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The Lowdown
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December 2007
Archive
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Here's the The Lowdown
from DNJournal.com! Updated daily to
fill you in on the latest buzz going around the domain name
industry!
Compiled
by Ron Jackson (Editor/Publisher)
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See the Bido.com Video on You
Tube!
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Today
is the last day you can vote for the Domainers
Choice Awards that will be handed out during
the DOMAINfest
Global conference in Hollywood,
California Jan. 21-23. Anyone can |
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vote and help select
winners in 15 different industry categories. The
balloting began with dozens of nominees in those
categories before the field was cut to the top three vote getters
in each category December 16. The
Domainers Choice Awards were
developed by veteran domainer Donna
Mahony and Sally Letzer to provide a
universally accessible platform for recognizing
industry excellence.
On this final day of 2007
we also want to wish |
everyone a Happy New
Year and send along our hope that you will all enjoy
your best year ever in 2008! We'll take New Year's Day
off tomorrow but look forward to seeing you back here
Wednesday.
(Posted
Dec. 31, 2007) |
DomainTools.com
has released the preliminary
inventory list for their online domain
auction that culminates on Thursday, January 3.
This is the same company that staged a |
successful live auction at
the Domain
Roundtable conference in Seattle in
August. You can start bidding in the auction Monday
(Dec. 31) but the lots won't start closing until 11am
U.S. Pacific Time (2pm Eastern) on Thursday. Each
lot will close one after another - the same format used
for live auctions at the various conferences.
DomainTools said the auction should take about 90
minutes for all lots to close. To bid you will need to
have or create a DomainTools.com
account and put a credit card on file. More information
is available here. |
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(Posted
Dec. 28, 2007) To
refer others to the post above only you can use
this URL:
http://www.dnjournal.com/archive/2007/dailyposts/12-28-07.htm |
The
Castello brothers, Michael and David (who
were featured in our December
2006 Cover Story) have continually urged
domain owners to develop their best properties, or
partner with |
Michael
& David Castello
Castello Brothers Internet Network |
people who can develop
those properties, if they want to take control of
their own financial futures. They continue to practice
what they preach and are about to officially announce a
major partnership between their Castello
Cities Internet Network (CCIN) and WorldGolf.com
to build the world's largest golf geodomain network.
WorldGolf.com's extensive
network already includes popular golf geodomain sites LasVegasGolf.com,
OrlandoGolf.com and HiltonHeadGolf.com to
name just a few. CCIN will bring at least a dozen of
their golf geodomains into the WorldGolf.com network
including names like LosAngelesGolf.com, NewOrleansGolf.com
and SanFranciscoGolf.com.
"By developing the
geographic golf domain names |
currently held by CCIN and
including those as part of the WorldGolf.com network, we
will significantly strengthen our position as the most
visited online brands for golf and travel in the
world," said Will McIntosh, CEO of
WorldGolf.com. "Partnering with visionaries like
Michael and David Castello represents a unique
opportunity for our organization."
Known for the
successes of their city geodomains such as PalmSprings.com,
Nashville.com, and Acapulco.com,
the CCIN golf geodomains are to be fully
developed and integrated into the WorldGolf.com
network by June 2008. "Michael and I
have many reasons to be excited about partnering
with Will McIntosh and WorldGolf.com," said
David J. Castello, COO of CCIN.
"Their brilliant synergism of
state-of-the-art technology and unique content
combined with the direct navigation traffic and
name recognition inherent in these golf
geodomains will prove unbeatable in the golf and
travel market." |
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(Posted
Dec. 27, 2007) To
refer others to the post above only you can use
this URL:
http://www.dnjournal.com/archive/2007/dailyposts/12-27-07.htm |
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For
the first time, pure-play Web companies have
the biggest share of the local online ad
market. That news from the Wall
Street Journal marks a truly stunning
changing of the guard.
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Citing data from media research
firm Borrell Associates, the WSJ reported
"In 2007, Internet companies had a 43.7%
share of the $8.5 billion local online-ad market,
while newspaper companies had a 33.4% share, Just
three years ago, newspapers had 44.1% of the
local online-ad market. Directories such as the Yellow
Pages have 10.1% and local television outlets
9.3%. Gordon Borrell, CEO of Borrell
Associates, said "Newspapers are tied too closely
to defending their print products and have not seen the
Internet as an innovative and competitive tool to go out
and |
compete." As the
newspapers continue to fiddle while Rome burns, web
companies such as Google
and Local.com
as well as many privately owned geodomain based
websites are growing rapidly because they have made
it cheap and easy for local companies to take out
ads.
(Posted
Dec. 26, 2007) To
refer others to the post above only you can use
this URL:
http://www.dnjournal.com/archive/2007/dailyposts/12-26-07.htm |
Like
most other businesses we are winding things
down today in anticipation of Christmas Eve and
tomorrow's Christmas Day festivities. Diana and I
are looking forward to the traditional gathering of
family members here in Florida tomorrow. I have dropped
a few hints that I would like to see a six-figure domain
under the Christmas Tree but I'm not holding my breath
on that one! We wish all of you a wonderful holiday
season and your best year ever in 2008! There is one
timely link I would like to share with you that goes to
a very clever domain lover's take off on the
traditional 12 Days of Christmas theme that was
put together by the folks at registrar Rebel.com.
Enjoy and we will see you back here Wednesday.
(Posted
Dec. 24, 2007) |
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Verizon
has settled their widely publicized cybersquatting
lawsuit against iREIT
out of court according to a report at FoxBusiness.com
today. Fox said "Verizon and Internet REIT
today |
|
announced the amicable
resolution of the lawsuit filed by several Verizon
companies against Internet REIT claiming violations of
the Anti-Cybersquatting Consumer Protection Act.
The settlement between the parties includes a monetary
payment to Verizon and the issuance of a permanent
injunction prohibiting Internet REIT from registering,
trafficking in, or using, as a registrant, any domain
name that is identical or confusingly similar to the
Verizon trademarks. Additional details regarding the
resolution of the case are confidential." |
So ends an
embarassing chapter for iREIT that resulted in most of
their top level managers departing the company. It
should be noted that Verizon is not exactly Snow
White in this drama either. As we noted in a December
8th post, Verizon currently monetizes typos of countless trademarked company
names themselves by redirecting customers of their
internet service to Verizon's own landing pages that are
filled with ads related to mistyped words entered in the
browser.
(Posted
Dec. 21, 2007) To
refer others to the post above only you can use
this URL:
http://www.dnjournal.com/archive/2007/dailyposts/12-21b-07.htm |
Bido.com,
a new domain company that has just been
formed by four people many of you already know well, is
preparing to bow in the first quarter of 2008. I
happen to be one of |
the
four partners, along with Sahar
Sarid, Darren Cleveland and Jeff
Bhavnanie, a widely respected trio of entrepreneurs
who have built the Recall
Media Group into a rapidly rising star in
the domain business.
This
is my first major venture outside the media corner of
the industry. I had no plans to get involved in anything
else but when Sahar presented his vision for this
multi-faceted business I found his novel ideas for a
broad |
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range
of new and improved domain services to be too much to
resist. The first pillar of the new company will be
unveiled soon, with subsequent services to be rolled out
as the business plan unfolds. For competitive reasons we
don’t want to telegraph what is coming but we think Bido.com
will bring a fresh twist to the market that will
help domain owners make more money.
Aside
from the opportunity to work with three great guys I
have come to know and respect, the best part of this
project for me will be the opportunity to bring you an unprecedented
inside look at the building of a new domain
conglomerate from the ground up. I am keeping notes on
what we are doing each step along the way and will use
those to write a series of articles that I believe will
be highly educational for everyone (including me) that
has an interest in developing a business.
DN
Journal will mark its 5th anniversary on
January 1st. Producing this publication has been and will
continue to be something I truly love to do, but it
is no longer a start up. As a long time entrepreneur, I
love the challenge of trying to create something from
nothing and Bido.com will give me a chance to
get on the field one more time. For entrepreneurs the
game itself is often more invigorating and exciting than
the final score. Whatever happens I think the journey
will be a blast and I’m looking forward to
sharing this adventure with you as we go forward.
(Posted
Dec. 21, 2007) To
refer others to the post above only you can use
this URL: http://www.dnjournal.com/archive/2007/dailyposts/12-21-07.htm |
Domisfera.com,
a domain blog based in Spain, published an
interesting in-depth interview
with T.R.A.F.F.I.C.
conference co-cofounder Rick Schwartz this week.
Schwartz never hesitates |
to say what is
on his mind and he remains true to form in this interview
while commenting on a wide range of subjects including IDNs,
.tv and .mobi domains and how much longer
the bull market for domains is likely to continue, just to
name a few.
On the often
contentious topic of whether or not certain non .com
extensions will turn out to be good investments
Schwartz went to great pains to emphasize that this is
something only the market can decide - not
individual domain owners arguing among themselves about
the merits of various extensions. In fact, Schwartz made
the point three times during the interview. In one
of those passages he said "Time will tell and the
market will decide. Not you, not me, not some .tv
promoter." |
Rick
Schwartz
T.R.A.F.F.I.C. Co-Founder |
(Editor's
note: you can safely substitute any other non
.com extension for .tv here - that extension was just
one of several Schwartz referred to in repeatedly making
his point throughout the article). "The market decides
and that is what so few really understand. It is about
READING the market. Anticipating the market.
Understanding the market. Not trying to FORCE the
market. Things happen when they are ready to happen. Not
before, not after. When the MARKET is ready,"
Schwartz said.
(Posted
Dec. 20, 2007) To
refer others to the post above only you can use
this URL: http://www.dnjournal.com/archive/2007/dailyposts/12-20-07.htm |
NameMedia's
Afternic.com
debuted a major expansion
to its domain aftermarket sales program today when the
doors were opened on a new expiring
domains auction service. |
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Afternic Auctions
will build on the already popular AfternicDLS
platform where domain owners list their own names for
sale. The new service will offer an exclusive list of
expiring domains from Afternic partner Melbourne
IT, one of the world's five largest
registrars. That |
puts Afternic in direct
competition with other expiring names auction houses
like SnapNames.com, NameJet.com, TDNAM.com
and others.
Pete Lamson, Senior
VP and General Manager of NameMedia’s
marketplace said, "We are pleased to further
enhance our marketplace by operating exclusive, daily
domain name auctions. The Afternic Auction platform,
backed by Afternic’s
personalized service and flexible bidding options, gives
domain buyers another source of premium domain names.”
You can review auction rules, search domains available
through Afternic Auctions or download an inventory list
at their site.
(Posted
Dec. 19, 2007) To
refer others to the post above only you can use
this URL: http://www.dnjournal.com/archive/2007/dailyposts/12-19-07.htm |
The
final round of voting for the 1st Annual Domainers
Choice Awards is now underway. Preliminary
balloting began late last month with dozens of people
and companies nominated |
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across 15 different
industry categories. The field has now been cut to the
top three vote getters in each category with the winners
to be determined from among those finalists when voting
ends December 31. The results will be
announced and the awards handed out during the DOMAINfest
Global Conference in Hollywood,
California January 21-23. Anyone can vote in
this competition by visiting the DCA site
to cast a ballot. The
Domainers Choice Awards were
developed by veteran domainer Donna
Mahony (who was featured in our |
February
2005 Cover Story) and Sally
Letzer to give everyone in the industry an
equal opportunity to recognize
excellence in individual and
corporate achievement.
(Posted
Dec. 18, 2007) To
refer others to the post above only you can use
this URL: http://www.dnjournal.com/archive/2007/dailyposts/12-18-07.htm |
Never
Mind! That's what Sedo and the .Mobi
registry have told those who bid in their latest .mobi
premium domain auction that ended in chaos December 5
when Sedo's servers |
crashed in the closing
minutes of the online event. Amid threats of a lawsuit
from at least one disgruntled bidder, Sedo and the
registry have decided to take a mulligan by voiding
the entire auction and what could have been
several record-breaking .mobi sales including Music.mobi
($616,000) and Games.obi
|
|
($401,500). Sedo
said a do-over auction will begin January 23. Of
course this has made a lot of people who won domains in
the first auction unhappy campers. Condolences to all
involved as everyone loses in a situation like this
including the auction participants whose time was wasted
and hopes dashed and the sale organizers who got a black
eye from the system breakdown.
(Posted
Dec. 18, 2007) To
refer others to the post above only you can use
this URL: http://www.dnjournal.com/archive/2007/dailyposts/12-18a-07.htm |
A
charity
domain auction for Grassroots.org
will be held during the DOMAINfest
Global Conference in Hollywood,
California January 22 and 23. Grassroots
founder Michael Mann |
|
is among those who are
donating some premium domains for the event. It is a
chance to make a difference and also receive a year end tax
deduction so everybody wins. Grassroots.org supports a
broad range of charities (over 1,000 in all) by
providing them with critical technological services at no
cost. You can donate domain names by emailing domain-auction
@ grassroots.org. 100% of the proceeds will
go to Grassroots.org. |
(Posted
Dec. 18, 2007) To
refer others to the post above only you can use
this URL: http://www.dnjournal.com/archive/2007/dailyposts/12-18b-07.htm |
In
case I forget, remind to never travel
to Ohio in December again! I should have known better as I grew up there, but after 35 years in Florida
you tend to forget things like snow and ice. Just got
back from a pre-holiday visit to friends and family in
the frozen north and we got |
caught smack dab in the
middle of the major winter storm that went through the Midwest
over the weekend. Our flight home was delayed for
several hours while the plane we were waiting for in Columbus
was stuck in Chicago where more than 200 flights
were cancelled Saturday. We finally made it out though
and I have never been happier to be back home. Today I
have to thaw out and catch back up on what has been
happening in the domain world while we were away. A few
days out of the saddle (especially in snow, sleet and
freezing rain) has been more than enough for me. Glad my
job is located online - the weather is never bad on the
web!
(Posted
Dec. 17, 2007) |
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No
post today as I will be traveling for a holiday visit
to family members in the Midwest. Looks like I may see snow for
the first time in awhile. Will try to post some updates
from the road as the week goes on but may not have a chance to
get online. Will be back in sunny Florida
Monday (and I'm sure I will be happy to be home after few days
in freezing weather!).
(Posted
Dec. 12, 2007)
An
updated advertising sales forecast has just
been released by ZenithOptimedia and once again
the Internet comes out smelling like a rose while
some traditional forms of media, especially
newspapers, simply come out smelling. The Center
for Media Research posted |
|
details from the report
today and noted "The
forecasts for internet advertising have been revised
upwards. The report now forecasts 29.9%
growth this year (up from 28.6% forecast three
months ago) and 85% growth between 2006 and 2009
(up from 82%). Online video and local search are the
new, fast-growing segments, but display, classified
and the rest of search are still growing rapidly as
well. Internet advertising is expected to account
for 9.5% of all expenditure in 2009, fractionally
up from the 9.4% forecast three months ago. |
The
outlook for TV is also very good with that
medium's 2008 market share expected to rise to an
all-time record high of 38.2%. Print
media will not be so fortunate. The CMR report
said "Newspapers
are suffering the most from the depredations of the
internet, which is better at delivering timely news
and is an efficient substitute for newspaper
classifieds. The study expects newspapers' share of
world ad expenditure to fall from 29.0% in 2006
to 26.2% in 2009.
(Posted
Dec. 11, 2007) To
refer others to the post above only you can use
this URL: http://www.dnjournal.com/archive/2007/dailyposts/12-11-07.htm |
Given
how important domain conferences have been to
the growth of our industry I found Mark Simon's
article today at MediaPost's SearchInsider
(free subscription required to read) to be of special
interest. Simon wrote about his experiences at the
recently concluded Search Engine Strategies
Conference in Chicago and unlike the major
shows we've seen thus far |
in the domain field, Simon
had a lot of issues with the SES event. What I
found interesting about this column was how a strong
show in a closely related field could run into problems
- some self inflicted like scheduling the show in
Chicago in December and some out of their control
such as an overabundance of other SEM shows.
Simon wrote "you’ll
forgive me for wondering whether the whole idea behind
SES Chicago is to give the industry a hellish
endurance test. After all, who but the few, the proud,
and the totally search-obsessed would be willing to run
the gamut of massively delayed flights, subzero Chicago
winds, and crushing traffic jams |
"Hellish
endurance test" is not the kind of
review a trade show wants to receive. |
to attend this thing?"
He went on to talk about problems with keynote speakers,
the show's focus, high cost ($1,895 registration fee
plus airfare and hotels) and the surplus of shows
devoted to search.
With three
major general interest conference promotions in our
space (T.R.A.F.F.I.C.,
DOMAINfest
and Domain
Roundtable) I've noted in the past how
important is is for each to bring something unique and
valuable to the table to keep showgoers from overdosing
on what has become a heavy show schedule. So far they
have done that as each has managed to establish their
own identity. Reading about SES Chicago shows you what
can go wrong though and serves as a cautionary tale for
the domain space. The conferences we have are invaluable
so I hope they will all continue to succeed. Their job
in a now crowded marketplace is not easy and the
promoters really have to stay on top of their games to
keep interest up. I personally think they are all up
to the task but SES shows how critical it is to
consistently deliver the goods if you want people to
keep coming back.
(Posted
Dec. 10, 2007) To
refer others to the post above only you can use
this URL: http://www.dnjournal.com/archive/2007/dailyposts/12-10-07.htm |
What's
good for the goose apparently is not good for
the gander. When I moved a few months ago I took
advantage of the opportunity to sign up for Verizon's
fiber optic Internet and TV |
|
service that is
currently available in only a few locations around the
U.S. Imagine my surprise while surfing the web via
my new ISP to see typographical errors I entered in the
browser return Verizon landing pages that are used
to monetize typos of countless trademarked company
names. This is the same Verizon that has sued a number
of |
domain owners for doing the
same thing with Verizon's trademarks - but now Verizon
characterizes their own monetization of other's trademarks
as a "customer service"! Go
figure. This is a classic case of two wrongs not
making a right. |
Unfortunately,
this is not the only example of those crying foul
engaging in the same activity they complain about
- or worse. T.R.A.F.F.I.C. co-founder Rick
Schwartz detailed a case of spamming
from Fairwinds Partners yesterday on his blog
(the unsolicited emails were trying to get domain
owners to let Fairwinds broker their domains).
Fairwinds is the group that organized CADNA,
an association of trademark owners (including
Verizon) that is seeking drastic changes in
existing laws that would put domain owners at a
severe disadvantage in |
|
|
defending their rights
against over-reaching trademark claims and outright
reverse hijacking attempts. While I have no issue with
companies vigorously defending their legitimate trademark
interests, I do have a problem with those who are trying
to undermine all professional domain owners in an
effort to further their own agendas. This is why I support
the Internet Commerce Association's efforts to
counter attacks on the domain industry at large.
As I wrote in our current
monthly newsletter
to opt-in subscribers, "As
domain names have become more valuable, opponents are
looking for any way they can to separate domain investors
from their assets. That includes getting both UDRP procedures
and laws changed to make it easier to take domains away
from their current owners, including generic domains they
have no right to. The only way to fight this disturbing
trend is to band together and support an
organization that can effectively counter these moves.
That takes significant resources and to date, the ICA
is the only viable organization that has formed to fill
that role."
(Posted
Dec. 8, 2007) To
refer others to the post above only you can use
this URL: http://www.dnjournal.com/archive/2007/dailyposts/12-08-07.htm |
.Mobi
mania appears to be in full bloom. Sedo's
latest premium .mobi auction ended yesterday with some
absolutely astonishing winning bids. The previous high
sale of a .mobi domain was Flowers.mobi at $200,000
a year ago. If the names in the Sedo auction are
paid |
|
for that record will be obliterated.
Music.mobi closed at $616,000, Games.mobi
at $401,500, Sports.mobi at $101,000 and
Movies.mobi at $82,000. The same bidder,
Alvaro Albarracin, apparently took all four of those
domains, along with Videos.mobi and Photos.mobi
at $51,000 |
each. Sahar Sarid
has some interesting background on Albarracin on his Conceptualist.com
blog. On his own blog, Albarracin
said "I am not planning on developing these names,
I am planning on selling these sometime in the near
future." So the names were apparently purchased as
a pure speculative play. That's obviously a lot of money
to gamble on a new extension that may never reach
critical mass. Of course, if it does catch on these are
great keywords that dovetail nicely with mobile
platforms. The question is, at these prices, what are
the odds the names can be resold for a profit in the
"near future" as Albarracin says he would like
to do? |
|
|
Another auction - Monilker's
live event at the PubCon Conference in Las
Vegas - also ended yesterday with a little
over $325,000 in total sales. The top sales
were Grandpa.com at $55,000, FamilyServices.com
at $45,000, |
|
MortgageRates.org
at $17,000, BlindDating.com at $14,000
and ComputerDiscounts.com at $10,000.
(Posted
Dec. 6, 2007) To
refer others to the post above only you can use
this URL: http://www.dnjournal.com/archive/2007/dailyposts/12-06-07.htm |
|
VeriSign
released their 3rd quarter 2007 Domain Name Industry
Brief today. The company (which operates
the .com and .net registries) reported that
12 million new domain names were |
registered over the past quarter,
boosting the total number of domain name registrations worldwide
to 146 million across all Top Level Domain names
(TLDs). That’s a 31% increase over the same quarter last year. |
|
Country Code TLDs
(ccTLDs) showed a 38% increase over the same quarter last year with
China's .cn seeing the largest growth at 20% and
Russia's .ru seeing the second greatest growth at
12% above the same quarter last year. .cn is now
the 4th largest extension in the world, trailing only .com,
Germany's .de and .net. Great Britain's
.uk is now 5th.
(Posted
Dec. 5, 2007) To
refer others to the post above only you can use
this URL: http://www.dnjournal.com/archive/2007/dailyposts/12-05-07.htm |
The
official
agenda for the 2008 DOMAINfest
Global Conference, coming up Jan. 21-23, 2008
in Hollywood, California was posted on the show's
website today. This conference will |
|
feature a new dual-track
format that will have seminars for new domain investors
running concurrently with a series of seminars for those
who are already experienced in the space. This show will
also feature two keynote speakers. Adventurer Peter
Hillary will be heard Monday afternoon (Jan. 21) and
best selling author John Batelle will be
featured |
Wednesday morning (Jan.
23). In another new twist a live auction -
the debut of SnapNames Live - will be held every
afternoon during the three day event.
(Posted
Dec. 5, 2007) |
If
a new domain name is on your Christmas wish list
there is certainly no shortage of places to shop,
especially if you enjoy the excitement of a live
auction. Moniker's live
auction at the |
|
Pubcon Conference in
Las Vegas gets underway tomorrow (Wednesday, Dec.
5) at 6pm U.S. Eastern time (3pm Pacific). They are also
running a silent auction in conjunction with the event
that will continue to Dec. 13. Sedo.com's latest premium
.mobi domain auction that began last week
will be closing tomorrow and the company's combined
November/December GreatDomains
auction concludes Thursday (Dec. 6).
Elsewhere, DomainTools.com
just announced they will conduct an online-only live
auction starting Jan. 3, 2008 at 11am Pacific
time. These are the same folks who conducted a
successful live auction at the Domain
Roundtable conference in Seattle this
past summer. They are accepting submissions for the
January event |
now. Submissions are also
currently being accepted for the first SnapNames
Live auction that will be held at the DOMAINfest
Global Conference in Hollywood,
California Jan. 22-23, 2008. The submission
deadline for that event is December 11.
Live auctions have become
the primary venue for high dollar domain sales. Over the
past 3 months, 27 of the 50 highest domain sales
reported to us were made at live auction events,
including seven of the ten biggest sales.
(Posted
Dec. 4, 2007) To
refer others to the post above only you can use
this URL: http://www.dnjournal.com/archive/2007/dailyposts/12-04-07.htm |
The
numbers are out for consumer spending online Cyber
Monday (the Monday after Thanksgiving Day), November
26. The Center
for Media Research reported the results from |
ComScore, Inc.
earlier today showing Cyber Monday spending soared
to $733 million this year, a 21% jump over
the $610 million spent on the same day last year.
That is also an 84% increase over the average
daily spending total for the four week preceding
Cyber Monday, which is believed to be the biggest online
spending day of the year. ComScore Chairman, Gian
Fulgoni, said "Cyber Monday represents the
first significant spike in online holiday spending
activity. With $733 million in sales, it's the first
time a single day of online retail spending has
broken the $700 million threshold. |
|
Some other
notable findings from the comScore report for Cyber
Monday 2007 include:
-
The
number of online buyers was up 38% compared
to Cyber Monday 2006, while the average dollars
spent per buyer was down 12%. The decline in
dollars per buyer may be due to two factors - deeper
and broader price discounts offered by online
merchants this year and the fact that "new
Cyber Monday buyers" tended to spend less
online than returning buyers.
-
44% of all Internet
users on Cyber Monday shopped online (i.e.
visited an online retail site or used a comparison
shopping engine)
-
60% of dollars
spent online on Cyber Monday came from work
computers, with the balance coming from home and
university computers
(Posted
Dec. 3, 2007) To
refer others to the post above only you can use
this URL: http://www.dnjournal.com/archive/2007/dailyposts/12-03-07.htm |
Veteran
domain investors know that having keyword
domains that define a product or service can give
businesses a huge head start in building a
successful business and rising above the competition. I
recently got a note from Stu Maloff, a New
York State teacher who |
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has run popular summer
basketball camps for the past 16 years, that really
brought that lesson home. Maloff started with just one
small local upstate New York camp but wise use of
domains and the Internet to promote his business has
helped him grow it dramatically.
Maloff told
me, "Thanks to a wide array of basketball and camp
domain names, I have been able to draw campers from all
over the world. This internet presence combined with
word of mouth from parents of campers that have
attended, has helped draw campers from more than 30
states and 20 countries to my camps in upstate New
York and Florida. Recently my corporation signed
a contract with Walt Disney World to run my FUN-damental |
Basketball Camp in Orlando
next summer at their Wide World of Sports."
Maloff is using his OrlandoBasketball.com
domain to promote the Disney camp.
"That
was one of the domains I have owned for years,"
Maloff said. "Some of the others that have helped
promote my camp are NewYorkBasketball.com, BostonBasketball.com,
ChicagoBasketball.com, MiamiBasketball.com
and many more. The camp related ones include BostonCamps.com,
SeattleCamps.com, BasketballCamps.net, BasketballCamp.us
and BasketballCamps.us. Stu is such a
believer in domains that he now loves this field almost
as much as basketball and has even opened his own domain
sales site at StupendousDomains.com.
A lot of
major corporations still haven't figured out the
importance of domains as an advertising vehicle in an
increasingly online world. It has always been a point of
amazement for me to see so many MBAs and ad agencies
missing a boat that small business owners like Maloff
have been rowing successfully for years.
(Posted
Dec. 1, 2007) To
refer others to the post above only you can use
this URL: http://www.dnjournal.com/archive/2007/dailyposts/12-01-07.htm |
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