Hyphenated Domain Sale Ever Reported To Us Leads This Week's Top 20
Hyphenated domains have always been
viewed with disdain by American domain investors. The conventional
wisdom is that any hyphenated domain will lose a massive amount of
traffic to the non-hyphenated version of the same domain. Most say
they would never use a hyphenated domain unless they also owned the
non-hyphenated version too.
However, that sentiment is not shared by
buyers in one of the world's biggest domain markets - Germany.
In fact, they seem to love hyphenated domains. One of the
more interesting things I learned at the T.R.A.F.F.I.C.
ccTLDs conference in Amsterdam this past June was
that about half of all .de (Germany's country code) domain
registrations are hyphenated!
So when news came from Sedo.com
this week that they had sold Hotel-Reservation.com for an
astounding €142,800 ($209,916) my very first thought was
that the buyer had to be from Germany. That intitial reaction
was confirmed when I looked up the new owner in the WhoIs record and
found that it is Cologne, Germany businessman Robert Ragge
who operates a company called Hotel Reservation Service (the
owner of the non-hyphenated version of the name, which sold for just
$27,500 in May 2004, also happens to be
This is by far the highest priced
hyphenated domain sale reported to us since we started tracking the
domain aftermarket six years ago. The "hotel reservation"
keywords are obviously great ones and there is clear value there.
However, it is an interesting example of how widely opinions of
value can differ from one region to another, despite the Internet
being a global platform.
The Hotel-Reservation.com sale helped Sedo
turn in another powerful sales performance this week. They went on
to sweep the top three positions on our new all-extension Top 20
Sales Chart and 14 of 20 entries overall. Their heavy hitters
included #2 34.com at $68,000 and #3 ElectricGuitars.com
also made an appearance in the first five with their $41,000
sale of #4 Tasks.com. NameJet.com
was the only venue other than Sedo to record multiple chart entries,
hitting the daily double with #12 99BB.com ($12,599) and #15
CarSurvey.com ($10,641). Moniker.com
(with their sister site SnapNames.com),
Auctions all earned places on the elite list as well.
.Com dominated the action, accounting for
15 of the 20 chart entries. The highest non .com domain is #8 Tagesgeld.info
("call money" in German), sold at Sedo
for $16,905. The remaining places were taken by a pair of
.orgs, a .net and the lone ccTLD on this week's
list, #18 Testosterone.co.uk ($9,075 at Sedo).
Here is how all of the
leaders stack up for the week ending Sunday, Sept. 13:
DN Journal Top 20
Domain Sales - Mon. Sept. 7, 2009 - Sun. Sept. 13, 2009 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Sept. 15, 2009
Juegos-Gratis.com ("free games" in Spanish)
Tagesgeld.info ("call money" in German)
Tarife.org ("tariff" in German)
Keep in mind that these are the highest
value sales that have been reported to us in the
past week. This column is meant to be an educational tool,
not a complete list documenting ALL high
value domain sales. Such a list is impossible to produce
because many sales are kept private at the insistence of
buyers, sellers or both. Our procedure for verifying the
accuracy of domain sales reports is available here.
Forthe many newcomers entering the domain
industry we also want to point out that the reasons why a domain name sells for a certain price can be varied and are not always clear to those who are unfamiliar with the domain market.
If you do not understand why specific domain names command the
prices they do, you are likely to make unwise domain registrations or purchases.
We highly recommend that you do some basic research beforeyou buyanything! As a starting point we have
built a sister site specifically for you at NameNewbie.com.
NameJet led the .com supporting cast with InternalRevenueService.com
at $7,600. Their roster also included CreditLawyer.com
($6,300), BusinessLists.com ($5,400), CharterBank.com
($5,100) and Appreciate.com ($5,044).
NameJet has 18 more .com sales ranging from $2,000
to $5,000 that are listed in the table below:
NameJet .com Sales Between $2,000 - $5,000
Back at Sedo CheapVuelo.com chalked up $7,350,
TimeToGo.com ticked off $6,615 and M4L.com
located $6,600. TopDrugs.com dispensed $6,248, ChristianStore.com
rang up $6,000 and Africa10.com drew $5,865.
Sedo had 23 more .com sales ranging from $2,000
to $5,000 that you can check out in the table below.
Sedo .com Sales Between $2,000 - $5,000
At the AfternicDLS AnchorageHotel.com booked $7,000
while BreadLine.com, Siopa.com and FireHole.com
each fetched $5,000. DallasFurniture.com delivered
$4,999 and ProFounder.com provided $4,500.
The AfternicDLS had 55 more .com sales ranging from $2,000
to $4,000. Those are listed in the table below:
AfternicDLS .com Sales Between $2,000 - $4,000
The AfternicDLS also registered seven additional sales
other venues as part of their expanded promotion platform. Sedo
completed six of those transactions with LocalVibe.com ($3,750),
Citoyens.com ($2,854), GlamourFoto.com ($2,850), Wine-Guide.com
($2,388), FotoGarden.com ($2,300) and Bookmarky.com
($2,188). Another sale, StainlessPlus.com, went through
SnapNames at $2,788.
SnapNames posted eight more solid sales with
FriendClub.com clicking for $4,350, Lurk.com
landing $3,700 and Excalib.com drawing $3,460. Grekland.com
gained $2,900, Ephim.com found $2,800 and GibraltarHotel.com
welcomed $2,525. Also, GaylordHotel.com garnered $2,351
and Xiangyou.com yielded $2,222.
Elsewhere, RickLatona.com attracted $4,000
with BeautyCream.com, while Moniker/SnapNames moved OnlineAccountingDegrees.com
($3,400), SimplyJobs.com ($2,950) and OnlinePsychologyDegrees.com
($2,500). Also, GoDaddy Auctions added $2,506 for ADailyShot.com.
This was a rare slow week for ccTLDs with no
five-figure sales reported. Our new Country Code Top 20 Chart
is led by Sedo's $9,075 sale of Testosterone.co.uk. Sedo
went on to sweep all 20 positions on the leader board. The runner-up
slot went to Tapisroulant.it
("treadmill" in Italian) at $8,820. A
hyphenated version of that name, Tapis-Roulant.it, also
charted at #6 with a $5,292 sale.
Germany's popular .de extension had
the most chart entries with eight, including #4 (tie) Hochschuldidaktik.de
("university didactics") at $5,880. Great
Britain's .co.uk was next with five. Italy (.it) and France
(.fr) also had multiple chart entries with two each.
Here is how all of the
country code top sellers stacked
up for the week ending Sept 13:
Code Top 20
Reported ccTLD Sales: Mon. Sept. 7, 2009 - Sun.
2009 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Tue. Sept. 15
There were several dozen additional four-figure ccTLD
sales off the chart with Sedo accounting for all but two of those
sales. Their supplemental list included WebCity.de ($3,463), Skirts.de
($3,366) and a pair at $3,300 each; Amplify.co.uk
Sedo had 51 more ccTLD sales ranging from $1,000
to $2,940 that are listed in the table below:
Sedo ccTLD Sales Between $1,000 - $2,940
Elsewhere the AfternicDLS sold OnlineDVDRental.co.uk
for $1,125 and GoDaddy Auctions sold Italy.cc for $1,005.
If there are country code extensions in our report
that you are not familiar with, you can look up the nation each
extension goes with here.
After consistently trailing the country codes
over the past year, the Global
Contenders finally turned the tables, at least for a week,
notching a quartet of five-figure sales this time out. All of those
also made the all-extension leader board you saw at the top of this
report, with Tagesgeld.info
("call money" in German) leading the way at
$16,905 through Sedo.
The highest GC sale you haven't seen yet is #5 Suchmaschinenoptimierung.org ("search engine optimization" in German), a name that
brought $7,428 at SnapNames.com. .Pro made a rare
appearance this week, scoring with #6 Game.pro at $5,000 via
.Org had the most chart entries, taking 11
of the 21 positions (the extra spot resulted from a time for the
final spot). .Net followed with seven. .Info claimed
two opening and .pro one. Here's how all of the Global Contenders stacked up for the
week ending Sept. 13:
Global Contenders Top 20
Highest Reported Non .Com Global
(.Net, .Org, .Biz & .Info) Mon. Sept.
7, 2009 - Sun. Sept. 13, 2009 Euro to Dollar Conversion (€ to $) is Based
on Rates in Effect Sept. 15
Tagesgeld.info ("call money" in German)
€11,500 = $16,905
Tarife.org ("tariff" in German)
€7,500 = $11,025
Suchmaschinenoptimierung.org ("search engine optimization" in German)
There were several dozen additional
four-figure GC sales off the chart. The AfternicDLS had the
highest of those with Ecog.net at $2,145 and also
scored with Mediterranea.net ($2,093) and Generac.net
The Afternic DLS had 18 more four-figure GC sales ranging from $1,000
to $2,000. You can check those out in the table below:
AfternicDLS GC Sales Between $1,000 - $2,000
The AfternicDLS used Sedo to sell two others; TravelNurses.net
($1,888) and TravelNurseJob.net ($1,000).
Sedo's hit parade continued with OnlineCollegeDegrees.org
($1,900), Anlage.net ($1,764) and DoubleGlazing.net
($1,550). Sedo had 17 more GC sales ranging from $1,000
to $1,500 that are listed in the title below.
Sedo GC Sales Between $1,000 - $1,500
Elsewhere SnapNames sold Commerce.info ($2,010),
Chocolate.info ($1,707) and BOR.net($1,629).
NameJet moved Unomig.org ($2,065) and Komuro.net ($1,510)
and GoDaddy Auctions banked $2,007 for FDA.net.
Now that you're up to date on what happened over the
past week, check out how the leaders stand year to date in all
categories by visiting our Year
To Date Charts page.
As always, we welcome all verifiable sales reports from companies,
private sellers or individuals with knowledge of an important sale
made through any channel. To contribute information and help make
this column better, just drop a note to email@example.com.
We truly appreciate the industry leading
companies who share their sales information
with us to help everyone in the business get a handle on current
domain values. Richard
Meyer of Domain Sales Center also provides invaluable help
in collecting data for these sales
reports each week.
Every Tuesday night or Wednesday
morning we publish the highest reported domain name
sales for the previous week. On Mondays and Tuesdays our contributors send us
their sales data for the previous 7 days. We then compile that
information and write this article to give
you the most comprehensive sales report in the industry.
Editor's Note: If you wish to review previous Domain
Sales columns, they are available in our Archive.