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With
the decline in PPC revenue we continue to see
more and more domain owners developing at least a few of
their names into websites (development will also be the
primary theme at the DOMAINfest
Global conference in January). In the
past 24 hours I've gotten word from no
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Will
this picture help
Page Howe peddle
more basketbal jerseys?
You be the judge!
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less than three
well-known domainers telling me about newly developed
sites they have launched.
Page Howe of JoeDomains.com,
who was the subject of our August
Cover Story, is rolling out a series of
specialized stores using NameMedia's Smart Name
Shops platform. The first example is BasketballJerseyStore.com
which caught my eye because of the basketball player
pictured at the bottom of the home page who bears a
striking resemblance to Howe himself.
Howe confessed the
likeness is him (not that anyone would mistake the
image for Michael Jordan!). Word is the photo
resulted from Howe losing a bet with NameMedia's Brian
Carr on the Lakers-Celtics NBA championship
series. Howe's Lakers lost so he was supposed to wear
a Celtics jersey at the T.R.A.F.F.I.C.
New York conference in September. He
apparently reneged on that obligation but finally
settled the wager amicably with this homage to the Flint
Tropics. I think it is admirable that Page pays
his debts but I'm not convinced this image is going to
help him move a lot of basketball jerseys!
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Ari
Goldberger and Larry Fischer took a more
traditional approach with their impressive new site at InsuranceQuote.com.
Larry tells me this is just the first of many ecommerce
sites he and Ari will be launching on premier generic
domain names. Andrew
Allemann, who already has a developed domain news site
at DomainNameWire.com,
is also branching out with his new RegistrarJudge.com
site. The site lets visitors review and rate the various
domain registrars. I can see this service being especially
helpful to industry newcomers looking for peer guidance on
where they should register their domains. As
Australian PPC expert Michael Gilmour pointed out
in our new
Cover Story, it is hard to develop more than a
handful of really good sites. However, even though
development is not the kind of scalable solution for large
portfolio owners that parking is, just one
successful site could create a new revenue stream with the
potential to more than offset the current decline in PPC
revenues.
(Posted Nov.
13,
2008) |
