High End of the Domain Aftermarket Stages a Comeback With Five
Like other areas of the economy,
the domain aftermarket has suffered some setbacks in the current
recession, especially at the high end of the market. Sales at
the low and middle range started accelerating again last spring and
lately we have seen some buyers dipping their toes into the deep end
of the pool again. That was especially true this past week when five
solid six-figure sales were booked.
Leading the list was AreaRugs.com
at an eye-opening $405,000 in a private transaction. An
investors group from Iowa with experience in the rug business
announced the deal in a press
release Tuesday and we were able to verify the amount
paid when they provided us with a signed copy of the completed sales
The buyers said a custom built e-commerce store will be launched on
the site in the next few months.
In two more huge end user sales, Concord
Private Jets bought Jets.com for $375,000 via Sedo.com
and, in a deal uncovered by Andrew Allemann at Domain
Name Wire, QuamTel acquired 800.com for $250,000.
The 6-figure hit parade continued with two
more blockbusters from Sedo, including the year's 3rd biggest ccTLD
sale, NewBrand.de at $177,600 and another .com
colossus, TradeTracker.com at $148,000. Sedo went on
to sweep 15 of the 21 chart entries (the extra spot resulted from a
tie for the final position). Sedo's roster included another big
country code sale (one of four on the all-extension leader board), #6
Designer.de at $74,000.
Sedo's $70,000 sale of #7 Production.com
marked a big price run-up for that domain which
previously sold for just $25,000 in a private sale in September
2005. Sedo also had the highest non .com gTLD sale this week with
#10 Attorney.org at $38,500, one of two .orgs
on the elite list. That is also the second highest .org sale of the
year and the 5th highest non .com gTLD sale.
A new sales data contributor, Pro Forma
Inc. (run by a couple of industry veterans that many of you know
well - Frank Schilling and Vern Jurovich), also had
multiple chart entries with #9 VAMC.com at $48,000 and #13
(tie) PDFEditor.com at $20,000.
TheAfternicDLSand RickLatona.comalso earned chart honors. The AfternicDLS drew $20,000
for #13 (tie) iRent.com and RickLatona.com scored with #17 Electron.com
Here is how all of the
leaders stack up for the week ending Sunday, Sept. 20:
DN Journal Top 20
Domain Sales - Mon. Sept. 14, 2009 - Sun. Sept. 20, 2009 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Sept. 22, 2009
Keep in mind that these are the highest
value sales that have been reported to us in the
past week. This column is meant to be an educational tool,
not a complete list documenting ALL high
value domain sales. Such a list is impossible to produce
because many sales are kept private at the insistence of
buyers, sellers or both. Our procedure for verifying the
accuracy of domain sales reports is available here.
Forthe many newcomers entering the domain
industry we also want to point out that the reasons why a domain name sells for a certain price can be varied and are not always clear to those who are unfamiliar with the domain market.
If you do not understand why specific domain names command the
prices they do, you are likely to make unwise domain registrations or purchases.
We highly recommend that you do some basic research beforeyou buyanything! As a starting point we have
built a sister site specifically for you at NameNewbie.com.
There were four more five-figure sales just
off the chart and Sedo accounted for three of those; Superstar.eu
($11,840), MedicalSchool.org ($11,500) and Recensioni.it
($10,656). RickLatona.com also rang up another one at this
level, 5B.com at $10,000. This is at least the
third time 5B.com has changed hands over the past five years
and it has really had its ups and downs. In November 2004 it
sold for $5,000 at Sedo. In July 2008 it moved again for $25,000
at the AfternicDLS, a significant premium to what it fetched
this time around.
.Com Supporting Cast
Sedo led the .com supporting cast with Risk-Consulting.com
at $9,500 and also scored with PinkDiamond.com
($7,999) and LoveGuru.com ($6,560). EasyPr.com
added $6,290, CaliforniaInsuranceFinder.com located $6,000,
Dermology.com drew $5,920 and TitanTournaments.com
Sedo had 44 more .com sales ranging from $2,000
to $5,000 that you can check out in the table below.
Sedo .com Sales Between $2,000 - $5,000
Back at the AfternicDLS SofaLand.com and WirelessStore.com
each connected for $6,000 while VeterinaryTechnician.com
tacked on $5,600 and ShopDot.com delivered $5,488.
A trio at $5,400 each included Frate.com, LifeIsABeach.com
and TTGCorp.com. OpeningAct.com bowed at $4,900
while AdsMe.com and IdealInternet.com connected for $4,888
apiece and 300DPI.com produced $4,388.
The AfternicDLS had 67 more .com sales ranging from $2,000
to $4,000. Those are listed in the table below:
AfternicDLS .com Sales Between $2,000 - $4,000
The AfternicDLS registered six additional sales
by utilizing Sedo as part of their expanded promotion platform.
Those were GeneralBuilding.com ($3,800), EnergyBuilding.com
($3,600), Visione.com ($3,500), BeaOnline.com ($3,066),
Toytopia.com ($2,691) and Mudancas.com ($2,391).
Elsewhere, RickLatona.com sold 70s.com for $7,000
and BikeRims.com for $4,500.
At Moniker.comZZJ.com commanded $4,675, FXQ.com corralled $4,475
and SQN.com notched $4,075. DebtConsolidator.com
doled out $2,563, MyBNB.com banked $2,500, HYSO.com
hauled in $2,099 and NotoriousHustlers.com nabbed $2,050.
HoodiaXPF.com fetched $4,205, Datz.com docked
at $4,000 and Romsky.com returned $3,150. In
addition Qoute.com came up with $3,005 and FindUsedMotorcycles.com
braked at $2,227.
Kupei.com contributed $3,066, FXDaily.com
deposited $2,700 and FlirtCam.com captured $2,000.
After a rare slow week last week with no
five-figure sales reported the ccTLDS roared back this week
with a 6-figure sale and five that cracked the five-figure mark. The
headliner, NewBrand.de, weighed in at a huge $177,600
via Sedo in the year's 3rd biggest ccTLD sale. We noted that
blockbuster and all of the five-figure sales in the all-extension section at the top of this report.
The highest country code sale you haven't seen yet
is #7 SpringBreak.de at $8,880. Sedo also registered
that sale on their way to sweeping 18 of the 20 entries on our new Country Code Top 20 Chart.
Germany's .de extension took nine places on the leader board,
followed by Great Britain's .co.uk with three.
Here is how all of the
country code top sellers stacked
up for the week ending Sept 20:
Code Top 20
Reported ccTLD Sales: Mon. Sept. 14, 2009 - Sun.
2009 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Tue. Sept. 22
There were several dozen additional four-figure ccTLD
sales off the chart with Sedo accounting for all but four of those
sales. Their list included Electricite.ca at $4,500
and a pair at $4,440 each; Bagels.de and FranceCamping.fr.
Boursin.de added $3,699, Twirl.tv tuned in $3,490
and Pinzon.de posted $3,280.
Sedo had 56 more ccTLD sales ranging from $1,000
to $2,940 that are listed in the table below:
Sedo ccTLD Sales Between $1,000 - $2,960
Elsewhere the AfternicDLS sold DentalImplants.us
for $3,900 and Curiosity.tv for $2,000 while NetFleet.com.au
moved Tours.com.au for $1,305 (US) and Taree.com.au
for $1,044 (US).
If there are country code extensions in our report
that you are not familiar with, you can look up the nation each
extension goes with here.
Contenders turned in their second solid week in a row, this one
paced by a quartet of five-figure sales led by Attorney.org
at $38,500 via Sedo, a venue that went on to sweep the first
seven positions on our new Global Contenders Top 20 Chart and
14 of 20 positions overall.
The highest GC sale you haven't seen yet is #5 GMN.org
at $9,888 helping that extension turn in its best performance
of the year. .Orgs swept the first seven chart positions and
claimed 12 spots overall to easily outdistance .net's six (which
happened to be the last six spots on the chart). .Info and .Mobi
each have one representative on the board with each of those landing
in the top ten.
Here's how all of the Global Contenders stacked up for the
week ending Sept. 20:
Global Contenders Top 20
Highest Reported Non .Com Global
(.Net, .Org, .Biz & .Info) Mon. Sept.
14, 2009 - Sun. Sept. 20, 2009 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Sept. 22
There were several dozen additional
four-figure GC sales off the chart. Sedo had the
highest of those with Grafikkarte.net at $3,182. They
also sold Munich2018.org ($3,000), Veptu.org ($2,850)
and Rash.net ($2,664).
Sedo had 19 more GC sales ranging from $1,000
to $2,500 that are listed in the title below.
Sedo GC Sales Between $1,000 - $2,500
At the AfternicDLS ChristianSongs.org drummed
up $3,088 while CYMK.net and KRS.net added $3,000
The Afternic DLS had 24 more four-figure GC sales ranging from $1,000
to $2,788. You can check those out in the table below:
AfternicDLS GC Sales Between $1,000 - $2,788
The AfternicDLS used Sedo to sell two others; Loyalty.net
($2,500) and NABO.org ($1,588).
Elsewhere, GoDaddy Auctions sold TsunamiSpecialEnvoy.org
for $1,504, Moniker moved Component.net ($1,299) and
SnapNames sold two others, IDN xn--kpry57d.net for $1,174
and ModelsIndex.net for $1,050.
Now that you're up to date on what happened over the
past week, check out how the leaders stand year to date in all
categories by visiting our Year
To Date Charts page.
As always, we welcome all verifiable sales reports from companies,
private sellers or individuals with knowledge of an important sale
made through any channel. To contribute information and help make
this column better, just drop a note to firstname.lastname@example.org.
We truly appreciate the industry leading
companies who share their sales information
with us to help everyone in the business get a handle on current
domain values. Richard
Meyer of Domain Sales Center also provides invaluable help
in collecting data for these sales
reports each week.
Every Tuesday night or Wednesday
morning we publish the highest reported domain name
sales for the previous week. On Mondays and Tuesdays our contributors send us
their sales data for the previous 7 days. We then compile that
information and write this article to give
you the most comprehensive sales report in the industry.
Editor's Note: If you wish to review previous Domain
Sales columns, they are available in our Archive.