August 27, 2012

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First Wave of Moniker/T.R.A.F.F.I.C. Auction Sales Completed Including $1.8 Million Deal for Seniors.com

The first wave of completed sales from the latest Moniker.com/T.R.A.F.F.I.C. auction rolled in this week and the top sale on that list ranks as the 2nd biggest sale reported so far in 2007. That was Seniors.com, a name that Page Howe sold through the live portion of the auction June 21st in New York for $1,800,000. As payments for the names that were auctioned off come in and the domains are transferred to their new owners, those completed sales become eligible for our weekly charts. The first group to qualify included 32 sales in five, six or seven figures.

As we have done in the past following major auctions, we are doubling the length of our usual Top 20 chart so that results from the everyday sales venues are not lost among the flood of auction results. Even so, the auction sales were so strong that names from that event swept 16 of the first 20 spots on our expanded Big Board this week and 27 positions overall. As we reported last week, total auction sales in New York soared past the $12.3 million mark, more than doubling the previous record for such events.

By Ron Jackson

Afternic.com/BuyDomains.com and Sedo.com co-brokered the biggest non-auction sale with Greenhouse.com and it was also a blockbuster, commanding $500,000 (the 7th highest sale reported year to date). Afternic/BuyDomains put a second six-figure sale on the board with #8 TreatmentCenters.com dispensing $100,000. With the Afternic Domain Listing Service (DLS) gaining ground in the secondary market, the NameMedia venues are ringing up impressive sales at every level of the market. 

Sedo also managed to break through the Moniker/T.R.A.F.F.I.C. stranglehold on the top positions with #6 Pottery.com producing a $150,000 sale. When you get into this kind of nose bleed pricing altitude, .com traditionally dominates the board as the extension did this week, taking 32 of the 40 entries. .Net muscled its way into five spots and .org also took a bow with three charted domains.

The top .net and the top .org, Houses.net and Bingo.org, tied for the 12th position as each brought $75,000. Houses.net was sold in Moniker's live auction while Bingo.org changed hands in a private sale. It's interesting to note that Bingo.net sold one year ago for $18,500 less than the .org went for this week (the .net attracted $56,600 at GreatDomains in June 2006). 

Were it not for an NDA, there would have been a another major non .com domain on this week's chart. Afternic/BuyDomains sold one for $143,000 but couldn't release any other details. There was also a huge .com sale that was non disclosed as Apple finally acquired iPhone.com to go along with their hot new cellphone. Though the exact price was not revealed, Jay Westerdal wrote on his DomainTools.com blog that seller Michael Kovatch (who had registered the domain back in 1995) received a 7-figure price.  

It's looks like another huge sale is in the offing. In an auction that closed at Sedo today, Chinese.com went for 810,001 ($1,102,191). Now we just have to see if it is paid for and transferred to a new owner. As it is, the past week's sales give us a plethora of eye-popping numbers to digest. Here is how all of the leaders stacked up for the week ending Sunday, July 1:


The DN Journal Top 40 
Reported Domain Sales - Mon. June 25, 2007 - Sun. July 1, 2007
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. July 3


Sold For

Where Sold
1. Seniors.com $1,800,000 Moniker/ T.R.A.F.F.I.C.
2. Greenhouse.com $500,000 Co-brokered by Sedo and Afternic/ BuyDomains
3. Text.com $300,000 Moniker/ T.R.A.F.F.I.C.
4. Locals.com $250,000 Moniker/ T.R.A.F.F.I.C.
5. Clock.com $175,000 Moniker/ T.R.A.F.F.I.C.
6. Pottery.com $150,000 Sedo
7. Charters.com $140,000 Moniker/ T.R.A.F.F.I.C.
8. TreatmentCenters.com $100,000 Afternic/ BuyDomains
ZN.com $95,000 Moniker/ T.R.A.F.F.I.C.
Fountain.com $95,000 Moniker/ T.R.A.F.F.I.C.
11. Pimple.com $82,500 Moniker/ T.R.A.F.F.I.C.
Houses.net $75,000 Moniker/ T.R.A.F.F.I.C.
Bingo.org $75,000 Pvt Sale
Pit.com $60,000 Moniker/ T.R.A.F.F.I.C.
DiscountInsurance.com $60,000 Moniker/ T.R.A.F.F.I.C.
16. Fees.com $55,000 Moniker/ T.R.A.F.F.I.C.
17. Subways.com $50,000 Moniker/ T.R.A.F.F.I.C.
18. Documentaries.com $48,000 Moniker/ T.R.A.F.F.I.C.
19. SellStuff.com $30,055 SnapNames
Wrestling.org $30,000 Moniker/ T.R.A.F.F.I.C.
EquityFund.com $30,000 Moniker/ T.R.A.F.F.I.C.
Hyped.com $30,000 Sedo

Villas.net $25,000 Moniker/ T.R.A.F.F.I.C.
GrowthFund.com $25,000 Moniker/ T.R.A.F.F.I.C.
Comedy.net $25,000 Moniker/ T.R.A.F.F.I.C.
Cantaloupe.com $25,000 Moniker/ T.R.A.F.F.I.C.
27. Precio.com $23,500 Sedo
28. ZZ.org $23,000 Moniker/ T.R.A.F.F.I.C.
29. HomeMart.com $22,472 SnapNames
WineWorld.com $20,000 Afternic/ BuyDomains
IncomeFund.com $20,000 Moniker/ T.R.A.F.F.I.C.
GlobalFunds.com $20,000 Moniker/ T.R.A.F.F.I.C.
TightRope.com $18,000 Moniker/ T.R.A.F.F.I.C.
MormonChurch.com $18,000 Afternic/ BuyDomains
35. Program.net $17,500 Moniker/ T.R.A.F.F.I.C.
36. AirlineTickets.net $17,500 Moniker/ T.R.A.F.F.I.C.
37. ExerciseTips.com $16,200 Afternic/ BuyDomains
PaintballGun.com $15,000 Sedo
Anecdote.com $15,000 Afternic/ BuyDomains
40. eMailList.com $14,500 Moniker/ T.R.A.F.F.I.C.

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

CLICK HERE for our Year-To-Date Charts.

.Com Supporting Cast

There were seven more five-figures sales just off the chart and six of those were .coms (the other name, a .org, will be listed in our Global Contenders section below). Four of those .com sales came from the Moniker/T.R.A.F.F.I.C. auction where Tied.com tallied $13,000 and three others; NoLoadFund.com, BondFund.com and BeerKegs.com poured $12,000 each. SnapNames.com sold OKCorral.com for $10,250 and Afternic/BuyDomains booked $10,000 for Kaufen.com

There were also some high value lots sold at the Moniker auction that we don't have individual prices for as they were sold in bundles. One completed this week was a trio including CheapGames.com, CheapVideoGames.com and BuyVideoGames.com that went for $45,000

With so many sales at the high end of the market you won't be surprised to hear that there were hundreds more in the four-figure range which represents the sweet spot for secondary market sales. At Sedo, AltMD.com prescribed $9,500, Mobiliar.com drew 3,500 ($4,764) and KingStar.com kicked in $3,000

Back at SnapNames, CellphoneTracker.com found $8,860, HawaiiCharters.com chipped in $8,008 and TravelWiki.com went for $7,500. CruiseMagazine.com sailed with $6,700, TexasTeachers.com got a $6,555 bonus and Northcott.com caught $6,500. VideoRing.com returned $6,300, GroovyGirl.com gyrated for $6,000 and NationalCare.com contributed $5,750.

FoodKing.com feasted on $5,655, BusinessTemplates.com plucked $5,400 and Hyder.com hooked $5,300. AngelCity.com soared to $5,200, CashManager.com counted out $5,099, AvocadoTree.com bore $4,579 and OhGood.com dealt out $4,100. SnapNames had 24 more four-figure .com sales ranging from $2,000 to $4,000. You can check those out in the table below. 

Additional SnapNames Sales Between $2,000-$4,000

gospelworld.com $4,000   humorsearch.com $2,877
lumberdealer.com $3,910 casinolistings.com $2,856
bridport.com $3,700 prescriptiondeals.com $2,848
cityatlas.com $3,624 callsign.com $2,722
loanscom.com $3,611 mypublicsexxx.com $2,600
petdirect.com $3,600 irishculture.com $2,545
neoppets.com $3,300 moviecollections.com $2,450
photographergallery.com $3,168 flippingrealestate.com $2,300
roter.com $3,104 montelago.com $2,272
ecertify.com $3,092 fabulousdiamonds.com $2,050
stonefence.com $3,000 xn--tlq723c.com $2,049
campercorner.com $2,900 hollyhobby.com $2,000

The Afternic/BuyDomains juggernaut continued to roll with a massive list of four-figure sales led by Webbi.com ($8,000), PicStar.com and ITAcdemy.com ($7,500 each) and MegaStock.com ($6,500). Alteres.com added $6,000, CaribbeanLive.com clicked for $5,310 and three others; TVWebsites.com, HighSchoolGrads.com and EDSL.com corralled $5,000 each.

CarJack.com commandeered $4,100, followed by a nine-name logjam at $4,000 each that included SchoolScholarships.com, Pupp.com, Opruimen.com, OneMatch.com, Intercasting.com, FineLinen.com, Esquisse.com, CreditConsultation.com and CanyonRock.com. BuyDomains had 99 more .com sales ranging from $2,000 to $3,900. You can review those in the table below.

Additional Afternic/BuyDomains Sales Between $2,000-$3,900
finalwords.com $3,900   californiasun.com $2,500
itbrokers.com $3,800 browsehomes.com $2,500
designerfootwear.com $3,800 watchstyle.com $2,488
coloradocreditunion.com $3,685 juniorrugby.com $2,488
gamepreview.com $3,615 cruiseweek.com $2,488
athleticshop.com $3,550 badmarriage.com $2,488
tvhighlights.com $3,500 agencja.com $2,488
simplicit.com $3,500 gameteam.com $2,400
livechannels.com $3,488 freelancephotography.com $2,400
calciumpill.com $3,350 mytheater.com $2,315
volleyballworld.com $3,288 weeklymeeting.com $2,300
hollandbusiness.com $3,288 familyadviser.com $2,300
eccount.com $3,288 enliten.com $2,300
cardguide.com $3,200 sharechrist.com $2,288
tuxrental.com $3,100 safinco.com $2,288
gamewar.com $3,100 reserveyourspot.com $2,288
ideasatwork.com $3,088 phonebuddies.com $2,288
communitycenters.com $3,088 findfiles.com $2,288
teamhats.com $3,000 duole.com $2,285
rustremover.com $3,000 pinnacleventures.com $2,250
polizza.com $3,000 videobeat.com $2,200
oysterbar.com $3,000 signatureremodeling.com $2,200
medicalbenefit.com $3,000 popscreen.com $2,200
limitedpartnerships.com $3,000 gamerating.com $2,200
hometec.com $3,000 functionaltraining.com $2,200
autonetworks.com $3,000 signcompanies.com $2,150
aelan.com $3,000 3dstyle.com $2,120
stateshop.com $2,960 bigtallclothes.com $2,100
womenunited.com $2,888 projectrecycle.com $2,088
musicphile.com $2,888   amazingnet.com $2,088
consumerforums.com $2,888 airhoists.com $2,088
nyrealtors.com $2,800 wealthinsurance.com $2,000
pelicanproperties.com $2,780 totaloffices.com $2,000
ownabusiness.com $2,764 thetechnetwork.com $2,000
DriveHere.com $2,750 techpath.com $2,000
discoveryexpress.com $2,688 supportservice.com $2,000
executiveconsulting.com $2,681 stresstoys.com $2,000
free-money.com $2,650 southerncrescent.com $2,000
himm.com $2,550 soundsreal.com $2,000
replacementbatteries.com $2,520 planitearth.com $2,000
wherenetwork.com $2,500 noiseguard.com $2,000
videohighlights.com $2,500 gearoutlet.com $2,000
schoolscholarship.com $2,500 fishsticks.com $2,000
refind.com $2,500 fantasyhockeyleague.com $2,000
mensgloves.com $2,500 eatingoutguide.com $2,000
largeclothes.com $2,500 diversifiedproperties.com $2,000
iadvantages.com $2,500 comedylinks.com $2,000
hollywoodmemorabilia.com $2,500 boatlights.com $2,000
hcninc.com $2,500 bcgdirect.com $2,000
fungaming.com $2,500   

Afternic/BuyDomains had over 400 more .com sales ranging from just under $2,000 to less than $100.

At TDNAM.com, Aro15.com fetched $6,670, MogList.com unlocked $5,585 and CrazyDoodle.com cranked out $3,185. Alisinan.com captured $3,130, EfficientHomes.com closed at $3,005 and FindRentalsToday.com uncovered $2,710. Chandeliere.com ($2,016), Athletez.com and 123Bobo.com ($2,006 each) rounded out the TDNAM roster.

In a couple of other Moniker/T.R.A.F.F.I.C. sales VictorianHouses.com welcomed $8,500 and IrishWhiskey.com downed $8,000. In a couple of sales from Moniker's everyday aftermarket department, BlogBang.com bagged $5,750 and ITAT.com turned in $2,070

At Pool.com, CityOfSpokane.com spawned $4,544, Puttana.com tapped in $3,211 and WickedWitch.com cast a $3,094 spell. Elsewhere, NameDrive.com uncovered $2,000 with PostYourselfNaked.com

Global Contenders (.biz, .info, .mobi, .net & .org)

Newly completed sales from the Moniker/T.R.A.F.F.I.C. auction also dominated the Global Contenders chart, sweeping eight of the first ten positions. Afternic/BuyDomains controlled the rest of the action, taking 10 of the last 11 openings on the GC Leader Board. There was a tie for the top spot with Bingo.org and Houses.net fighting to a draw at $75,000 each.

The first eight names on this chart also appeared on the all extension leader board you saw earlier. #9 Telephone.org just missed after dialing up $13,000 in the Moniker auction in New York. .Net and .Org were the only two extensions on this week's list. .Net nailed 13 of the 20 openings with .org securing the other seven.

Here's how all of the GC leaders stacked up for the week period ending July 1:

Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. June 25, 2007 - Sun. July 1, 2007
Euro to Dollar Conversion ( to $) is Based on Rates in Effect July 3


Sold For

Where Sold
Bingo.org $75,000 Pvt Sale
Houses.net $75,000 Moniker/ T.R.A.F.F.I.C.
3. Wrestling.org $30,000 Moniker/ T.R.A.F.F.I.C.
Villas.net $25,000 Moniker/ T.R.A.F.F.I.C.
Comedy.net $25,000 Moniker/ T.R.A.F.F.I.C.
6. ZZ.org  $23,000 Moniker/ T.R.A.F.F.I.C.
Program.net $17,500 Moniker/ T.R.A.F.F.I.C.
AirlineTickets.net $17,500 Moniker/ T.R.A.F.F.I.C.
9. Telephone.org $13,000 Moniker/ T.R.A.F.F.I.C.
10. iHealth.org $6,000 Afternic/ BuyDomains

11. Ness.net $5,200 Afternic/ BuyDomains
12. Tudor.net $5,000 Afternic/ BuyDomains
13. Possible-Soup.net $4,725 TDNAM
14. Hovercraft.net $4,000 Afternic/ BuyDomains
YouTravel.net $3,288 Afternic/ BuyDomains
Seamless.org $3,288 Afternic/
17. Boardroom.org $2,750 Afternic/
18. eVoice.net $2,688 Afternic/
19. Intrans.net $2,600 Afternic/
20. FactoryOutlet.net $2,400 Afternic/

CLICK HERE for our Year-To-Date Charts.

There were 43 more four-figure sales in the Global Contenders category this week with Afternic/BuyDomains owning most of those - 28 in all. Their hit list included OnCampus.net ($2,288), Alesco.net ($2,144) and a pair at $2,000 each; MormonChurch.net and Mongolia.org

Afternic/BuyDomains had another two dozen GC sales ranging from $1,000 to $1,888. Those are listed in the table below: 

Additional Afternic/BuyDomains GC Sales Between $1,000-$1,888

webmuseum.net $1,888   home-builders.net $1,288
woodfurniture.net $1,750 liquidnet.net $1,188
avocats.org $1,700 creativetechnology.net $1,188
travelbydesign.net $1,688 selfmade.net $1,100
tennisanyone.net $1,688 designernet.net $1,100
executiveconsulting.net $1,620 morelos.net $1,088
worldsports.net $1,600 tvads.net $1,000
worldwidecom.net $1,500 tutoria.net $1,000
promoproducts.net $1,500 easyproject.net $1,000
womenunited.org $1,488 dominium.net $1,000
sustainablesolutions.net $1,300 childsafety.net $1,000
blackink.net $1,300 americangraffiti.net $1,000

The rest of the scorecard at SnapNames was led by Iloasist.org ($1,710), StressManagement.net ($1,410) and BCBS.net ($1,406). They also scored with NCheyenne.net ($1,400), Melodi.net ($1,325) and Hallelujah.net ($1,250). FertilityJourney.net ($1,050) and NeoSports.net ($1,000) rounded out their roster. 

At Pool.com, Rebecca.org reeled in $1,752 and at TDNAM KFotos.com snapped $1,606. At Sedo, Comparison.info nabbed $1,600 and LungCancer.info coughed up $1,000. Medias.net notched $1,100, Morelos.net made $1,088 and 9O.org added $1,000

Country Codes

This was .US week on the Country Code chart with America's ccTLD sweeping the top three spots and 6 of 14 entries overall. SanFrancisco.us and GasolinePrices.us share the top spot at $6,000 each. I think Andrew Allemann got a spectacular bargain in SanFrancisco.us at Afternic/BuyDomains. GasolinePrices.com was sold at the Moniker/T.R.A.F.F.I.C auction. Howard Hoffman of PPCIncome.com landed a pair of nice .US domains in auctions at Galcomm.com, getting #3 Act.us for $3,300 and #6 TLC.us for $2,200

Germany's .de and Great Britain's .co.uk each scored twice. The top German domain was #4 Electronica24. de at 2,400 ($3,267) while the best British domain was #5 Tourists.co.uk at 1,500 ($3,025). Both of those domains were sold at Sedo. The European Union's .eu took the last four entries on the board. Argentina was the only other country represented this week, taking the 9th spot with the $2,022 sale of Citco.com.ar at Sedo.

Here's a look at the complete list of ccTLD top sellers for the week period ending July 1:

Country Code Top Sellers
 Highest Reported ccTLD  Sales: Mon. June 25, 2007 - Sun. July 1, 2007
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. July 3


Sold For

Where Sold
SanFrancisco.us $6,000 Afternic/
GasolinePrices.us $6,000 Moniker/ T.R.A.F.F.I.C.
3. ACT.us $3,300 Galcomm
4. Electronica24.de 2,400 = $3,267 Sedo
5. Tourists.co.uk 1,500 = $3,025 Sedo
6. TLC.us $2,200 Galcomm
MailingList.us 1,500 = $2,042 Sedo
("flight central" in German)
1,500 = $2,042 Sedo

9. Citco.com.ar $2,022 Sedo
10 Doorcom.co.uk 900 = $1,815 Sedo
11. 2A.eu 1,250 = $1,701 Sedo
12. NewIndex.eu 1,200 = $1,633 Sedo
13. True.us $1,501 Pool
14. LiveTec.eu 999 = $1,360 Sedo

CLICK HERE for our Year-To-Date Charts.

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page.


As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Richard Meyer of DotCom Group, LLC also provides invaluable help in collecting data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday night publication to give you the freshest sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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