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August 27, 2012

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About Us Shines Bright After Selling for $7.5 Million in One of the Biggest Domain Deals Ever Reported

by Ron Jackson's unlikely stay at the top of our Year-To-Date sales chart was short-lived. The Norwegian domain soared past all of the 2006 competition after going for $717,978 last week, but just seven days later a new king has ascended the throne. Selling for more than ten times the amount brought, attracted $7.5 million in a private sale that ranks among the biggest domain deals of all time. 

Online diamond and jewelry retailer bought the domain from Odimo Inc. and both parties agreed that the $7.5 million was for the domain name and associated intellectual property only. paid another $2 million for Odimo's jewelry inventory.

In another blockbuster sale completed this week, changed hands for $454,500 in the biggest .net transaction ever reported. That domain was among the first group of sales completed after the live domain auction at the T.R.A.F.F.I.C. West conference last week in Las Vegas. We don't chart sales until payments have been received and domains transferred to their new owners. Five of the auction transactions that were completed this week made it onto our new Top 20 chart. You'll see, who conducted the auction, and T.R.A.F.F.I.C. jointly credited as the venue for those sales. You might also notice the final prices buyers paid for the auction domains were slightly higher than the high bid prices due to the escrow fees that were built into the amount due at closing.

It's not often that a six-figure sale finishes in third place but it happened this week with having to settle for the bronze medal despite commanding $110,012 in a private sale. Buyer Markus Schnermann of finally secured the domain after five months of negotiations. Moniker was back at #4, this time with a domain sold through their sister sales site That was which raked in a sweet $60,000 pot. rounded out the top five with the first of six domains they placed on the Big Board, at $56,749. They also had #6 just a step behind at $55,350. .Com dominated the leader board, taking 17 of the 20 positions. .Net claimed two and a one-letter country code domain,, sold at for $10,000, was the only ccTLD on the all-extension list this week. .md is the country code for Moldova but it is being marketed as an extension for doctors and the medical profession. 

Here's a look at the complete leader board for the week ending Mother's Day, Sunday, May 14:


The DNJournal Top 20 
Reported Domain Sales - Mon. May 8, 2006 - Sun. May 14, 2006
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. May 16


Sold For

Where Sold
1. $7,500,000 Pvt Sale
2. $454,500 Moniker/Traffic
3. $110,012 Pvt Sale
4. $60,000 Moniker/
5. $56,749 SnapNames
6. $55,350 SnapNames
7. $25,300 Moniker/Traffic
8. $21,300 Moniker/Traffic
9. $18,300 Moniker/Traffic
10. $15,000 Afternic

11. $14,750 Moniker/Traffic
12. $13,250 SnapNames
13. $12,320 Moniker/
14. $12,313 Sedo
15. £5,875 = $11,090 Pvt Sale
16. $10,253 SnapNames
17. $10,111 SnapNames
tie $10,000 Sedo
tie $10,000 Afternic
20. $9,100 SnapNames

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

CLICK HERE for our Year-To-Date Charts.

In the third private sale on this week's leader board, acquired for £5,875  ($11,090). They will use the domain for a paragliding media site. 

Moniker wound up having a hand in 7 of the top 20 sales this week, including both big .nets. While overshadowed any sale ever made in that extension, #7 was nothing to sneeze at either, selling for $25,300. In fact that ranks as the fifth highest non . com global TLD sale this year.

.Com Supporting Cast supplemented their pair of Top 20 domains with a nice basket of solid four-figure .com sales. They tallied $7,500 with and booked another $6,000 with brought €4,500 ($5,785), drew $3,250 and kicked in €2,500 ($3,214). Sedo also scored with ($3,000), (€2,000 = $2,571) and ($2,500)

Things were sunny at as well where locked up $8,900, sweated out $4,111 and hit a $3,055 high note. added $2,705, went for $2,383 and fetched $2,060. posted $2,055, drummed up $2,000 and made $1,950.

Back at SnapNames, shouldered $6,800, painted a $6,600 masterpiece and pinned $5,006. wound up gridlocked at $4,944, soared to $4,555 and covered $4,311. enjoyed a $4,255 honeymoon, soaked up $3,210, returned $3,142 and called in $3,101.

SnapNames had 20 more sales ranging from $2,000 to nearly $3,100. You can check those out in the table below:

Additional SnapNames Sales Between $2,000-$3,100 $3,100 $2,333 $3,100 $2,272 $3,011 $2,250 $3,001 $2,222 $2,822 $2,170 $2,600 $2,156 $2,600 $2,155 $2,600 $2,050 $2,521 (typo) $2,038 $2,388 $2,000

Afternic added to their two chart entries with at $5,000, at $4,250 and at $3,150. Their other winners included ($2,500), ($2,300) and ($2,100). dictated another $2,001 while and added $2,000 each.

Ten more of those Moniker/T.R.A.F.F.I.C. West auction sales were closed this week. deposited $4,775 and a trio of "hotels" typos,, and, brought $3,750 each. banked $3,350, charged $3,150 and brought $2,350. reaped $2,115 while and pulled in $2,095 each.

In a pair of sales at Enom's Club Drop, and chipped in $2,000 each. In private sales, Chuck Hatcher bought from Sung Sik Choi for $4,500, Richard Giles sold a nice IDN, Má ("more" in Spanish) for $3,500 and Drop Wizard sold for $2,200.

Global Contenders (.biz, .info, .net & .org)

.Net turned in it's most dominating performance of the year this week, sweeping 9 of the first 10 spots on our Global Contenders chart and 15 of 20 overall. .Org was left with only four slots and .biz got the last available position.

Of course, the .net onslaught was led by ($454,500) and ($25,300) but there was plenty of firepower beyond those headliners. #3 brought $8,000 at Afternic, #4 hit a $6,700 bulls-eye at Sedo and #5 posted $6,099 at SnapNames. SnapNames usually dominates this chart and this week was no exception as they claimed 11 of the 20 chart entries. 

.Org didn't get into the act until finally surfacing with #10 at $2,555. The lone .biz on the leader board was, sold for $2,050 at, good for a 17th place tie. .Info went home empty-handed this week.

In one of the more interesting sales, former American Idol contestant Constantine Maroulis bought #11 for $2,500 in a private sale. Maroulis is reportedly still trying to get, a domain that was registered by the drummer in his former band. Apparently Maroulis and the drummer are marching to a different beat these days. Here's a complete look at the Global Contenders list for the week ending May 14:

Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. May 8, 2006 - Sun. May 14, 2006
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. May 16


Sold For

Where Sold
1. $454,500 Moniker/Traffic
2. $25,300 Moniker/Traffic
3. $8,000 Afternic
4. $6,700 Sedo
5. $6,099 SnapNames
6. $5,569 SnapNames
7. $3,600 Snapnames
8. €2,480 = $3,188 Sedo
9. €2,300 = $2,957 Sedo
10. $2,555 SnapNames

11. $2,500 Pvt Sale
12. $2,400 SnapNames
tie $2,300 Sedo
tie  $2,300 SnapNames
15. $2,292 SnapNames
16. $2,210 SnapNames
tie $2,050 SnapNames
tie $2,050 Pool
19. $1,960 SnapNames
20. $1,951 SnapNames

CLICK HERE for our Year-To-Date Charts.

There were 34 more four-figures sales among the Global Contenders this week. SnapNames got the lion's share of those, including at $1,850, at $1,550 and a pair at $1,500 each; and In the same extension, notched $1,400 and brought $1,350 while and sold for $1,300 each. Snap's other .org winners included ($1,150), ($1,150), ($1,001) and ($1,000)

SnapNames also did well with .net, banking $1,704 with, $1,550 for and $1,527 for added $1,500, returned $1,276 and corralled $1,152. SnapNames also scored with at $1,827

Sedo put a .biz on the board as well, booking €1,000 ($1,286) for Their .net sales included (€1,500 = $1,928), (€1,350 = $1,736) and ($1,000). In .org, made €1,500 ($1,928) and kicked in €1,200 ($1,543).

At, provided $1,255 while attracted $1,252, drew $1,110 and swallowed $1,100. At Enom's Club Drop, tossed $1,500. brought the same amount at Afternic, where was listed at $1,050 while and sold for $1,000 each.

Country Codes

The surprise winner on the country code front this week was a domain from Moldova. As you saw on the all-extension leader board, dispensed $10,000 at Afternic to lead the new ccTLDs list. The overall numbers went to .us though, as the American country code racked up five chart entries to out pace Germany's .de with three. 

Aaron Kluge of had the top .us sale, letting #3 go to Andrew Shorten for $5,500. Another good one was #7, sold during the Moniker/T.R.A.F.F.I.C. West auction for $4,150. We also just got word of three nice generic one-word .us sales from earlier this year, and at $5,000 each and at $3,000. Those closed more than 30 days ago, so are no longer eligible for our weekly chart, but the sales are still worth noting.

.de scored big with #2 at €6,500 ($8,357) while the top entry was at £2,500 ($4,718). Both of those sold at Other countries represented on this week's listed included Mexico, Canada, Argentina and the Cocos (Keeling) Islands. We also saw the first reported .eu (European Union) sales, with Sedo selling #11 ("drill guns" in German) for €2,300 ($2,957) and #15 for €1,200 ($1,543).

Here's a look at the complete Country Code Chart for the week ending May 14:

Country Code Top 18
 Highest Reported ccTLD  Sales: Mon. May 8, 2006 - Sun. May 14, 2006
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. May 16


Sold For

Where Sold
1. $10,000 Afternic
2. €6,500 = $8,357 Sedo
3. $5,500 Pvt Sale
4. £2,500 = $4,718 Sedo
5. €3,500 = 4,500 Sedo
6. $4,150 Moniker/Traffic
("games" in Spanish)
$3,900 Sedo
8. €2,900 = $3,728 Sedo
9. $3,000 Sedo

("drill guns" in German)
€2,300 = $2,957 Sedo
11. $2,000 Pvt Sale
12. $1,830 Pool
13. $1,623 NamePros
14. €1,200 = $1,543 Sedo
15. €1,000 = $1,286 Sedo
tie $1,200 Sedo
tie $1,200 Pvt Sale
tie $1,000 Afternic
tie $1,000 Pvt Sale

CLICK HERE for our Year-To-Date Charts.

We don't see a lot of .cc sales, but this week three of the Cocos (Keeling) Islands domains hit our Top 20 Country Code chart. Cliff Millender sold for $2,000 and for $1,000 while was sold at the domain forum for $1,623. A NamePros moderator also sold for $1,200. We think another .us sold at Afternic for $1,000,, might have been the best buy of the week though.

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page.


As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Richard Meyer of DotCom Group, LLC also provides invaluable help in collecting data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday night publication to give you the freshest sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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