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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Castello
Brothers Sell LagunaBeach.com - KK.com
Goes for $2.4 Million - Ward.com Acquired for
Just $2,999!
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Some
notable
domain and website sales have been
reported over the past 24 hours. In a rare
occurrence, the Castello
Brothers let one of their
developed geodomain properties go,
a |
two
2-letter .com changed hands for seven
figures through Moniker/SnapNames
and a very nice one-word/popular surname
.com was acquired for next to nothing
at Sedo. In
the website sale, Castello
Cities Internet Network (CCIN)
CEO Michael Castello announced the
company sold LagunaBeach.com
to local media group LB Interactive for an undisclosed sum. |
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CCIN's
Kate Buckley brokered the deal and she will be working with LB Interactive to ensure a seamless transition.
The Castellos have several other well-developed
geos including PalmSprings.com
and Nashville.com.
Last year they signed a Nashville.com development
deal with DevDigital that has
taken that site to new heights. A
statement from LB Interactive made it clear they
will be giving LagunaBeach.com a major
makeover as well. It said, "Over the next few weeks we will be working closely with CCIN to ensure a smooth transition before introducing a
completely new look featuring state-of-the-art technologies that will transform LagunaBeach.com into one of the world’s most impressive city sites – providing a wealth of information about Laguna Beach for our visitors and residents as well as generating maximum revenue for our advertisers."
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Earlier today
Moniker/SnapNames
brokers John Mauriello and Kevin
Kopas reported on Facebook that they
had completed a blockbuster $2.4
million sale of KK.com. That
deal will rank as the second highest
domain sale reported so
far this year when it is added
to our YTD Top 100 Chart upon its
next weekly update Wednesday. 2013's
top domain sale to date was also a
two-letter .com - IG.com which sold
for $4.7 million. |
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At the
opposite end of the spectrum, several
readers sent us messages yesterday when
our latest weekly
domain sales report showed Sedo
selling Ward.com for just $2,999.
The |
common
refrain was "Surely that is a
mistake!" It certainly looked
like one. In addition to being a one-word
.com, Ward is one of the 100 most
popular surnames in America (#66 to be
exact according to one popular
source). One would expect it
to sell for many times the price it did.
None the
less, Sedo confirmed that the
seller listed it for $2,999 with a Buy
It Now option that a lucky buyer
quickly pounced on. The domain has already
been received in Sedo's transfer
account, so it looks like those |
Celebration
photo from Bigstock |
"too
good to be true" stories may not always turn out to be fiction. This
could encourage more people to go
through Sedo’s BIN listings frequently
and thoroughly!
Update:
"To good to be true" wins
again! According to a reliable source
Ward.com had been stolen from the
owner - hence the cheap Buy It Now price
on Sedo. Though Sedo held it briefly in
their transfer account (according to the
WhoIs record) it has now been returned
to the rightful owner. So, this
story has a sad ending for the buyer who
thought they were going to get the bargain
of a lifetime, but a happy one for the
real domain owner. |
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(Posted November
7, 2013)
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Lowdown, so please email [email protected]
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include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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