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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

The Sky is Bright for Domain Owners Who Diversified - Part 2

I left you Friday with a post about four domain owners who are taking control of their own destinies by eliminating their dependence on parking revenue through domain development projects. Those four represent just a few of the many domain investors who are going down the same path. Still another example just arrived at my door today. FedEx delivered two bottles of 

Georgia wine from Vino.com. I am a wine fan but for the life of me I couldn't remember ordering anything from Vino.com (though I thought "now that is a heck of a domain name!")

Upon closer inspection I found that the package was a promotional gift from a new wine club site just launched by Rick Latona. A message inside explained that Latona's in-house development team is rolling out full blown businesses on some of the company's best generic domains. I have to admit the package got my attention and I promptly checked out the site which looks great. I'll share the wine with guests Christmas Day and if it is good I will probably sign up for a Vino.com membership. 













Screenshot from Vino.com

I love seeing domain owners building out their sites with quality content or ecommerce solutions like this. Though it has always been possible to make a living from domain sales and PPC or affiliate income, I believe the best chance to earn big bucks is to diversify into at least one full scale development project, preferably centered around a topic you are passionate about. If that one fails to catch on, try another one. It only takes one success to have a massive impact on your bottom line. Babe Ruth struck out almost twice as often as he hit a home run (over 1,300 strikeouts in his career vs. 714 home runs), but the home runs made him the richest athlete of his era. One thing is for sure, you will never hit a development home run unless you step up to the plate.

Coincidentally the Vino.com news came just as I was putting the finishing touches on our new December Cover Story which happens to feature the man behind Vino.com (as well as Latona's Domain Brokerage & Auction House, DigiPawn.com and, starting next month, five of the next six T.R.A.F.F.I.C. domain conferences) - Rick Latona

Latona just may be the Godfather of Diversification. Our exclusive story details how the 37-year-old serial entrepreneur from Atlanta has managed to make a huge splash in this industry, even though he didn't enter the domain business full time until 2007! Check out the article - I think you will find it interesting, informative and inspiring. Latona proves once again that it is never too late to make it big in this business.  

Rick Latona

(Posted Dec. 21, 2009)

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