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T.R.A.F.F.I.C. shows but this
one is shaping up to be an especially interesting one. How
will the debut of multiple live auction houses at the same
conference work out? What kind of impact will the near
meltdown in the general economy have on the auctions and
the show itself? Will the show's theme "Beyond PPC"
reveal any profitable new strategies to help offset the
universal decline in parking revenue?
It will definitely be an
interesting mix and when you throw in the opportunity to
see old friends again and make a lot of new ones, I'm
really looking forward to it. Incidentally, there will be no
Lowdown post Tuesday (Sept. 23) as I will be en route
from Florida to the Big Apple. Starting
Wednesday I will post daily highlights from the show in
this column and of course, as always, a few days after the
conference we will publish the industry's definitive show
review article. |
Marriott
at the Brooklyn Bridge
Site of T.R.A.F.F.I.C. New York 2008 |
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There is
going to be a lot to talk about with very little downtime
is the days ahead (the show runs through Friday). As soon
as my plane lands Tuesday I'll be heading to the Internet
Commerce Association's annual meeting at the
Marriott. It starts at 4pm and any ICA members in
town for the show are invited to attend. The first
official T.R.A.F.F.I.C. event, the welcoming cocktail
party will get underway at 6pm, followed by the
first of four live auctions - this one a brief appetizer
run by Moniker that is scheduled to start at 7:30pm.
The auction will be followed by a few invitational
cocktail parties at nearby nightspots, so I'm sure the
first night will be a late one - but that is true of
every night at T.R.A.F.F.I.C.
In some other show notes,
Aftermarket.com has released their their final
sale catalog, joining Moniker
and RickLatona.com
who released their catalogs Friday. Aftermarket.com called
on DomainConsultant.com
to help cull their list of submissions and their catalog features DC's notes on the individual
domains they selected.
There are always sponsors who
use T.R.A.F.F.I.C. as a launch pad for new products. One
of the more interesting ones being rolled out this week
will be the new Domainer
Accreditation Program from LogicBoxes.com.
In a nutshell the program provides large domain portfolio
owners with consulting services that make it a snap for
them to become their own ICANN accredited registrar.
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Bhavin
Turakhia
LogicBoxes CEO |
LogicBoxes
CEO Bhavin Turakhia said, "Apart from
the benefit of eliminating the ‘middle man’ (the
Registrar) between domain owners and their
portfolios, the Accreditation also provides them
with an unbeatable level of flexibility in portfolio
management and even opens up newer profit centers
for them."
LogicBoxes
said that one of their objectives is to dispel
several myths that exist about ICANN Accreditation
– the most prevalent one being that it’s
prohibitively expensive. Since few domainers have
the expertise required to obtain or maintain an
ICANN Accreditation and handle Registrar-related
issues like compliance, UDRPs, WDRPs, etc.
Logicboxes will provide them with an end-to-end
solution that requires minimal maintenance. Having
consulted over 65 ICANN Accredited Registrars, the
company has the experience and resources needed for
a turnkey solution. |
By the way, Bhavin is also
co-founder of Directi with his brother Divyank who
is profiled in our current cover
story.
One other thing before we
head for the airport, Sedo had announced the results from
their SedoCares "Wishing Well" Promotion,
inaugurated to help construct clean water wells in Ethiopia.
Sedo was able to contribute $11,466 to the
"Wishing Well", on behalf of each sale that
occurred in their marketplace throughout August. Half of
those funds, $5,733, will go to the winner of the
promotion, Chris Afton James, with the other half
going to CHF International who administers the well
building program.
(Posted
Sept.
22,
2008)
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