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August 27, 2012

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Spells.com Conjures Up $36,000 Sale at GreatDomains to Lead This Week's Top 20 

by Ron Jackson
  

GreatDomains got busy this week, logging two of the top three reported sales, as well as a package deal that would have given them three of the first four on our new Top 20 Chart if the included domains had been priced individually. Officially, the #1 domain is Spells.com, purchased through GreatDomains for $36,000 by the owners of Gadget.com

GreatDomains also sold the matching set of Hound.com and Hound.net for a total of $40,000, but could not specify the value allotted to each domain in the package, making it impossible for us to rank the domains on our charts. When a small package like this includes domains of comparable value in the same extension we have allotted equal value to each domain in the package for charting purposes. In this case, the .com is worth considerably more than the .net, but exactly how much more is debatable, so we can't accurately rank them. 

That left the door open for SnapNames.com to slip into the runner-up slot with Seekers.com at $30,761. SnapNames had a big week, accounting for 10 of the 20 entries on the Big Board. After GreatDomains answered with #3 MoneyShot.com at $21,000, SnapNames reeled off the next three in a row, starting with #4 Telebank.com ($17,000) and ending with #6 IndianAirlines.net ($14,550), one of two .nets they put on the all-extension chart. SnapNames also put an IDN (International Domain Name) on the top half of the list, placing 
公司.com
("company" in Chinese) 10th at $10,750.

Sedo.com collected four chart trophies and accounted for the only country code domain in this week's Top 20. That was #9 Lotto.cn (China's ccTLD) at €8,600 ($10,911).

BuyDomains.com was the only other venue with multiple entries, scoring with #13 Geni.com ($10,000) and #16 CustomWeddings.com ($8,000). We are very pleased that BuyDomains has agreed to start contributing to our weekly report. They have long been one of the most important sales venues in the industry and having them represented here will provide a much more accurate picture of just how broad and vibrant the current domain market is.

That will be especially evident when you get past the Top 20 and see the dozens of solid four-figure sales that BuyDomains transacts each week. Their target market is small business and they strive to keep prices affordable for that key sector. The vast majority of their sales, by design, fall between $1,000-$10,000. They let a lot of attractive domains go at the lower end of that range and seeing real examples of such reasonable pricing illustrates why they have been such an enduring favorite with domain buyers.

We'll get to those sales shortly, but first let's a look at the complete all extension leader board for the week ending Sunday, September 24:

 

The DN Journal Top 20 
Reported Domain Sales - Mon. Sept. 18, 2006 - Sun. Sept. 24, 2006
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Sept. 26

  Domain

Sold For

Where Sold
1. Spells.com $36,000 GreatDomains
2. Seekers.com $30,761 SnapNames
3. MoneyShot.com $21,000 GreatDomains
4. Telebank.com $17,000 SnapNames
5. Decoupage.com $15,250 SnapNames
6. IndianAirlines.net $14,550 SnapNames
7. CareerBuider.com (typo) $13,600 Enom's Club Drop
8. GPN.com $12,500 Sedo
9. Lotto.cn €8,600 = $10,911 Sedo
10. 公司.com  (IDN)
("company" in Chinese)
$10,750 SnapNames

11. Ghana.net $10,599 SnapNames
12.
tie
LOI.com $10,000 Sedo
12.
tie
Geni.com $10,000 BuyDomains
14. WebDesignServices.com  $9,200 SnapNames
15. NVCA.com $8,460 SnapNames
16. CustomWeddings.com $8,000 BuyDomains
17. ComputerBackup.com $7,877 SnapNames
18.
tie
VideoMailer.com $7,500 Afternic
18.
tie
Ambius.com $7,500 Sedo
20. BookLand.com $7,399 SnapNames

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

CLICK HERE for our Year-To-Date Charts.

Before leaving the best sellers, we wanted to note that a six-figure sale appears to be in the works at Ebay. An auction for P2P.com ended Sunday (Sept. 24) at $111,211. Both the buyer and seller have high feedback ratings but the domain has not been transferred yet - no surprise considering that the amount of money involved takes some time to move from one place to another. 

.Com Supporting Cast

SnapNames wasn't content with sweeping half of the Top 20 chart. They soldiered on with a Humvee full of additional four-figure sales. InternationalCollege.com collected $7,322 in tuition while three others; MERM.com, Fuko.com and CAED.com contributed $7,200 each. Another trio of four-letter acronyms, MEOM.com, MCIN.com and LUIE.com kicked in $6,300 apiece.

Korfu.com commanded $6,160, Lypo.com posted $5,400 and UtahMortgages.com earned $4,605. Those were followed in a tight pack by Tiffeny.com ($4,567), FastMarket.com ($4,544), AAPO.com ($4,500) and UsedMinivans.com ($4,344). YogaInstructor.com stretched out with $4,333, FitnessRX.com prescribed $4,152, CreditReportingService.com added $4,100 and CFAU.com corralled $4,000.

SnapNames had two dozen more .com sales ranging from $2,000-$3,701. You can check those out in the table below:

Additional SnapNames Sales Between $2,000-$3,701
McCord.com $3,701   ClevelandForce.com $2,855
NovaDebt.com $3,656 Diams.com $2,505
AfricanFoods.com $3,433 WarrickCounty.com $2,350
BakersBest.com $3,405 Planisphere.com $2,283
Meshuga.com $3,300 PreschoolCrafts.com $2,250
Huvo.com $3,270 GDTimes.com $2,250
Beul.com $3,270 LosAngelesNightlife.com $2,210
MomsNextDoor.com $3,200 OfficeBabe.com $2,190
Pennie.com $3,143 RainbowQuery.com $2,051
PrairieDogs.com $3,100 Kennys.com $2,050
Rendite.com $3,099 PreschoolActivity.com $2,000
DreamBuilding.com $2,940 BeachVacationHomes.com $2,000

Sedo supplemented their four charted domains with 1ensest.com at $7,000, Infetech.com at €4,800 ($6,091) and Superproxy.com at $5,500. Those were followed by iDirectory.com ($5,000), WTRU.com ($4,490) and WhoWrote.com ($4,400). Sedo's other winners included Dogwalking.com ($3,500) and a pair at $3,000 each; ScoreBasketball.com and NKZ.com.

After hitting the Top 20 with VideoMailer.com, Afternic.com kept the party going with Gila.com at $6,000 and WhatAreYouInto.com at $5,000. GlobalLogic.com landed another $4,750 while  iShift.com and Guyo.com generated $4,444 each. Esence.com attracted $3,488, TheMediaGroup.com banked $3,333 and Dogsitters.com threw a $2,600 bone. Two others; DietOutlet.com and JulieGatlin.com, deposited $2,000 each.  

Now let's back up the BuyDomains truck and look at the incredible amount of cargo they moved this week. SimpleSource.com sold for $6,500 and SatelliteImaging.com captured $6,000 while the gavel on GovSales.com and Eculine.com dropped at $5,500 each. PenRefills.com signed a $5,050 check, PowerRewards.com returned $5,040 and WorldCorp.com was one of three domains that went for $5,000. FileSwap.com and Amam.com also hit the 5K mark. 

Avoir.com and YoursTruly.com yielded $4,000 each while Calink.com and MoneyMinds.com deposited $3,900 apiece. CasualClothes.com sported $3,700 while Lenci.com and JungleCruise.com each disembarked with $3,688 on board. Two others, USDepartmentOfLabor.com and TwinSoft.com tallied $3,500 apiece. BuyDomains had 50 more .com sales ranging from $2,000-$3,488. You can check those out in the table below:

Additional BuyDomains Sales Between $2,000-$3,488
PurePressure.com $3,488   SoundRevolution.com $2,288
ProjectLive.com $3,400 LinkSubmit.com $2,288
BeachBikes.com $3,250 FinanceMatters.com $2,288
CheatFreak.com $3,200 BusinessDoor.com $2,288
SeniorLoans.com $3,000 BetterWork.com $2,288
Printmaking.com $3,000 DowntownDental.com $2,200
MaintenanceJobs.com $3,000 Silvani.com $2,188
CuttingEdgeProducts.com $3,000 FireEngine.com $2,134
JazzSoftware.com $2,888 eReferences.com $2,100
FootballUpdate.com $2,888 TexasSun.com $2,088
AircraftDealers.com $2,888 SureFund.com $2,088
SoldOutShows.com $2,800 HandsFreeCell.com $2,088
FedRate.com $2,800 FreedomRX.com $2,088
Webism.com $2,500 WearContacts.com $2,000
PlanMyVacation.com $2,500 StandardInformation.com $2,000
ImOut.com $2,500 StandardInfo.com $2,000
FeelTheDifference.com $2,500 NationalParty.com $2,000
CHRCO.com $2,500 HomeInOne.com $2,000
CareServices.com $2,500 DistinctiveGifts.com $2,000
WorldOfBooks.com $2,488 Demil.com $2,000
BakerCorp.com $2,488 CommunityPharmacy.com $2,000
CellphoneRentals.com $2,425 CleanWindows.com $2,000
UsersOnline.com $2,300 BatOutOfHell.com $2,000
MHDS.com $2,300 AsiaGlobal.com $2,000
YoungAuthors.com $2,288 AKOA.com $2,000

Global Contenders (.biz, .info, .net & .org)

BuyDomains.com is also going to be a fixture on our Global Contenders chart. They have spent years accumulating high quality .net and .org domains and more recently we've seen them picking up the newer .biz and .info domains as well. They debuted with 6 entries on the GC Top 20 this week but it's too soon to say there is a new sheriff in town. SnapNames has dominated this list ever since it was started last New Year's Day and despite the stiff new challenge from BD, SnapNames remained in charge this week, sweeping half of the chart entries, just as they did on the all-extension leader board.

The 10-domain SnapNames onslaught included a pair of five-figure .nets at the top of the chart, #1 IndianAirlines.net at $14,550 and #2 Ghana.net at $10,559. BuyDomains got in their first blow with #3 Jafi.org at $4,400 and also connected with #6 TakeTwo.net at $2,888

In the competition among extensions, .net was the clear winner this week, racking up 12 of the 20 chart entries. .Org usually goes toe to toe with .net, but had to settle for 5 spots this week. .Info hit the daily double with #5 Leads.info at $3,000 and #19 BVV.info at €1,400 ($1,776). Both of those domains were sold at Sedo where a nice geo .info also went for $3,000 in a deal that was subject to a non-disclosure agreement. 

.Biz also got on the board this week with #8 WDC.biz bringing €2,000 ($2,537) in a private sale. Here's the complete Global Contenders chart for the week ending September 24:



Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. Sept. 18, 2006 - Sun. Sept. 24, 2006
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Sept. 26

  Domain

Sold For

Where Sold
1. IndianAirlines.net $14,550 SnapNames
2.  Ghana.net $10,559 SnapNames
3. Jafi.org $4,400 BuyDomains
4. Abacus.net $3,161 SnapNames
5. Leads.info $3,000 Sedo
6. TakeTwo.net $2,888 BuyDomains
7. Cebus.org $2,601 SnapNames
8. WDC.biz €2,000 = $2,537 Pvt Sale
9.  Latex.net $2,500 Sedo
10. Xray.net $2,450 SnapNames

11.  SeeNet.net $2,400 BuyDomains
12. HomeZone.net $2,288 BuyDomains
13. FamiliesAndWorkInst.org $2,250 SnapNames
14.  MoneyWire.net $2,088 BuyDomains
15. Havayolu.net $2,030 SnapNames
16. Libraries.net $2,023 SnapNames
17. Boanerges.net $1,888 BuyDomains
18.  IntlInst.org $1,851 SnapNames
19.  BVV.info €1,400 = $1,776 Sedo
20. KenyaConstitution.org $1,752 SnapNames

CLICK HERE for our Year-To-Date Charts.

There was another three dozen four-figure sales off the chart with SnapNames accounting for 19 of those, including 12 .orgs, 6 .nets and a .info. You can check those out in the table below:

Additional SnapNames Global Contenders Sales  
women-philanthropy.org $1,701   pfhe.org $1,355
actetsme.org $1,675 ctl.net $1,300
pittsburghpa.net $1,649 activism.org $1,300
npath.org $1,627 aquaculture.org $1,151
blt.net $1,600 poh.net $1,150
holocaust-sf.org $1,450 trico1stop.org $1,111
epf.org $1,410 fabiana.info $1,105
theeplace.org $1,400 jsc.net $1,070
lma.org $1,400 technogenesis.org $1,050
racingwheels.net $1,355  

BuyDomains booked 11 more four-figure sales including Amphibians.org ($1,750), VoteNow.org ($1,688), SmartLab.org ($1,188) and USARealty.org ($1,000). On the .net side of the ledger they added Ascribe.net ($1,500), CalTec.net ($1,488) and Storez.net ($1,388). Publicart.net notched another $1,300, Intervision.net returned $1,150 and two others, HigherEducation.net and CMLS.net sold for $1,000 each. 

At Sedo Fotografias.net snapped €1,200 ($1,522), BigTown.net brought $1,400 and MyLips.net kissed up to $1,000

At Afternic, MusicFestivals.net drummed up $1,200, IWasHere.net left $1,111 behind and two others; TrademarkAttorney.org and AmericasFirst.net, added $1,000 each.

Country Codes

China's .cn rules the Country Code Chart this week, nailing down the #1 spot with the €8,600 ($10,911) sale of Lotto.cn at Sedo. That is the highest .cn sale reported so far this year. In terms of overall numbers, Great Britain's .co.uk came out of top, claiming 5 of the 12 chart entries, led by #2 Gents.co.uk at £3,000 ($5,682)

Another lotto domain, this time from India, was in the #3 slot. Lotto.in cashed a $5,000 ticket at Sedo, a venue that accounted for all of the first ten sales to continue their long standing dominance of the ccTLD list.

Other countries represented this week were Sweden with #4 Market.se (€3,800 = $4,821), Spain with #7 Florencia.es (€2,900 = $3,679), Canada with #11 WebStudent.ca ($2,000 at Afternic) and the United States with #12 Elvis.us ($1,000 at the NamePros.com domain forum).

Here's a look at the complete Country Code chart for the week ending September 24:



Country Code Top Sellers
 Highest Reported ccTLD  Sales: Mon. Sept. 18, 2006 - Sun. Sept. 24, 2006
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Sept. 26

  Domain

Sold For

Where Sold
1.  Lotto.cn €8,600 = $10,911 Sedo
2. Gents.co.uk £3,000 = $5,682 Sedo
3. Lotto.in  $5,000 Sedo
4. Market.se €3,800 = $4,821 Sedo
5. Stockport.co.uk £2,500 = $4,735 Sedo
6. 44.co.uk  £2,000 = $3,788 Sedo

7. Florencia.es €2,900 = $3,679

Sedo

8. Esselle.co.uk £1,400 = $2,652 Sedo
9.  Webworks.co.uk £1,175 = $2,226 Sedo
10.  SRK.in €1,600 = $2,030 Sedo
11.  WebStudent.ca $2,000 Afternic
12. Elvis.us $1,000 NamePros

CLICK HERE for our Year-To-Date Charts.

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page.

*****

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Richard Meyer of DotCom Group, LLC also provides invaluable help in collecting data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday night publication to give you the freshest sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.


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