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August 27, 2012

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Pair of Six-Figure Sales Keeps Fire Burning Under a Hot Domain Market 

by Ron Jackson

Another batch of those domains auctioned off at the T.R.A.F.F.I.C. West conference in Las Vegas earlier this month completed the transfer process this week. One of them,, soared to the summit on our new Top 20 Chart after being acquired by Canada's Shaun Pilfold for $252,500

Eight of the first ten domains on the Big Board were sold during that historic live auction event. However, the week's second six-figure sale was completed elsewhere, with Wisconsin's OnYourMark, LLC selling for $107,000 in a private transaction. The new owners will use the domain for a site devoted to Boy Scouts, Explorer Scouts and Cub Scouts worldwide.

With the exception of #2 and #9, a hotels typo that sold for $27,000 at GoDaddy's, every other domain on the top half of the chart is credited to the T.R.A.F.F.I.C. auction conducted by The gems in that group included #3 at $80,850, #4 at $65,700 and #5 at $55,550.

Speaking of domain conference auctions, another name on the new leader board, #14, was sold by for $18,000 at last month's silent auction at the Domain Roundtable conference in Seattle. The transaction was just wrapped up this week.

.Com took 17 of the 20 chart entries, with ccTLDs claiming two and .net one. The country code winners were #13, purchased in a private transaction by Irex Corp for 23,000 Canadian dollars ($20,494) and #18 ("pharmacy 24" in German), which went for €10,000 ($12,868) at Sedo. Irex Corp also released information on three other large .ca buys they made earlier this year. Those are no longer eligible for our weekly charts but will go on our Year to Date ccTLD list. We'll give you the details on those in our Country Code section later in this column.

The lone .net on the new list was an impressive one with the 3-letter attracting $12,500 at to claim the 19th spot. Here's a look at the complete leader board for the week ending Sunday, May 21:


The DNJournal Top 20 
Reported Domain Sales - Mon. May 15, 2006 - Sun. May 21, 2006
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. May 23


Sold For

Where Sold
1. $252,500 Moniker/Traffic
2. $107,000 Pvt Sale
3. $80,850 Moniker/Traffic
4. $65,700 Moniker/Traffic
5. $55,550 Moniker/Traffic
6. $40,400 Moniker/Traffic
7. $33,380 Moniker/Traffic
8. $29,350 Moniker/Traffic
9. (typo) $27,000 TDNAM
10. $25,300 Moniker/Traffic

11. $23,750 SnapNames
12. $23,306 SnapNames
13. 23,000 CAD = $20,494 Pvt Sale
14. $18,000 Sedo/Roundtable
15. $16,667 Afternic
16. $15,805 SnapNames
17. $15,501 SnapNames
("pharmacy 24" in German)
€10,000 = $12,868 Sedo
19. $12,500 Afternic
20. $11,750 Sedo

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

CLICK HERE for our Year-To-Date Charts.

.Com Supporting Cast

Sedo anchored the new chart with at $11,750 and they had another 5-figure sale just off chart, at $10,300. Sedo also scored with at €7,500 ($9,650), at $8,000 and at $6,500. added up to $5,500 while and commanded $5,000 each. kicked in another €3,500 ($4,503), produced $4,500, contributed $4,200 and pumped out €3,000 ($3,860).

In addition to their quartet on the Top 20 chart, SnapNames scored with at $9,600, at $8,419 and at $8,100. wowed the crowd with $7,844, pounded out $7,844 and tallied $5,300. deposited $5,100, fetched $4,922 and prescribed $4,321

The SnapNames listed also included at $3,900 and at $3,600. The popular auction venue had 27 more sales ranging from $2,000 to nearly $3,400. You can check those out in the table below:

Additional SnapNames Sales Between $2,000-$3,400 $3,400 $2,350 $3,400 $2,255 $3,313 $2,250 $3,200 $2,250 $3,101 $2,222 $3,022 $2,200 $3,000 $2,155 $2,900 $2,150 $2,700 $2,100 $2,600 $2,055 $2,600 $2,050 $2,600 ("bad mood" in Spanish) $2,050 $2,399 $2,011 $2,389  

In other sales from the Moniker/T.R.A.F.F.I.C. auction that were completed this week, closed at $9,204 while and uncorked $6,175 each. found $5,575, sold for $5,175 and transmitted $4,375. returned $3,750, called in $3,350 and chimed in with $2,750.

At Enom's Club Drop BarFurniture com brought $8,200, earned $4,200 and took in $2,000. served a $1,900 ace and pulled over $1,600.  

Back at Afternic went for $5,250, took a $5,220 pot and socked away $5,000. The winners also included ($4,488), ($3,100) and ($3,000). There was a five-domain logjam another step back at $2,500 each that included,,, and Rounding out the Afternic roster was at $2,200 and a trio at $2,000 each that included, and

Elsewhere, Castello Cities Internet Network purchased (typo of Italian word "Firenze" for Florence) for $2,500 in a private transaction and at, 長崎県.com ("Nagasaki prefecture" in Japanese) changed hands for $2,300. Meanwhile, at, sold and for $1,500 each.

Global Contenders (.biz, .info, .net & .org)

It was a tight race among the Global Contenders this week with .net edging .org 10-9 in total chart entries. .Info and .biz had to settle for one each (there were 21 positions due to a tie for the final position). breezed to the top of the chart after going for $12,500 at Afternic, almost four times the $3,600 commanded by runner-up at SnapNames. SnapNames wound up walking off with 14 of the 21 chart entries. nailed down the #3 position at $3,123 followed by the lone .info,, which sold for €2,200 ($2,831) at Sedo. .Biz also flew solo with selling for $1,750 at SnapNames to tie for the 14th position. Here's a complete look at the Global Contenders list for the week ending May 21:

Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. May 15, 2006 - Sun. May 21, 2006
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. May 23


Sold For

Where Sold
1. $12,500 Afternic
2. $3,600 SnapNames
3. $3,123 SnapNames
4. €2,200 = $2,831 Sedo
("cheap flyer" in German)
€2,000 = $2,574 Sedo
tie €2,000 = $2,574 Sedo
7. $2,411 SnapNames
tie $2,405 SnapNames
tie $2,405 SnapNames
10. $2,300 SnapNames

11. $2,226 SnapNames
12. $2,000 Enom's Club Drop
13. $1,800 SnapNames
tie $1,750 Sedo
tie  $1,750 SnapNames
tie $1,750 SnapNames
17. $1,600 SnapNames
18. $1,500 Sedo
19. $1,450 SnapNames
tie $1,414 SnapNames
tie $1,414 SnapNames

CLICK HERE for our Year-To-Date Charts.

There were seven more four-figure sales just off the chart. Enom's Club Drop had the best of those with going for $1,300. Afternic had four more in that range with and attracting $1,200 each while and went for $1,000 each. SnapNames also sold a pair, at $1,156 and at $1,005.

In other notable sales, corralled €750 ($962) at Sedo, sold for $870 at Enom's Club Drop and whipped up $750 at Afternic. 

Country Codes

Canada reigns over the Country Codes this week thanks to Irex Corp's 23,000 Canadian dollar ($20,494) purchase of in a private transaction. The company also sent us details on three other previously unannounced .ca acquisitions they made earlier this year, including at 37,450 Canadian dollars ($33,363). They also bought for 11,6000 Canadian ($10,334) and for 3,000 Canadian ($2,673).

The #2 slot went to Germany with ("pharmacy 24" in German) going for €10,000 ($12,868) at Sedo. There was great variety on our new ccTLD list with ten countries represented including Taiwan who had #3 at €5,050 ($6,453). Another one of the new .eu's also popped up this week with #4 going for €5,000 ($6,391) at Sedo. 

There are two IDN's on the new chart (both .de's) and also three .cc domains (Cocos Keeling Islands ccTLD). The biggest surprise may be a hyphenated Russian domain, #6, going for €2,000 ($2,574) at Sedo. Here's a look at the complete Country Code Chart for the week ending May 21:

Country Code Top 15
 Highest Reported ccTLD  Sales: Mon. May 15, 2006 - Sun. May 21, 2006
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. May 23


Sold For

Where Sold
1. 23,000 CAD = $20,494 Pvt Sale
("pharmacy 24" in German)
€10,000 = $12,868 Sedo
3. €5,050 = $6,453 Sedo
4. €5,000 = $6,391 Sedo
5. Arbeitsvertrδ (IDN)
("working contracts" in German)
€2,450 = $3,153 Sedo
6. €2,000 = $2,574 Sedo
7. $2,500 Pvt Sale
8. Kreissδ (IDN)
("chainsaws" in German)
€1,750 = $2,251 Sedo

9. £1,000 = $1,881 AcornDomains
10. $1,750 Pvt Sale
11. €1,300 = $1,672 Sedo
12. €1,000 = $1,286 Sedo
13. €900 = $1,155 Ebay
tie $1,000 Sedo
tie $1,000 Sedo

CLICK HERE for our Year-To-Date Charts.

India scored twice this week, and like Russia, owed one chart entry to a hyphenated domain, at €1,300 ($1,672). Great Britain and America are also represented with #9 going for £1,000 ($1,881) at and bringing $1,750 in a private transaction.

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page.


As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Richard Meyer of DotCom Group, LLC also provides invaluable help in collecting data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday night publication to give you the freshest sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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