Real Estate Auction Company's $1.7 Million Purchase of Auction.com Drops the Hammer on The Past Week's Sales Competition 

Irvine, California based real estate auction company REDC plunked down $1.7 million to buy Auction.com last week in 2009's third highest domain sale. Only Toys.com at $5.1 million and Fly.com at $1,760,000 have been bigger.  

REDC chairman Robert Friedman said, "I've wanted this domain for years and I'm thrilled that we were able to acquire this coveted top level domain. REDC is without question the number one real estate auctioneer in America and quite likely the world. This is a domain we should have had from the beginning and I'm thrilled we are finally Auction.com."

That sale takes the #1 spot on our new weekly Top 20 Chart, easily outdistancing the runner-up, LAInsurance.com, a name sold through the AfternicDLS for $100,000. That domain was purchased by L.A. Insurance, a Detroit based agency with locations across the country. 

By Ron Jackson

Sedo.com swept 6 of the next 7 chart positions, starting that run with #3 92.com at $72,900. A pair of German .de ccTLD domains that each mean "garden furniture" were next at €50,000 ($67,500) each. That matched set included Gartenmoebel.de and the IDN version of the same name, Gartenmöbel.de. 

Sedo went on to pile up 13 chart entries, more than any other venue. Their haul included eight country code domains, including two more that reached the top ten on the all extension leader board. Tech.de and a French ccTLD, Loisirs.fr ("recreation" in French) tied for #8 after attracting €15,000 ($20,250) each. 

.Com took the remaining 12 openings, leaving the non .com Global TLDs shut out this week. The Afternic DLS wound up with a trio of Top 20 trophies. The only other venue with multiple entries was Moniker.com who closed two more sales from live auction at DOMAINfest Global, including #10 (tie) Errors.com at $20,000. 

Here is how all of the leaders stack up for the week ending Sunday, March 22:

.Com Supporting Cast

In addition to scoring the #6 sale on the Top 20 chart, SnapNames.com led the .com supporting cast with Kens.com at $9,999. Their list also included OnoinBooty.com ($5,254), Dikes.com ($5,250) and InsuranceSupermarket.com ($5,000).  Mathumbs.com drew $4,132, PPTV.com posted $3,800 and GermanTube.com tuned in $2,600.

Wallington.com kicked in $2,549, DesignerMenswear.com donned $2,307 and MyPoster.com displayed $2,272. SXXX.com sold for $2,251, FabTech.com tacked on $2,250 and BubbleButts.com banked $2,054. 

Back at Sedo, ToolStop.com stashed $8,000, MDW.com dispatched $7,359 and Plus44.com plucked $7,350. Comprarpiso.com penciled in $6,750, EntreVista.com coaxed $6,210 and Sobres.com brought $6,075. 

DogInfluenza.com and RoadRush.com racked up $6,000 each while Baby-Sitting.com earned $5,535. Three others; 123Business.com, BackupSpace.com and VideoWeb.com doled out $5,000 apiece. 

Sedo had 26 more .com sales ranging from $2,000 to $4,000 that are listed in the table below.

Sedo also sold Endorsement.com via their GreatDomains.com premium auction site for $6,100. That was a considerable drop off from the $16,500 that same domain had sold for last September in Monilker's live auction at T.R.A.F.F.I.C. New York.

Speaking of Moniker they just closed the $3,250 sale of SugarFreeRecipes.com from their DOMAINfest Global live auction

At the Afternic DLS InvestorChallenge.com chalked up $6,300, DropshipClub.com drove home $6,250 and MusicAcademy.com drummed up $6,000. ShopBest.com bagged $5,400, MeWorld.com welcomed $5,188 and OnlineAccountingDegree.com graded out at $5,130. 

ClassroomConnection.com cornered $5,000, Etico.com claimed $4,788 and Cios.com secured $4,500. Pedireito.com returned $4,400, BachelorOfScience.com booked $4,388, BalanceTheBudget.com billed $4,288 and GlobalEnvironmental.com commanded $4,050.  

The AfternicDLS had 65 more .com sales ranging from $2,000 to $4,000. You can check those out in the table below:

The AfternicDLS sold two others through expanded promotion listings at Sedo; OnCloud9.com ($2,300) and Hoehne.com ($2,000). 

Elsewhere HuntingMoon.com sold RageTube.com for $5,000. 

Global Contenders (.biz, .info, .mobi, .name, .net & .org)

This was a slow week for the non .com Global Contenders. None of them reached the five-figure mark and they had no representatives on the all extension leader board we showed you earlier. Over the past few months the GC's seem to have been eclipsed by the Country Codes (who produced eight five-figure sales this week). 

Disk.net was able to take the #1 position on our new GC Top 20 Chart with a $6,733 sale at Sedo, a venue that swept the first three positions, seven of the first ten and 12 of 22 overall (the extra positions stemming from a three-way tie for the final opening). 

The .nets had the most chart entries with 14, followed by .org with 5 and .info with 2 (including a name  that  tied for #2, VegasSlotCasino.info, at $6,075). .Mobi also made an appearance with #11 (tie) Haspa.mobi at $2,700. 

Here's how all of the Global Contenders stacked up for the week ending March 22: