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August 27, 2012

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 Joins Six-Figure Club and Tops Final Weekly Domain Sales Chart for 2007

The 2007 domain race is now over and it was certainly a year to remember. The final week, as expected, was a slow one as it fell  within the year's busiest holiday season but that didn't stop the annual totals from hitting heights we have never seen before. 

For the first time, every domain on our Year To Date Top 100 Sale Chart reached six figures - 106 names in all reached that level. In 2006 only 70 domains cracked the six-figure barrier. For a broader view of the market we looked deeper and found 1,552 five-figure (or higher) sales reported in 2007, compared to 943 at $10,000 or more in 2006 - a 61% increase year over year in high dollar sales that were made public. This, of course, is just the tip of the iceberg as the majority of sale prices are not disclosed. had the honor of being the year's final six-figure sale with handling the $100,444 sale of that domain to a men's grooming products company based in the UK.

By Ron Jackson

The #2 spot went to, sold for $64,900 at  That venue hit top ten pay dirt again with #8 at $17,400. had a hand in seven sales on our new Top 20 chart as transactions continued to close from a series of live auctions they staged in recent months at various domain and webmaster conferences. Their list included #3 at  $64,900 and a pair of numerical domains, and, that sold for $33,000 each to tie for the 4th slot. Moniker's three leaders were all sold at the GeoDomain Expo in San Francisco. put four names on the Big Board, led by #6 at $30,000. They also accounted for one of only three non .com domains on the elite list, #10 at $16,600. Our records show that this domain had previously sold in April 2006 at for $10,001.

The AfternicDLS also had multiple chart entries placing five domains on the second half of the all-extension Top 20. #11 set the pace for them at $14,782.   

Here is how all of the top sellers stacked up for the week ending Sunday, December 30:


The DN Journal Top 20 
Reported Domain Sales - Mon. Dec. 24, 2007 - Sun. Dec. 30, 2007
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Wed. Jan. 2


Sold For

Where Sold
1. $100,444 MissDomain
2. $64,900 NameJet
3. $52,500 Moniker/ GeoDomain Expo
tie $33,000 Moniker/ GeoDomain Expo
tie $33,000 Moniker/ GeoDomain Expo
6. $30,000 Sedo
7. $17,700 Moniker/Pubcon
8. $17,400 NameJet
9. $17,000 Moniker/Pubcon
10. $16,600 Sedo

11. $14,782 AfternicDLS
12. $14,000 Moniker/Pubcon
13. $12,000 Sedo
14. $11,800 Moniker/
tie $11,000 AfternicDLS
tie $11,000 AfternicDLS
17. $10,100 Sedo
18. $10,000 Moniker/Pubcon
tie $9,900 AfternicDLS
tie $9,900 AfternicDLS

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both. Our procedure for verifying the accuracy of domain sales reports is available here.

For the many newcomers entering the domain industry we also want to point out that the reasons why a domain name sells for a certain price can be varied and are not always clear to those who are unfamiliar with the domain market. If you do not understand why specific domain names command the prices they do, you are likely to make unwise domain registrations or purchases. We highly recommend that you do some basic research before you buy anything! As a starting point we have built a sister site specifically for you at

CLICK HERE for our Year-To-Date Charts.

.Com Supporting Cast

As always, there were dozens of additional four-figure sales this week. NameJet had the best of those with at $9,200. They also fetched $6,300 for, $3,300 for and $3,000 for banked $2,900, pulled $2,600, landed $2,200 and returned $2,100. NameJet had another trio at $2,000 each that included, and

Back at Sedo, bagged 6,100 ($8,985), found 4,000 ($5,892), drew 3,600 ($5,302) and turned up $3,500

At SnapNames shone at $7,700, brought $5,805 and clicked for $5,000. displayed $3,600, provided a $3,400 treat and produced $2,250.

At the AfternicDLS connected for $7,188, tallied $7,000 and sold for $5,800. notched $5,000, served up $4,888 and sewed up $4,688. drummed up $4,500 while three others;, and delivered $4,000 each. added $3,888 and captured $3,500.

The Afternic DLS had 42 more .com sales ranging from $2,000 to $3,400 that are listed in the table below.

Additional AfternicDLS Sales Between $2,000-$3,400 $3,400 $2,288 $3,388 $2,288 $3,288 $2,288 $3,288 $2,200 $3,088 $2,166 $3,000 $2,166 $3,000 $2,100 $2,988 $2,000 $2,888 $2,000 $2,888 $2,000 $2,688 $2,000 $2,600 $2,000 $2,588 $2,000 $2,500 $2,000 $2,500 $2,000 $2,500 $2,000 $2,500 $2,000 $2,500 $2,000 $2,500 $2,000 $2,488 $2,000 $2,455 $2,000

The AfternicDLS had over 200 more .com sales below $2,000.

In other completed sales from Moniker's various live auctions, ($8,750) and ($5,500) were sold at Pubcon and a large group of numerical domains were sold at the CAC Macau conference including at $6,479 and seven more at $5,890 each;,,,,, and Moniker also sold for $3,500 at the GeoDomain Expo.

In a private transaction, Castello Cities Internet Network acquired and for a total of $3,000.

Global Contenders (.biz, .info, .mobi, .net & .org) topped the Global Contenders chart at $17,000 but for the second week in a row, .net won the overall numbers game racking up 13 of 20 chart entries. The top scorers on the .net team were #2 ($16,600) and #3 ($9,900). .Info got on the board with #4, sold at Sedo for $6,039. Like .info, .mobi had a single chart entry, #8 at $3,000.

.Org charted five names with all but one of those landing on the second half of the leader board. In the race among sales venues, the AfternicDLS had the upper had on this chart piling up 10 of the 20 entries. Here's how all of the Global Contenders stacked up for the week ending December 30:

Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. Dec. 24, 2007 - Sun. Dec. 30, 2007
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Jan. 2


Sold For

Where Sold
1. $17,000 Moniker/Pubcon
2. $16,600 Sedo
3. $9,900 AfternicDLS
4. 4,100 = $6,039 Sedo
5. DiscountShopping,net $4,500 Moniker/Pubcon
6. 2,500 = $3,682 Sedo
7. $3,400 NameJet
8. $3,000 NamePros
9. $2,888 AfternicDLS
("work" in German)
$2,700 NameJet

11. 1,500 = $2,209 Sedo
12. $1,988 AfternicDLS
13. $1,888 AfternicDLS
14. $1,850 SnapNames
tie $1,800 AfternicDLS
tie $1,800 AfternicDLS
tie $1,688 AfternicDLS
tie $1,688 AfternicDLS
tie $1,688 AfternicDLS
tie $1,688 AfternicDLS

CLICK HERE for our Year-To-Date Charts.

There were 25 more four-figure Global Contenders sales just off the chart. SnapNames had the highest of those with at $1,658. They also sold ($1,256) and ($1,150)

The AfternicDLS piled up 21 more four-figure GC sales on their global platform, ranging from $1,000 to $1,600. You can see those in the table below:

Additional Afternic DLS Global Contenders Sales Between $1,000-$1,600 $1,600 $1,288 $1,488 $1,200 $1,488 $1,188 $1,416 $1,188 $1,307 $1,188 $1,300 $1,088 $1,300 $1,088 $1,288 $1,088 $1,288 $1,010 $1,288 $1,000 $1,288   

At NameJet generated $1,100.

Country Codes

This was the quietest week of the year for the country codes with only three sales reported to us. As a result, we will dispense with the usual ccTLD top sellers chart. The names that changed hands included two at Sedo; at 1,900 ($2,798) and at $1,400, plus at the AfternicDLS for $1,800.

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page.


As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Richard Meyer of DotCom Group, LLC also provides invaluable help in collecting data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday night publication to give you the freshest sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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