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3-Letter .Com Sells For Over $150,000 at Moniker as Domain Business Explodes Following Brief Lull

by Ron Jackson

It's almost as predictable as the sun coming up in the morning. Since the domain market began its current bull run at the beginning of 2004, any time there has been a brief lull in the action (as we experienced last week) things quickly returned to full throttle the following week. That pattern was repeated again this week. 

Last time out the top sale was under $24,000 and only 9 domains on our Top 20 chart hit five figures. This week, the top sale was over $150,000 and every name on the Big Board broke the five-figure barrier, as did five more that didn't make the chart!

Things could get even hotter next week. An auction for closed at $310,250 Monday (Feb. 20) at When that deal is finalized it will be the highest price ever paid for a domain at SnapNames and will likely be the top dog on our leader board next week. But let's not get ahead of ourselves. There is a truck load of big deals to tell you about that were completed over the past seven days. 

The big winner among those was, a premium three-letter combination that went for $151,300 at The seller told us he received also as part of this deal. Moniker enjoyed a huge week, claiming four of the first seven positions on our new Top 20 and five spots overall. They also rocked the house with #3 at $80,815, #6 at $30,000 and #7 at $25,000. You might recall that two weeks ago, Moniker sold the plural version of the latter domain ( for $65,000. The same buyer took both names. also had a superb week, ringing up seven five-figure sales, with six of those landing on the leader board including #2 at $86,650. That domain was purchased by, a company that has built one of the best portfolios in the business. SnapNames put two other domains on the top half of the chart, #8 at $21,251 and #10 at $19,000.

With SnapNames leading the way, expired name auction prices just keep hitting new highs. The activity has caught the attention of the Wall Street Journal where reporter David Kesmodel is currently working on an article about the drop catching business. Kesmodel asked us to pull some information from our sales database to illustrate how fast the expired domain auction market is growing. 

We found that the total dollar value of reported sales from drop catching venues only (this doesn't include aftermarket sales sites like Sedo and Afternic) soared from $4,225,775 in 2004 to $11,474,497 in 2005 (an increase of 266% in one year). The number of auction transactions that topped $10,000 jumped from 83 in 2004 to 179 last year (a 216% jump in reported high dollar sales). 

Last week, there were more non .coms on our Top 20 than .coms, but the king of extensions was back in top form this week, claiming 18 of the 20 chart entries. A pair of's prevented .com from sweeping the chart and one of those was a doozy. Andrew Shorten and Jarrod Gall sent #4 to Shaun Pilford of Brain Wave Holdings, Inc. and his partner Ron Sures for $80,000. The new owners from Canada now hold the #1 country code sale of the year, easily outdistancing the previous leader, (sold for $48,451 in the first week of January).

Two of the week's biggest sales were made on Ebay. Xedoc Holding SA of Luxembourg acquired #5 for $75,000 and Sean O'Brien of Ohio's Columbus Web Solutions Ltd. sold #9 to Hong Kong's Modern Empire Internet Ltd. for $21,087.

  Here's a look at the complete leader board for the week ending Sunday, Feb 19:

The DNJournal Top 20 
Reported Domain Sales - Mon. Feb. 13, 2006 - Sun. Feb. 19, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. Feb. 21


Sold For

Where Sold
1.  $151,300 Moniker/
2. $86,650 SnapNames
3. $80,815 Moniker/
4. $80,000 Pvt Sale
5. $75,000 Ebay
6. $30,000 Moniker/
7. $25,000 Moniker/
8.  $21,251 Snapnames
9. $21,087 Ebay
10. $19,000 SnapNames

11. 15,000 = $17,922 Sedo
12. $16,750 SnapNames
13. 9,500 = $16,565 Sedo
14. $16,400 Enom's Club Drop
15. 13,500 = $16,130 Sedo
16. $15,300 Enom's Club Drop
17. $14,250 SnapNames
18.  $13,775 Moniker/
19. $13,000 DNForum
20. $11,838 SnapNames

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

CLICK HERE for our Year-To-Date Charts. made their presence known on the second half of the chart, reeling in three winners with #11 at 15,000 ($17,922), #13 at 9,500 ($16,565) and #15 at 13,500 ($16,130). Enom's Club Drop was the only other venue to take home multiple chart trophies, doing it with #14 ($16,400) and #16 ($15,300). Away from the usual venues, Bilal Kapadia picked up #19 for $13,000 at

There were five more five-figure sales that finished just off the chart this week. Sedo had two of those; at 6,000 ($10,462) and at $10,000. SnapNames sold for $10,450, (a popular urban spelling of "geek") went for $10,302 on Ebay and sold a very nice two-letter .net, for $10,000

.Com Supporting Cast

In addition to the seven five-figure sales they had this week, SnapNames piled up dozens of solid four-figure sales including at $8,988, at $8,544 and at $8,300. contributed another $8,200 while ("eyeglasses" in Spanish) added $8,100 and kicked in $7,100. pumped in $6,950, brought $6,300 and provided a $6,100 cushion. paid a $5,388 dividend, hit a $4,700 high note and extinguished $4,422. commanded $4,360, went for $4,200, hit $4,188 and crumbled at $4,122.

SnapNames had another 34 .com sales ranging from $2,000 to just under $3,900. You can check those out in the table below: 

Additional SnapNames Sales Between $2,000-$4,000 $3,855 $2,538 $3,600 $2,488 $3,500 $2,462 $3,402 $2,450 $3,200 $2,250 $3,160 $2,250 $3,100 $2,150 $3,100 $2,100 $3,000 $2,088 $2,938 $2,055 $2,900 $2,051 $2,899 $2,050 $2,655 $2,050 $2,630 $2,050 $2,601 $2,025 $2,600 $2,000 $2,595 $2,000

Sedo's roster included more gems too. brought $7,500, peeled off 60 C notes ($6,000) and gathered $5,200. rounded up $4,500, tallied 2,550 ($3,047) and booked $3,000. Sedo had three more at $2,500 each;, and (the latter sold by

Back at Enom's Club Drop, uncovered $5,100, provided $4,300 and two others; and took in $3,200 each. Another pair, and paid $2,600 apiece. 

At Afternic, earned $4,000, cooked up $3,750 and caught $3,688. and cornered $3,500 each while found $3,388. and went for $3,000 each and levied $2,889. Afternic also deposited $2,888 for and $2,300 for

In a couple of other notable sales, sold for $7,600 and drew a winning bid of $5,000 for

Global Contenders (.biz, .info, .net & .org)

The .orgs dominated last week's Global Contenders list, but this week .net was back in a big way, sweeping the first six positions and eight of the first ten. #1 led the way after going for $10,000 at Afternic. Looks like an excellent value to us especially considering what a great name it would be for a Las Vegas portal.  

SnapNames accounted for four of the next five sales, scoring with #2 ($4,700), #3 ($3,800), #4 ($3,350) and #6 ($2,511). Sedo slipped #5 into the group at 2,500 ($2,987). SnapNames practically owned the chart this week, taking 13 of the 20 positions overall.

.Info prevented a .net sweep of the top half of the chart by claiming #7 with at 1,800 ($2,151) and #10 at 1,500 ($1,792). Here's a look at the complete Global Contenders Top 20 for the week ending Feb. 19:

Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. Feb. 13, 2006 - Sun. Feb. 19, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. Feb. 21


Sold For

Where Sold
1. $10,000 Afternic
2. $4,700 SnapNames
3. $3,800 SnapNames
4. $3,350 SnapNames
5. 2,500 = $2,987 Sedo
6. $2,511 SnapNames
7. 1,800 = $2,151 Sedo
8. $2,101 SnapNames
9. $1,800 Enom's Club Drop
10. 1,500 = $1,792 Sedo

11. $1,661 SnapNames
12. $1,506 SnapNames
13. $1,500 Sedo
14. $1,351 SnapNames
15. $1,205 SnapNames
16. $1,200 Afternic
17. $1,199 SnapNames
18. $1,175 Sedo
19. $1,161 SnapNames
tie $1,150 SnapNames
tie $1,150 SnapNames

CLICK HERE for our Year-To-Date Charts.

After a very strong week last week, .org had to settle for just three entries on the second half of the chart this week. #13 was the best of those, going for $1,500 at Sedo. Another 3-letter .org,, was right behind at $1,351. The always popular three-letter acronyms took seven positions on the chart this week and one of those, ($1,175), gave that extension its only charted domain this week. 

There were six more four-figure sales just off the chart. That group was led by, sold for at 925 ($1,105) at Sedo. Sedo also sold for $1,000. SnapNames moved ($1,103), ($1,075) and ($1,024). Afternic accounted for the other four-figure sale, attracting $1,090 for

In other sales, Afternic sold ($750), ($575) and ($525). Sedo moved two more .infos, at 590 ($705) and at $700. A very nice 3-letter combination,, sold for a bargain price, $625, at

Country Codes certainly stole the country code show this week, setting a new standard for 2006 after changing hands for $80,000 in the private transaction we detailed earlier. That sale scored another big blow for the rapidly growing extension which also took #2 this week with at 13,500 ($16,130) and #4 with at 3,000 ($5,231).

Perennial favorite .de (German ccTLD) was held to two entries this week but both of those landed on the top half of the chart; #3 at 4,800 ($5,735) and #6 at 2,900 ($3,465). America's country code, .us, claimed three positions led by #7 at $3,250.

Sedo continued their domination of this chart by taking 9 of the 12 spots available. Here's a look at the complete Country Code chart for the week ending Feb. 19:

Country Code Top 12
 Highest Reported ccTLD  Sales: Mon. Feb. 13, 2006 - Sun. Feb. 19, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. Feb. 21


Sold For

Where Sold
1. $80,000 Pvt Sale
2. 13,500 = $16,130 Sedo
3. 4,800 = $5,735 Sedo
4.  3,000 = $5,231 Sedo
("marriage" in Spanish)
3,499 = $4,181 Sedo
6. 2,900 = $3,465 Sedo

7.  $3,250 Pvt Sale
8.  2,500 = $2,987 Sedo
9. 2,000 = $2,390 Sedo
10. $2,000 Sedo
11. $1,250 Afternic
12. 827 = $988 Sedo

CLICK HERE for our Year-To-Date Charts.

In addition to the UK, Germany and the US, this week's chart featured entries from Spain ( at $4,181), Austria ( at $2,390) and Sweden ( at $2,000). In other sales, Sedo sold (Swiss ccTLD) for 500 ($597) and Afternic sold for $500.  

There were a lot of changes on our Year to Date charts after this week's action. To see where they all stand now, check out our Year To Date Charts page.


As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of DotCom Group, LLC and Gordon Martin of also provide invaluable help in collecting data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday night publication to give you the freshest sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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