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The Lowdown
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Dec. 29, 2008 Post
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Here's the The
Lowdown from DNJournal.com! Updated
daily to fill you in on the latest buzz going
around the domain name industry!
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Compiled
by Ron Jackson
(DN Journal Editor/Publisher) |
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The
collapse of newspapers
triggered by the migration of readers to the Internet has
started a chain reaction that is causing related dominoes
to fall one by one. According to a story in the
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New
York Times, "The
Comics Are Feeling the Pain of Print",
the venerable comic strip, a newspaper staple for
over a century, is the latest traditional
institution facing extinction. Like
the papers, major comic syndicators are hoping to
save themselves by moving to the web themselves. The
author of the Times article, Leslie Berlin
wrote, "In November, United Feature
Syndicate, which distributes 50 comics,
including “Peanuts,”
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“Dilbert”
and “Get Fuzzy,” made its full archives
and portfolio available free on its Comics.com
Web site. The company also added social networking
features for tagging and rating comics. Visitors can
have comics sent to them via e-mail or RSS feed."
Berlin
added, "In the past, Comics.com displayed the
current day’s strips and a 30-day archive free.
Anyone wishing to see older comics or receive comics
via e-mail had to pay a subscription fee of less
than $20 a year. However, The syndicate decided that
the subscription model “was limiting the audience
for comics, and It appears to have been right."
After the charge was dropped, November traffic to
the site increased 48%, to 571,000
unique visitors in the U.S. alone.
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Comics.com is
currently more of a marketing tool than a
major source of revenue. Lisa Wilson, senior
vice president of syndication for United
Media, told the Times the site
does bring in money from advertisers,
including cellphone companies and Netflix,
but its primary function is to build a fan
base and provide links to sites where fans
can buy books, calendars and other items
featuring characters from the comics. Wilson
said the site is “a platform for what
comes next.” |
Yet
more evidence that the future of almost all forms of
media is on the Internet. That migration is one of
the key factors underpinning the value of
memorable domain names like Comics.com, a name
that is playing a key role in the shift of comic
strips to the web.
(Posted
Dec.
29, 2008)
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