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The Lowdown
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Feb. 6, 2008 Post
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Here's the The Lowdown
from DNJournal.com! Updated daily to
fill you in on the latest buzz going around the domain name
industry!
Compiled
by Ron Jackson (Editor/Publisher)
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The
power of a great domain name to free
businesses from reliance on search engine traffic was
demonstrated yet again when PalmSprings.com
announced a record for visitors in |
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January when 173,255 unique guests visited
the site. Kate Buckley,
Executive VP with PalmSprings.com's parent company, Castello
Cities Internet Network (CCIN), said
“Over 50% of these visitors came directly
to PalmSprings.com and not from Google, Yahoo
or MSN!" Buckley said that constant flow of
direct navigation traffic is made up largely of people
planning to visit Palm Springs within the next 30-90
days. |
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Buckley
said that Palm Springs businesses have awakened
to the unbeatable value of targeted
traffic. Tim Anctil, the new General
Manager of The Colony Palms Hotel in Palm
Springs said "Part of my focus was to bring
awareness to the hotel, increase our sales base
and traffic and hopefully, reach a clientele
that was appropriate for our luxury-boutique
hotel. In the past 90 days, we have multiplied
our investment by 10 and have an ADR well
over $200 per night |
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from
our PalmSprings.com traffic. What seemed like a
risky move to try when I first began has turned
out to be the smartest decision I’ve
made." Mary Nold, co-owner of the Coyote
Inn in Palm Springs added "PalmSprings.com
gave us our best year in 2007 and looks to top
that in 2008."
The
principals in CCIN (owners of PalmSprings.com,
Nashville.com and many other great blue chip
domains) are Michael and David Castello,
who were featured in our December 2006 Cover
Story. They also picked up two Domainers
Choice Awards at the recently
concluded DOMAINfest
Global conference in Hollywood,
California. |
Michael
(left) and David Castello at the
Jan. 2008 DOMAINfest Global conference |
(Posted
Feb. 6, 2008) |
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all current Lowdown posts - Go
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elsewhere).
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