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August 13, 2020

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Extreme Chart Makeover: HomeImprovement.com Hammers Out $166,000 Sale To Head This Week's Top 20

by Ron Jackson

This was quite a day (August 8) at Moniker.com. The company announced the $166,650 sale of HomeImprovement.com and CEO Monte Cahn told us they also had a sale above $750,000 that could not be released due to a non disclosure agreement. Oh yes, one other thing...the company was sold. 

Kanoodle announced they had acquired Moniker and would rename the parent business Seevast, with Moniker to be one of three independent business units in the organization. Cahn and his crew will still run things at Moniker where they promise to keep things the way their customers have always liked them.

Domains with a six-figure price tag aren't always thought of as bargains, but HomeImprovement.com could certainly qualify. In addition to a steady flow of built-in traffic the domain has spectacular development potential and the buyers, Acme Media, said they expect to begin development very soon. The sale ranks among the 25 biggest reported this year, but the numbers fell off quickly after that as this turned out to be the slowest week of the summer so far. Only ten domains cracked the five-figure mark and sales as low as $5,000 were able to slip into the Top 20.  

In a real anomaly, three of the top five sales were .orgs, including #3 Refinance.org which went for $34,980 at Moniker/DomainSystems. That is the biggest .org sale this year and it ranks among the five biggest sales in our Global Contenders category (which includes .org, .net, .info and .biz domains). .Org also scored with #4 AECLP.org ($18,050 at SnapNames.com) and #5 Human.org ($17,500 at Sedo). 

The only other non .coms on the leader board were #9 PetrolPrices.co.uk, sold for 5,500 ($10,494) at Sedo, and #12 Townhouse.net, a name that attracted $7,188 at SnapNames. SnapNames had a big week, racking up 11 entries on the Big Board to lead all venues. They also had the week's second best sale with ComputerLearning.com commanding $35,250. Here's a look at the complete Top 20 list for the week ending Sunday, August 6:

The DNJournal Top 20 
Reported Domain Sales - Mon. July 31, 2006 - Sun. Aug. 6, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. Aug. 8


Sold For

Where Sold
1. HomeImprovement.com $166,650 Moniker/
2. ComputerLearning.com $35,250 SnapNames
3. Refinance.org $34,980 Moniker/
4. AECLP.org $18,050 SnapNames
5. Human.org $17,500 Sedo
6. Layers.com $15,633 SnapNames
7. EasyPaydayLoans.com $13,500 SnapNames
8. B2X.com 9,000 = $11,551 Sedo
9. PetrolPrices.co.uk 5,500 = $10,494 Sedo
10. FantasyGame.com $10,349 SnapNames

11.  EnergyTrading.com $8,100 Enom's Club Drop
12.  Townhouse.net $7,188 SnapNames
13. Fremdgehen.com  5,500 = $7,059 Sedo
14. APEC2005.org $6,380 SnapNames
WorldMagazine.com $6,300 SnapNames
LabAirlines.com $6,300 Snapnames
17. Diesel-Power.com 4,500 = $5,775 Sedo
18. TINH.com $5,633 SnapNames
19. GCard.com $5,600 SnapNames
NotWithstanding.com $5,000 SnapNames
eHealthy.com $5,000 Sedo
Defendants.com $5,000 Sedo

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

CLICK HERE for our Year-To-Date Charts.

.Com Supporting Cast

SnapNames dominated the .com action off the chart as well as on it. Their roster included several dozen solid four figure sales including PetFriendlyVacation.com at $4,700 and HotelsInManhattan.com at $4,500. Kabuto.com kicked in $4,300 while RubberMat.com and FoodMixer.com stirred up $4,200 each. PrivatePhysician.com prescribed $4,050, PhysiciansOnline.com dispensed $4,040 and FamilyLand.com fetched $4,000

Also at SnapNames, CanadaFishingMaps.com reeled in $3,999, TheEyes.com yielded $3,800 and Carie.com captured $3,700. BlackHealthNet.com and DirectorOfPhotography.com delivered $3,600 each while TreeTrimmer.com snipped off $3,544. SnapNames had 33 more sales ranging from $2,000 to $3,500. You can check those out in the table below:

Additional SnapNames Sales Between $2,000-$3,500
SapphireBeach.com $3,433   Tamagotch.com $2,450
GayMiami.com $3,433 Laurus.com $2,450
Baby Pillow.com $3,400 FarmerJohns.com $2,350
WebsitesForWomen.com $3,301 CleaningPros.com $2,350
Roteadores.com $3,101 Murni.com $2,333
TDFilm.com $3,100 EuroMillion.com $2,272
PolkadotBikini.com $3,000 Beutel.com $2,272
TeenieAction.com $2,900 Normanet.com $2,250
TaxEstimate.com $2,877 SilverFinancial.com $2,150
Neosat.com $2,800 MarkhamHomes.com $2,100
VideoPornGratis.com $2,766 Servus.com $2,055
ColorChangingGlass.com $2,755 Frayed.com $2,051
Mezlan.com $2,700 EightyEight.com $2,051
ComfortHotels.com $2,699 ChihuahuaDogs.com $2,050
MidiWeb.com $2,640 Pinpointer.com $2,001
PaylessRentACar.com $2,601 HelpSites.com $2,000
Narconon.com $2,549  

At Afternic.com eRegistry.com returned $4,000, DGJ.com generated $3,500 and CashView.com banked $3,250. MilkShop.com poured $3,200, OrderMyDish.com ladled out $2,625 and WikiYou.com went for $2,500. MyShots.com cracked $2,188 and two others; CountryTavern.com and AffluentNetwork.com contributed $2,000 each.

In addition to their seven Top 20 sales this week Sedo added $3,200 for Infoto.com, $3,100 for BigData.com and $2,750 for OnlineApartments.com. MyMemo.com posted another $2,500 to the Sedo sales ledger. 

In a private sale, Pulse360.com was sold for $3,333. The domain will be used by one of the three divisions being set up by Moniker's new parent company Kanoodle (who will be renamed Seevast).

Global Contenders (.biz, .info, .net & .org)

The .orgs were kicking butt and taking names this week and wound up sweeping the top three spots on our new Global Contenders chart, with all of those sales hitting five figures. You've already seen them on the all-extension list including the 800-pound gorilla, Refinance.org at $34,980. Only four other GC sales have topped that one in 2006.

The .nets also had a good outing and actually outpointed .org 10-9 in the total number of entries on the leader board. #4 Townhouse.net led the way for that extension at $7,188, followed by #6 Bebe.net at $4,606. Both of those names sold at SnapNames.

.Biz drew blood with #7 Score.biz ringing up 3,500 ($4,492) at Sedo. .Info, after posting the #1 domain last week (CreditCard.info at $20,000) came up empty this time out. Here's a complete look at the complete Global Contenders chart for the week ending August 6:

Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. July 31, 2006 - Sun. Aug. 6, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. Aug. 8


Sold For

Where Sold
1. Refinance.org $34,980 Moniker/
2.  AECLP.org $18,050 SnapNames
3. Human.org $17,500 Sedo
4. Townhouse.net $7,188 SnapNames
5.  APEC2005.org $6,380 SnapNames
6. Bebe.net $4,606 SnapNames
7. Score.biz 3,500 = $4,492 Sedo
Vids.net $4,000 GFY Forum
("girl" in Spanish)
$4,000 SnapNames
10. Juriconnexion.org $3,078 SnapNames

SecondarySolutions.net $2,500 Sedo
Kittie.net $2,500 SnapNames
13.  PeterPanMovie.net $2,250 SnapNames
14.  JumpTutoring.org $2,065 SnapNames
15.   2H.net $2,051 SnapNames
16.  Cooks.org $2,000 Sedo
17. Importers.org $1,938 SnapNames
18. TVProgramm.net 1,500 = $1,925 Sedo
19.  Ramp.net $1,905 SnapNames
20.  Zoryan.org $1,900 SnnapNames

CLICK HERE for our Year-To-Date Charts.

There were 21 more four-figure sales just off the chart, with SnapNames accounting for most of those. .Org kept scoring there with ArtFest.org ($1,890), ThreeOaks.org ($1,823) and StraightScoop.org ($1,750). 51Green.org chipped in $1,550, Internet-Association added $1,360 and three others; VA-SpaceFlightCenter.org, NEPI.org and Camro.org booked $1,350 each. Italian-Embassy-Israel.org delivered $1,284 and DiscoveryFarms.org harvested $1,050.

On the .net side of the ledger, SnapNames sold All4Vegan.net ($1,550), Heathrow.net ($1,516) and ChainMail.net ($1,500). HitchHikers.net picked up $1,250 and TeachingJobs.net earned $1,224. SolidaridadLatinoAmericana.net and MyPhotoBook.net notched $1,050 each and Transcript.net took down $1,001.

At Sedo, Trafficker.net stopped at 1,200 ($1,540), OLED.info landed 900 ($1,155) and ELB.biz brought 550 ($706). At Enom's Club Drop, Topography.net tacked on $1,200 and at Afternic WebMall.org went for $950 while BoylePoker.net raked in an $800 pot.

Country Codes

Last week .co.uk turned in a dominating performance sweeping the first six positions on our Country Code leader board. Great Britain's extension remained hot this week, posting 2 of the top 3 ccTLD sales and accounting for 5 of the 13 positions on the new Top Sellers list. PetrolPrices.co.uk was the big winner, pumping out 5,500 ($10,494) at Sedo. At the same venue, #3 MyMove.co.uk packed up 2,000 ($3,816). 

.CC is usually a very dark horse but the Cocos (Keeling) Islands extension put three domains on this week's chart including #2 CA.cc at $4,000 and #10 GB.cc at $2,500. Both were sold by Original Web Ventures in private sales (with Sedo handling the escrow).  

The United States (.us) and Germany (.de) each had two charted domains this time around. The top gun for .de was #4 Lazyland.de, sold for 2,780 ($3,568) at Sedo. The flag bearer for America was #5 WeBuyHouses.us which went for $3,500, also at Sedo.

Here's a look at the complete Country Code leader board for the week ending August 8:

Country Code Top Sellers
 Highest Reported ccTLD  Sales: Mon. July 31, 2006 - Sun. Aug. 6, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. Aug. 8


Sold For

Where Sold
1.  PetrolPrices.co.uk 5,500 = $10,494 Sedo
2. CA.cc  $4,000 Pvt Sale
3. MyMove.co.uk 2,000 = $3,816 Sedo
4. Lazyland.de 2,780 = $3,568 Sedo
5. WeBuyHouses.us  $3,500 Sedo
6. Philippinen.eu
("Phillipines" in German)
2,500 = $3,208


7.  PropertyFinance.co.uk  1,500 = $2,862 Sedo

8.  Nice.co.uk 1,400 = $2,671 Sedo
9. Americanas.us $2,575 Moniker/
10. GB.cc $2,500 Pvt Sale
11. PhoneSure.co.uk 1,250 = $2,385 Sedo
12. Advantage.cc $2,200 sedo
13. Cacao.de 1,650 = $2,117 Sedo

CLICK HERE for our Year-To-Date Charts.

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page.


As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Richard Meyer of DotCom Group, LLC also provides invaluable help in collecting data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday night publication to give you the freshest sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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