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The Lowdown
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Feb. 4, 2009 Post
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Here's the The
Lowdown from DNJournal.com! Updated
daily to fill you in on the latest buzz going
around the domain name industry!
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Compiled
by Ron Jackson
(DN Journal Editor/Publisher) |
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Sedo
has just released a detailed
study
of
the 2008 domain aftermarket. As one of the world's
largest aftermarket sales platforms Sedo has unique
insight into what buyers were looking for over the past
year. Though domain sales dropped precipitously over the
closing months of 2008 Sedo said its final sales total
of $77.4 million represented an 8% rise
over 2007.
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As you
would expect, the vast majority of Sedo's gTLD
sales, 76% of them, were .com domains. .Net
was a distant second with 9% followed by .info
at 7%, .org at 5% and .biz
at 3%. I find it interesting that the newer .info
represented a larger percentage of sales than the long
established .org extension. |
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In the ccTLD
category, an aftermarket sector that Sedo completely
dominates, Germany's popular .de extension
was a runaway winner, accounting for 61% of the
company's country code sales (part of that is undoubtedly
due to Sedo being based in Germany, but they also have a
strong aftermarket brand in local markets around the
globe). Great Britain's .co.uk and the European
Union's .eu followed, each with 13% of Sedo's
ccTLD sales. Fans of America's under-appreciated
.us country code will be heartened by the report's
notation that Sedo's .us sales jumped 12% in the
number of names sold and more importantly, a robust 40%
in dollar volume in 2008. There is much more
interesting data in the free report. You can read
it in its entirety here.
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Several domain news
sites received an email today from a community
member who discovered a list of domain
owner's email addresses and passwords (believed to
have been taken from parking service provider NameDrive.com). NameDrive issued a statement
saying "We were alerted of a possible
security breach affecting less than 1% of
our accounts. Although we have no indication that
any unauthorized access was gained, we have
reacted forcefully to ensure absolute security for
your account. If you have any concerns, please
feel free to contact us at [email protected]"
If you are a
NameDrive customer, the biggest concern would
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that hackers will try
to use the email/password combos they obtained to
gain entrance to your accounts at other
domain companies (or your email accounts).
So, if you use the same password at multiple sites
that you use at NameDrive it would be a good idea
to change that password on all accounts right
away. Of course, frequently changing passwords is
a bit of security housekeeping that we should all
do on a regular basis, but most of us don't think
about it until unfortunate incidents like this
occur.
This reminds
me of a promising new security service I
saw rolled out at DOMAINfest Global last
week by registrar Name.com.
Their NameSafe Verisign Identity
Protection credential
system incorporates a device
that generates a unique six digit security
code required to access your registrar
account. Each time you sign in to your
account, you enter your username and
password as usual. Then you enter a second
unique security code generated on the
fly by your NameSafe
VIP credential (a new code is generated
each time you log in). The NameSafe
VIP credential provides a |
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stronger
layer of protection because only you
possess the credential that generates the
unique code that confirms your identity.
The $19.95 annual cost buys a lot
of peace of mind so I wouldn't be
surprised to see this system adopted by
other registrars and sites that house
especially valuable information. |
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(Posted
Feb.
4, 2009) |
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