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SEO
is Dead? Writing on his LearnToDuck.com
blog today (I love that name!), Lijit Networks
Business Development Director Micah Baldwin said
“If you do SEO for a living, you will be out of
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business or
irrelevant in 3 years.” Baldwin explained his
reasons for feeling that way a day after he
moderated a panel on SEO and Social Media
Marketing at the Thin
Air Summit in Denver. Baldwin's
headline caught my attention because, with the
increasing interest in development among domain
owners, we are seeing more and more SEO experts at
domain industry conferences. I wanted to know why
Baldwin thought their services were losing their
value. You can click the link to his blog in the
first sentence to read his reasoning.
Baldwin closed with
what he said are "the truth's of today's
marketing marketplace" opining that "If
you are a company who employs an agency to provide
Social Media expertise, fire them. Hire an internal
evangelist. Several companies are doing this. Zappos
and Ford
are two examples that come immediately to mind. |
Michael
Baldwin
LearnToDuck.com |
"If you are a company
who employs an agency to provide Search Engine Marketing
expertise, fire them. First, take the principles of search
engine optimization (write focused content and use clean
code) and have them distributed among the important
personnel (development, marketing, sales, etc.). Make SEO
organic, integral and integrated into your organization.
Don't “do” SEO. Dont make it a separate function. Make
tracking it part of your marketing effort."
"Second,
select a CMS (content management system) framework (I
recommend WordPress – it works great for even
non-blogs!), that supports solid SEO principles. With
WordPress, install two plugins: All-In-One
SEO and XML
sitemaps. That's it for SEO."
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"If you are a
company that thinks that SEO and SMM will be the
holy grail to success, please send whatever you
are smoking to me. There is only one thing that
breeds success, and that is passion. Hire people
that are passionate about your product; that can
talk about your product with passion."
As you might expect,
Baldwin's post is generating a lot of pro and con
commentary on his blog. It's a very thought
provoking article, especially for the steadily
increasing number of domain owners who want to
move from parking |
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to development. For
most of us that requires learning a new set of
skills (or hiring someone who has those skills) so
it's a good idea to pay attention to the debates
currently going in development related fields like
SEO.
(Posted Nov.
10,
2008) To refer others
to the
post above only you can use this URL:
http://www.dnjournal.com/archive/lowdown/2008/dailyposts/11-10-08.htm |
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