With
the big slowdown we are seeing in the general
economy, several friends (many of whom are seeing their
jobs threatened in the traditional media business that I
toiled in for many years as a print, radio and TV
reporter) have asked me if there are still opportunities
to make a living with domain names or on the Internet at
large?
As
a young TV reporter I was still writing on a manual
typewriter and working for someone else. I
never could have dreamed of the kinds of opportunities
the Internet would open up in the future -
opportunities that are open to everyone
today. |
I tell them that it is
my belief that there are not only many great
opportunities out there, there are probably more of
them now than at any time in history. That
belief was underscored for me when I started
thinking about a note Tim Davids posted on a
private domain forum this morning commenting on my
last two Lowdown posts (which are below today's
post). Davids noted the vast technology change
spanned by those two posts - one about the new iPhone
and the other about the declining fortunes of the radio
business (where I started my media career as an
18-year-old broadcaster). I replied to Tim's post
with the following comment:
"This has definitely been a fascinating time in history to be alive. The degree to which technology and the way media is delivered
and received has changed so dramatically |
in such a short period
of time that it is truly mind boggling. When I finished broadcasting school
(a few months after that photo in the August
25 post was taken) I went to work for a little 500-watt AM radio station in my home town. The owners had spent
half a million dollars putting the station on the air and its coverage area only went out a few miles in a very small
town (with inflation factored in, a half million
then would be the equivalent of around $2 million
today). |
Now any kid can register a domain for
under $10, download some free software and broadcast to the
entire world with virtually no overhead. When I started out you had to get past the gatekeepers (station owners, publishers, general managers, etc) to work at something you loved to do. Many talented people never made it through the
gauntlet and gave up. Today there are no gatekeepers. With respect to media, any one can own their own online newspaper, magazine, radio station or TV station and distribute their content
globally. If you have a talent for what you do, you also get to keep all of the revenues instead of working for someone else who determines the ceiling on what you can earn. It's a wonderful world we live in now. Despite the current economic trouble - today's opportunities outstrip anything that could have been imagined before the Internet." |
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Another member of that
forum, Owen
Frager, told me that, in an email to his
clients yesterday, he had circulated a link to a
story called 9
Ways You Can Take Advantage of This Terrible Economy.
One of his readers took him to task for that,
claiming that one of the items on the list
"Start a New Company" was horrible advice
given the current economy.
The reader told Frager
"I hope nobody else thinks that a shrinking market, companies closing down, means you jump and start a new company. Companies closing means demand is down so far there aren't enough sales to keep more doors open. I write about economics and have been doing so for more than two decades. That section in the newsletter about starting a company was very off base and makes me shake my head." |
Owen
Frager |
Now if this reader has been
talking about starting a new brick and mortar
company I would have to agree with her. Been there, done
that and I'm not going to do it again. But with the
opportunities on the Internet today I don't think she
could possibly be more wrong and out of touch with
the possibilities that are there for the taking
today.
Frager was able to cite
an example of his own. "With cheap hosting,
shared photo drives, Saas, and third party
alliances, web business is very efficient - you
don't need the millions your |
Opportunity
is knocking and the
whole world is waiting on the
other side of the door. |
employer did to start
it. If I could build GrandNames
into a 100 page site with a $79 WordPress
template with my own two hands, and add a social
community (including video presentations interactive
by guest speakers) in seconds after reading about NING
in the Wall Street Journal - all for FREE
- anyone can do it," Frager wrote.
That's the beauty of
the world we live in today. Anyone can do it.
Sure, many new online businesses will fail,
just as they do in the real world. But when you are
only out $79 instead of your life savings you can
try over and over again until you find a formula
that works. I believe we have all been given
specific gifts or talents. If you can identify and
apply your particular talents to the unique global
delivery |
platform that the
Internet provides you have a chance to seize an
opportunity and control your own future in a way
that previous generations could never have dreamed
of. |
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