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July 30, 2013

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

And the Hits Just Keep on Coming - Weekly Streak of 6-Figure (or Higher) Domain Sales Will Reach at Least 7 + Sedo Embraces Brazil with Portuguese Language Site

Sedo announced the $300,000 sale of DJI.com today (in a deal brokered by Sedo Senior Sales and Brokerage Consultant Dave Evanson). It's the second week in a row that a 6-figure 3-letter .com sale has been reported, coming on the heels of last week's $135,000 sale of RSS.com in a private transaction.

DJI.com may lead our latest Top 20 Domain Sales chart when our weekly aftermarket report comes out Wednesday and, in any case, it will be the 6th consecutive week that a sale of six figures (or more) has been reported. I can already tell you the string will reach at least seven next week because, as part of a larger story, we will be announcing another big sale before this week is out (one that would currently rank as the 2nd biggest transaction reported so far this year).

The resurgence in the market

2013 growth image from Bigstock

especially at the high end, is encouraging, especially considering that it has come in the middle of the summer, a time that is typically slower for aftermarket sales. That could portend even better things ahead in the closing months of 2013.

Brazil flag image form Bigstock

Sedo had some other news today, announcing the launch of a new Portuguese language version of their site that opens the door for them to reach Brazil's 80 million internet users in their own language. 

Sedo noted "the e-commerce market in Brazil has been growing steadily, especially in recent years, when the economic strength of the country has increased the purchasing power of the middle class, who increasingly uses the Internet to do business." Portuguese is the most widely spoken language in the Southern Hemisphere and Sedo believes upcoming events there like the World Cup in 2014 and the Olympics in 2016 will add further fuel to Brazil's rapidly expanding online market.

Sedo’s CEO Tobias Flaitz said, “Since Sedo was founded, we have been known as the only company who understands the global nature of

the domain industry. The introduction of our Brazilian website continues that trend. We now make it easier for Brazilian clients to buy, park, and sell, but we also expand the potential audience of buyers for all our customers’ domains by a factor of millions.” 

(Posted July 30, 2013)  

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