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The
Lowdown
Welcome to the
The Lowdown from
DN Journal - your source for notable news and information from all
corners of the global domain name industry!
The Lowdown is
compiled by DN Journal Editor & Publisher
Ron Jackson.
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Pioneering
Attorney Paul Keating - One of the World's First
Lawyers to Specialize in Domain Related Issues - Has
Passed |
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It's a
dreary, rainy day in Florida today, one that
turned even more somber and gray upon hearing that
we've lost another one of the key players in
domain industry history - legendary attorney Paul
Keating. The sad news came from one of Paul's
long-time friends, Freddy Schiwek, who let
me know that Paul had passed after a battle with
cancer that he has been fighting for several years
now. I
first met Paul in 2005 at the 2nd ever TRAFFIC
domain conference in Florida and, like everyone
else (who wasn't on the opposite side of a legal
case against him) took an immediate liking to him.
He always seemed calm, cool and collected in a Robert
Redford kind of way and easily made friends
wherever he went - and he went everywhere! I wound
up writing a DNJournal Cover
Story about him in 2013 titled Have
Gavel Will Travel: How Globe-Trotting Domain
Defender Paul Keating Became One of the Industry's
Top Attorneys. |

Paul
Keating speaking at the
2006 TRAFFIC Silicon Valley conference.
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|
In
that story Paul told me how he ended up being one
of the first attorneys in the world to
specialize in domain related cases. It all
started in 2003 when we was actually
considering getting out of law all
together. "That's when an old client, who
also happened to have extensive domain
interests, called and asked me hang out a new
shingle and represent him in domain
matters," Paul said. "I told him I
would not start a law firm for one client.
His response was "well, how many clients
do you need?" I told him 20.
Within 60 days he
had 20 domainers call
me for work! He then proudly called and asked
if I had enough for a law firm now and here
I am!," Paul laughed. Countless
domain investors would likely have been much
poorer on both financial and personal levels
if Keating had gone in a different
direction. |

Keating
speaking at the 2013
Domaining Spain conference in Valencia |
|

Paul
in 2006 - just 3 years into his
domain law career but he had already
been an attorney for 23 years. |
Paul's
change of a heart was not really surprising
though because getting into law was never in
his plans in the first place. "I was a
competitive swimmer and spent six hours a day
in the pool between the ages of 16 and
21," Paul said. "I swam with the
likes of Olympian Rick
Dumont but my goals were
shut down by Jimmy
Carter’s Olympic
boycott."
The only thing
Paul seemed to like as much as swimming was arguing
with teachers. "I was having constant
debates with a social science teacher and he
got so exasperated from those arguments that
he told me I should go to law school, so I
did!" Keating enrolled at the University
of San Francisco where
he graduated in 1980, then stayed over to
attend USF's law school, where he earned
his law degree in 1983. |
Paul
traveled the world throughout the legal and
entrepreneurial career that followed. The same year
he became a domain attorney, 2003, he moved to Spain
where his wife Victoria, also an attorney,
was from. They had met five years earlier when she
came to San Francisco to study English and the U.S.
legal system. While he was an American living
in Europe (as well as London for a few years),
Paul's client list quickly stretched beyond both
continents, located as far away as Africa,
Australia, the Philippines and Turkey.
Meanwhile,
Paul's persuasive arguments in UDRP
cases played an instrumental role in transforming
the process from a deck stacked against domain
owners into one that immensely strengthened their
rights and prevented the loss of invaluable assets
over the past 20 years. For details on that, a
Memoriam for Paul written by his friend and fellow
attorney, ICA General Counsel Zak
Muscovitch (posted by Gina Aubrey on the Internet
Commerce Association blog), is a must
read.
With
so many friends around the world, the news of Paul's
passing will be reaching people at different times
as they wake up across the various time zones.
However, the reaction will be the same - sad to hear
another one of the great ones is gone but thankful
to have been among the lucky few that crossed paths
with Paul Keating while he was here. Rest in
Peace old friend.
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(Posted
July 30, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0730.htm
*****
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Source.ai
Sold for $200,000 in Sale Produced Through New
Union of Fruits.co and OpusDNS |
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Just a
couple of months ago, new registrar OpusDNS
(launched last October by Hakan Ali and Robbie
Birkner) announced the acquisition
of rapidly growing domain sales and monetization
platform
fruits.co.
Today the new union showed how bountiful it could
be by producing a $200,000 sale Source.ai. Working
on a referral from OpusDNS, fruits.co brokered the
sale that ranks among the five biggest .ai
transactions reported so
far this year. We will be adding it to
our YTD Top 100 Chart when our next bi-weekly
domain sales report is released August 5. At the
moment it is one of top 6 for 2026. OpusDNS
CEO Europe Hakan Ali said, "With
the acquisition of fruits, we wanted to offer our
customers significantly more than traditional
registrar services. Today, many companies are
not just looking for a registrar, but also for
support in acquiring strategically important |

Image
from Bigstock
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domain
names. This combination is precisely what we now
offer from a single source. Being able to
facilitate a transaction of this scale so soon
after joining forces demonstrates the
potential of our partnership.” |
Fruits.co
Founder Fabian Heuschele (at right)
noted, “We are seeing consistently high
demand for premium domains worldwide.
Source.ai shows once again how crucial the
right domain has become for building a strong
brand. Our brokerage team supports companies
regardless of the extension, whether .ai,
.com, or country-code domains, in finding the
right digital assets.”
Fabian
added, "As
the importance of digital brand identities
grows, so does the demand for professional advisory
and brokerage services. Many of the most
valuable domains are privately owned and never
publicly offered for sale. Successful
acquisitions therefore require market
expertise, an international network, and
experienced brokers who bring buyers and
sellers together." |

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(Posted
July 29, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0729.htm
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*****
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Andrew
Allemann and Ron Jackson Dig Into 2026's Biggest
Reported Domain Sales in New DNW Podcast |
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Halfway
through the 2026 domain sales season,
aftermarket activity is looking good. With
the first six months of the year now in the books,
Domain Name Wire Founder Andrew Allemann
had DNJournal Editor & Publisher Ron
Jackson join him for the 597th
DNW podcast to take a closer look at
the biggest publicly reported sales of the year to
date, including how they are being used (and in
some cases not used) right now. To
me, the fact that Andrew is closing in on 600
podcasts since he started the series back in October
2014 is just as impressive the top tier sales
we talked about - with the exception of one, the
all-time record sale of AI.com at $70
million that effectively stole the spotlight
from everyone. That
unprecedented sale also wildly skewed 1H-2026's
total $ sales volume figure, pushing it far
above any ever reported. However, if you take that
one domain out of the mix, total sales in 1H-2026
would still by running about 15% ahead of
the first half of last year. |
Andrew
Allemann (L) & Ron Jackson
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Keep in
mind, we are still only seeing a small fraction
of the overall market as most of the biggest sales
are subject to NDAs and thousands of others are sold
privately or through platforms that do not share
their sales data (there are valid reasons both
for and against making data public so it's a
decision that buyers, sellers and sales venues have
to weigh and decide for themselves). While
no one knows what the full picture looks like, we do
learn a lot from what does get reported, as I
think will be apparent if you listen to the brisk 35-minute
DNW conversation. The hottest keywords
and latest trends can be seen in those sales. Of
course, AI has been an overwhelmingly
dominant theme and we talked about that, including
the possibility that's AI's dominance will become so
interwoven with everything we do that it will
no longer need to be referenced so often in domain
names. If that happened it would have an especially
big impact on the .ai ccTLD that has
become white hot thanks to the artificial
intelligence revolution. Of
course, none of us can be certain about the
future but it's always interesting to talk
about it, so we hope you'll enjoy the discussion. In
the meantime, someone needs to start thinking about
where to get a cake big enough to accommodate 600
candles to mark DNW's upcoming podcast
milestone!
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(Posted
July 28, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0728.htm
*****
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Radix
Reports a Record Breaking Half for Premium Domain
Name Registrations in 1H-2026 |
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Things
seem to be looking up everywhere you turn in the
domain business - both in new registrations and
renewals and domain aftermarket sales. Verisign
just reported the total number of domain registrations
worldwide (including all TLDs) crossed the 400
million mark for the first time at the
end of 2Q-2026. Now
comes word from Radix
(the administrator of 11 top level domains)
that high end premium domain registrations
there produced record high sales for a
single half in 1H-2026 (full
.pdf report). While the company
doesn't report total $ volume, the latest update
said revenue from 4,424 premium sales shot up
50% year year. |
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.Tech
was their leading TLD with 1,229 registrations,
followed by .space (889), .fun (636),
.online (509) and .store at 485. Radix
added that demand was strong across all price points
with 112 registrations commanding $5,000 per year,
37 drawing $10,000 annually and two at $25,000.
.Space produced the highest percentage jump from the
previous half, landing 34% above the TLD's
2H-2025 total.
There was good news on
the renewal front too. The first year renewal
rate came in at 51% then jumped dramatically
from that starting point. After the second year, 73%
of premium names were renewed and for subsequent
renewals the rate soared to 84%.
One
1H-2026 moment Radix is especially proud of was
seeing IQM Quantum Computers (iqm.tech)
become the first European quantum computing
company to list on a major US exchange with a Nasdaq
debut for IQMX valuing the company at roughly
$1.8 billion. IQM went public on iqm.tech,
upgrading from meetiqm.com
to an exact-match domain.
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(Posted
July 27, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0727.htm
*****
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Global
Domain Name Registrations Soar Past the 400
Million Mark According to New Verisign Domain Name
Industry Brief |
|
VeriSign,
(the administrator of the .com and .net TLDs)
has released their latest quarterly Domain
Name Industry Brief (DNIB)
covering the 2nd quarter of
2026. This update showed that the total number
of domain registrations across all
TLDs worldwide passed the 400
million mark for the first time with
2Q-2026 closing at 401.6
million registrations. 29.9 million
domains were added over the past
year, representing a robust 8.1% surge
year over year.
.Com,
by far, the dominant TLD on the Internet, ended
the latest quarter with 166.6
million registered domains, up
8.7 million YOY, a 5.5%
increase since the same point a year ago.
Meanwhile, .Net continued
to tread water with a slight dip from 12.6
million registrations last year to 12.5 million
at the end of 2Q-2026. |

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ccTLDs finished
the latest quarter with 14.6million registrations, 5.2
million more than a year ago,
representing a 3.6% increase
YOY. That rate is 33%
higher than the 2.4% year over year gain reported
at the end of the first quarter this year.
New
gTLDs, working from a smaller user base,
continued to rack up impressive gains percentage
wise. With 52.9 million registrations
at the end of 2Q-2026, the new G's were up an eye
popping 34% after
adding 13.4 million domains
over the past year.
For legacy
gTLDs not including .com and
.net (a group dominated by .org that
also includes older TLDs that were released prior to
the beginning of ICANN's new gTLD program in 2012
like .info and .biz), registrations stood at 21.0
million at the end of the
latest quarter. That is up 2.7
million domains from a year
ago. That translates to a nice double digit increase
of 14.9% year
over year.
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|
(Posted
July 24, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0724.htm
*****
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OpusDNS
Ignites Free-For-All While Atom.com Offers Cure
For Domain Owner Verification Blues |
|
There's
some notable news from two of the domain
industry's most innovative companies today. Last
fall we told you about the launch of a new
registrar, OpusDNS,
founded by a two of the industry's most
experienced and respected veterans - Hakan Ali
and Robbie Birkner. The company began with
four different price and service levels so
customers could choose the combination that worked
best for them. Those started with the basic free
level with very competitive pricing but also
included additional plans for large scale
individual investors and companies, culminating
with an Enterprise level with super low prices and
white glove service at around $300 a month.
However, OpusDNS has just chucked the fee
structure entirely making the platform free for
all. The interesting thing is that isn't just
free going forward, it's free
retroactively to January 1, 2026. That means
those who have had paid plans will be getting refunds
as high as around $2,000 depending on their plan. |

Robbie
Birkner (left) & Hakan Ali
OpusDNS Founders
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So why do
this now? In the company's latest newsletter,
OpusDNS credited fast growth for making it
possible, noting, "Since launch, over 350
customers have been managing more than 250,000
domains through our platform. We would like to
sincerely thank you for the trust placed in us. As a
token of our appreciation, we have made an important
decision to eliminate the monthly platform fee.
While the market is currently shaped by new platform
fees, minimum revenue requirements, and hidden
costs, we are deliberately taking the opposite
approach. We believe a modern registrar platform
should be sustained by satisfied partners,
not by artificial barriers."
|
Meanwhile, on the
domain aftermarket front, Atom.com
announced a new initiative that, if it catches
on, will be a very welcome development for
domain owners. As most sellers know, it can be
a real pain to have to go through a domain ownership
verification process for every single
domain you want to list on most of the major
sales platforms. That usually means adding
or changing a nameserver or adding
a TXT record to each domain. I
use the nameserver process and also remove the
verification nameserver once the name is
listed, so - though there is an obvious
need for ownership to be verified - it's a
time consuming, two-step process that gets
tiring when dealing with a lot of
domains).
That's why Atom
just released a new solution, DomainAttest,
an open protocol for instant domain
ownership verification. This would allow
the aftermarket to get an immediate
verification directly from the registrar
where the domain is held, if that
registrar implements DomainAttest. That of
course is a big if but in announcing
the new protocol, Atom explains
what's in it for registrars, marketplaces and
sellers and they make a compelling case for
all three. |



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For
sellers Atom said "it requires just one
click inside the account you already control. No
TXT records, no propagation wait, and because
verification never touches DNS, it works no
matter where your name servers point. Listing on
an additional marketplace no longer means
re-delegating, waiting, and going dark. Also,
acquired domains list immediately. A current
attestation supersedes any previous owner’s
stale verification, so buying a domain that was
listed elsewhere no longer means support tickets to
displace someone else’s claim. Buyers get the
mirror image: every listing backed by
registrar-level proof of who controls the domain
now, not who controlled it when the listing was
created." That sound like a slice of
heaven to me.
|
|
(Posted
July 20, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0720.htm
*****
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Latest
Edition of GGRG.com's Liquid Market Report is Also
a 10th Anniversary Landmark for Founder Giuseppe
Graziano |
|
Giuseppe
Graziano, the CEO and Founder of
international domain brokerage and consultancy GGRG.com,
burst onto the international domain scene like a
Roman candle back in 2012 when he entered the
industry as the Director of Business Development -
Europe for the Domain Holdings Group. In the 14
years since then Giuseppe has established himself as one
of the world's top domain brokers with multiple
Escrow.com Master of Domains Awards ( for
ranking among their global Top 10 in sales) to
prove it. He
has also had high visibility roles as a
speaker and moderator at major conferences,
including this year's Nordic
Domain Days event in Sweden and as a
commentator in many of our annual State of the
Industry reports. However, Giuseppe is
probably most widely known for his quarterly Liquid
Market Report, a publication that just
reached a major milestone of its own. |

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The latest edition of the Liquid Market Report,
covering the 2nd quarter of 2026, is a
special one because this 40th edition also
marks the 10th anniversary of the publication
- a level of consistency that, coupled with its unique
focus, has made it a highly anticipated
quarterly read among domain investors around the
world. Unlike other market reports and analysis, the
Liquid Market Report covers an important subset of the
overall aftermarket - short
acronym and numeric domains -
that, due to steady demand, tend to have more
liquidity than
most other domain categories. These are .com domains
comprised of 2-4 letters, 2-5 numbers or a combination of
2-3 characters mixing letters and numbers. Taken
as whole, that "liquid" universe includes 614,928
.com domains. To give you an idea of the kind of data the
Liquid Market Report uncovers, here are some of the
highlights from the latest
quarterly edition for 2Q-2026: *Public
disclosed sales rose 53.01%, reaching $7.82M,
showing a meaningful rebound in reported liquid
domain transactions.
*Escrow.com sales came in at $16.36M, down
35.95%, but still more than double the public market
total, confirming that most liquid domain
activity remains private.
*3L and 4L .coms dominated again across both
channels, with 4L leading escrow volume and 3L close
behind, reinforcing their position as the core of
the liquid market.
*Public sales were highly concentrated, with 3L and
4L .coms making up the bulk of disclosed volume
while most other liquid categories remained
thinly traded.
*2L domains remain the most developed category by
far, with nearly 30% in active use,
continuing to signal deep end-user adoption and
long-term scarcity value.
*2C domains continued to stand out in development
as well, at roughly 18%, placing them surprisingly
close to 3L .coms and ahead of most numeric
categories.
*Over the past 12 months, public equities sharply
outperformed liquid domains, with NASDAQ, SPX,
and GLD all up more than 20%, while 4L .coms
were flat and 5N .coms declined 8%.
If you would like to directly receive the free
quarterly Liquid Domin Reports, you can just
enter your email address on the report
home page.
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(Posted
July 14, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0714.htm
*****
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URLs.com
Contest Offers Chance to Turn Pain from a Lost
Domain Into a Financial Gain |
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If you
have been in the domain business for any length of
time you probably have painful memories of the
domain that got away. You might has
accidentally let a valuable domain expire or
passed up an opportunity to buy a name that
someone else sold for 100 times more than you
could have imagined. A lot of things can lead to a
valuable name slipping out of your grasp but the
end results is always the some - a wish that
you could get that one back! Odds are that
will never happen but at least you now have a
chance to turn the pain into a monetary gain
thanks to a free new online "Domain That Got
Away" Contest put together by URLs.com
and a group of sponsors who want to help ease your
suffering! All
they want from domain investors, entrepreneurs and
creators are the stories about how your big domain
fish slipped the hook and swam away. Was it
lost due to expiration, a domain dispute or theft,
failed negotiations, exiting an auction too soon,
or some other star-crossed turn of events?
URLs.com Founder and Broker-in-Chief Jeff
Garbutt noted, “The best domain stories
usually come with a little pain, a little comedy,
and a lesson someone else can use. This
contest gives people a reason to tell those
stories, and maybe get something back from
the one that got away. Entries are limited to one
per person with the most compelling recollections
reaping the rewards. |


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First
Prize includes $500 in cash + $500 in Spaceship
account credits, a Countersign
one-year team subscription, a DomDB
Tycoon subscription, a URLs.com brokerage
consultation, domain appraisal and discounted
commission and a 30-minute consultation with
attorney Jeff Neuman (JJN
Solutions) who, we can personally
attest, is one of the sharpest, most experienced
people in the entire industry. Second prize
includes a $25 Dynadot
credit and a URLs.om appraisal.
The
contest is open now and entries will be accepted
through September 22, 2026 at at URLs.com/lost-domain-contest/ where
you will find a convenient entry form.
All entries need to follow these guidelines:
- be original;
- be in English;
- be substantially truthful to the best of entrant’s knowledge;
- fit the Contest theme;
- not contain obscene, defamatory, infringing, fraudulent, deceptive, hateful, or unlawful material;
- not violate any third-party right, including copyright, trademark, privacy, publicity, or contractual rights; and
- comply with these Official Contest Terms.
Good luck and let the healing begin!
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|
(Posted
July 10, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0710.htm
*****
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New
One Stop Domain Management Shop DigitalCandy
Arrives With an All-Pro Team of Industry Veterans
Behind the Wheel |
|
The
domain industry continues to be fertile ground
for new enterprises, especially ones that can hit
the ground running because they were built by
seasoned hands who already know the business
inside out. Such is the case with newly launched DigitalCandy.com,
a project that veteran domain attorney and serial
entrepreneur Stevan Lieberman has had in
mind for years now. As one of the busiest
attorneys in the business (since 1996) and
already operating other businesses, including Escrow.Domains,
Stevan waited impatiently but undeterred until two
things happened. AI advances made it
possible to get more done every day and -
most importantly - he found the right people
to help make what he envisioned - a new registrar
and domain management platform - a reality. |
 |
|
The
industry veterans behind DigitalCandy, a
newly
launched one-stop shop designed to meet
every domain owner/investor need.
(L to R): Stevan Leiberman,
Kevin Kopas
and Mike St. John. |
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They say there is no substitute for
experience and the DigitalCandy team has that in
spades - a situation that gives them an edge not
only in expertise but in the invaluable
relationships they have made throughout the
global industry over the years. As I mentioned,
Stevan has been at it for 30 years now, tech whiz Mike
St. John has been carrying out critical CTO
duties for over 20 years and Kevin Kopas,
even as the "kid" in the group, is known
worldwide after spending 12 years with some
of the best companies in the business in Radix,
Public Interest Registry (.ORG), Short Dot (as
Co-Founder) and now, as Vice President - Domains for
Stevan's venerable law firm, Washington, D.C. based Greenberg
& Lieberman LLC. With a new round of
gTLDs about to open up, Kevin's expertise in
that area adds mightily to the company's arsenal.
Once you know the players behind this
"new" entry in the highly
competitive domain services arena, it is easy
to understand how they are able to provide
such a wide array of services under one roof.
Those include domain registration, sales and
escrow services (with an aftermarket platform
on the road map) and AI-powered
intelligence that Mike noted "doesn't just
search—it thinks so it can provide domain suggestions
based on your intent, instant valuations backed by market
data and portfolio insights. They've also built Enterprise Controls for teams that manage serious domain portfolios.
Those include role-based access, fine-grained permissions, bulk operations, and a full API for
automation. They also promise Transparent Pricing
on all services - no tricks, no upsells, no
inscrutable "processing fees." |

Image
from Bigstock |
While experience is obviously a huge
differentiator for DigitalCandy, Mike St, John
thinks the company's AI tools may be an even
bigger one. Mike told us "You can switch to the
AI mode and ask questions about your portfolio.
For instance, if you have a domain you like but
aren't sure how best to use it - just ask. It will
give you an opinion - like maybe you should develop
it and here are some great ideas for what you
could do with it (especially since AI makes
development a lot easier now). You can ask it for a six-month
ramp-up to profitability if you want. Until you
use it you really won't understand just how good
and how in-depth it gets." Stevan added, "We've built a full
ecosystem of tools that all talk to each
other, so the AI will work across the board on
all products. Very few people have recently
built a new architecture and new systems, for
a registrar, for a sales platform - and yeah,
there's going to be a sales platform as part of
this. You look at all the big players out there and
they built their software decades ago." 
Stevan
Lieberman has been a featured speaker at major
domain conferences for decades.
Here he is providing contract advice at the 2022 NamesCon
Global conference in Austin, Texas. "There's other types of digital assets
that are out there," Stevan continued,
"and over time we're going to add in those
additional types of digital assets, be it patents,
trademarks, etc. So it's designed for something
that's a bit more expansive than just the domain
industry - and that's the best thing about the
ecosystem is it all crosses over.
Digital Candy can instantly tell you if any of your
domains are likely trademark infringing, so can keep
a cleaner portfolio. Or it can do that on the
registration as well - think twice before
you hit this button kind of thing. That's
usually research you've got to do all on your own.
This is also a tool that can help you sell it
by finding potential buyers. We're also thinking of
adding a few broker pieces in there. Many
people don't know how to move a name. For them why
not get a broker involved who could get it sold for
you?" In conclusion, Stevan noted what an exciting
time it has become in our industry with rapid
fire advances coming at us almost every day. "AI
is allowing people to move their companies
forward and their new ideas forward a lot more
quickly than they ever could before," he
noted. "The number of patent searches we've
done has almost doubled just in the last two
years and it's really all due to AI. It's a whole
new world and it never sits still!"
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|
(Posted
June 30, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0630.htm
*****
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Digital
Asset Investors to Get New Option When Castello
Brothers Add Fractional Domain Ownership to
Smoothie.com Mix July 1st |
|
For
years now, people have been talking about the
possibility of "fractional" domain
ownership that would open the door to
investment in top tier digital assets that would otherwise
be beyond their financial reach. While the
idea has obvious appeal on the surface, it has
also raised a lot of questions, including who
maintains control of the fractionalized asset, who
decides when or if it will be sold to realize
gains, how can shares (in this case, tokens) in
the name be bought and sold? Well,
we are about to get answers to a lot of those
questions and they will come from a decision
made by two of the most widely-known and respected
veterans of the traditional domain investment
space - The Castello
Brothers - Michael and David
- who founded Castello
Cities Internet Network in 1998
(20 years ago, Michael and David were profiled in
a 2006 DNJournal
Cover Story). On
Wednesday, July 1, their category-defining
one-word .com domain - Smoothie.com
- will transition to fractionalized ownership
through the the groundbreaking Doma
Protocol for domain tokenization developed
by D3
in what will be the first major test of this
ownership model. David Castello noted, "Smoothie.com
is the exact-match category name for the global
smoothie industry, a market valued in the tens
of billions of dollars annually. The domain
has long been recognized as one of the most
valuable and memorable digital brands within the
health, nutrition, beverage, and wellness
sectors." |

Michael
Castello & David Castello

|
|
The
Castello brothers believe tokenization of premium
domains has the potential to fuel an expansion of
the broader digital asset market - much in the
at that real estate investment trusts (REITs)
transformed access to commercial property ownership.
"The Internet has created immense value over
the last thirty years, but ownership of its most
valuable locations has remained concentrated,”
David said. “This is about opening access to a
new generation of investors who understand that
digital real estate is becoming just as important as
physical real estate.” The
domain aftermarket has produced some jaw-dropping
sales that underscored the immense value of top tier
domains, including the $70 million sale of
AI.com last year, as well as those of Chat.com ($15
million), Gold.com ($8.5 million),
Rocket.com ($14 million). The Castello
Brothers can point to their own multi-million dollar
sales as well, including Whisky.com at $3.1
million. Those interested in the Smoothie.com offering and
what it entails can register now, ahead of the July
1 public launch, by visiting the $SMOOTHIE.COM
token listing page on Doma. As
for the questions posted in the opening paragraph,
to give you more information on what the entire
process of tokenizing a domain involved for the
Castello Brothers - and what investors can expect
from a tokenized domain investment - we are putting
together a deeper dive into this story that will run
later this week.
|
|
(Posted
June 29, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0629.htm
*****
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NamesCon
Global Adds New Perks Ahead of Ticket Price
Increase Friday Night - 2026 Domain Days Dubai
Event Postponed But Plans in Place for Prompt
Return |
|
We have
good news and bad news on the domain conference
front. On the plus side, the 2026 NamesCon
Global conference, coming up November
11 & 12 in Miami, has some welcome
changes in store for attendees. Acting on feedback
from those who attended the landmark 2025
show, NamesCon organizers decided to
make a good thing even better in multiple ways.
Those include making food available on site at the
Ice Palace at no extra charge (food
trucks were the main option last year), onsite
parties so less traveling between venues,
access to a new NamesCon Domain Lounge,
plus additional lounge and meeting spaces that
will make it easier to get face to face business
done. Being in Miami, there are endless options
for activities and fun and NamesCon
is promising some pleasant surprises on that
front as well. |

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You can
get much
more information here on the networking
opportunities, social activities and special events
they have planned for you, including RightOfTheDot's
Live Digital Asset Auction and the much talked
about Beanstalk
Challenge Grand Finale. The
main thing you need to know right now is that
ticket prices will be going up Friday night
(June 26) at the stroke of midnight. If you are
planning to go, you can lock
in the lowest rate now - and be sure to
use our DNJ20 code at checkout to knock
20% (nearly $100) off the price! You
can also now book
discounted rooms at the official show
hotel, the Marriott Biscayne Bay. It didn't
take long for NamesCon's block of room to sell out
last year, so if that's where you want to be, this
is the time to secure your room.
|
The unfortunate conference
news is the postponement of the 4th annual Domain
Days Dubai conference that was scheduled
to run October 14 & 15, 2026 in the
UAE. That of course, was the
unavoidable result of the current U.S.-Iran
conflict that has made it impossible to
finalize plans for a meeting that attracts
visitors from all over the world. In the three
years DDD has been held, culminating with the 2025
show last October, DDD Founder Munir
Badr and his team have completely wowed
attendees and turned the conference into one
of the most highly anticipated events on
the global calendar. |

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When
life returns to normal in the region, you can
bet DDD will be back without missing
a step - in fact, with preparations for each
show already a year-around project - I
would bet stronger than ever given some
extra time to prepare. Munir is monitoring the
situation closely and expects to be able to
announce new dates in the not too distant
future. |
|
|
(Posted
June 23, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0623.htm
*****
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Inside
the 2026 InterNetX
Domain Summit in Berlin - Big Changes Are
Happening Now But Industry Leaders Had Their
Eyes on Determining What Happens Next |
|
Editor's
Note:
The annual InterNetX Domain Summit that was
held this year in Berlin on June 16 is a
very different kind of event than other meetings
on the industry calendar. Most are multi-day
affairs that anyone can attend and they offer
great value to all who come to network and hear
about the latest industry trends. The InterNetX
Summit is a one-day invitation-only
gathering that also brings together many of the
most forward-thinking leaders
but they come to this event with a focus beyond
the |
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|
current
environment,
looking instead to preparing for and shaping
what comes next. To get the best summary of
what happened in Berlin this week, we called on
someone who was in the middle of it and also
happens to be one of the most gifted writers in
the industry - InterNetX's Global Communications
Manager, Simone Catania. This is his
account of what the 2026 InterNetX Domain
Summit was all about:
|
By Simone
Catania
When we welcomed registrars, registries,
investors and policy voices to Berlin's
Fotografiska on June 16, we weren't
setting out to host just another industry
meetup. We wanted to make a statement about where
our business is heading—and, frankly,
to put a stake in the ground about the
conversations we believe the domain world
needs to be having right now. We gathered
everyone under the banner "Digital
Metamorphosis" and built the day
around a question we can no longer postpone:
what happens to domains when machines, not
people, increasingly do the discovering?
For us, that
question isn't speculative—it's the work.
As domain experts, we see our role as
helping set the agenda for where the domain
industry goes, and the InterNetX Domain
Summit 2026 was the live expression of
that ambition: a room we built around three
words that ran like a current through the
day—Identity. Intelligence. Trust. |

Simone
Catania, InterNetX |
A
theme built for a turning point
"Digital
Metamorphosis" was more than a tagline for
us. We translated it into a thesis: that AI-driven
search, autonomous agents, decentralized identity,
domain tokenization and trust infrastructure are
collectively redefining what a domain is and
what it's worth. We opened the day by framing
that transformation not as a threat to the
addressable web but as an invitation to lead it—and
we carried that tone all the way through to the
closing remarks.

A
single thread ran through the whole day: as
intelligence and automation reshape the web, domains
matter more than ever as anchors of identity
and trust—exactly the metamorphosis we'd come to
discuss. Different stages and speakers, but one
consistent message: identity, intelligence and
trust are now inseparable from the value of a
domain. |
Turning
our vantage point into value
Convening
the conversation is only half of what we do. The same
conviction drives our flagship Global
Domain Report, the data-driven study we
publish each year with Sedo to give the entire
industry a clearer map of where the market is heading.
It's one of several ways we work to turn InterNetX's
vantage point into insight others can act on. Anyone
can describe the metamorphosis; we'd rather help the
industry navigate it.
A
direction, not just takeaways
We
didn't want anyone to leave Berlin with a tidy list of
takeaways and nothing to do with them. The reason we
asked these questions out loud—why domains, why
now—was to give the professionals in the room a
direction. If discovery is shifting from people to
machines, the work ahead is clear: the registrars,
registries and investors who treat domains as identity
and trust infrastructure, not just inventory, are the
ones who will define the next decade. Those who
wait for the metamorphosis to settle will be reacting
to a market others have already shaped.

InterNetX
CEO Elias Rendon Benger speaking at the 2026 Summit in
Berlin June 16.
That's
the future we intend to keep pressing on. The
discussions we opened at the Summit—about agent
discovery, decentralized identity, sovereignty and
trust—aren't a one-day agenda; they're the questions
that will shape our industry for years to come, and we
plan to keep them honest, open and a step ahead.
Berlin wasn't a conclusion. It was a direction—and we'd
rather help set it than wait to be told where domains
go next.
|
|
(Posted
June 19, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0619.htm
*****
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Identity
Digital Releases New Research Centered on Domain
Investors - Who They Are, What They Are Buying and
Why |
|
Identity
Digital®, the administrator of the
world's largest portfolio of top level domains
(nearly 300 TLDs in all), has just released the
results of an iin-depth research project*
(PDF file) on domain
investing and the wide range of buyers who have
turned domain names into a growing
alternative asset class. The ID report found that
"domain investing is particularly popular amongst
millennial investors, ages 30-44, seeking
accessible, digitally native avenues for long-term
growth" and noted "The investment landscape is growing
increasingly competitive, and domain names
have emerged as a differentiated path to value
creation."
According to their research, investors,
regardless of age, look to domain sales data, TLD
performance trends, and portfolio-tracking tools
to guide their decisions, pointing to a broader
demand for more sophisticated analytical
support, adding "Domain investors today
are taking a measured, data-driven approach to
portfolio building, accumulating with purpose,
holding with conviction, and selling when the
moment is right. The numbers tell a story of
patience: |


Image
from Bigstock
|
-
Median portfolio size is approximately 100
domains
-
66% of investors surveyed purchase fewer than
100 domains annually
-
82% of investors surveyed sell fewer than 50
domains annually
-
74% of investors surveyed hold domains for at
least one year
|
Matt Overman, Chief Revenue Officer at
Identity Digital, said “The modern internet
is offering new ways for domain investors to
track consumer behavior and potential
opportunities. Next-generation domain
extensions are starting to attract investor
attention, as creators, brands, and AI
continue to reshape the web and elevate
the importance of identity, trust, and
authenticity.”
"Investor interest is increasingly shaped
by industries and trends they believe will
drive demand, including extensions tied to
emerging technologies. The AI boom is
fueling particularly strong interest in .ai
domains, which have a 69% net-positive
investor sentiment score, while .io
domains reached 64%."
The research also reveals who is
investing. Millennial-aged investors now
represent the largest segment at 66%, with 49%
working in tech or related fields and 66%
maintaining full- or part-time careers outside
of domain investing. Recent
market data reinforces the trend
with alternative assets accounting for up
to 20% of millennials’ portfolios,
nearly double the share held by Gen X
and triple that of baby boomers.
|

Matt
Overman
CRO, Identity Digital |
The ID research also highlights the expanding
influence registries and registrars have on
investor behavior. When selecting a registrar,
investors’ top priorities are low domain renewal
fees, ease of portfolio management, and
accessibility of support teams. Registry marketing was found to play a
meaningful role as well. Notably, 67% of
investors surveyed say registry operators directly
impact their investment decisions, and 69%
say they are more likely to invest in a TLD when
they see active registry marketing, underscoring the
role that platform and promotional support play in
shaping where capital flows.
*Research Methodology
Research findings are based on a two-phase study
conducted in 2025 by Identity Digital, combining
qualitative interviews with domain industry experts
and a quantitative survey of 100+ domain investors. Identity
Digital regularly publishes research and analysis on
emerging domain trends, including insights on new
top-level domain (nTLD) adoption, on its newsroom.
|
|
(Posted
June 17, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0617.htm
*****
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Why
Bargain Hunters Are Beating a Path to Mike
Sullivan's New NotRenewing.com Sales Platform for Expiring
Domains |
|
In our
last post (about Notify.Domains)
we told you about a new platform that can help you
acquire specific domains, as well help you protect
the ones you already have. Today, on the flip side
of that coin, we want to let you know about
another new service that can help you get some
money back
on domains you don't want any
more. Like
Michael Cyger's Notify.Domains, NotRenewing.com
comes from an industry veteran - in this case, Mike Sullivan,
who, like Cyger, was looking for a solution to a
problem that has vexed practically all
professional domain investors since the business
began. That is how to take some of the pain out of
dropping domains you've given up on selling. When
they go they take most, if not all, of the
money you invested down the drain with
them. Mike,
who has been writing a popular domain industry blog - Sullys
Blog - since 1997 (30 years as
of next January), finally had enough and came up
with the idea for NotRenewing.com |


Mike
Sullivan
Founder, NotRenewing.com
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that
just
launched in March. It is a fixed-price sales
platform for expiring domains. To keep
things simple every name is priced buy it now at $99.
I'm no mathematician but that looks way better
than $0 to me. The best part for sellers is
it costs nothing to list up to 25 domains and
if any do sell, you get $90 for each one. The
only rule for standard listings is that the domain
has to be at least 24 months old and expiring within
12 months. There are also very affordable premium plans
that allow you to list younger names and far more
domains than the free level. So,
who is going to want domains that even you
don't think is worth the renewal fee? You know what
they say - one man's trash is another man's
treasure and NotRenewing,com already has a lot
of sales to prove it (dozens have sold this week
alone and some examples of recent sales are in the
screenshot below). 
Had I seen that SpiceOdyssey.com listing at
$99, I would have bought it immediately myself (I
see it has now been relisted for $3,999
elsewhere). Given
how much investors love to scan expiring domain
lists, NotRenewing.com will attract a steady stream
of bargain hunters, especially since the platform
gives you a shot at
picking up reasonably priced names before
they end up in the expired auction stream where a lot
more competitors will see them. It's a win-win proposition
for buyers and sellers alike. The
site currently supports 17 TLDs: .com, .net,
.org, .io, .ai, .co, .dev, .app, .xyz, .me, .cc, .tv,
.info, .biz, .us, .gg, and .sh. You can check out
the full Frequently Asked Questions page here.
|
|
(Posted
June 12, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0612.htm
*****
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Michael
Cyger's New Notify.Domains Service Aims to Help
Move Investors to the Head of the Acquisition Line |
|
Many of
the most valuable resources domain investors count
on daily were originally built by someone who was an
investor themselves - someone who needed
a solution that existing tools weren't
giving them. One of the
most successful of them all, Frank Schilling,
often said he built Uniregistry just to manage
his own legendary portfolio. What he envisioned
turned out so well he later opened it to everyone.
His registrar and marketplace met the needs of others
so well it exploded in popularity, so much so that
GoDaddy ended up buying the company in a
nine-figure deal. The
latest example of that "if you want something
done right, do it yourself" mentality comes
from Michael
Cyger, who has already founded
and sold his last two companies, Domain Academy
(a great domain education platform that, like
Uniregistry, went to GoDaddy) and the
popular domain media site, DomainSherpa,
that was acquired by MediaOptions and continues to
thrive. Now
Michael, with more time to concentrate on
investing since his last exit, has come across and
decided to fix another pain point that
was |

Michael
Cyger
|
|
annoying
him to no end. The tool he created in that passion
project solved his problem so well, he, like Frank,
decided it was too good to keep to himself,
resulting in the recent launch of Notify.domains. "A
domain I'd been watching for years sold for a tiny
fraction of what it was worth because the owner
didn't know what they had, and I found out after it
was gone," Michael said. "Another just
quietly dropped and was registered before I ever
saw it. I built Notify.domains so it never
happens to me again and thought others would
like to have the same edge." To achieve that
Notify.domains continually monitors at least a half
dozen key areas for the first sign a domain is, or is
about to become available, including website signals
(including prolonged downtime or expired SSL
certificates, that can signal business struggles),
WHOIS and RDAP shifts, backorders, auctions, and
aftermarkets.
Veteran
investor Adam Strong wrote a testimonial for
Notify.domains about a situation that meant a
lot more to him than the dollar value of a
particular domain. Adam noted, “I've tracked
hundreds of domains and it's a super
tedious job and it's easy to miss something. For
the 17 years since my son was born, I tried
unsuccessfully to get his name. Within days of
signing up with Notify.domains, the service
alerted me the domain name was in auction
and I secured it. Notify.domains does the job
better than you can. Easy peasy.” I
can personally relate to that. Many years ago
I wanted ronjackson.com to use as a permanent
lifetime email address. It was owned by
someone else with the same name but they
repeatedly rejected my offers to buy it. Notify.domains
didn't exist back then so I manually kept
checking on the domain for five years before
it suddenly turned up in an expired name
auction and, like Adam, I was able to get
the domain, but could have so easily missed it
had I not been looking at auction lists on
that particular day. |

Image from Bigstock |
In
addition to being able to help you get early access
to domains you are interested in, Notify.domains
can help you protect what you already have by
keeping a constant eye on your own domains, so you
will find out right away if any changes have been
made to them that you did not authorize. At current
settings, Notify.domains checks each watched domain
25+ times per day. The
service comes with many additional
free tools including WHOIS and RDAP
data, DNS. email record checkers (SPF, DKIM, DMARC),
blacklists and domain renewal cost checkers
(especially useful now that many TLDs charge premium
prices not just for an initial registration but for
renewals too). The cost for the basic service starts
at $2 per domain monthly ($24 yearly) with volume
discounts up to 45% off starting at 250+ domains and
custom enterprise pricing for 500+. To check
out all of the details or test drive the service
yourself, visit Notify.domains
where you can see a demo or take advantage of their
free 7-day trial offer.
|
|
(Posted
June 8, 2026) To refer others to the post
above only (and not the full Lowdown
column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2026/posts/0608.htm
*****
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If you've
been out of the loop lately, catch up in the Lowdown
Archive! |
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| We
need your help to keep giving domainers The
Lowdown, so please email [email protected]
with any interesting information you might have. If
possible, include the source of your information so we can
check it out (for example a URL if you read it in a forum
or on a site elsewhere). |
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