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August 27, 2012

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Domain Sales Continue to Boom Despite Holiday Break in the United States 

by Ron Jackson

The Memorial Day Weekend (which has been stretched to four days, Friday-Monday, for many Americans) is one of the biggest holidays in the States, but it doesn't look like many domain buyers took a vacation break this past week. Every domain on our new Top 20 chart (plus three more that didn't chart) hit five figures and we are aware of a $355,000 sale (handled by that can't be charted due to a non disclosure agreement.

We also just got word of another six-figure sale that occurred in March but just came to light with the release of Inc's  first quarter SEC filing. They disclosed the $123,000 sale of, a domain that the 10Q report says they had originally purchased in 2001 for $65,900. Due to the time frame involved, the sale isn't eligible for our weekly chart but it has been placed on our Year-To-Date list where it now ranks as the 16th biggest sale of 2006. 

Editor's Note: A day after posting this report we learned from David Jeffs at Inc. that there is more to the sale than meets the eye in the SEC filing. Mr. Jeffs told us that the original deal for the domain was a lease to own contract crafted in 2001. It called for 5 annual lease payments of 50,000 Canadian dollars, with a final purchase payment of 150,000 Canadian in 2006 (the $123,000 referenced in the 10Q report). In prior years, those 50,000 CAD payments were shown on the books as lease payments. All told, received 400,000 Canadian for use of (and finally sale of) the domain over the past 5 years. Mr. Jeffs added that they Inc. not have made the same deal today.

This week's Big Board is dominated by seven more completed sales involving domains that were auctioned off by at the T.R.A.F.F.I.C. West conference in Las Vegas earlier this month. That group includes the first four domains on our new list and seven of the top 10. #1 leads the way at $62,620, followed by #2 ($60,600) and a pair tied for 3rd at $50,500 each; and In addition to buying, Howard Hoffman of also bought #10 at the auction for $29,300 was the first venue to break the Moniker/T.R.A.F.F.I.C. stranglehold on the top of the chart, taking the #5 position with Afternic had a very strong week and wound up claiming four rungs on the leader board. also had another good outing with five entries on the chart including #6 at $47,500. sewed up three slots. The only other venue on the elite list was where changed hands for $40,000.

.Com took 17 of the 20 openings with .net nailing down two and .eu accounting for the other. This marks the first apperance on our all-extension leader board by the European Union's new ccTLD. #16 ("one family house" in German) did the honors after going for 11,050 ($14,219) at Sedo. It's something of a surprise that the first .eu to hit the chart would be a three-word term rather than a strong one-word domain. The term is the equivalent of what Americans refer to as a "single family home" or those in the UK know as a "detached house". 

One of the two .nets on the leaderboard was a doozy. #7, sold at the Moniker/T.R.A.F.F.I.C. auction for $45,450, is the second highest .net sale reported this year, trailing only Here's a look at the complete leader board for the week ending Sunday, May 28:


The DNJournal Top 20 
Reported Domain Sales - Mon. May 22, 2006 - Sun. May 28, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. May 30


Sold For

Where Sold
1. $62,620 Moniker/Traffic
2. $60,600 Moniker/Traffic
tie $50,500 Moniker/Traffic
tie $50,500 Moniker/Traffic
5. $50,000 Afternic
6. $47,500 Sedo
7. $45,450 Moniker/Traffic
8. $40,400 Moniker/Traffic
9. $40,000 DNForum
10. $29,300 Moniker/Traffic

11. $20,000 Afternic
12. $18,250 SnapNames
13. $16,504 SnapNames
14. $15,000 Afternic
15. $14,888 Afternic
("one family house" in German)
11,050 = $14,219 Sedo
17. 10,000 = $12,876 Sedo
18. $12,000 Sedo
19. $10,891 SnapNames
("car" in French)
8,200 = $10,555 Sedo

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

CLICK HERE for our Year-To-Date Charts.

Three more five-figure sales finished just off the chart with each of those hitting an even $10,000. Sedo accounted for two of those with and while SnapNames booked the other one,

.Com Supporting Cast

There was a lot of talent in the .com supporting cast this week. At Afternic, packed $9,500 while and pulled $5,000 each. contributed $4,450, sold for $2,500 and kicked in $2,488. Afternic added $2,250 for and $2,000 for

Back at SnapNames, drew $8,088, hammered out $8,000 and posted $7,200. flipped through $6,101, delivered $6,100 and tallied $6,050. won $5,550, found a $4,621 cure and went for $4,600. Other winners at SnapNames included ($4,300), ($4,200) and (also $4,200). 

SnapNames had 37 more sales ranging from $2,000 to just over $3,600. You can check those out in the table below:

Additional SnapNames Sales Between $2,000-$3,700 $3,613 $2,350 $3,600 $2,283 $3,434 $2,272 $3,433 $2,250 $3,332 $2,250 $3,300 $2,250 $3,200 $2,161 $3,099 $2,150 $2,988 $2,111 $2,900 $2,101 $2,800 $2,100 $2,800  $2,050 $2,600 $2,050 $2,600 $2,050 $2,600 $2,035 $2,600 $2,010 $2,450 $2,001 $2,444 $2,000 $2,395  

The hit parade at Sedo continued with at $7,000, at 5,000 ($6,436) and at $6,300. tested out at $5,500, generated $5,000 and brought $4,500.

In other Moniker/T.R.A.F.F.I.C. auction sales that were completed this week sold for $6,175, spawned $3,050 and booked $2,095. In another sale at Enom's Club Drop, corralled $5,300

Global Contenders (.biz, .info, .net & .org)

.Net barely nudged out .org in last week's Global Contenders race (winning the battle for total chart positions 10-9) but this week was a different story, with .net scoring a landslide victory. The extension took the first five positions on the chart and 8 of the top 10. led the way after going for $45,450 in the second biggest .net sale reported this year. Another nice five-figure domain, ("car" in French) took the runner-up spot after going for 8,200 ($10,555) at Sedo.

Afternic added fuel to the .net fire by selling #3 for $6,000. After two more .net sales at Sedo, .org finally drew blood with #6 ("personals ad" in German) selling for 2,300 ($2,960) at Sedo. .Org had another top ten entry with #9 at $2,200. Overall, .org took the 6 slots .net left behind while .biz and .info both went home empty handed. The latter two extensions did have four-figure sales just off the chart though.

Here's a complete look at the Global Contenders list for the week ending May 28:

Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. May 22, 2006 - Sun. May 28, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. May 30


Sold For

Where Sold
1. $45,450 Moniker/Traffic
("car" in French)
8,200= $10,555 Sedo
3. $6,000 Afternic
4. 4,000 = $5,148 Sedo
5. 3,001 = $3,862 Sedo
("personals ad" in German)
2,300 = $2,960 Sedo
tie 2,000 = $2,574 Sedo
tie 2,000 = $2,574 Sedo
9. $2,200 SnapNames
10. $2,150 SnapNames

11. $2,100 SnapNames
12. $2,001 SnapNames
13. $1,956 SnapNames
14. $1,950 SnapNames
("pay" in French)
$1,650 Sedo
tie $1,550 SnapNames
tie $1,550 SnapNames
18. $1,500 Afternic
19. $1,495 SnapNames
20. $1,460 SnapNames

CLICK HERE for our Year-To-Date Charts.

There were 15 more four-figure sales just off the chart and SnapNames accounted for all but four of those. They scored with ($1,405), ($1,365) and ($1,349). In the same extension, went for $1,211 and notched $1,161

On the .org side of the ledger, SnapNames sold for $1,400 while and brought $1,300 each. phoned in $1,272, netted $1,250 and fetched $1,010

.Biz had a pair or four-figure sales this week with going for $1,175 at and bringing $1,100 at Sedo. .Info's best effort was the $1,200 attracted by the double-hyphenated at Sedo. In another four-figure deal, Afternic banked $1,105 for

Country Codes

The European Union's new .eu extension hit the top of our ccTLD chart for the first time this week and did it in a convincing manner with ("one family house" in German) selling for a solid 11,050 ($14,219) at Sedo. Another .eu also cracked the top half of the Country Code leader board as #8 ("car crane" in German) hoisted 2,500 ($3,217) at Sedo. A car crane is a piece of heavy machinery used to load and unload cargo vessels that ship automobiles.

America's country code, .us, had the most chart entries with four.'s Howard Hoffman accounted for three of those, spending $3,150 each on, and at the Moniker/T.R.A.F.F.I.C. Auction in Las Vegas. Germany's .de and Great Britain's made strong showings on the upper reaches of the chart. The Brits scored with #2 at 3,500 ($6,592) and #6 at 3,600 ($4,632). .De countered by sweeping positions 3 through 5 with a pair of 3-letter domains, ($6,436) and ($5,919) doing the most damage.

Other countries represented on this week's chart included the Bahamas, India, Switzerland,  Samoa and China. #7 gave the Bahamas a rare chart entry after going for $3,600 in a private sale. The $3,200 sale of #9 (Indian ccTLD) also came in a private transaction (though Sedo handled the escrow end of that deal). Here's a look at the complete Country Code list for the week ending May 28:

Country Code Sweet 16
 Highest Reported ccTLD  Sales: Mon. May 22, 2006 - Sun. May 28, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. May 30


Sold For

Where Sold
("one family house" in German)
11,050 = $14,219 Sedo
2. 3,500 = $6,592 Sedo
3. 5,000 = $6,436 Sedo
4. 4,600 = $5,919 Sedo
5.   4,444 = $5,718 Sedo
6. 3,600 = $4,632 Sedo
7. $3,600 Pvt Sale
("auto crane" in German)
2,500 = $3,217 Sedo

9. $3,200 Pvt Sale
tie $3,150 Moniker/Traffic
tie $3,150 Moniker/Traffic
tie $3,150 Moniker/Traffic
("housewives" in German)
2,300 = $2,959 Sedo
14. $1,600 Sedo
15. $1,495 Afternic
16. $1,450 Afternic

CLICK HERE for our Year-To-Date Charts.

Sedo accounted for the sales of the Swiss and Samoan domains we mentioned earlier. They handled the 2,300 ($2,959) sale of ("housewives" in German), representing Switzerland's country code and the $1,600 deal for (ccTLD for Samoa). Afternic gets credit for the $1,450 sale of (China's ccTLD).

Elsewhere, someone picked up a nice buy at the domain forum, getting, and for a total of $1,100.

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page.


As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Richard Meyer of DotCom Group, LLC also provides invaluable help in collecting data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday night publication to give you the freshest sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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