August 27, 2012

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Vista.com Enjoys View From the Top After $1.25 Million Sale

VistaPrint Limited, a public company traded on the NASDAQ, acquired Vista.com from a small over the counter company called Innuity Inc. for $1.25 million in this week's biggest reported domain sale. VistaPrint also gets the associated trademark that Innuity had on the name but that was not a significant factor in the price paid. There are many trademarks on the word vista, including the obvious one held by Microsoft for its computer operating system. However this is a generic word so many companies have been able to trademark the word for various categories of goods and services. As you would expect, VistaPrint already held the mark for use of that word in connection with printing services. 

The #2 slot goes to DIY.net at $200,000. That is the second largest .net sale reported this year, trailing only RealEstate.net, sold in February for $300,000. DIY is of course the acronym for Do It Yourself. Method Technology, Inc. acquired this domain  through Taiwanese forum DomainClub.org.

By Ron Jackson

Sedo.com racked up the next three chart positions in a row and had 8 of 20 overall to lead all venues. Their winner's list included #3 Programas.com at $60,000, #4 Turntable.com at $45,000 and #5 Fold.com at $25,000. The AfternicDLS, SnapNames.com and TDNAM.com all had multiple chart entries as well. Pool.com put one name on the elite list but that one, BlueStone.com, reached the top ten, landing at #6 after going for $24,500.

15 of this week's 20 charted domains were .coms. .Net put three names on the Big Board and .org had one. There was also one country code domain on the leader board with #8 MopedInsurance.co.uk carrying the ccTLD banner at 10,000 ( $20,728).

There were only 15 five-figure and higher sales reported this week, largely because Moniker was missing in action. I suspect their report did not make deadline because their crew is on the way to San Francisco for the 2007 GeoDomain Expo coming up Friday and Saturday (Nov. 16 & 17). Moniker will be conducting a live domain auction there Saturday afternoon. As soon as I finish this column I will be leaving for the conference as well and will have the honor of delivering the keynote address at the event Friday afternoon.

Here is how all of the top sellers stacked up for the week ending Sunday, November 11:


The DN Journal Top 20 
Reported Domain Sales - Mon. Nov. 5, 2007 - Sun. Nov. 11, 2007
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. Nov. 13


Sold For

Where Sold
1. Vista.com $1,250,000 Pvt Sale
2. DIY.net $200,000 DomainClub.org
3. Programas.com $60,000 Sedo
4. Turntable.com $45,000 Sedo
5. Fold.com $25,000 Sedo
6. BlueStone.com $24,500 Pool
7. Musafir.com $24,000 AfternicDLS
8. MopedInsurance.co.uk 10,000 = $20,728 Sedo
9. StarChannel.com $18,000 AfternicDLS
10. DayTrading.net $16,760 TDNAM

11. iTravelMag.com $15,010 Sedo
12. CyberMall.com $12,700 Sedo
13. Investments.org $12,000 Pvt Sale
14. VirtualNights.com 7,500 = $10,959 Sedo
15. MUU.com $10,500 SnapNames
16. MelodyHits.com $9,861 SnapNames
17. TheArtStore.com $9,705 Sedo
18. RentalCar.net $9,200 Pvt Sale
19. ButtCheeks.com $8,003 SnapNames
20. Animaro.com $7,720 TDNAM

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both. Our procedure for verifying the accuracy of domain sales reports is available here.

For the many newcomers entering the domain industry we also want to point out that the reasons why a domain name sells for a certain price can be varied and are not always clear to those who are unfamiliar with the domain market. If you do not understand why specific domain names command the prices they do, you are likely to make unwise domain registrations or purchases. We highly recommend that you do some basic research before you buy anything! As a starting point we have built a sister site specifically for you at NameNewbie.com.

CLICK HERE for our Year-To-Date Charts.

.Com Supporting Cast

In addition to their three domains on the Top 20 chart, SnapNames had a nice group of solid four-figure sales including SouthwestVacation.com ($7,088), SundaySchools.com ($6,016) and Tepic.com ($5,560)EuropeRentals.com returned $4,990, HomeTypers.com tacked on $3,008 and BlackLists.com drew $2,908.

Also at SnapNames, Cristine.com clicked for $2,400, ImmigrationBonds.com brought $2,395 and AmberEaston.com earned $2,262. Gaviota.com generated $2,169, PsychologicalTest.com sold for $2,163 and AtlantaYellowPages.com located $2,154. Sharester.com and ISTE.com corralled $2,150 each and DomesticViolenceAttorney.com claimed $2,050

The AfternicDLS rang up more than 530 sales this week with more than 100 of those cracking the $2,000 mark, including CELX.com ($7,000), QuantumCare.com ($6,000) and GeoGreen.com ($6,000). GreatCity.com, MyBoulevard.com and SilverPlanet.com eclipsed $5,000 each while EHAB.com brought $4,888

NutritionPlus.com plucked $4,050 followed by Mediumship.com and Consommation.com at $3,800 each. WatchSoccer.com went for $3,640, SpeedClean.com scrubbed up $3,550 and Humanitaire.com turned in $3,500. CareerDev.com discovered $3,388 and iCollaborate.com cleared $3,288. The Afternic DLS had 78 more .com sales ranging from $2,000 to $3,200 that are listed in the table below.

Additional AfternicDLS Sales Between $2,000-$3,200

showservice.com $3,200   spindoc.com $2,488
localcustomers.com $3,200 recycledfurniture.com $2,488
tudy.com $3,088 gurugames.com $2,488
hvacsolutions.com $3,088 hairgloss.com $2,388
amazonwarrior.com $3,088 decks4less.com $2,300
moark.com $3,000 itreatment.com $2,288
kameras.com $3,000 ski365.com $2,250
idarmor.com $3,000 gorunner.com $2,240
kanela.com $2,900 winfreetickets.com $2,200
successfullives.com $2,888 memorycenter.com $2,200
sitesearchers.com $2,888 socialtrade.com $2,188
proclass.com $2,888 nigeriasearch.com $2,188
primebrokers.com $2,888 geneticart.com $2,188
medicards.com $2,888 hdronline.com $2,166
luxlimo.com $2,888 livestars.com $2,125
greenarchitect.com $2,888 advertisingnetworks.com $2,125
euromin.com $2,888 weightlossresults.com $2,088
rtss.com $2,800 gamesanywhere.com $2,088
transitlounge.com $2,788 futureservice.com $2,088
annee.com $2,788 climatedynamics.com $2,088
getyourmoveon.com $2,750 countrystyles.com $2,059
patiogallery.com $2,700 camsecurity.com $2,044
petiteboutique.com $2,688 yourpace.com $2,000
meditationyoga.com $2,688 yardsaleusa.com $2,000
ezdoor.com $2,688 worldwideenergy.com $2,000
ecouter.com $2,593 vinorama.com $2,000
flowgame.com $2,588 subscriptionmedia.com $2,000
SpaNow.com $2,500 stockregistry.com $2,000
realyoga.com $2,500 realive.com $2,000
nigerianoil.com $2,500 poshshop.com $2,000
nigeriacentral.com $2,500 overseasinvestments.com $2,000
mcknights.com $2,500 obgyncare.com $2,000
foodconnect.com $2,500 logisticspartners.com $2,000
equipmentdealers.com $2,500 instrumentationlaboratory.com $2,000
deliverydirect.com $2,500 fantasyproductions.com $2,000
ceoconnection.com $2,500 engineeringboard.com $2,000
biz-news.com $2,500 earthawareness.com $2,000
zeppy.com $2,488 donthate.com $2,000
ybgo.com $2,488 bullyboy.com $2,000

Back at Sedo.com ZYI.com kicked in $6,211 and Qkail.com dug up $6,200. Nanoreef.com and MakeIt.com made $6,000 each while Goru.com and FirstPrime.com posted $5,000 apiece. 

At NameJet.com, NoMore.com cried uncle at $5,600, HomeCaregiver.com dispensed $5,200 and Gamet.com greeted $4,100. SchoolNutrition.com served $3,200 and PreArranged.com provided $2,400.

At Pool.com, RapidShared.com rolled up $4,652, Autobank.com deposited $4,100 and  GuinessBookOfWorldRecords.com recorded $3,800.

At TDNAM, LoveTrain.com left the station with $4,009, GypsyTrunk.com contained $2,515 and JavShop.com closed at $2,420. Auto-Adrenalina.com captured $2,405 and Bsaten.com booked $2,304.

In another deal, Domainator.com handled the $5,000 sale of 16X9.com

Global Contenders (.biz, .info, .mobi, .net & .org)

DIY.net provided the big news among the Global Contenders as that $200,000 sale became the year's second highest deal in the GC category. Another nice .net, DayTrading.net, attracted $16,760 to finish #2. Overall, .nets took 12 of the 20 chart positions. 

.Org nabbed the #3 spot with Justin Godfrey moving Investments.org for $12,000. He also accounted for the #4 sale, sending RentalCar.net to Priceline.com for $9,200.

There are three .mobis on the new GC Top 20, led by #5 Pets.mobi, sold at Sedo for $6,750. .info got on the board twice with #10 She.info leading the way for that extension at $4,600 (also at Sedo). Here's how all of the Global Contenders stacked up for the week ending November 11:

Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. Nov. 5, 2007 - Sun. Nov. 11, 2007
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Nov. 13


Sold For

Where Sold
1. DIY.net $200,000 DomainClub.org
2. DayTrading.net $16,760 TDNAM
3. Investments.org $12,000 Pvt Sale
4. RentalCar.net $9,200 Pvt Sale
5. Pet.mobi $6,750 Sedo
Pension.mobi $5,100 Sedo
Valve.net $5,100 NameJet
8. ABCI.net $5,000 AfternicDLS
9. ImmigrationAttorney.net $4,888 AfternicDLS
10. She.info $4,600 Sedo

11. FakeCheck.org $4,500 Sedo
12. Coverage.org $3,888 AfternicDLS
13. Cool.info $3,450 Sedo
14. Converge.net $3,200 AfternicDLS
15. CriminalDefenseAttorney.net $2,688 AfternicDLS
"electricity tariff" in German
1,800 = $2,630 Sedo
Planning.net 1,800 = $2,630 Sedo
18. Calculator.mobi $2,550 Sedo
19. CandyWarehouse.net $2,500 Sedo
20. Ehab.net $2,488 AfternicDLS

CLICK HERE for our Year-To-Date Charts.

There were were several dozen additional four-figure Global Contenders sales just off the chart. The AfternicDLS accounted for most of those - 35 in all, including MotorWorld.net ($2,388), OutdoorFurniture.net ($2,285), Adventura.net ($2,088) and Cotu.net ($1,990). The AfternicDLS had 30 more four-figure GC sales on their global platform, ranging from $1,000 to $1,888. You can see those in the table below:

Additional Afternic DLS Global Contenders Sales Between $1,000-$1,888
wirelessresources.net $1,888   foodconnect.net $1,300
shalon.net $1,888 computrain.net $1,300
golfplanet.net $1,800 artificialtrees.net $1,288
entreprise.org $1,800 mshc.net $1,244
uniad.net $1,688 premiumdomains.net $1,188
weddingphotographers.net $1,605 businessdomains.net $1,188
october.net $1,575 bookmarketing.net $1,188
firstchristmas.net $1,550 beneteau.net $1,188
telecomservice.net $1,500 jewishmusic.net $1,135
tcard.net $1,500 aito.net $1,132
flyhigh.net $1,500 carbuyers.net $1,088
moresales.net $1,388 thehands.net $1,000
bestv.net $1,388 onfaith.net $1,000
workvisa.org $1,300 edetail.net $1,000
foodconnect.net $1,300 dentek.net $1,000

Sedo's supplemental GC roster was led by Calendar.mobi ($2,173), CountryStyle.info ($2,073) and GolfPlanet.net ($1,800). CIBT.net nabbed $1,500, Chatrooms.mobi chipped in $1,485 and Mozill.org mined $1,425. Daycare.info produced $1,250, HoseReels.net wound up $1,200 and DPF.net drummed up $1,194. Sedo also sold Camps.info and Bookcase.net for $1,000 each.

At SnapNames, BWO.net brought $1,750, EuropeVacations.net added $1,659, Thudam.net nailed $1,577 and Right.info returned $1,360. At TDNAM, JulieAndrews.org took a $1,389 bow, A3WP.org pulled $1,001 and Web-Creatures.net crunched $1,000. Meanwhile at Pool.com, Dedicated.info penciled in $1,272.

Country Codes

GreatBritain's .co.uk sits atop the ccTLD Top 20 this week with the 10,000 ($20,728) sale of MopedInsurance.co.uk at Sedo. In even bigger news, Sedo also issued a press release this week saying a pair of .co.uk domains, Recycled.co.uk and Mobile.co.uk had been sold for six figures each but those were not on the confirmed sales list we received from them this week. We expect to chart those next week. The announced price for Recycled.co.uk was 150,000 ($316,247) - the highest price ever reported for a .co.uk domain. Mobile.co.uk was reported sold at 120,000 ($253,131).

Germany's .de had the most chart entries with five, including #2 MyMMS.de at 4,500($6,576). That name was sold at Sedo, a venue that continued its domination of the country code category by accounting for 18 of the 20 charted sales.

The European Union's .eu, the United States ccTLD .us and Spain's .es all had multiple entries as well while Greece (.gr), Belgium (.be), the Netherlands (.nl), Switzerland (.ch), France (.fr) and Tuvalu (.tv) each had one name on the leader board. Here is how all of the country code leaders stood for the week ending November 11:

Country Code Top 20
 Highest Reported ccTLD  Sales: Mon. Nov. 5, 2007 - Sun. Nov. 11, 2007
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. Nov. 13


Sold For

Where Sold
1. MopedInsurance.co.uk 10,000 = $20,728 Sedo
2. MyMMS.de 4,500 = $6,576 Sedo
3. Apuestasdeportivas.eu
("sports bets" in Spanish)
3,860 = $5,641 Sedo
4. Banking.gr 2,500 = $3,653 Sedo
5. My-MMS.de 2,375 = $3,470 Sedo
6. OffshoreFirma.de 2,000 = $2,922 Sedo
7. FN.be 1,800 = $2,630 Sedo
8. Fachfragen.de
("business inquiry" in German)
1,700 = $2,484 Sedo
9. Apostas.eu
("to bet" in Spanish)
1,700 = $2,484 Sedo
10. Gebruiksbesluit.nl 1,660 = $2,426 Sedo

11. Immersms.de 1,550 = $2,265 Sedo
12. Ancestry.es 1,500 = $2,198 Sedo
LondonCars.co.uk 1,485 = $2,170 Sedo
Alarma.es 1,400 = $2,046 Sedo
15. XRO.us $2,004 TDNAM
16. ElTiempo.eu 1,250 = $1,827 Sedo
17. Jugendreise.ch 1,200 = $1,754 Sedo
18. OffshoreCompany.us $1,700 AfternicDLS
Zona.fr 1,140 = $1,666 Sedo
20. Juicy.tv $1,500 Sedo

CLICK HERE for our Year-To-Date Charts.

Sedo had nine more four-figure ccTLD sales just off the chart including QueenElizabeth.de, Luxury-Cars.de and Hong-Kong.se at 1,000 ($1,461) each. Boom.es added $1,250, MCG.at attracted $1,169 and two others; Energiesteuer.de and Designerlampe.de delivered $1,023 each. CollegeLoan.us and VClips.tv tuned in $1,000 each.

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page.


As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Richard Meyer of DotCom Group, LLC also provides invaluable help in collecting data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday night publication to give you the freshest sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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