The
High End of the Domain Aftermarket Stages a Comeback With Five
6-Figure Transactions
Like other areas of the economy,
the domain aftermarket has suffered some setbacks in the current
recession, especially at the high end of the market. Sales at
the low and middle range started accelerating again last spring and
lately we have seen some buyers dipping their toes into the deep end
of the pool again. That was especially true this past week when five
solid six-figure sales were booked.
Leading the list was AreaRugs.com
at an eye-opening $405,000 in a private transaction. An
investors group from Iowa with experience in the rug business
announced the deal in a press
release Tuesday and we were able to verify the amount
paid when they provided us with a signed copy of the completed sales
agreement.
The buyers said a custom built e-commerce store will be launched on
the site in the next few months.
In two more huge end user sales, Concord
Private Jets bought Jets.com for $375,000 via Sedo.com
and, in a deal uncovered by Andrew Allemann at Domain
Name Wire, QuamTel acquired 800.com for $250,000.
By
Ron Jackson
The 6-figure hit parade continued with two
more blockbusters from Sedo, including the year's 3rd biggest ccTLD
sale, NewBrand.de at $177,600 and another .com
colossus, TradeTracker.com at $148,000. Sedo went on
to sweep 15 of the 21 chart entries (the extra spot resulted from a
tie for the final position). Sedo's roster included another big
country code sale (one of four on the all-extension leader board), #6
Designer.de at $74,000.
Sedo's $70,000 sale of #7 Production.com
marked a big price run-up for that domain which
previously sold for just $25,000 in a private sale in September
2005. Sedo also had the highest non .com gTLD sale this week with
#10 Attorney.org at $38,500, one of two .orgs
on the elite list. That is also the second highest .org sale of the
year and the 5th highest non .com gTLD sale.
A new sales data contributor, Pro Forma
Inc. (run by a couple of industry veterans that many of you know
well - Frank Schilling and Vern Jurovich), also had
multiple chart entries with #9 VAMC.com at $48,000 and #13
(tie) PDFEditor.com at $20,000.
TheAfternicDLSand RickLatona.comalso earned chart honors. The AfternicDLS drew $20,000
for #13 (tie) iRent.com and RickLatona.com scored with #17 Electron.com
at $18,000.
Here is how all of the
leaders stack up for the week ending Sunday, Sept. 20:
The
DN Journal Top 20
Reported
Domain Sales - Mon. Sept. 14, 2009 - Sun. Sept. 20, 2009 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Sept. 22, 2009
Domain
Sold For
Where
Sold
1.
AreaRugs.com
$405,000
Pvt
Sale
2.
Jets.com
$375,000
Sedo
3.
800.com
$250,000
Pvt
Sale
4.
NewBrand.de
€120,000
= $177,600
Sedo
5.
TradeTracker.com
€100,000
= $148,000
Sedo
6.
Designer.de
€50,000
= $74,000
Sedo
7.
Production.com
$70,000
Sedo
8.
222.com
$49,000
Sedo
9.
VAMC.com
$48,000
Pro
Forma
10.
Attorney.org
$38,500
Sedo
11.
tie
DigiWeb.com
$25,000
Sedo
11.
tie
VirtualImmortality.com
$25,000
Sedo
13.
tie
Gutenberg.com
$20,000
Sedo
13.
tie
iRent.com
$20,000
AfternicDLS
13.
tie
PDFEditor.com
$20,000
Pro
Forma
16.
Karneval.org
€12,500
= $18,500
Sedo
17.
Electron.com
$18,000
RickLatona.com
18.
UKMail.com
£10,000
= $16,400
Sedo
19.
CleaningServices.co.uk
£9,100
= $14,924
Sedo
20.
tie
Freelancer.org
€10,000
= $14,800
Sedo
20.
tie
TUC.nl
€10,000
= $14,800
Sedo
Keep in mind that these are the highest
value sales that have been reported to us in the
past week. This column is meant to be an educational tool,
not a complete list documenting ALL high
value domain sales. Such a list is impossible to produce
because many sales are kept private at the insistence of
buyers, sellers or both. Our procedure for verifying the
accuracy of domain sales reports is available here.
Forthe many newcomers entering the domain
industry we also want to point out that the reasons why a domain name sells for a certain price can be varied and are not always clear to those who are unfamiliar with the domain market.
If you do not understand why specific domain names command the
prices they do, you are likely to make unwise domain registrations or purchases.
We highly recommend that you do some basic research beforeyou buyanything! As a starting point we have
built a sister site specifically for you at NameNewbie.com.
There were four more five-figure sales just
off the chart and Sedo accounted for three of those; Superstar.eu
($11,840), MedicalSchool.org ($11,500) and Recensioni.it
($10,656). RickLatona.com also rang up another one at this
level, 5B.com at $10,000. This is at least the
third time 5B.com has changed hands over the past five years
and it has really had its ups and downs. In November 2004 it
sold for $5,000 at Sedo. In July 2008 it moved again for $25,000
at the AfternicDLS, a significant premium to what it fetched
this time around.
.Com Supporting Cast
Sedo led the .com supporting cast with Risk-Consulting.com
at $9,500 and also scored with PinkDiamond.com
($7,999) and LoveGuru.com ($6,560). EasyPr.com
added $6,290, CaliforniaInsuranceFinder.com located $6,000,
Dermology.com drew $5,920 and TitanTournaments.com
tallied $5,831.
Sedo had 44 more .com sales ranging from $2,000
to $5,000 that you can check out in the table below.
Additional
Sedo .com Sales Between $2,000 - $5,000
770poker.com
$5,000
easytrading24.com
$2,960
it411.com
$5,000
getbest.com
$2,800
loveqa.com
$5,000
mygotv.com
$2,750
viajantes.com
$5,000
al-ayyam-yemen.com
$2,600
huno.com
$4,440
mylungcancerguide.com
$2,501
globalmaterials.com
$4,250
envision3d.com
$2,500
asdonline.com
$4,000
linkbacks.com
$2,500
azureblue.com
$3,995
passthebaton.com
$2,500
rishtey.com
$3,950
seetoronto.com
$2,500
securibox.com
$3,922
webdialer.com
$2,350
karty.com
$3,850
help2retire.com
$2,250
b-cube.com
$3,700
mantamedia.com
$2,200
addiction-treatment.com
$3,600
pgtca.com
$2,200
thomson-info.com
$3,500
yfund.com
$2,200
envirtech.com
$3,330
urready.com
$2,156
smartsight.com
$3,200
itdj.com
$2,140
londonbusinesses.com
$3,110
snippits.com
$2,050
add-articles.com
$3,000
m-lab.com
$2,016
espressamente.com
$3,000
contentsearch.com
$2,000
shineinternational.com
$3,000
digitalattractions.com
$2,000
agrada.com
$2,960
erlink.com
$2,000
brandsome.com
$2,960
vilavi.com
$2,000
Back at the AfternicDLS SofaLand.com and WirelessStore.com
each connected for $6,000 while VeterinaryTechnician.com
tacked on $5,600 and ShopDot.com delivered $5,488.
A trio at $5,400 each included Frate.com, LifeIsABeach.com
and TTGCorp.com. OpeningAct.com bowed at $4,900
while AdsMe.com and IdealInternet.com connected for $4,888
apiece and 300DPI.com produced $4,388.
The AfternicDLS had 67 more .com sales ranging from $2,000
to $4,000. Those are listed in the table below:
Additional
AfternicDLS .com Sales Between $2,000 - $4,000
disasterkits.com
$4,000
girlygeeks.com
$2,750
kandis
.com
$4,000
webtesters.com
$2,688
petpillow.com
$4,000
blronline.com
$2,588
hotelcancun
.com
$3,900
identityware.com
$2,588
free2travel.com
$3,780
primeoncology.com
$2,588
get2gether.com
$3,688
sageinstitute.com
$2,540
theheads.com
$3,688
lorflex.com
$2,500
conservationfoundation.com
$3,588
usedtuxedos.com
$2,500
kuwaits.com
$3,588
taxiplus.com
$2,488
firehousepizza.com
$3,500
ubiquitouscomputing.com
$2,488
freeautoinsurance.com
$3,300
arcadeweb.com
$2,388
worldpride.com
$3,200
lowincomeloan.com
$2,300
cairotravel.com
$3,188
gogy.com
$2,250
dhobi.com
$3,188
autohighway
.com
$2,200
watercleanup.com
$3,188
creativelive.com
$2,200
pacar.com
$3,100
farmcamp.com
$2,200
BlindGuide
.com
$3,000
ballnet.com
$2,100
calbi.com
$3,000
photoaffair.com
$2,088
dsconnect.com
$3,000
thecostofliving.com
$2,088
fabulis
.com
$3,000
theworldshop.com
$2,088
lahd.com
$3,000
americancomfort.com
$2,000
petpillows.com
$3,000
dreamcell.com
$2,000
wiredelectric.com
$3,000
industrialgateway.com
$2,000
Hive360
.com
$2,995
lifestyletoday.com
$2,000
doctorstalk.com
$2,888
limocompany.com
$2,000
emast.com
$2,888
masterofmydomain.com
$2,000
bornin.com
$2,800
medicinalchemistry.com
$2,000
commercialcarpets.com
$2,800
otagroup.com
$2,000
creativethings.com
$2,800
sirak.com
$2,000
socialgroup.com
$2,800
spypoint.com
$2,000
atlantapost.com
$2,788
tajine.com
$2,000
bringback.com
$2,788
TravelMoneyCard
.com
$2,000
livinggardens.com
$2,788
virusart.com
$2,000
southchinasea.com
$2,788
The AfternicDLS registered six additional sales
by utilizing Sedo as part of their expanded promotion platform.
Those were GeneralBuilding.com ($3,800), EnergyBuilding.com
($3,600), Visione.com ($3,500), BeaOnline.com ($3,066),
Toytopia.com ($2,691) and Mudancas.com ($2,391).
Elsewhere, RickLatona.com sold 70s.com for $7,000
and BikeRims.com for $4,500.
At Moniker.comZZJ.com commanded $4,675, FXQ.com corralled $4,475
and SQN.com notched $4,075. DebtConsolidator.com
doled out $2,563, MyBNB.com banked $2,500, HYSO.com
hauled in $2,099 and NotoriousHustlers.com nabbed $2,050.
At GoDaddyAuctions.com,
HoodiaXPF.com fetched $4,205, Datz.com docked
at $4,000 and Romsky.com returned $3,150. In
addition Qoute.com came up with $3,005 and FindUsedMotorcycles.com
braked at $2,227.
At SnapNames.com.
Kupei.com contributed $3,066, FXDaily.com
deposited $2,700 and FlirtCam.com captured $2,000.
Country Codes
After a rare slow week last week with no
five-figure sales reported the ccTLDS roared back this week
with a 6-figure sale and five that cracked the five-figure mark. The
headliner, NewBrand.de, weighed in at a huge $177,600
via Sedo in the year's 3rd biggest ccTLD sale. We noted that
blockbuster and all of the five-figure sales in the all-extension section at the top of this report.
The highest country code sale you haven't seen yet
is #7 SpringBreak.de at $8,880. Sedo also registered
that sale on their way to sweeping 18 of the 20 entries on our new Country Code Top 20 Chart.
Germany's .de extension took nine places on the leader board,
followed by Great Britain's .co.uk with three.
Here is how all of the
country code top sellers stacked
up for the week ending Sept 20:
Country
Code Top 20
Highest
Reported ccTLD Sales: Mon. Sept. 14, 2009 - Sun.
Sept. 20,
2009 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Tue. Sept. 22
There were several dozen additional four-figure ccTLD
sales off the chart with Sedo accounting for all but four of those
sales. Their list included Electricite.ca at $4,500
and a pair at $4,440 each; Bagels.de and FranceCamping.fr.
Boursin.de added $3,699, Twirl.tv tuned in $3,490
and Pinzon.de posted $3,280.
Sedo had 56 more ccTLD sales ranging from $1,000
to $2,940 that are listed in the table below:
Additional
Sedo ccTLD Sales Between $1,000 - $2,960
jungheinrich.pl
$2,960
gladiators.de
$1,480
playmusic.fr
$2,960
intelligence.fr
$1,480
weihnachtsdeko.de
$2,775
kvl.de
$1,480
flugstart.de
$2,664
palais.de
$1,480
sextelefon.de
$2,664
stormtarife.de
$1,480
vitaminsupplements.co.uk
$2,550
talent-management.de
$1,480
jagd-shop.de
$2,516
wasserzeichen.de
$1,480
nuju.de
$2,516
zge.de
$1,480
nordafrika.de
$2,442
bandshirt.ch
$1,406
stadtfuehrer.de
$2,442
erinnerungen.de
$1,406
gazeteler.de
$2,384
firmenindex24.de
$1,406
altavis.de
$2,220
linkbroker.de
$1,406
cosmiq.de
$2,220
mein-hamburg.de
$1,406
diem.fr
$2,220
sportschuhe-online.de
$1,406
green-x.de
$2,220
usspa.de
$1,406
horseracingbetting.co.uk
$2,220
ukbullion.co.uk
$1,394
swisspor.de
$2,220
bruks.de
$1,332
chairmat.co.uk
$2,100
arbeit-und-zeit.de
$1,295
esl.pl
$1,998
praxiswissen.de
$1,295
fendt.lu
$1,850
th-gruppe.de
$1,295
lees.lu
$1,850
talis.de
$1,258
shopstyle.cn
$1,750
cheapsmells.fr
$1,184
windsock.eu
$1,700
chegg.de
$1,110
localtube.co.uk
$1,640
wegfliegen.de
$1,110
vanquish.co.uk
$1,640
megaload.de
$1,060
divorce-solicitors.co.uk
$1,628
families.de
$1,051
offensive-mittelstand.de
$1,514
enabled.asia
$1,050
geruest.eu
$1,480
casino.mw
$1,000
Elsewhere the AfternicDLS sold DentalImplants.us
for $3,900 and Curiosity.tv for $2,000 while NetFleet.com.au
moved Tours.com.au for $1,305 (US) and Taree.com.au
for $1,044 (US).
If there are country code extensions in our report
that you are not familiar with, you can look up the nation each
extension goes with here.
The Global
Contenders turned in their second solid week in a row, this one
paced by a quartet of five-figure sales led by Attorney.org
at $38,500 via Sedo, a venue that went on to sweep the first
seven positions on our new Global Contenders Top 20 Chart and
14 of 20 positions overall.
The highest GC sale you haven't seen yet is #5 GMN.org
at $9,888 helping that extension turn in its best performance
of the year. .Orgs swept the first seven chart positions and
claimed 12 spots overall to easily outdistance .net's six (which
happened to be the last six spots on the chart). .Info and .Mobi
each have one representative on the board with each of those landing
in the top ten.
Here's how all of the Global Contenders stacked up for the
week ending Sept. 20:
Global Contenders Top 20
Highest Reported Non .Com Global
TLD Sales
(.Net, .Org, .Biz & .Info) Mon. Sept.
14, 2009 - Sun. Sept. 20, 2009 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Sept. 22
There were several dozen additional
four-figure GC sales off the chart. Sedo had the
highest of those with Grafikkarte.net at $3,182. They
also sold Munich2018.org ($3,000), Veptu.org ($2,850)
and Rash.net ($2,664).
Sedo had 19 more GC sales ranging from $1,000
to $2,500 that are listed in the title below.
Additional
Sedo GC Sales Between $1,000 - $2,500
bestonlineuniversities.org
$2,500
stocktips.net
$1,500
studenten.info
$2,369
prepaidvergleich.net
$1,347
payconsult.net
$2,220
hochzeitsgeschenk.org
$1,271
necklace.net
$2,000
solicitors.biz
$1,230
ranzen.net
$1,894
usacasino.org
$1,150
iglesiaortodoxa.org
$1,850
entertainers.biz
$1,010
estateagents.biz
$1,640
cancerbasics.info
$1,000
marius.net
$1,600
caribbeanpoker.org
$1,000
homeinsurancerates.org
$1,500
webgeek.net
$1,000
onlinecollegeprograms.org
$1,500
At the AfternicDLS ChristianSongs.org drummed
up $3,088 while CYMK.net and KRS.net added $3,000
each.
The Afternic DLS had 24 more four-figure GC sales ranging from $1,000
to $2,788. You can check those out in the table below:
Additional
AfternicDLS GC Sales Between $1,000 - $2,788
XpertSolutions.net
$2,788
freedirectory.org
$1,600
thetimeisnow.org
$2,540
lawblogs
.net
$1,500
cheapcigarettes.org
$2,500
rockfish.net
$1,500
lovecalculator.net
$2,400
scoped.org
$1,500
ExpertSolutions.net
$2,188
updata.net
$1,500
sabato.net
$2,088
christiancolleges.org
$1,450
crawlspace.net
$2,000
odos.net
$1,391
nordland.net
$2,000
swak.net
$1,300
tbwa.org
$2,000
SOCIALMEDIA.mobi
$1,050
solido.net
$1,800
greatwhiteshark.org
$1,000
MailCall.org
$1,794
rainbowcleaning.net
$1,000
blackpower.org
$1,700
valleymotors.net
$1,000
The AfternicDLS used Sedo to sell two others; Loyalty.net
($2,500) and NABO.org ($1,588).
Elsewhere, GoDaddy Auctions sold TsunamiSpecialEnvoy.org
for $1,504, Moniker moved Component.net ($1,299) and
SnapNames sold two others, IDN xn--kpry57d.net for $1,174
and ModelsIndex.net for $1,050.
Now that you're up to date on what happened over the
past week, check out how the leaders stand year to date in all
categories by visiting our Year
To Date Charts page.
*****
As always, we welcome all verifiable sales reports from companies,
private sellers or individuals with knowledge of an important sale
made through any channel. To contribute information and help make
this column better, just drop a note to [email protected].
We truly appreciate the industry leading
companies who share their sales information
with us to help everyone in the business get a handle on current
domain values. Richard
Meyer of Domain Sales Center also provides invaluable help
in collecting data for these sales
reports each week.
Every Tuesday night or Wednesday
morning we publish the highest reported domain name
sales for the previous week. On Mondays and Tuesdays our contributors send us
their sales data for the previous 7 days. We then compile that
information and write this article to give
you the most comprehensive sales report in the industry.
Editor's Note: If you wish to review previous Domain
Sales columns, they are available in our Archive.