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general economy. The fact
that domains can still hold that kind of value in
the worst of times has, I think, been a real eye
opener for the reporters and will be for their readers
as well. As I have written before, the outside world is
bound to pay more attention to the inherent value in
high quality domain names when they see them
outperforming almost every other class of assets in
this kind of downturn.
Ms. Heussner took the time
to convey part of what I told her about the reason why
owning a generic domain like "toys.com" is so
valuable on the web, explaining that search traffic
generated by such a name gives the owner a constant
flow of traffic akin to having a storefront in Times
Square. She did not go into the direct navigation
origin of the traffic (entering the term, plus .com in
the browser bar) but few mainstream outlets would want
to do that, knowing that anything but the most simple
explanation would go over their reader's heads. The most
important thing is that business owners get the bottom
line message that good generic domain names can bring
customers to their door and the sale of Toys.com is
certainly helping get that message out to the man on the
street.
The ABC News piece also
lists the top ten domain sales we have reported since we
started tracking the aftermarket six years ago. While
these ultra high end sales are obviously not
representative of the average domain sale - they make
headlines and let people know that good domains have
real value. |
