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June 06, 2013

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Pair of Six-Figure .DE Domains Including the Largest IDN Sale Ever Reported Lead This Week's Abbreviated Sales Chart

Christmas is just two days away and many offices have already shut down or at least let key staffers head home early. That was the case at Sedo this week. With our normal contact person on holiday, we did not receive their usual sales data report and were unable to reach any of our many other contacts there to track it down. Since Sedo often accounts for as many as half of the sales reported in any given week, we have abbreviated our usual Top 20 charts to accommodate the reduced data set available. 

The chart toppers are a pair of previously unreported six figure .de (German ccTLD) sales, including one that ranks as the highest IDN sale ever reported (easily eclipsing Büromöbel.de - a sale that we reported just last week at $100,749). The new reigning champion is Gartenmöbel.de ("garden furniture" in German), sold by DomainInvest.lu for a stunning €150,000 ($214,500). They also sold the other domain that tied for first - one that makes up a matching set - the non-IDN Gartenmoebel.de.

By Ron Jackson

Freddy Schiwek

These two domains may look familiar because they had been previously sold to DomainInvest just last March at €50,000 ($67,500) each via Sedo.

The two resales were made not long after. DomainInvest's Freddy Schiwek told us the resales were not made at the same time but they were made to the same buyer. Schiwek said, "We sold Gartenmoebel.de to an end user in Germany in late spring but kept the IDN version - Gartenmöbel.de. During the summer the buyer came back to us asking for the IDN version because he was so impressed by the added value he got out of his generic domain name. So we sold him the IDN as well."

"The buyer originally thought that he was buying the better domain in the non IDN but the IDN version actually had twice as much traffic!" Schiwek said. "Still it was really hard to get him to pay the same price for the IDN, because he really thought that no one types in IDNs. Well today he knows better! A really nice online shop is now behind the domains."

With our chart reduced from 20 to 10 positions this week, .Com swept the remaining eight positions with that extension's charge led by #3 Conclude.com at $22,000 in a sale handled by Domains.com. BestPennyStocks.com ($20,000 at the AfternicDLS) and ARR.com ($12,750 at GoDaddy Auctions) rounded out the first five. 

Three other venues also had representatives on the elite list; Rick Latona Auctions, SnapNames and Moniker. By the way, our new December Cover Story is an in-depth profile of Rick Latona. Our exclusive story details how the 37-year-old serial entrepreneur from Atlanta has managed to make a huge splash in this industry, even though he didn't enter the domain business full time until 2007!

Here is how all of the sales leaders stacked up for the week ending Sunday, Dec. 20:


The DN Journal Top 10 
Reported Domain Sales - Mon. Dec. 14, 2009 - Sun. Dec. 20, 2009
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Dec. 22, 2009


Sold For

Where Sold
Gartenmöbel.de (IDN)
("garden furniture" in German)
€150,000 = $214,500 DomainInvest.lu
("garden furniture" in German)
€150,000 = $214,500 DomainInvest.lu
3. Conclude.com $22,000 Domains.com
4. BestPennyStocks.com $20,000 AfternicDLS
5. ARR.com $12,750 GoDaddy Auctions

6. CeramicTiles.com $11,000 Rick Latona Auctions
7. VGMail.com $10,000 AfternicDLS
8. FootballHero.com $9,900 AfternicDLS
9. CashPlus.com $9,821 SnapNames
10. FestishDating.com $8,200 Moniker


Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both. Our procedure for verifying the accuracy of domain sales reports is available here.

For the many newcomers entering the domain industry we also want to point out that the reasons why a domain name sells for a certain price can be varied and are not always clear to those who are unfamiliar with the domain market. If you do not understand why specific domain names command the prices they do, you are likely to make unwise domain registrations or purchases. We highly recommend that you do some basic research before you buy anything! As a starting point we have built a sister site specifically for you at NameNewbie.com.

CLICK HERE for our Year-To-Date Charts.

.Com Supporting Cast

The .com supporting cast was led by a pair of $8,000 sales; Exotix.com, sold by Domains.com, and OnlinePawnShops.com, via the AfternicDLS. 

The Afternic roster also included Digitisers.com at $7,155 and a pair of names at $7,000 apiece; IPPS.com and RedColor.com. Two others; KidsSocks.com and PlayKitchen.com kicked in $6,000 each while another duo; CyberNest.com and FoodVillage.com fetched $5,500 apiece. 

Farai.com found $5,400 while EnterpriseProducts.com and Brain-Damage.com drew $5,188 each. Respon.com returned another $5,088. The AfternicDLS had 59 more .com sales ranging from $2,000 to $4,000. Those are listed in the table below:

Additional AfternicDLS .Com Sales Between $2,000 - $5,000
credittime.com $5,000   getsource.com $2,588
gunclub.com $5,000 natti.com $2,588
velvetrose.com $5,000 secretcupid.com $2,588
seniorcentral.com $4,970 learn2surf.com $2,570
zizio.com $4,888 golfworkout.com $2,538
powerhousepartners.com $4,388 organicteeshirts.com $2,488
subcom.com $4,000 cyberset.com $2,400
upholsterers.com $4,000 natural-remedies.com $2,388
nooke.com $3,988 superwebs.com $2,300
acierta.com $3,950 contourenergy.com $2,230
chiefofstaff.com $3,788 copsupply.com $2,188
gtsy.com $3,713 terraexpo.com $2,188
rooftopsolutions.com $3,600 tfionline.com $2,188
krassen.com $3,441 healthcareconference.com $2,100
bloodomen.com $3,388 vegasarea.com $2,100
podem.com $3,188 propagandafilms.com $2,088
firstserve.com $3,000 vinoargentino.com $2,030
interculture.com $3,000 testanalysts.com $2,021
jousting.com $3,000 clubmaster.com $2,000
superbasket.com $3,000 enhancedvoice.com $2,000
TreadmillComparison.com $3,000 escaperoute.com $2,000
lifefunds.com $2,988 esum.com $2,000
verrano.com $2,888 happy-endings.com $2,000
gettingdown.com $2,800 juxtaposition.com $2,000
golffootwear.com $2,788 networkin.com $2,000
lovejunky.com $2,788 pofusa.com $2,000
administrativeassistants.com $2,700 root1.com $2,000
totallean.com $2,688 starapple.com $2,000
caregiversnetwork.com $2,599 TreadmillComparisons.com $2,000
ageisjustanumber.com $2,588  

At SnapNames.com, RXH.com corralled $5,300, FiestaBowl.com produced $5,261 and BestMortgageLenders.com landed $4,433. Maraton.com tacked on $3,600, CarrierBuilders.com cornered $2,400 and FreelanceProgrammers.com posted $2,250. SnapNames also scored with USSAA.com at $2,052

Back at GoDaddy Auctions PartyRentals.com rang up $4,500, RechargeableFlashlight.com lit up $2,758 and AdventureRacing.com roared to $2,010

Elsewhere Rick Latona Auctions hauled in $4,000 with Hematologist.com and YummyNames.com notched $4,000 with SolarWear.com. Also Moniker picked up $2,145 for Private-Jets.com

 Afternic Domain Auctions

Country Codes

Though the Country Code category bagged the week's two biggest sales regardless of extension, the ccTLD group was the one most affected by Sedo's absence. They typically dominate country code sales. Of course, DomainInvest's twin €150,000 .de sales would have been hard for anyone to overtake as they tied for the third highest ccTLD sales reported so far in 2009.

Drop.com.au had three of the eight reported country code sales, led by FinancialAdvisor.com.au (Australian ccTLD) at $3,794. NetFleet.com.au posted two more Aussie TLD sales and Registrars.co.uk scored with #5 Fashionata.co.uk at $2,226. 

Here is how the country codes stacked up for the week ending Dec. 20:

Country Code Top Sales
 Highest Reported ccTLD  Sales: Mon. Dec. 14, 2009 - Sun. Dec. 20, 2009
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Dec. 23


Sold For

Where Sold
1. Gartenmöbel.de (IDN)
("garden furniture" in German)
€150,000 = $214,500 DomainInvest.lu
2. Gartenmoebel.de 
("garden furniture" in German)
€150,000 = $214,500 DomainInvest.lu
3. FinancialAdvisor.com.au $3,794 Drop.com.au
4. HomeSolar.com.au $3,780 NetFleet.com.au

5. Fashionata.co.uk £1,400 = $2,226 Registars.co.uk
6. CorporateCatering.com.au $1,659 Drop.com.au
7. FreePokies.com.au $1,570 NetFleet.com.au
8. Max.com.au $1,171 Drop.com.au

CLICK HERE for our Year-To-Date Charts.

If there are country code extensions in our report that you are not familiar with, you can look up the nation each extension goes with here.

Global Contenders (Non .com gTLDs: .biz, .info, .mobi, .net, .org, .pro & .tel)

SnapNames swept the top three spots on this week's Global Contenders Chart (also reduced to 10 places due to Sedo's absence). Coupon.mobi set the pace at $7,754 and Betting.mobi gave the mobile extension two of the top three spots.

.Net still had the most chart entries with five, led by #2 Zinsen.net at $5,283. .Org took the other three openings with that extension's roster led by TheHills.org at $3,688 through the AfternicDLS.

Here's how all of the Global Contenders stacked up for the week ending Dec. 20:

Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. Dec. 14, 2009 - Sun. Dec. 20, 2009
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Dec. 23


Sold For

Where Sold
1. Coupon.mobi $7,754 SnapNames
2. Zinsen.net $5,283 SnapNames
3. Betting.mobi $4,100 SnapNames
4. TheHills.org $3,688 AfternicDLS
5. Meltwater.net $3,188 AfternicDLS

6. Operation.net $2,800 AfternicDLS
7. IrelandHotels.org $2,700 AfternicDLS
8. SeniorDating.net $2,541 AfternicDLS
9. MalpracticeLawyers.net $2,488 AfternicDLS
10. Silq.org $2,405 GoDaddy Auctions

CLICK HERE for our Year-To-Date Charts.

Domain Name Industry Newsletter

There were 25 more four-figure GC sales off the chart with the AfternicDLS accounting for all but one of those. Their supplemental list was led by Banque.org ($2,200), Marlo.net ($2,088) and 9999.net ($2,030)

The Afternic DLS had 21 more four-figure GC sales ranging from $1,000 to $2,000. You can check those out in the table below:

Additional AfternicDLS GC Sales Between $1,000 - $2,000
christmassongs.net $2,000   medicalcodingschools.net $1,300
magicbus.net $2,000 i-create.net $1,288
scratch.net $1,988 muzzleloader.net $1,288
cvip.org $1,888 sociable.net $1,250
digischool.net $1,688 statz.net $1,200
avo.net $1,600 unihome.net $1,191
vegasguide.net $1,600 womensclothes.net $1,188
careercentral.net $1,500 emuoil.net $1,000
fishon.net $1,500 myme.net $1,000
opengate.net $1,400 subcom.net $1,000
mypleasure.net $1,388   

In another GC sale, LawyerHub.net went for $1,005 at GoDaddy Auction. 

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page.


As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Richard Meyer of Domain Sales Center also provides invaluable help in collecting data for these sales reports each week.

Every Tuesday night or Wednesday morning we publish the highest reported domain name sales for the previous week. On Mondays and Tuesdays our contributors send us their sales data for the previous 7 days. We then compile that information and write this article to give you the most comprehensive sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.


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