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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Final
Agenda Released For the First GeoPublishers.com Expo
That Gets Underway Next Week in Chicago
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Geodomain
investor/developers
will
be gathering in Chicago late next week
for the first ever GeoPublishers.com
Expo. The event at the Fairmont
Hotel will run from Friday evening, Sept.
30 through Sunday, October 2 with
most of the key players in the geo space on
hand, including the Castello
Brothers who will speak during lunch
on the first full day of business, Saturday,
Oct. 1.
I
will also be in Chicago for the show, both to
cover it for our
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readers
and to serve as a guest speaker. Immediately
after GeoPublishers President Fred Mercaldo
delivers his welcoming comments Saturday morning
(Oct. 1) at 9am, I'll take the stage to talk
about Leadership in Local Media
and how geodomains are a disruptive and driving
force in that arena.
I
just got a copy of the Expo's final agenda
today (subject to minor last minute changes of
course) from GeoPublishers Executive Director Andrew
Martin. Here's what is in store at the
year's biggest geodomain event:
| 2011
GeoPublishers.com Expo
Agenda |
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| Friday,
September 30, 2011
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| 6.00pm-7.30pm |
President's
reception
with Fred
Mercaldo |
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| Saturday,
October 1, 2011
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| 8.00am
- 9.00am |
Breakfast |
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| 9.00am
- 9.30am |
Welcome
address from President Fred
Mercaldo |
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| 9.30am
- 10.00am |
Leadership
in Local Media: Geodomains as a
disruptive and driving force:
Ron Jackson,
DNJournal.com |
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| 10.00am
- 10.45am |
Maximizing
ROI: how to make money, quickly:
Alisa Cromer,
Local Media Insider |
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| 10.45am
- 11.15am |
Google
is not the only game in town,
Explore ways in which publishers are
successfully monetizing their
properties:
Vik Chhabra,
Director of Marketing - Chitika, Inc. |
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| 11.15am
- 11.30am |
Break |
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| 11.30am
- 12.15pm |
Revenue
models: what works, what doesn't:
Don Jones &
Bill Hammack, NewOrleans.com |
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| 12.15pm
- 1.00pm |
Branding
and marketing strategies for geodomains:
Jessica
Bookstaff Doppelt, PigeonForge.com &
Sara Mannix, Mannix Marketing |
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| 1.00pm
- 2.30pm |
Lunch
with the Castello
Brothers: "State of the Geos
Address" |
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| 2.30pm
- 3.00pm |
The
Local Mobile Index:
Presentation by Aimee
Irwin, Verve Wireless |
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| 3.00pm
- 3.45pm |
How
mobile is your media business? This
session will look at the top ways that
media companies invest in mobile
businesses, text messaging, mobile
sites, and mobile apps, and the revenue
opportunities surrounding them:
Sandy Martin,
Schurz Communications
(formerly Director of Mobile
Initiatives, Borrell Associates) |
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| 3.45pm
- 4.30pm |
GEO
SEO: how to win terms and get traffic:
Mike
McDonnell, CEO GeoPlatforms LLC and
Capitis Media Inc. |
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| 4.30pm
- 5.00pm |
The
Priceline program: what’s new
at the world’s leading distributor
of hotel nights:
Rick Schneider,
VP of Sales for Priceline Partner
Network |
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| Sunday,
October 2, 2011 |
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| 9.30am
- 10.15am |
Social
Media Integration: how to engage
audiences by leveraging your mobile
products:
Paul
Wagner, CEO Forkfly |
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| 10.15am
- 11.45am |
So
What’s Happening in YOUR Market? Join
this lively interactive session with
Borrell Associates’ lead analysts as
they field questions from the audience
and look at what’s going on with
online advertising in specific markets.
Participants will be asked to stand up
and talk about their markets, and
Borrell analysts will provide “live”
information about those markets showing
current ad spending and audience trends.
Borrell’s A-team will drive what will
be one of the most fast-paced and
interactive sessions of the entire
conference:
Gordon Borrell,
CEO; Colby Atwood, President; Pete
Conti, EVP Marketing, Borrell Associates
Inc. |
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| 11.45am
-12.00pm |
Wrap
up |
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There
is still time to register
for the event. Hope to
see you in Chicago! |
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(Posted Sept.
22, 2011)
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all current Lowdown posts - Go
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