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groin of their arch-rival Google.
IE8 users can select an option called InPrivate
Browsing that Microsoft says will help "prevent
your browsing history, temporary Internet files, form
data, cookies, and usernames and passwords from being
retained by the browser, leaving no evidence of your
browsing or search history." |
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The reason
Google will hate this is they have their sights set
on entering the display advertising business (a key
reason they bought DoubleClick). Their plan was to
examine the browsing history of Google users to see what
they are interested in, in order to serve up graphical display ads
that those users would likely click on. In other words,
even before the visitor conducts a search, Google
could show them a relevant display ad based on what the
visitor's surfing history tells Google about that user. If a lot
of IE8 users utilize InPrivate, thus blocking Google's
view, Google would appear to be,
to use a technical term, SOL with those visitors.
None of this will have any
effect on Google's lucrative search business (which
provides over 90% of their revenue) or on PPC and
the domain channel. However, it does show you how a small
change in technology could upset the best laid plans of
mice and men.
(Posted
August
28,
2008) |
