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In
the domain business
category defining generic domain names
has traditionally attracted the most attention,
but these days we continue to hear more and more
about the promise of brandable domains.
The impending wave of new gTLDs will
market themselves as brandable (and they hope,
memorable) alternatives to dominant but more
expensive .com domains.
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Margot
Bushnaq
BrandBucket.com Founder |
Of
course, .com has always been the leader in
brandable names too. Even with new gTLD
alternative coming, Margot Bushnaq,
the founder BrandBucket.com
(launched in 2007 as the first major sales
site dedicated to brandable names) says
more buyers than ever are buying brandable
.coms from her company's platform. She
started BrandBucket with her own domains
but more than three years ago she
opened the site to other sellers as
well. Ms.
Bushnaq said that on its current pace,
BrandBucket.com will hit $1 million
in sales this year. She added, "In
the past four years, the average selling
price for a domain name on BrandBucket has
increased from $2,000 to almost
$3,000. We have seen tremendous interest
in non-keyword, short, pronounceable .com
domain names, and the steady increase in
sale prices that we are seeing year over
year prove that there is a serious
market for these types of names." |
Ms.
Bushnaq said that over the past three years
BrandBucket has paid out $1.3 million to
domain owners who have sold through the site and
logo designers who create the logos that
accompany the domains. "Due to increased
demand and sales doubling each year,
BrandBucket is stepping up its efforts to
increase its inventory (currently around 1,500
domains) by recruiting domain owners with
quality brandable domain names," Ms.
Bushnaq said, adding "BrandBucket will
remain focused on maintaining prices at an affordable
point for startups."
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One other
note today - the 2013 T.R.A.F.F.I.C.
Las Vegas conference just
ended, but the show's annual
Florida event is still ahead -
just over four months away when
T.R.A.F.F.I.C. returns to the Ritz
Carlton on Fort Lauderdale Beach where
successful shows were held in 2011
and 2012.
If you act very
quickly you can attend the fall show
at a deeply discounted rate - just $995
(about half what it will cost if
you wait until October to register). The
$995 deal was supposed to end today but
show organizers decided to extend the
offer until 5pm (U.S. Eastern time)
Wednesday, June 5. That is less
than 24 hours from the time I am writing
this, so register
now if you want to attend for
hundreds of dollars less than others will
be paying as the shows draw closer.
Speaking of
T.R.A.F.F.I.C. Las Vegas, we will be
publishing a full review in our next Cover
Story this week featuring dozens of
previously unseen photos. |
The
Fort Lauderdale Beach Ritz Carlton
where the next T.R.A.F.F.I.C.
conference gets underway Oct. 20,
2013. |
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