Jay
Westerdal
has
set up a new website at niholdings.com
to post developments as they happen in the ongoing high
profile lawsuit
filed by Thought Convergence against Westerdal |
and
other shareholders in his former company, Name
Intelligence, Inc. The site includes a timeline of
events since Thought Convergence agreed to buy Name
Intelligence (parent company of DomainTools.com and
the Domain Roundtable conference, among other
enterprises) in May of 2008 for $16 million. The
relationship eventually went sour with Thought Convergence
firing Westerdal and filing the lawsuit in a California
federal court. Westerdal's site also has links to various
news reports covering the dispute.
Westerdal
said "This website serves to answer questions and
will be updated frequently. Sort of a no spin zone because
we will only quote public domain documents." A notice
on the site says "We
|
Jay
Westerdal
|
have
been flooded by emails and questions about what is going
on with our company. So we thought we would set the record
straight and post links to all articles related to
the the case and let people make up their own mind.
We would like to share with the world what is going on and
help people understand the matter from Name
Intelligence, Inc. point of view. We will not be
allowed to share information unless it is public.
Likewise, false allegation or pure lies will be
responded to legally first. We are deeply sorry we can't
just respond to false statements but this has to be done
legally. Once the documents are in the public domain with
our answers we will post them or quote them. All
information found on this website is already in the public
domain."
|
I am on my way to Amsterdam
for the T.R.A.F.F.I.C.
ccTLDs conference that gets underway
Monday at the NH Grand Krasnapolsky Hotel.
The show runs through Thursday when it concludes
with RickLatona.com's
live domain auction and the official show party
hosted by Parked.com.
I will be speaking in the first seminar after
lunch on Thursday and am looking forward to
meeting many European domainers for the first time
at this event.
Starting on Monday I
will be posting daily updates from Amsterdam to
fill you in on what is happening at the
conference. As always, we will also put
together a comprehensive show review article for
publication soon after the show ends. |
|
|
The
Internet
Commerce Association has
announced that Thought Convergence, the
organizers of the Domain
Roundtable conference coming up June
14-17 in Washington, D.C. has generously
offered to provide time during the show's live domain
auction to sell domains donated to support the ICA.
The auction will run from 4-7pm U.S. Eastern time on
June 16th. |
The
non-profit
ICA
is asking the domain community to donate domain names for
this auction event. Applicants can submit their domains to
the
ICA
by email to [email protected].
All of the proceeds from the domains sold in the
|
|
auction
will go directly to supporting upcoming
ICA
initiatives, including lobbying for domain owner rights in
Washington
and with ICANN. The domain donors who participate
will receive a personal “thank you” on the
ICA
website and will receive an email from the
ICA
, confirming the amount received from the sale of their
donated domain for tax purposes.
|
Jeremiah
Johnston
ICA President |
Jeremiah
Johnston, president of the
ICA, said
“The
ICA
was founded to protect and defend the rights of
domain owners and developers. By participating in
our first live auction event, each domain
professional has the chance to directly affect the
level of protection and pull that they have in
Washington. With the support of the Domain
Roundtable organizers and those in the domain
community who contribute, the
ICA
board is confident that a successful auction will
help strengthen our resources and further our
political progress.”
For
those not attending Domain Roundtable, but who are
interested in participating in the ICA Auction, Domain
Roundtable has an online auction
platform where potential buyers can register to
bid. The
ICA
is also accepting private donations to support
initiatives such as its |
Legal
Defense Fund and the amicus briefs filed on behalf
of its members’ interests. Donations can be made
online at internetcommerce.org/donate
or by check payable to Internet Commerce
Association at:
Donations
Internet Commerce Association
1301 Pennsylvania Ave., NW
Suite 500
Washington
,
DC
20004
|
|
|
I just got back from Tallahassee late today
but
may as well not bother unpacking the bags as it's off to
Amsterdam Saturday for the T.R.A.F.F.I.C.
ccTLDs conference in the Netherlands.
Before I head back out I'll be putting together a new
weekly domain sales
report that will be out Thursday
night. |
Sedo
is likely to rack up some more sizeable sales today
(Thursday, May 28) when their latest GreatDomains.com
premium auction ends at 1pm U.S. Eastern
time. Domains going on the block will include 80.com,
BabyClothing.com and CD.net. You can see the
complete auction inventory here.
|
|
While I was
on the road yesterday, NameMedia announced
another expansion of their AfternicDLS
domain sales platform that includes BuyDomains.com.
A strategic partnership with TradeMark
Express will allow the AfternicDLS and
BuyDomains to offer their catalog of more than 2
million domains for purchase through TradeMark
Express’s full-service trademarking process.
|
Trademark Express
President Chris DeMassa said
“TradeMark Express is excited to partner with
NameMedia. Obtaining a premium domain name and
ensuring that name is legally available go hand in
hand; domain name buyers must make sure their
proposed domain name is legally clear of existing
trademark or common-law names that are similar in
sound, appearance or meaning."
The senior
vice-president and general manager of
NameMedia’s domain marketplace, Pete |
Lamson, said
“TradeMark Express’s customers will benefit
from having access to the world’s largest domain
portfolio, providing them with enhanced options to
create and protect their brand while driving
traffic to their businesses.” |
|
|
I
hope all of our U.S. readers
enjoyed the three-day Memorial Day holiday
weekend. For most Americans it is a time to relax, do
some outdoor grilling and perhaps hit the beach if they
have one nearby. As I mentioned we would be doing in my
last post Friday, Diana and I spent the extended weekend
in Tallahassee, Florida helping our daughter find
an apartment near the Florida State University
College of Medicine where she reported for
orientation this morning.
On Monday we found a
suitable apartment near campus but won't get the keys
until this evening so we are still in Tallahassee
waiting to do the actual move-in later today. |
Brittany
Jackson at the FSU
College of Medicine on Memorial Day |
|
Markus
Schnermann - the subject
of our new May
Cover Story
|
While
holed up in our hotel last night, I took advantage
of the waiting time to complete our new May
Cover Story about remarkable German
domainer Markus Schnermann. Schnermann
spent most of his youth battling spastic
cerebral palsy, a condition caused by a
shortage of oxygen at birth. It triggered an
average of 30 convulsions a day and left him in
need of constant therapy. "As a little kid it
took much longer to learn to speak or walk,"
Schnermann said, adding that his medical issues
led people to wrongly conclude that he was stupid
and could never succeed.
Teachers
and doctors alike told Schnermann's parents that
he basically had no future. Check out the complete
story of how he managed to prove
everyone wrong and went on to achieve
international domain industry fame. I'm looking
forward to seeing Markus again at the T.R.A.F.F.I.C.
ccTLDs conference that starts next
Monday (June 1) in Amsterdam, Holland. |
Diana
and I will be scrambling to clear the decks in
time to make our flight to Europe Saturday. We
will begin the four-hour drive from
Tallahassee back home to Tampa tomorrow
afternoon. As soon as I get back I will start work
on our new weekly
domain sales report. It normally comes
out early Wednesday morning but will be published
late Thursday this week due to the holiday Monday
and the moving chores I'm now waiting to help
Brittany complete in Tallahassee.
Friday we will
repack for the trip to Amsterdam and what is
shaping up to be a very interesting show
devoted to country code domains. In
case you missed it, we have a complete conference
preview in our latest monthly
newsletter. Six days after we return from
the Netherlands we'll be on a plane
again for the Domain
Roundtable conference in Washington,
D.C. Immediately after that I plan to
collapse from exhaustion! In reality - the
opposite is true. I always find the chance
to get together with domainers from around
the world to be invigorating and these two
June events both look like meetings that
will generate energy to spare. Hope to see
many of you there! |
|
|
|
|
I
hope all of our friends in the U.S.
will
enjoy the long Memorial
Day weekend that is now underway, and
will pause to remember what the holiday is
really about on Monday - the day set
aside to honor the men and women who gave their
lives in military service for the United
States. My best childhood friend, Ron
Poole, was killed in the Viet Nam War
and on Monday I will be thinking of him and the
promising life he lost while serving as a U.S.
Marine.
Memorial
Day started in 1866, the year after the
conclusion of the Civil War (it was
originally known as Decoration Day but
after World War II Memorial Day became
the preferred term). For most Americans, the
Memorial Day weekend signals the start
of |
|
summer
and many will be on the road this weekend headed
for beaches and other vacation destinations.
Among
those traveling is leading geodomainer Michael
Castello (Castello
Cities Internet Network) and his
family. Diana and I were pleased to have them
stop by our house just north of Tampa for
lunch this afternoon while they were en route
across Florida to see relatives in the Panama
City area. |
Special
guests at the Jackson household this afternoon (left to
right): Jessica Castello
(who made fast friends with our dog Savannah), Michael
Castello, Sheri Castello and
son Jonathan Castello (a budding author who is
currently writing his first book!) Michael
and his brother David became instant friends when
Diana and I first met them at the T.R.A.F.F.I.C. East
conference in Hollywood, Florida in October
2006. Hearing their remarkable life story
while chatting with them at that event led me to write
what became one of our most popular Cover Stories ever, Band
of Brothers: How Michael and David Castello Morphed from
Struggling Musicians to Domain Millionaires in
December 2006. The
Castellos (who own PalmSprings.com, Nashville.com,
Acapulco.com, Daycare.com and Whisky.com,
to name just a few) now frequently speak at domain
conferences and one thing that has always impressed me
about them is their willingness to help industry
newcomers get ahead. As I noted in this column yesterday,
they will be speaking at the Domain
Roundtable conference in Washington D.C.
on June 15.
|
While
the Castello family continued their journey to
the Florida Panhandle after lunch, our family is
preparing to head in the same direction Sunday.
Diana and I will be taking our daughter Brittany
(who graduated from the University of
Pennsylvania on Monday)
to Tallahassee to find an apartment. She
begins Medical School at Florida State
University with a three-day orientation that
starts Tuesday, so we won't have much time to
help her get settled in. Most
first year med school students don't have to
start until late August, but FSU requires all
first year students to take anatomy over the
summer, immediately after getting their
undergraduate degree. That will cut Brittany's
"summer vacation" from three months
down to less than 24 hours. She gets back
from Philadelphia Saturday, gets to sleep at
home just one night, then has to repack her bags
and head to Tallahassee with us |
Brittany
Jackson (left) & her friend Lakshmi
Sivarajan
on
the cover of Penn's 2008 Homecoming
program.
|
Sunday.
She is excited though, having been a Florida
State fan ever since her older brother (a
chemical engineering graduate from FSU)
"indoctrinated" her in Seminole
culture when she was still in elementary
school. |
So while you are enjoying
your holiday break Sunday and Monday, think of your old
pal Ron who will be schlepping around moving boxes and
furniture when he could have been sitting on the beach
sipping a pina colada. I'll be back here with the next
Lowdown post Tuesday (assuming I am not too sore
to get out of bed that day!). |
|
The
Domain
Roundtable conference
coming
up June 14-17 in Washington, D.C. is
starting to finalize the agenda
for the show at the Grand Hyatt. One
session that looks particularly |
interesting
is scheduled for 11am on the first full day of business
(June 15). Michael
Mann, Rob
Monster and the Castello
Brothers will be on a panel discussing "Unique
Opportunities to Increase Your Domain’s Value."
To my knowledge this will be the first time that Mann,
the co-founder of BuyDomains, and Monster of Monster
Venture Partners, have ever appeared on a panel at a
domain industry conference. Add the Castello Brothers
(Michael and David), who always bring value to any
discussion they take part in, and you have an all-star
line up that will insure your time at the session is well
spent.
The
seminar synopsis says, "With PPC revenues changing,
what other opportunities are available for domainers?
This session will explore the entire spectrum available
to increase your domain’s value. Our panel |
Rob
Monster (Monster Venture Partners)
will speak at Domain Roundtable June 15 |
of
experts will take a look into affiliate marketing,
leasing, development and other notable monetization
methods." Of course, with respect to PPC revenues, "evaporating" might be a better
choice of words than "changing" but the upshot
is the same, people are desperate to find viable
alternatives. Every member of this group has already
succeeded in doing that so they will be able to
speak to the subject with authority from their own
experience.
You can register for the
Domain Roundtable conference here.
The cost is $995 and a spouse pass is also
available for $395. |
|
Sedo
is going to be on an auction binge over the next month.
Their
latest monthly GreatDomains
premium auction starts tomorrow (May 21) at 12 Noon
(U.S. Eastern time) and ends seven days later. The names
going on the block include Compound.com, Substance.com
and CD.net. |
|
Sedo
will follow the GreatDomains event with two special
auctions in June. The first, devoted to career and job
related domains, will start at Noon on Wednesday, June
3 and close on June 10. Some nice ccTLDs
will be up for grabs in that event, including Job.es,
Manager.co.uk and Interviews.fr. Sedo is
also still accepting names for that auction. Email
Sedo's Domain Broker Matt Rosebrook, [email protected],
if you have career related names you would like to enter.
On
Thursday June 25, from approximately 12 Noon to 4pm
(U.S. Eastern time) Sedo will be running a special
private auction for the killer generic domain - Wealth.com.
Interested buyers must certify to bid by Monday, June
15 with senior broker and acquisition consultant
Tessa Holcomb. Her email is Tessa at Sedo.com.
|
The
folks at RickLatona.com
are making final preparations for the big T.R.A.F.F.I.C.
ccTLDs show they will be staging in Amsterdam
June 1-4. A detailed updated conference
schedule is now available on the
T.R.A.F.F.I.C. website. T.R.A.F.F.I.C. conferences
are very expensive to produce, but with this being
the first ever T.R.A.F.F.I.C. show in Europe, the organizers
want to make it possible for the largest possible
number of European residents to attend. As a
result, they are offering a daytime pass
for European residents only for just $395.
This limited access pass won't include the evening
events but it will give you the opportunity to
attend the daily informational sessions and
network with some of the world's top domainers.
The full access pass for the week is $1,495.
This conference will also feature a major domain
auction on the closing day (June 4)
starting at 4pm local time. |
|
|
|
ICANN's
next international meeting is coming up June
21-26 in Sydney, Australia. The .PRO
Registry has announced that they will
be the official sponsor for the event. Catherine
Sigmar, general manager of RegistryPro,
said “We’re excited and proud to support the
35th ICANN International Meeting. ICANN public
meetings attract many of the best minds and
influential companies in the Internet community in
an energetic public forum...meeting sponsorship is
a chance for us to connect with our core
customers, accredited registrars, and those in the
industry who may not have discovered the rich
landscape of .PRO.” |
|
Editor's
Note (Tuesday, May 19) - I will be traveling
today (from Philadelphia back to our home base in Tampa,
Florida. Our daily Lowdown posts will resume Wednesday.
Google
Chairman and CEO Eric Schmidt
spoke
to the 253rd graduating class at the University of
Pennsylvania in Philadelphia today. In
addition to being the commencement speaker, Schmidt was
given an honorary Doctor of Science degree from Penn
(the Princeton graduate was already a doctor,
having earned a Ph.d in computer science from Berkeley).
I was in the audience because my daughter Brittany
was a member of the class of 2009 at Penn, where she
graduated magna cum laude with a degree in biochemistry
(she is going on to medical school at Florida State). Scene
from today's commencement at the University of
Pennsylvana. Penn was founded by Benjamin
Franklin in 1740 and is one of the
"Ancient 8" schools that make up the Ivy
League. Google Chairman and CEO Eric
Schmidt can be seen speaking on the side Jumbotrons. Schmidt
began his talk by pointing out that the world's first
electronic computer, ENIAC,
was invented in a basement at Penn in 1946. He
noted that every computer related device that we take
for granted today stems from that breakthrough at Penn
which he said makes the school "the center of my
world." He added that 250 of Google's current employees
are Penn alumni and said "this is the most
desirable place in the world for us to hire
interns." That had to be music to the ears of
graduates who are facing one of the worst job markets
since the Great Depression. Google
Chairman and CEO Eric Schmidt delivering his
outdoor commencement address
at the Unversity of Pennsylvania's Franklin Field
today in Philadelphia. Schmidt
drew many laughs by comparing today's technology and
student attitudes to the way things were when he was in
college. The crowd particularly appreciated Schmidt's
observation that "We didn't tell people about our
most embarassing moments in college. Today you record
them and post them on Facebook!" Schmidt
encouraged the graduates to continuing cultivating an
inquiring mind and to search for new and better ways to
do things. He noted, "A mind set in its ways, is a
life wasted - don't do it!"
|
Grammy
winner John Legend speaking to
UPenn College of Arts & Sciences
graduates Sunday night in Philadelphia. |
While degrees were
conferred to students from all of Penn's colleges
today (including Penn's world famous Wharton School
of Business), the indvidual colleges held
their own graduation ceremonies (during which the
individual students were recognized) on Sunday. At
Brittany's College of Arts & Sciences
ceremony last night we were privileged to hear an
inspiring speech from six-time Grammy
winner John
Legend who graduated from Penn in 1999
(he was known as John Stephens before taking up
his current stage name).
Legend is also
becoming known as much for his humanitarian
efforts as for his musicianship. He recently
launched The Show Me Campaign
through which his fans are encouraged to
donate funds toward improving the living
situations and prospects of victims of extreme
poverty in Mbola, Tanzania. Legend,
in early 2008, also began touring with |
Professor Jeff
Sachs of Columbia University's Earth
Institute to promote sustainable
development as an achievable goal. |
Brittany
loved her four years at Penn and Diana and I have really
enjoyed our frequent trips to the great city of
Philadelphia while she was there (Philly also happens to
be home base for some of the domain industry's top pros,
including attorneys John Berryhill and Ari
Goldberger (Ari is also a Penn alumnus). Our family
sends a big "thank you" to the University of
Pennsylvania and "The City of Brotherly Love"
for what has been a very special time in our lives. |
|
Brittany
Jackson
|
|
Editor's
Note: I will be in Philadelphia through
Tuesday (May 19) for activities surrounding my daughter's
graduation from the University of Pennsylvania. Google
CEO Eric Schmidt will be the commencement speaker so
there will also be a domain connection to the trip as well.
Schmidt will deliver his speech Monday at historic Franklin
Field on Penn's campus. Later that day I will have a Lowdown
update from the City of Brotherly to fill you in on how
it went.
(Posted
May
15, 2009)
NameMedia's
AfternicDLS
just significantly
expanded the reach of their aftermarket sales
platform by signing a strategic partnership agreement
with one of the world's top registrars, |
Directnic.com.
Those who visit directNIC to search for a new domain to
register will now also be offered a broad selection of
existing domains, including those that the current owners
have listed for sale through the AfternicDLS.
Jim
Macallum, Technical Officer of directNIC, Ltd. said,
“through this new partnership, directNIC will now have
more than two million business oriented domain
names available for purchase.”
|
|
Pete
Lamson, Senior Vice-President and General Manager of
NameMedia’s domain marketplace, added “We are pleased
that the AfternicDLS
membership will have the opportunity to list domains for
sale with one the world’s leading registrars.
DirectNIC’s customers will benefit from having access to
the world’s largest domain portfolio, providing them
with new options to create and drive traffic to their
businesses.”
|
NameJet has
announced that the .me registry has given
them exclusive rights to auction off 15 premium
.me domains early next month. The list
includes Teach.me, Trust.me and Remind.me
to name just a few. You can see |
the
complete list here, as well as the
deadline date to backorder the domains you are
interested in and the start and end dates for each
name (the individual auctions will get underway
between June 5 and June 9). |
|
|
Could you use an
extra $1,000 in pocket money? Then you
might want to enter a contest PremiumDomains.com
is currently running in an effort to find a new
slogan for the company. A catchy slogan is
needed to help make people aware that the site has
been re-launched as a sales platform for
premium domain names, |
|
including some very
nice one-word .coms. The contest runs through the
end of this month when owner Francois Carillo
(who also operates the popular news aggregation
site, Domaining.com)
will make his choice from the slogans enter and
reward the winner with a cool $1,000. |
|
|
UPDATE
- Though we just broke the news of Jay Westerdal's
dismissal from Thought Convergence today, we have
now learned that Thought Convergence had already filed a
lawsuit against Westerdal, his father Per and
multiple other parties 12 days ago. The suit, claiming
breach of fiduciary duty (among other things) was filed
in the California Central District Federal Court
in Los Angeles on May 1. Here is a link
to the lawsuit (PDF file) Tonight Westerdal
told me he is beginning legal action as well. He claims
Thought Convergence missed a multi-million dollar
payment due him May 2 as part of a contract to purchase
Name Intelligence, LLC from him for $16 million
that was signed one year ago. According to the suit a $6
million down payment had been made with additional $5
million payments due May 2, 2009 and May
2, 2010.
Thought Convergence
released a statement on Westerdal's comments tonight:
"While
we believe that employment matters should be dealt with
internally rather than in a public discourse, we
feel compelled to address the misstatements by Jay
Westerdal that were quoted today on various public
forums. Thought Convergence confirms that Jay
Westerdal is no longer an employee or an officer of
Thought Convergence, Inc. or any of its subsidiaries.
The Company will not comment on the reasons for Mr.
Westerdal’s termination, other than to state that Mr.
Westerdal’s dismissal is not related to a dispute with
respect to Thought Convergence’s acquisition of Name
Intelligence in 2008.
Specifically
addressing Mr. Westerdal’s commentary on our financial
condition, Thought Convergence is a healthy, profitable
and vibrant company, and despite these challenging
economic times, we continue to grow and innovate in all
of our business lines, including TrafficZ, DomainTools,
Spry Hosting and Aftermarket.com. Thought
Convergence has and will continue to faithfully perform
its obligations under the terms of the acquisition
agreement. A majority of the payment due has
already been made to Name Intelligence, with the
remainder being held in an escrow account at the
Company’s outside counsel, pending resolution of the
Company’s various claims against Name Intelligence and
Mr. Westerdal.
Finally,
Thought Convergence has not waivered from our vision of
developing the industry’s first symbiotic Domain
Ecosystem. We consider DomainTools and Spry
Hosting to be integral parts of our ongoing strategy,
and, as such, we will continue to invest heavily in the
further development and innovation of these unique
assets." |
Jay
Westerdal
|
BREAKING
NEWS - Jay Westerdal, who sold
his company, Name Intelligence, LLC (which
included DomainTools.com and the Domain
Roundtable conference) to Thought Convergence
last year, has parted ways with the buyers (operators of
TrafficZ.com and Aftermarket.com).
Westerdal had stayed on after the acquisition to run
Name Intelligence operations. Westerdal notified
business associates today that he had been terminated by
Thought Convergence. In his note, Westerdal said Thought
Convergence still owed him additional payments as part
of the contract for the sale that was made in May of
last year. Westerdal remains President of a company
called Name Intelligence, Inc., a holding
company that is a separate entity from Name
Intelligence, LLC. Thought Convergence tells us they
will be releasing a statement by the end of their
business day on the west coast. |
(Posted
May
13, 2009) To refer others
to the
post above only you can use this URL:
http://www.dnjournal.com/archive/lowdown/2009/dailyposts/05-13-09-2.htm |
|
Dr.
Kevin Ham's firm - Reinvent
Technology
is
making a big move toward becoming a major
player in the convergence of TV and the
Internet. To that end, Reinvent has just
appointed award winning TV producer
David R. Sams to the newly created
position of Executive Vice |
President
for Strategic Development, Marketing, and
Creative Affairs. Sams is also an expert in
TV syndication, direct marketing and Internet
marketing.
Sams
launched the Oprah Winfrey national talk
show in 1986 while head of global marketing for
King World. He also is credited for
reinventing how syndicated shows are marketed
and promoted, having helped turn Wheel of
Fortune and Jeopardy into the two highest-rated
syndicated series in TV history. Since leaving
King World, Sams has built numerous Television,
marketing, and Internet companies. His direct
response TV campaigns have generated over $120
million (U.S.) in sales; he has won multiple
Emmy, Addy, Telly and Angel
Awards—as well as accolades for
Infomercial of the Year, Program Length
Advertisement of the Year, and Entertainment
Advertisement of the Year. Sams brings over 30
years of Television, Radio, Newspaper, and
Internet experience to Reinvent. |
David
R. Sams |
|
Dr.
Kevin Ham
Chairman & CEO, Reinvent Technology |
Reinvent's
Chairman and CEO, Dr. Kevin Ham, said “As the
Internet and Television come together over the
next few years, Reinvent, Inc. is preparing to
take advantage of this convergence by using our premium
domain brands to build channels that will
serve both the public and advertisers in unique
ways. David’s combined experience across
multiple media platforms with content producers,
program developers, TV networks and syndication
companies, talent agencies, and advertising
agencies provides us with the expertise needed
to make Reinvent, Inc the global leader in
interactive media. He’s an out-of-the-box
thinker and marketer who clearly understands how
to develop, license, syndicate, and market
content that will appeal to a global audience of
viewers and attract advertisers.” |
Sams, who will be based in Los
Angeles, said "I
see the Internet as being where TV was in its early
years. Dr. Ham has acquired thousands of premium dot-com
domain names over the past decade that collectively
garner millions and millions of monthly viewers.
In my opinion, these domain names are no different than
TV stations or networks. Each domain serves a specific
niche—just like today’s leading cable networks. Each
Internet domain has access into the home—via the same
coaxial cable as TV is delivered. Now that many
television set manufactures are beginning to make
Internet-ready TV sets, I see, for example, the day when
kids passively watch the Disney Channel and the
interactive DisneyChannel.com on the same tube."
|
"Dr.
Ham and Reinvent are in the unique position of
creating branded Internet channels based on
company-owned premium domains like Attorney.com,
CheapTravel.com, God.com, Menopause.com,
How.com, Hairstyles.com,
Audition.com, Mother.com, Stockbroker.com,
and thousands of others. The opportunity to
create joint ventures, content partnerships, and
clustered ad networks targeting specific niche
audiences is tremendous. TV had its golden age;
I now see the dawn of the medium’s platinum
age as it converges with the Internet, and could
not resist the opportunity to be a part of
it." |
Sams
with Oprah Winfrey
at the 1986 launch of her talk show |
(Posted
May
13, 2009) To refer others
to the
post above only you can use this URL:
http://www.dnjournal.com/archive/lowdown/2009/dailyposts/05-13-09.htm
|
It's
look like 2009 is going to be
"The Year of New Domain Monetization
Initiatives." First
we had the explosion of minisite
development services, then the
purchase of one of the leaders in that space, WhyPark.com,
by a traditional PPC company, Parked.com,
that will combine the two approaches. Then there
was yesterday's
news that former DomainSponsor
Business Development Director Ron Sheridan
was advising a new start up company, Octane360,
that is offering still another alternative to
standard PPC. |
|
Today
we learned that the
Strata
Services Group, a leading domain
portfolio management and optimization
organization, has acquired the business of
domain development and monetization company PPX
for an undisclosed sum. PPX recently developed a
new technology platform which allows its
partners to access relevant high margin cost-per-action
(CPA) advertisements in combination with
other forms of monetization on the same
platform. |
The
acquisition will allow Strata to give its clients new
CPA revenue alternatives, automated implementation
of CPA templates in high margin verticals optimized in
real time, the ability to generate revenue from both
CPA and PPC sources from the same domain,
free full site development for high volume
generic domains and, according to Strata, a significant
increase in domain revenue and domain resale value.
|
Gregg
McNair, Strata Services Group Director, said
"The PPX purchase further solidifies us as
a leader in domain portfolio management.
Applying PPX expertise in CPA advertising with
Strata Services traffic sources will generate an
instant revenue lift in these times of declining
PPC returns."
PPX
Founder and CEO Sam Dennis will remain
with PPX and continue to be very integral in the
future development of PPX technology. PPX
will also retain its core marketing services
located in Toronto, Canada, including its
media buying and domain monetization divisions.
Dennis said, “backed by the financial strength
of the Strata Services Group, PPX technology
will grow rapidly and become a major player in
the domain monetization space. Our media buying
division will also benefit tremendously from the
new potential traffic sources and partnerships
exposed to us through Strata Services." |
Gregg
McNair
Strata Services Group Director |
PPX clients will
continue to utilize their existing administrative
interface. No changes will be required by current PPX
clients.
|
|
Ron
Sheridan, the long time business development director at
DomainSponsor,
who
was featured in our February
Cover Story, has joined a new Los Angeles
based technology-driven |
marketing
company called OCTANE360
as their Strategic Advisor. Sheridan will help build
key relationships within the domain monetization
industry for OCTANE360.
Sheridan
said, "The time is right for the next generation
of premium domain monetization to occur and I believe
OCTANE360 is the company that has finally created a
solution to achieve it. Not only do the founders of
OCTANE360 have the right blend of advertising, technology
and domain experience, but their platform has applications
that go far beyond site development. It brings the
Internet advertising industry, domain community, and small
business owner together under one umbrella. I
believe OCTANE360 brings much needed innovation to not
only the domain space, but to online advertising as a
whole.”
Adam
Rioux, the CEO and co-founder of OCTANE360, said
“Having Ron join the OCTANE360 team is extremely
exciting. Ron’s phenomenal track record, which has
created
|
Ron
Sheridan
Strategic Advisor, Octane360
|
the
tremendous amount of respect he holds within the domain
industry, makes him a key addition to our team. In
addition, his desire to join our team is a testament to
the platform we have built at OCTANE360.”
|
The
company said "OCTANE is a web-based solution
filled with dozens of traffic and revenue
generating features, including providing its
customers with the flexibility to create one
website or thousands of unique websites in |
minutes."
The OCTANE platform had only been available to a
select group of clients and partners, but last
week it was opened to the public with the
release of a new client interface. |
Sheridan
and the OCTANE360 Co-Founders were at the recently
concluded T.R.A.F.F.I.C. Silicon Valley conference
to start getting out the word on their public launch. We
are currently wrapping up work on our comprehensive
T.R.A.F.F.I.C. review article that will be published
tomorrow (Tuesday, May 12). Our review of the GeoDomain
Expo that concluded in San Diego right before
T.R.A.F.F.I.C. got underway was published over the
weekend. You can
read that report here.
|
|
The
domain aftermarket staged a strong rebound
in
the opening quarter of 2009 compared to the previous
quarter (4Q-2008). We just sent all of the details to
opt in subscribers to our |
|
free
monthly newsletter. In a nutshell, total sales
reported to us in 1Q-2009 came in at $28.3 million,
a 32% jump from the $21.5 million reported
in the closing quarter of 2008. The 1Q-2009 total was also
better than the quarterly average for all of 2008 (which
was $27.3 million).
However,
the 1Q-2009 total was 25% less than the same
quarter a year ago when we logged an all time quarterly
record of $38
|
million
in sales. There is more to that story though. The largest all cash sale
ever publicly reported, Fund.com at just under
$10 million, was made in 1Q-2009. Had it not been for that
single landmark sale, the 1Q-2008 total would have been $28 million, a
bit less than 1Q-2009 even though the most recent quarter
came at a time when the global economy continued to be mired in the worst
downturn since the Great Depression.
While
the low to middle range of the aftermarket has
held steady throughout the recession, high end
sales evaporated in the closing quarter of
2008 when people feared a complete economic
collapse. This spring, consumer confidence started
becoming a bit more positive and even the very
high end of the domain market has started showing
signs of life again.
Three
seven-figure sales have already closed in 2009 (Toys.com
at $5.1 million, Fly.com at $1,760,000
and Auction.com at $1.7 million) and
a fourth, Ad.com, should close shortly. As
most of you know, that name was claimed by Directi/Skenzo
Co-Founder Divyank Turakhia for $1.4
million in Moniker's live auction at T.R.A.F.F.I.C.
Silicon Valley April 29. |
Divyank
Turakhia (left) with Moniker CEO
Monte Cahn on April 29, after
Turakhia
bought Ad.com for $1.4 million. |
There
are more sales data details, including a year over year median
sale price comparison, in our new newsletter which is
also now available online. You can read
it here.
By
the way, the extended online auction associated with
Moniker's T.R.A.F.F.I.C. Silicon Valley sale concluded
yesterday with over $460,000 in sales. The top
sellers were Diego.com ($58,830), DVDShrink.com
($43,180) and Casco.com ($23,530). Added to the
$2.1 million they rang up during their live auction
April 29, Moniker wound up booking close to $2.6
million in sales this time out.
|
|
Congratulations
to Rick
Latona
for
landing Dr. Kevin Ham
as the keynote speaker for the T.R.A.F.F.I.C.
ccTLDs conference coming up June 1-4
in Amsterdam (Latona's company will stage the
show under a licensing agreement with T.R.A.F.F.I.C.
Co-Founders Rick Schwartz |
Dr.
Kevin Ham
will be keynote speaker at T.R.A.F.F.I.C.
ccTLDs in Amsterdam next month
|
and
Howard Neu). Dr. Ham has to be the world's best-known
domainer after being featured in a Business 2.0
Magazine Cover Story by Paul Sloan (titled
"The
Man Who Owns the Internet" in 2007.
The
congratulations are in order, not because of Dr. Ham's
fame, but because of the value of the message he will
bring to the conference and its attendees as a speaker.
Dr. Ham delivered an impromptu
speech during a panel session at T.R.A.F.F.I.C.
West in Las Vegas last year and the few
who heard it live will never forget it. I happened to have
been sitting on the panel that morning and soon after the
talk ended I wrote the paragraph below for this column:
"For
me and many others, the highlight of today's schedule has
been an unexpected delight delivered by Kevin Ham
of Reinvent Technology. During the day's first panel
discussion, Dr. Ham, probably the most
|
financially
successful domain investor of all time, delivered a
spontaneous from the heart talk about what constitutes real
success in life that, with its focus on family and
loved ones, left some in the room near tears. It was one
of the most eloquent and moving speeches I have ever heard
and Ham was given a well deserved standing ovation
when he finished. Since it was early in the morning and
most registrants slept in after being out late last night,
only a few were lucky enough to be in the room when Ham
started talking. I'm sure glad I was one of
them."
The
European domain community is in for a real treat in
Amsterdam next month.
|
|
In
another remarkable sign of the times, local
newspapers, once the dominant media powerhouses in their
respective markets, are being subjected to raids on
their talent pool |
Skip
Hoagland
Atlanta.com
|
staged by
competing local websites. Atlanta.com
owner Skip Hoagland has been at the forefront of
that movement and he just upped the ante with a letter
he sent to over 200 employees (including all upper
management) at the Atlanta Journal and Consititution
today. Hoagland told them, "We are offering
independent contractor home based business opportunities
for writers, and reporters to produce articles and content
for our official website Atlanta.com."
Faced with a
dramatic decline in both subscribers and advertising
revenue, the Atlanta paper has been slashing payroll for
months now. Hoagland has come up with a revenue sharing
model that he is using to attract displaced writers and
those looking to leave before the axe falls on them. He
has already signed up the Constitution's very
popular former outdoor editor, Kent Mitchell.
At last month's GeoDomain
Expo in San Diego,
|
.com city domain owners
discussed strategies they could use to position themselves
as the successors to collapsing local newspapers. Hoagland
shared his battle plan there and he has put it into action
with this new overture aimed directly at the local paper's
remaining employees.
In his letter to the
newspaper's management and staff Hoagland wrote, "We
are simply eliminating everything that starts with letter
"P", except one, PROFIT, to run
this successful business model. Eliminated are Paper,
Paper Ink, Printing Presses, Postage, Paper Delivery
Trucks, Petrol, People, Property Taxes, Property and
Buildings, etc. This is why we can share our profits with
local independent writers and reporters and offer much
more than many other high overhead local and traditional
medias would be able to do." Details of the
arrangement Atlanta.com is offering are spelled out in
Hoagland's full
letter.
The extended online domain auction associated with the GeoDomain Expo closed yesterday with
$208,844 in sales. Added to the proceeds
from DomainConsultant.com's live auction at
the show, that brought the final auction tally to $303,683.
This afternoon, RickLatona.com's
extended online auction tied to their T.R.A.F.F.I.C.
Silicon Valley auction closed today with $186,675
in sales. French.com provided the bulk of
the revenue after going for $150,000. Added
to the $375,000 generated during the
company's live auction at T.R.A.F.F.I.C., they
wound up with over $560,000 in sales.
That leaves one
extended online auction to go - Moniker's
T.R.A.F.F.I.C. related sale. It closes Thursday
afternoon at 3:15 U.S. Eastern time (12:15
Pacific). Moniker expects to add considerably to
the $2.1 million in sales they booked
during their live event at T.R.A.F.F.I.C Silicon
Valley. |
|
|
|
Internet
Real Estate Group Co-Founder Mike "Zappy"
Zapolin
has
opened his new Internet
Warrior project that promises to help
newcomers learn how to make money on the Internet
by |
harnessing
the power of domain names. Zappy's marketing
program includes a website, hardcover book and DVD
tutorials.
There
are a lot of people on the web who claim to know the
secret to Internet success, but few of them have the
credentials to back up their claim. Zappy, by
contrast, is the real deal. He has been involved in
the purchase, sale and development of some of the greatest
one-word generic domains on the web, including Music.com,
CreditCards.com, Diamond.com, Beer.com,
Chocolate.com and many others.
Many
of you have seen him speak at the major domain conferences
(most recently at DOMAINfest
Global in Hollywood in January).
Zapolin and his partners at IREG, Andrew Miller and
Peter Hubshman, were the subject of a DN
Journal Cover Story in September 2005.
|
Mike
"Zappy" Zapolin
InternetWarrior.com
|
Zapolin's
book and a pair of tutorial DVD's (plus other perks) can
be purchased for under $40, but he is also making many
free resources available including a one-hour podcast,
"Building Wealth", and a free newsletter.
You can get those at InternetWarrior.com.
|
Scene
from Howard Neu's "Man on the
Street" video
shown at T.R.A.F.F.I.C. Silicon Valley
last week |
One
other note today - in my Lowdown post from T.R.A.F.F.I.C.
Silicon Valley last
Wednesday (April 29), I mentioned
that the show got underway with an entertaining
new format in its opening session. The stage was
set up in Tonight Show fashion and
host Howard Neu screened an entertaining
"Man on the Street" video (a la Jay
Leno's Jaywalking segments on the Tonight
Show) before interviewing his live
guests.
That
video, in which Neu asked |
people what they
knew about domain names and the Internet, is now
available on YouTube. You can check
it out here. |
|
|
I'm
back at our Florida home base
after
a nine-day west coast swing to cover the GeoDomain
Expo in San Diego and the
T.R.A.F.F.I.C. Silicon Valley conference in Santa
Clara. Both were very productive events that
drew highly favorable comments from those |
who
attended. We will be publishing comprehensive
review articles about each show and expect both
of those to be online by this time next week
(introductions and links to each story will
appear on our home page as soon as the
respective articles are completed).
A
highlight of the trip was the electrifying Ad.com
auction staged by Moniker.com at T.R.A.F.F.I.C.
that ended with a $1.4 million sale to Directi
Co-Founder Divyank Turakhia. Two
different videos showing the spirited bidding
for that name have been posted on YouTube.
You can check those out here
and here
(the first is shot from a wide angle perspective
whle the second has a lot of close ups of
Dviyank during the dramatic bidding).
The
extended online auctions associated with
both conferences are still underway. The GeoDomain
Expo's extended auction ends
tomorrow (Tuesday, May 5) at 3pm U.S. |
Moniker's
John Mauriello (left) with
Divyank Turakhia immediately after
Turakhia won Ad.com with a $1.4
million
bid. (Photo Courtesy of Barbara Neu). |
Eastern
Time (Noon Pacific). Names still up for grabs in
that sale include Reserve.com, Ponce.com,
ChicagoTravel.com and Geography.info.
RickLatona.com's
extended online T.R.A.F.F.I.C. auction
will conclude Wednesday at 5pm Eastern time (2pm
Pacific). The catalog includes TechnicalSuport.com,
FLR.com and IT.co.uk. Moniker's
extended T.R.A.F.F.I.C. auction will
continue until 3:15pm Eastern time (12:15pm
Pacific) on Thursday. Some of the notable
names in that auction are Plans.com, Relatives.com
and RepairMyCredit.com. |
Though
I've just gotten back home, I'll be back out on
the road in less than two weeks and have three
trips scheduled over the next six weeks (one of
those overseas). First stop will be Philadelphia
where my daughter Brittany will graduate
magna cum laude from the University of
Pennsylvania on May 17 (she was a bio chem
major and will be moving on to medical
school |
|
with plans to be a
pediatrician). As an Internet guy, Penn's
commencement speaker, Google CEO Eric
Schmidt, is someone I am really looking
forward to listening to.
Two weeks later the
show circuit resumes with the T.R.A.F.F.I.C.
ccTLDs conference in Amsterdam
June 1-4. Then, less than two weeks after I
return from that European show I'll be back on
a plane headed to Washington, D.C. for
the Domain
Roundtable conference June 14-17.
The conference schedule was heavily frontloaded
this year with six shows in the first six
months. So far, only one major general interest
conference is scheduled in the second half of
the year. That is T.R.A.F.F.I.C.
New York October 26-29 in Brooklyn. |
|
|
I'll be
spending today on airplanes
flying back to Florida from the
T.R.A.F.F.I.C. conference in
Silicon Valley. It has been a
very productive west coast trip and I really
enjoyed attending the back to back conferences
(the GeoDomain Expo in
San Diego last week and T.R.A.F.F.I.C.
this week). As soon as I get back I will start
work on our comprehensive review articles of
both shows. Those articles will be much more
detailed (with many more photos) than my daily
Lowdown briefs from the conferences. I expect to
have those articles up late next week.
|
Incidentally, I understand that the posts in
this column from the past two days were not
displaying properly in the Firefox
browser (they are fine in Internet
Explorer). I'm sure it is related to
having to switch to a different HTML editor two
days ago when the usual one that is installed on
my laptop suddenly stopped working. I got a file
corruption error telling me to reinstall the
original program but with the discs back home in
Florida couldn't do so. I just made some changes
with a back up program and now yesterday's post
on the closing day at T.R.A.F.F.I.C. is
displaying properly in Firefox (but added some
extra white space in IE). No time now to fix the
previous day's post for Firefox, but I'll take
care of these issue when I return.
(Posted
May 1,
2009)
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