year. To mark the occasion
they have launched the .ART
Award, a new global awards program
with more than $50,000 in prize value for
artists worldwide, including a cash First Prize of
$15,000.
The
thing that makes the new award different from
other art prizes is the focus — instead
of just submitting a finished work, artists
share their creative process through their
.ART domain. The domain can point to a website,
profile page or social media |

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presence
that tells their story and source of inspiration, as
well as showing their art. There is no cost to enter
and put yourself in the running for these prizes:
-
$15,000
Grand Prize
-
Artist
residencies in France and Spain
-
A
major editorial feature in Whitewall Magazine
-
A
premium .ART domain valued at $10,000
-
Additional
prizes will be announced throughout the
application period.
An
all-star 10-person jury including Jerry Saltz (Critic,
New York Magazine), Dean Phelus (AAM)
and Akanksha Ballaney (Artsy/Artnet),
to name just a few, will select the winners. Applications
will remain open through November 1, 2026
with winners to be announced at Art Basel Miami in
December.
|
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(Posted
May 11, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0511.htm
*****
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Today's
10th Anniversary of Armenia's IDN Shows How
Domains Can Become a Source of National
Pride |
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We
posted an article
Monday about worldwide domain registrations
nearing the 400 million mark. That is an
astounding number - one that will become a reality
because people around the globe have discovered
the countless ways domains can be used to create
something long-lasting and meaningful that is
accessible to anyone, anywhere with just the click
of mouse. In many cases domains become a point of national
pride - something we are seeing today as
Armenian celebrates the 10th anniversary of .հայ
- the nation's native language IDN
(internationalized domain name). ICANN
approved the TLD on April 26, 2016 and it
was launched for public use on May
5, 2016 by the administrator - Internet
Society of Armenia (ISOC |

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Armenia),
the organizatiuon that also oversees Armenia's .AM
country code top level domain. As
noted in an article at ArmenianDomains.com,"The introduction of the .հայ domain was intended to encourage the visibility of online content and websites in the Armenian language and
script, helping Armenian entities establish a unique online presence
that mirrors their cultural and linguistic heritage.
Many Armenian websites using the .AM ccTLD have also acquired their .հայ equivalent either to use as a separate website in the
native language of Armenia or forward the domain to their .AM website." More
insight into the impact that a native script
TLD like .հայ
came from a recent meeting
of Armernian leaders devoted to growing
the TLD's user base and drawing more attention to
Armenian langiage content online. In that
discussion, Kristina Hakobyan, Board Vice
Chair of the Internet Society NGO, emphasized
that Armenian, as one of the world’s oldest
languages with its own distinct alphabet,
deserves a strong presence in the global digital
environment. She said, "Expanding opportunities
for online communication in Armenian not only helps preserve
national identity, but also addresses practical
needs by improving internet accessibility for
wider segments of society."
Last
year's 9th anniversary celebration of the the first
registration in the Armenian-script .հայ
included a festive flashmob featuring a performance
by “Karin” Folk, Song and Dance Group. It was
organized by Internet Society NGO – the
manager of both .am and
.հայ domains.
(Photo courtesy of ISOC.AM)
With the
10th anniversary approaching, the March 2026 meeting
was also scheduled with an eye on a Universal
Acceptance Day event that was held soon
after on March 31st in Yerevan. On that topic
Kristina noted that Armenia’s participation in the
global Universal
Acceptance movement marked a significant
milestone in this effort. The initiative seeks to
guarantee that all languages and domain names are
fully recognized and supported across the internet. Siranush
Dvoyan, Chair of the Language Committee of the
Ministry of Education, Science, Culture and Sport of
Armenia, also took part and presented the Language
Committee’s efforts to advance the digital
transformation of Armenian, broaden the scope of
Armenian-language content online and enhance its
overall quality. She stressed the importance of
effective collaboration between government
institutions and professional organizations to
expand the use of Armenian in the digital sphere.
|
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(Posted
May 5, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0505.htm
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Worldwide
Domain Name Registrations Nearing the 400 Million
Mark After a Healthy 1st Quarter Detailed in
Latest Verisign Industry Brief |
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VeriSign,
(the administrator of the .com and .net
TLDs) has released their latest quarterly Domain
Name Industry Brief (DNIB) covering
the 1st quarter of 2026. This update showed
that the total number of domain registrations
across all TLDs worldwide ended the most
recent quarter at 392.5 million. With
24.1 million domains added over the past year,
that reprsents a healthy 6.5% leap year
over year. As a point of comparison, at the end of
Q1-2025 total domains registered had only risen
1.7% from the previous year.
.Com,
by far, the dominant TLD on the Internet, ended
the latest quarter with 163.6 million
registered domains, up 6.4 million YOY,
representing a 4% increase. .Net
went the opposite direction with a slight dip from
12.6 million registrations last year to 12.4
million at the end of 1Q-2026. |

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ccTLDs
finished the latest quarter with 146.3million
registrations, 3.4 million more than a year
ago, representing a 2.4% increase YOY. New
gTLDs, working from a smaller user base, were
able to pile up more impressive gains percentage
wise. With 49.6 million registrations at the
end of 1Q-2026, the new G's were up a whopping 31.3%
after adding 11.8 milliion domains over the
past year.
For
legacy gTLDs not including .com and .net (a
group dominated by .org that also includes
older TLDs that were released prior to the beginning
of ICANN's new gTLD program in 2012 like .info and
.biz), registrations stood at 20.5 million at
the end of the latest quarter, up 2.6 million domains
from a year ago. That gave this group a double digit
increase of 14.6% year over year.
|
|
(Posted
May 4, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0504.htm
*****
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Archive! |
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