Wave of Moniker/T.R.A.F.F.I.C. Auction Sales Completed Including
$1.8 Million Deal for Seniors.com
The first wave of completed sales from the latest Moniker.com/T.R.A.F.F.I.C.auction rolled in this week and the top sale on that list ranks as the 2nd
biggest sale reported so far in 2007. That was Seniors.com, a
name that Page Howe sold through the live portion of the
auction June 21st in New York for $1,800,000. As
payments for the names that were auctioned off come in and the
domains are transferred to their new owners, those completed sales
become eligible for our weekly charts. The first group to qualify
included 32 sales in five, six or seven figures.
As we have done in the past following major auctions, we are
doubling the length of our usual Top 20 chart so that results
from the everyday sales venues are not lost among the flood of
auction results. Even so, the auction sales were so strong that
names from that event swept 16 of the first 20 spots on our expanded
Big Board this week and 27 positions overall. As we reported last
week, total auction sales in New York soared past the $12.3
million mark, more than doubling the previous record for such
By Ron Jackson
co-brokered the biggest non-auction sale with Greenhouse.com and it
was also a blockbuster, commanding $500,000 (the 7th highest
sale reported year to date).
Afternic/BuyDomains put a second six-figure sale on the board with
#8 TreatmentCenters.com dispensing $100,000. With the
Afternic Domain Listing Service (DLS) gaining ground in the
secondary market, the NameMedia venues are ringing up
impressive sales at every level of the market.
Sedo also managed to break through the Moniker/T.R.A.F.F.I.C.
stranglehold on the top positions with #6 Pottery.com
producing a $150,000 sale. When you get into this kind of
nose bleed pricing altitude, .com traditionally dominates
the board as the extension did this week, taking 32 of the 40
entries. .Net muscled its way into five spots and .org
also took a bow with three charted domains.
The top .net and the top .org,
Houses.net and Bingo.org, tied for the 12th position
as each brought $75,000. Houses.net was sold in Moniker's
live auction while Bingo.org changed hands in a private sale.
It's interesting to note that Bingo.net sold one year ago for
$18,500 less than the .org went for this week (the .net
attracted $56,600 at GreatDomains in June 2006).
Were it not for an NDA, there would
have been a another major non .com domain on this week's chart.
Afternic/BuyDomains sold one for $143,000 but couldn't
release any other details. There
was also a huge .com sale that was non disclosed as Apple finally
acquired iPhone.com to go along with their hot new cellphone. Though
the exact price was not revealed, Jay Westerdal wrote on his DomainTools.com
blog that seller Michael Kovatch (who had
registered the domain back in 1995) received a 7-figure
It's looks like another huge sale is in
the offing. In an auction that closed at Sedo today, Chinese.com
went for €810,001 ($1,102,191). Now we just have to see if
it is paid for and transferred to a new owner. As it is, the past
week's sales give us a plethora of eye-popping numbers to digest.
Here is how all of the
leaders stacked up for the week ending Sunday, July 1:
DN Journal Top 40
Domain Sales - Mon. June 25, 2007 - Sun. July 1, 2007 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Tue. July 3
by Sedo and Afternic/
Keep in mind that these are the highest
value sales that have been reported to us in the
past week. This column is meant to be an educational tool,
not a complete list documenting ALL high
value domain sales. Such a list is impossible to produce
because many sales are kept private at the insistence of
buyers, sellers or both.
There were seven more five-figures sales just
off the chart and six of those were .coms (the other name, a .org, will
be listed in our Global Contenders section below). Four of
those .com sales came from the Moniker/T.R.A.F.F.I.C. auction where Tied.com
tallied $13,000 and three others; NoLoadFund.com, BondFund.com
and BeerKegs.com poured $12,000 each. SnapNames.com
sold OKCorral.com for $10,250 and Afternic/BuyDomains
booked $10,000 for Kaufen.com.
There were also some high value lots sold at the
Moniker auction that we don't have individual prices for as they
were sold in bundles. One completed this week was a trio including CheapGames.com,
CheapVideoGames.com and BuyVideoGames.com that went
With so many sales at the high end of the market you
won't be surprised to hear that there were hundreds more in the
four-figure range which represents the sweet spot for secondary
market sales. At Sedo, AltMD.com prescribed $9,500, Mobiliar.com
drew €3,500 ($4,764) and KingStar.com kicked in $3,000.
Back at SnapNames, CellphoneTracker.com found $8,860,
HawaiiCharters.com chipped in $8,008 and TravelWiki.com
went for $7,500. CruiseMagazine.com sailed with $6,700,
TexasTeachers.com got a $6,555 bonus and Northcott.com
caught $6,500. VideoRing.com returned $6,300, GroovyGirl.com
gyrated for $6,000 and NationalCare.com contributed $5,750.
FoodKing.com feasted on $5,655, BusinessTemplates.com
plucked $5,400 and Hyder.com hooked $5,300. AngelCity.com
soared to $5,200, CashManager.com counted out $5,099,
AvocadoTree.com bore $4,579 and OhGood.com
dealt out $4,100. SnapNames had 24 more four-figure .com sales ranging
from $2,000 to $4,000. You can check those out in the
Additional SnapNames Sales
The Afternic/BuyDomains juggernaut continued to roll
with a massive list of four-figure sales led by Webbi.com
($8,000), PicStar.com and ITAcdemy.com ($7,500
each) and MegaStock.com ($6,500). Alteres.com
added $6,000, CaribbeanLive.com clicked for $5,310
and three others; TVWebsites.com, HighSchoolGrads.com
and EDSL.com corralled $5,000 each.
CarJack.com commandeered $4,100,
followed by a nine-name logjam at $4,000 each that included SchoolScholarships.com,
Pupp.com, Opruimen.com, OneMatch.com, Intercasting.com,
FineLinen.com, Esquisse.com, CreditConsultation.com
and CanyonRock.com. BuyDomains had 99 more .com sales ranging from $2,000 to
$3,900. You can review those in the table below.
Afternic/BuyDomains had over 400 more .com sales ranging from
just under $2,000 to less than $100.
Aro15.com fetched $6,670, MogList.com unlocked $5,585
and CrazyDoodle.com cranked out $3,185. Alisinan.com
captured $3,130, EfficientHomes.com closed at $3,005
and FindRentalsToday.com uncovered $2,710. Chandeliere.com
($2,016), Athletez.com and 123Bobo.com ($2,006 each)
rounded out the TDNAM roster.
In a couple of other Moniker/T.R.A.F.F.I.C. sales VictorianHouses.com
welcomed $8,500 and IrishWhiskey.com downed $8,000.
In a couple of sales from Moniker's everyday aftermarket department,
BlogBang.com bagged $5,750 and ITAT.com turned in $2,070.
CityOfSpokane.com spawned $4,544, Puttana.com
tapped in $3,211 and WickedWitch.com cast a $3,094
spell. Elsewhere, NameDrive.com
uncovered $2,000 with PostYourselfNaked.com.
(.biz, .info, .mobi, .net & .org)
Newly completed sales from the Moniker/T.R.A.F.F.I.C.
auction also dominated the Global Contenders chart, sweeping eight of
the first ten positions. Afternic/BuyDomains controlled the rest of
the action, taking 10 of the last 11 openings on the GC Leader Board.
There was a tie for the top spot with Bingo.org and Houses.net
fighting to a draw at $75,000 each.
The first eight names on this chart also appeared on
the all extension leader board you saw earlier. #9 Telephone.org
just missed after dialing up $13,000 in the Moniker auction in
New York. .Net and .Org were the only two extensions on
this week's list. .Net nailed 13 of the 20 openings with .org securing
the other seven.
Here's how all of the GC
leaders stacked up for the week period ending July 1:
Global Contenders Top 20
Highest Reported Non .Com Global
(.Net, .Org, .Biz & .Info) Mon. June
25, 2007 - Sun. July 1, 2007 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect July 3
There were 43 more four-figure sales in the
Global Contenders category this week with Afternic/BuyDomains owning
most of those - 28 in all. Their hit list included OnCampus.net
($2,288), Alesco.net ($2,144) and a pair at $2,000
each; MormonChurch.net and Mongolia.org.
Afternic/BuyDomains had another two dozen GC sales
ranging from $1,000 to $1,888. Those are listed in the
Additional Afternic/BuyDomains GC Sales
The rest of the scorecard at SnapNames was led by Iloasist.org
($1,710), StressManagement.net($1,410) and
BCBS.net ($1,406). They also scored with NCheyenne.net
($1,400), Melodi.net ($1,325) and Hallelujah.net
($1,250). FertilityJourney.net ($1,050) and NeoSports.net
($1,000) rounded out their roster.
At Pool.com, Rebecca.org reeled in $1,752 and
at TDNAM KFotos.com snapped $1,606. At Sedo, Comparison.info
nabbed $1,600 and LungCancer.info coughed up $1,000.
Medias.net notched $1,100, Morelos.net made $1,088
and 9O.org added $1,000.
This was .US week on the Country Code
chart with America's ccTLD sweeping the top three spots and 6
of 14 entries overall. SanFrancisco.us and GasolinePrices.us
share the top spot at $6,000 each. I think Andrew Allemann
got a spectacular bargain in SanFrancisco.us at Afternic/BuyDomains.
GasolinePrices.com was sold at the Moniker/T.R.A.F.F.I.C auction. Howard
Hoffman of PPCIncome.com
landed a pair of nice .US domains in auctions at Galcomm.com,
getting #3 Act.us for $3,300 and #6 TLC.us for $2,200.
Germany's .de and Great Britain's .co.uk
each scored twice. The top German domain was #4 Electronica24. de
at €2,400 ($3,267) while the best British domain was #5 Tourists.co.uk
at £1,500 ($3,025). Both of those domains were sold at Sedo.
The European Union's .eu took the last four entries on the
board. Argentina was the only other country represented this
week, taking the 9th spot with the $2,022 sale of Citco.com.ar
Here's a look at the complete list of ccTLD top
sellers for the week period ending July 1:
Code Top Sellers
ccTLD Sales: Mon. June 25, 2007 - Sun. July 1, 2007 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Tue. July 3
Now that you're up to date on what happened over the
past week, check out how the leaders stand year to date in all
categories by visiting our Year To Date
As always, we welcome all verifiable sales reports from companies,
private sellers or individuals with knowledge of an important sale
made through any channel. To contribute information and help make
this column better, just drop a note to email@example.com.
We truly appreciate the industry leading
companies who share their sales information
with us to help everyone in the business get a handle on current
domain values. Richard
Meyer of DotCom
also provides invaluable help
in collecting data for these sales
reports each week.
Every Tuesday we publish the highest reported domain name
sales for the previous week. On Monday our contributors send us
their sales data for the previous 7 days. We then compile that
information and write this report for Tuesday night publication to give
you the freshest sales report in the industry.
Editor's Note: If you wish to review previous Domain
Sales columns, they are available in our Archive.