While I was flying home Tuesday, the domain industry acquisition we told you was coming was announced when Sedo revealed that they have acquired RevenueDirect.com, the parking service provider that had been owned by registrar Dotster.com. As part of the deal, which will significantly increase Sedo's North American PPC market share, Dotster and Sedo formed a strategic long-term partnership that will cross promote their businesses. 

Sedo CEO Tim Schumacher said, "It’s tremendous for Sedo to become Dotster’s preferred domain monetization and sales partner, which will deliver huge advantages to existing RevenueDirect customers while increasing the value of its (Dotster's) sizeable domain name portfolio."

At last week's Domainer Mardi Gras conference, Sedo reps met privately with industry reporters to let us know a deal was coming, though they did not tell us the name of the company they were acquiring. At that time I mentioned to Sedo's Sam Nunez that it was a bold move to make given the uncertain state of the economy and the downturn in parking revenues industry wide over the past year. He said the economy was definitely taken into consideration but that Sedo remained bullish on the future prospects for the space and the company planned to seize opportunities that present themselves during this recession. Schumacher echoed those sentiments in the official press release, noting that the deal "illustrates that Sedo continues to expand, despite the global economic downturn, and is poised to become an even stronger competitor within the market.”