of Six-Figure .DE Domains Including the Largest IDN Sale Ever
Reported Lead This Week's Abbreviated Sales Chart
Christmas is just two days away and
many offices have already shut down or at least let key staffers
head home early. That was the case at Sedothis week. With our normal contact person on holiday, we did not
receive their usual sales data report and were unable to reach any
of our many other contacts there to track it down. Since Sedo often
accounts for as many as half of the sales reported in any given
week, we have abbreviated our usual Top 20 charts to accommodate the
reduced data set available.
The chart toppers are a pair of previously
unreported six figure .de (German ccTLD) sales, including one that
ranks as the highest IDN saleever reported (easily
eclipsing Büromöbel.de - a sale thatwe reported
just last week at $100,749). The new reigning champion is Gartenmöbel.de
("garden furniture" in German), sold byDomainInvest.lu
for a stunning €150,000 ($214,500). They also sold the
other domain that tied for first - one that makes up a matching set
- the non-IDN Gartenmoebel.de.
These two domains may look familiar because
they had been previously sold to DomainInvest just last
March at €50,000 ($67,500) each via Sedo.
The two resales were made not long
after. DomainInvest's Freddy Schiwek told us the
resales were not made at the same time but they were made to
the same buyer. Schiwek said, "We sold Gartenmoebel.de
to an end user in Germany in late spring but kept the IDN
version - Gartenmöbel.de. During the summer the buyer came
back to us asking for the IDN version because he was so
impressed by the added value he got out of his generic
domain name. So we sold him the IDN as well."
"The buyer originally thought
that he was buying the better domain in the non IDN but the
IDN version actually had twice as much traffic!"
Schiwek said. "Still it was really hard to get him to
pay the same price for the IDN, because he really thought
that no one types in IDNs. Well today he knows better! A
really nice online shop is now behind the domains."
our chart reduced from 20 to 10 positions this week,.Com swept the remaining eight positions with that
extension's charge led by #3 Conclude.com at $22,000
in a sale handled by Domains.com.
BestPennyStocks.com ($20,000 at the AfternicDLS) and ARR.com
($12,750 at GoDaddy
Auctions) rounded out the first five.
Three other venues also had
representatives on the elite list; Rick Latona Auctions, SnapNames
and Moniker. By the way, our new December
Cover Story is an in-depth profile of Rick Latona. Our
exclusive story details how the 37-year-old serial entrepreneur from
Atlanta has managed to make a huge splash in this industry,
even though he didn't enter the domain business full time
Here is how all of the sales leaders stacked up for the week ending Sunday, Dec.
DN Journal Top 10
Domain Sales - Mon. Dec. 14, 2009 - Sun. Dec. 20, 2009 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Dec. 22, 2009
(IDN) ("garden furniture" in German)
Gartenmoebel.de ("garden furniture" in German)
Keep in mind that these are the highest
value sales that have been reported to us in the
past week. This column is meant to be an educational tool,
not a complete list documenting ALL high
value domain sales. Such a list is impossible to produce
because many sales are kept private at the insistence of
buyers, sellers or both. Our procedure for verifying the
accuracy of domain sales reports is available here.
Forthe many newcomers entering the domain
industry we also want to point out that the reasons why a domain name sells for a certain price can be varied and are not always clear to those who are unfamiliar with the domain market.
If you do not understand why specific domain names command the
prices they do, you are likely to make unwise domain registrations or purchases.
We highly recommend that you do some basic research beforeyou buyanything! As a starting point we have
built a sister site specifically for you at NameNewbie.com.
The .com supporting cast was led by a pair of $8,000
sales; Exotix.com, sold by Domains.com, and OnlinePawnShops.com,
via the AfternicDLS.
The Afternic roster also included Digitisers.com
at $7,155 and a pair of names at $7,000 apiece; IPPS.com
and RedColor.com. Two others; KidsSocks.com and PlayKitchen.com
kicked in $6,000 each while another duo; CyberNest.com and
FoodVillage.com fetched $5,500 apiece.
Farai.com found $5,400 while EnterpriseProducts.com
and Brain-Damage.com drew $5,188 each. Respon.com
returned another $5,088. The AfternicDLS had 59 more .com sales ranging from $2,000
to $4,000. Those are listed in the table below:
AfternicDLS .Com Sales Between $2,000 - $5,000
RXH.com corralled $5,300, FiestaBowl.com
produced $5,261 and BestMortgageLenders.com landed $4,433.
Maraton.com tacked on $3,600, CarrierBuilders.com
cornered $2,400 and FreelanceProgrammers.com posted $2,250.
SnapNames also scored with USSAA.com at $2,052.
Back at GoDaddy Auctions PartyRentals.com
rang up $4,500, RechargeableFlashlight.com lit up $2,758
and AdventureRacing.com roared to $2,010.
Elsewhere Rick Latona Auctions hauled in $4,000
with Hematologist.com and YummyNames.com
notched $4,000 with SolarWear.com. Also Moniker picked
up $2,145 for Private-Jets.com.
Though the Country Code category bagged the
week's two biggest sales regardless of extension, the ccTLD group
was the one most affected by Sedo's absence. They typically dominate
country code sales. Of course, DomainInvest's twin €150,000 .de
sales would have been hard for anyone to overtake as they tied
for the third highest ccTLD sales reported so far in 2009.
had three of the eight reported country code sales, led by FinancialAdvisor.com.au
(Australian ccTLD) at $3,794.NetFleet.com.auposted two more Aussie TLD sales and Registrars.co.ukscored with #5 Fashionata.co.uk at $2,226.
Here is how the
country codes stacked
up for the week ending Dec. 20:
Code Top Sales
Reported ccTLD Sales: Mon. Dec. 14, 2009 - Sun. Dec.
2009 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Tue. Dec. 23
(IDN) ("garden furniture" in German)
SnapNames swept the top three spots on this
week's Global Contenders Chart (also reduced to 10 places due
to Sedo's absence). Coupon.mobi set the pace at $7,754
and Betting.mobi gave the mobile extension two of the top
.Net still had the most chart entries with
five, led by #2 Zinsen.net at $5,283. .Org took
the other three openings with that extension's roster led by TheHills.org
at $3,688 through the AfternicDLS.
Here's how all of the Global Contenders stacked up for the
week ending Dec. 20:
Global Contenders Top 20
Highest Reported Non .Com Global
(.Net, .Org, .Biz & .Info) Mon. Dec.
14, 2009 - Sun. Dec. 20, 2009 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Dec. 23
There were 25 more four-figure GC sales off the
chart with the AfternicDLS accounting for all but one of those.
Their supplemental list was led by Banque.org ($2,200), Marlo.net
($2,088) and 9999.net ($2,030).
The Afternic DLS had 21 more four-figure GC sales ranging from $1,000
to $2,000. You can check those out in the table below:
AfternicDLS GC Sales Between $1,000 - $2,000
In another GC sale, LawyerHub.net went for $1,005
at GoDaddy Auction.
Now that you're up to date on what happened over the
past week, check out how the leaders stand year to date in all
categories by visiting our Year
To Date Charts page.
As always, we welcome all verifiable sales reports from companies,
private sellers or individuals with knowledge of an important sale
made through any channel. To contribute information and help make
this column better, just drop a note to email@example.com.
We truly appreciate the industry leading
companies who share their sales information
with us to help everyone in the business get a handle on current
domain values. Richard
Meyer of Domain Sales Center also provides invaluable help
in collecting data for these sales
reports each week.
Every Tuesday night or Wednesday
morning we publish the highest reported domain name
sales for the previous week. On Mondays and Tuesdays our contributors send us
their sales data for the previous 7 days. We then compile that
information and write this article to give
you the most comprehensive sales report in the industry.
Editor's Note: If you wish to review previous Domain
Sales columns, they are available in our Archive.