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SEO
is hot again. That pronunciation from SEO
expert Rand Fishkin (SEOmoz.org)
comes just three weeks after we posted a Nov.
10 item in which LearnToDuck.com's
Micah Baldwin
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Rand
Fishkin - SEOmoz.org
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declared "SEO is
Dead!" In a post on his SEOmoz blog yesterday,
Fishkin commented on "Why
Companies Are Investing in SEO During the Economic
Downturn." His points made a lot of
sense to me because I think they are very similar to
the reasons we see small to medium sized businesses
still spending money on domain names as they
try to secure a foothold on the web - the most
efficient business platform and thus the one best
suited to help business owners survive the economic
downturn the world is now in.
In the first of eight
reasons Fishkin listed for the pickup in the SEO
business he wrote: "The Web Outperforms
Other Sales Channels. When organizations look
at the paths leading to sales and income (a critical
analysis whenever budgets are under scrutiny), the web
almost always comes out with one of two assessments.
Either it's a leading sales channel (especially from
an ROI perspective) or it's deemed to be an area with
the greatest opportunity for growth. In both
scenarios, web marketing and, in correlation, SEO,
takes center stage."
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Fishkin
said the realization among businesses that SEO is an
essential key to cost effective marketing has mainfested
itself in many ways. "In the last 6 weeks, SEOmoz has
received a higher than normal volume of requests for
consulting. Alongside that, we've been getting calls from venture
capital firms out of the blue - seven to date -
asking either about investments they're considering in the
SEO sphere (and requesting insight) or literally asking
whether SEOmoz would like to take more capital to grow,"
Fishkin wrote. That's
a sure sign that people see an opportunity to make money
in the SEO business. We get similar calls related to
potential domain industry investments. Even in the the
worst of times there are pockets of opportunity and
we are all fortunate to be situated in one of those
pockets where opportunity still blooms despite the
hurricane force financial winds that are demolishing so
many sectors offline. By
the way, if you would like some free SEO tips, BuyDomains
recently hosted a popular series of SEO webinars and those
are still available for replay at no charge here: http://www.buydomains.com/business-tools/business-tools.jsp
(Posted Dec.
2,
2008) |
