of Completed Live Auction Sales Put Dozens of High Dollar Domain
Deals on the Books
Dozens of sales from the recent SnapNames
Live auction at the DOMAINfest
Global conference in Hollywood, California were
completed over the past week, adding a lot of muscle to our new
sales charts. As we have done in the past when special event sales
produce a huge block of transactions, we are expanding our usual Top
20 chart to 40 positions. Even that move does not make room for
all of the five-figure and higher sales reported as 73 transactions
at that lofty level were concluded.
Seven domains, led by #1 Porn.net at
$400,000, broke the six-figure barrier. SnapNames accounted for
five of the seven with Moniker.com
having a hand in the other two. Moniker sold runner-up 173.com
for $302,790 and handled the escrow for the private sale that
saw #6 FruitBaskets.com go to a new owner for $142,500.
For the second week in a row, Moniker also announced they brokered a
$4 million developed website sale. This time it was Bored.com
- the week before it was FreePorn.com. After being acquired
last month, Moniker appears to be stronger than ever and they are
clicking on all cylinders right now.
By Ron Jackson
There were a quartet of nice geodomains on
the elite list, led by #7 Yemen.com at $100,000 and #8
FollyBeach.com at $98,000. The latter domain was sold
through Rick Latona's new blog/sales site RickLatona.com.
Latona has long been one of the most active players in the
aftermarket - both as a buyer and as a seller. By formalizing his
sales operation and basing it at RickLatona.com he immediately
establishes an important sales venue. RickLatona.com put four names
on the leader board and the site had three more five-figure deals
just of the chart. In Latona's system, you sign up for at his site
for free daily emails in which he offers high quality domain names
at below market prices. He has a huge portfolio that allows him to
do this and from my personal observation, he has indeed been
offering a lot of bargains - many of which are snapped up as soon as
his daily email goes out.
Speaking of geodomains, that subject is
front and center in our new February Cover Story about one of
the real giants in that sector - Dan
Pulcrano of Boulevards New Media. Pulcrano owns
an astonishing portfolio that includes 20 of the 30 largest .com
U.S. city domains, including LosAngeles.com,
SanFrancisco.com and Philadelphia.com. As both a
traditional print publisher and a web publisher Pulcrano also
provides unique insight into the forces that have created the
current boom for domain names and web publishers. If you haven't
read it already, I would urge you to check it out as I think you
will find your time very well spent.
Great Britain's .co.uk country
continues to show solid growth. Three more .co.uks hit the Big Board
this week, led by the £38,500 ($75,360) sale of 4X4.co.uk
in a private transaction. The buyer was Internet Media
Consultants SA, A Swiss company that already operates a popular
site devoted to four-wheel drive vehicles at 4X4.com.
The only other non .com domains on the all-extension chart are a
trio of .nets, a .org and a .mobi.
Here is how all of the top sellers stacked up for the
week ending Sunday, February 10:
DN Journal Top 40
Domain Sales - Mon. Feb.4, 2008 - Sun. Feb. 10, 2008 Euro to Dollar Conversion ( to $) is Based
on Rates in Effect Tue. Feb. 12
Keep in mind that these are the highest
value sales that have been reported to us in the
past week. This column is meant to be an educational tool,
not a complete list documenting ALL high
value domain sales. Such a list is impossible to produce
because many sales are kept private at the insistence of
buyers, sellers or both. Our procedure for verifying the
accuracy of domain sales reports is available here.
Forthe many newcomers entering the domain
industry we also want to point out that the reasons why a domain name sells for a certain price can be varied and are not always clear to those who are unfamiliar with the domain market.
If you do not understand why specific domain names command the
prices they do, you are likely to make unwise domain registrations or purchases.
We highly recommend that you do some basic research beforeyou buyanything! As a starting point we have
built a sister site specifically for you at NameNewbie.com.
There were 32 more five-figure sales just off the
chart with 20 of those coming from SnapNames. You can check those
out in the table below:
SnapNames Five-Figure Sales
Also cracking the five-figure mark were two from
($15,000) and Medics.com ($13,500). The AfternicDLS sold Jetting.com
($18,150), GoFar.com ($13,000), BioSelect.com
($12,000), BComm.com ($12,000) and SinglesChat.net
($10,000). At Sedo.com, Typhon.com tallied $15,000 and
FMO.fr fetched $11,662 while VirtualCash.com
and LadyEntertainers.com landed $10,000 each. At Pool.com,
Video.us yielded $18,500 (more on that in our Country
Code section a bit later on).
.Com Supporting Cast
All of those high dollar sales were supplemented by
hundreds of solid four-figure sales this week. At NameJet.com,
ParadiseHomes.com produced $9,800, SkinRashes.com
scratched up $9,769 and HeartStrings.com pulled $5,110.
UpInSmoke.com inhaled $5,000 and PersonalCreditService.com
Also at NameJet, BioCheck.com discovered $2,751,
PersonalLawyer.com posted $2,700 and GreenBar.com
banked $2,600. 5882.com counted out $2,100
while EscortsIndex.com and Duero.com delivered $2,100
each and Edgeemu.com added $2,000.
You may recall that when pioneer dropcatcher
SnapNames lost their exclusive contract to sell expiring Network
Solutions domains last year some said that was a death blow for
the company. I predicted otherwise, writing in our Lowdown
section (scroll to bottom of page) on Oct. 1st that the company
would reinvent itself as an aftermarket power foucsed on live
auctions. They have not only done that, they have blown way past my
expectations. Of course their cause was helped by being acquired by
Oversee.net who further strengthened the SnapNames brand by buying
the leading live auction company, Moniker, and combining its
expertise with the new SnapNames Live brand. It has been a
fascinating transformation to observe and the results speak for
In addition to dominating the leader board this week,
SnapNames generated a truck load of solid four-figure sales. 3366.com
crunched $9,500 while Interpersonal.com and LoveTrain.com
arrived at the station with $9,000 each onboard. Greenhousing.com
planted $8,750 while four other names; JobFacts.com,
Jalopy.com, GamerPC.com and FactoryJobs.com
fetched $7,500 each. ZYT.com and ChickenFingers.com
fried up $7,000 each while HealthCareRecords.com
and GameCatalog.com displayed $6,000 apiece. Other
SnapNames winners included StarterHouses.com ($5,883), SEOMarketingTips.com
($5,500) and CollectibleStamps.com ($5,350).
SnapNames had 59 more sales ranging from
$2,000 to $5,000. You can check those out in the table below:
SnapNames Sales Between $2,000 - $5,000
Back at Sedo, LYQ.com captured 5,500
($8,019) and Though.com drew $7,950. Locative.com
found $7,400, StarsOfPoker.com dealt out $6,000
and SpecialReport.com revealed $5,100. LargestMall.com
housed $3,600, Sourcea.com sold for $3,000 and Fazzini.com
feasted on $2,750. DirectDeposits.com booked $2,550
and SunglassStudio.com shielded $2,500.
The AfternicDLS had another very active week with a
long list of winners. They sold KneeSurgeons.com via
Sedo for $8,770, SecureCapital.com for $6,088
and two others; WrapCity.com and Klober.com for $6,000
each. There was a quartet of names at $5,000 apiece that
included WindPark.com, PeopleCentral.com, Ellyn.com
GotCredit.com gained $4,800, Malaka.com
made $4,588 and WBBE.com claimed $4,587. ReservationsEurope.com
held a spot for $4,570, GetHomes.com got $4,488,
MarineExchange.com cleared $4,390 and XXAA.com
added $4,088. The Afternic DLS had 99 more .com sales ranging
from $2,000 to $4,000 that
are listed in the table below.
Additional AfternicDLS Sales
In another sale at RickLatona.com Enschede.com
kicked in $9,000.
In other Moniker sales, RawPorn picked up
$9,000 at the Internext auction and DiscountCallingCard.com
dialed up $3,000 at Pubcon. In sales from
Moniker's home site, MaximumLevel.com cranked up $6,675
while ScoreMedia.com and TimeToKnow.com notched $2,625
(.biz, .info, .mobi, .net & .org)
As we did on our all-extension chart, we have
doubled the Global
Contenders leader board from 20 to 40 positions this week to make room
for all of those SnapNames auction sales. We already discussed the
first ten names on the GC chart in the opening section of this
report so let's pick up at #11 - Tricks.net, sold for $9,000
at SnapNames. That was one of 31 .nets on the GC leader board as
that extension swept all but nine of the chart entries. .Org
was next with seven while .mobi and .info had one
chart position apiece.
Here's how all of the Global Contenders stacked up for the
week ending February 10:
Global Contenders Top 40
Highest Reported Non .Com Global
(.Net, .Org, .Biz & .Info) Mon. Feb.
4, 2007 - Sun. Feb. 10, 2008 Euro to Dollar Conversion ( to $) is Based
on Rates in Effect Feb. 12
There were dozens of additional four-figure GC sales just off the
chart. The AfternicDLS got the lion's share of those, piling up 36 more four-figure sales
ranging from $1,000 to $2,000. Those are listed in the
AfternicDLS Global Contenders Sales Between $1,000-$2,000
At Sedo, CancerSurgeons.net and Zaire.mobi
drew $1,800 each while ILM.mobi and Unterwegs.mobi
attracted 1,200 ($1,749) apiece. PartyGames.org
and HeartSurgeon.org sold for $1,400 each, BusinessCreditCard.net
swiped $1,250, MobileBroadband.net connected for $1,188
and HeartSurgeon.net wielded a scalpel on $1,100.
At NameJet, Magnitude.net managed $1,810
and MusicWorld.net drummed up $1,100. At SnapNames NakedHollywood.com
unzipped $1,200 and SchoolScholarship.net awarded $1,000.
At Moniker, YEZ.mobi bagged $1,020.
Great Britain's .co.uk ccTLD leads the
Country Codes again this week, claiming the first three spots on our
new CC Top 20 chart with a trio of names you saw on the all
extension leader board earlier, 4X4.co.uk ($75,360), BusinessNetwork.co.uk ($41,400)
and Flirting.co.uk ($26,240). The latter two domains were sold
by Sedo who traditionally dominates the ccTLD aftermarket.
Pool.com's$18,500 sale of #4 Video.us is an interesting story
that most of you have probably heard by now. That domain had been
sold to a Belgian company last year for $75,000. Somewhere
along the line, their WhoIs contact information became invalid and
the .US registry could not contact them to look into Nexus
compliance issues. As a result the registry wound up canceling the
domain and Pool was able to catch it on the drop. They then
proceeded to auction it off to the highest bidder.
Germany's .de had four representatives on the
leader board this week while France (.fr) and Tuvalu (.tv)
has three apiece. .TV of course is now more closely associated with
video than Tuvalu and that extension did well with all three of its
representatives hitting the top half of the chart, led by Sedo's $6,195
sale of DebtConsolidation.tv.
Here is how all of the ccTLD top sellers stack
up for the week ending Feb. 10:
Code Top 20
Reported ccTLD Sales: Mon. Feb. 4, 2008 - Sun. Feb.
10, 2008 Euro to Dollar Conversion ( to $) is Based
on Rates in Effect Tue. Feb. 12
Sedo had eight more four-figure country code
sales this week, including an IDN, inkassobόros.de at
1,050 ($1,531). Four others; 0K.fr, spezialkleber.de,
schaufenster.at and dadanet.com.ar added 1,000
($1,458) each. XOXO.kr (Korean ccTLD) contributed $1,110
and Poker.vg raked in a $1,000 pot.
Now that you're up to date on what happened over the
past week, check out how the leaders stand year to date in all
categories by visiting our Year To Date
As always, we welcome all verifiable sales reports from companies,
private sellers or individuals with knowledge of an important sale
made through any channel. To contribute information and help make
this column better, just drop a note to email@example.com.
We truly appreciate the industry leading
companies who share their sales information
with us to help everyone in the business get a handle on current
domain values. Richard
Meyer of DotCom
also provides invaluable help
in collecting data for these sales
reports each week.
Every Tuesday we publish the highest reported domain name
sales for the previous week. On Monday our contributors send us
their sales data for the previous 7 days. We then compile that
information and write this report for Tuesday night publication to give
you the freshest sales report in the industry.
Editor's Note: If you wish to review previous Domain
Sales columns, they are available in our Archive.