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August 27, 2012

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No Filet Mignon But Heaps of Hearty Domain Sales Help Market Keep Packing on the Pounds (Dollars and Euros Too)! 

by Ron Jackson

Week two of the 2006 domain sales season is now in the books. We didn't see the six figure sales we saw in the opening week of the New Year but there were an enormous number of very solid mid-range sales this time out. All but one of the domains on our new Top 20 Chart hit five figures and the action was much stronger on our Global Contenders and Country Code charts this week than it was a week ago. and crowded just about everyone else off the Big Board this week as SnapNames racked up 10 of the 20 chart entries while Sedo snared 8. Only and broke through the SnapNames/Sedo line and they each did it with a Top 5 domain. In fact Pool's premier name, hit the top of the chart after going for $38,000.

The hot streak at SnapNames started with #2 at $35,500. That was one of three names Snap placed on the top half of the leader board. They also scored with #6 at $16,250 and #7 at $15,500. Sedo marshaled their forces for an assault on the upper reaches of our new list and succeeded in capturing 5 of the first 10 entries. #3 led the charge for them at $30,000, with #4 just a half step behind at $29,500, sold by Chris Zouzas, is the highest .us sale ever reported (though we know of a few higher ones that were not released due to non disclosure agreements). It is also the highest New TLD sale ever reported, eclipsing the previous leader, New, a domain that changed hands for $28,086 in 2004.

Moniker/DomainSystems took their turn in the spotlight with #5 at $26,900. CEO Monte Cahn told us his company also sold a portfolio of 22 prime adult domains for $720,000 this week. The names can't be disclosed due to an NDA, but with an average sales price of $32,727 per domain, that transaction is worth noting.

Sedo placed three more domains in the first 10, including #8 at 12,500 ($15,163), #9 at $15,000 and #10 ("song book" in Spanish) at $13,900. looks like an especially good buy. It currently scores 751 with the extension in Overture and the buyer, a senior member at the forum, told us the domain has 4,000 back links and is producing four figures a month in PPC revenue.

Last week, only one non .com domain made the Top 20, but it was a different story this time out with four ccTLD's and a .net cracking the elite list. Let's take a look at how they stack up then we'll continue our run down of the very busy sales week that ended January 15:

The DN Journal Top 20 
Reported Domain Sales - Mon. Jan. 9, 2006 - Sun. Jan. 15, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. Jan. 17


Sold For

Where Sold
1. $38,000 Pool
2.  $35,500 SnapNames
3. $30,000 Sedo
4. $29,500 Sedo
5. $26,900 Moniker/ DomainSystems
6. $16,250 SnapNames
7.  $15,500 SnapNames
8. 12,500 = $15,163 Sedo
9. $15,000 Sedo
("song book" in Spanish)
$13,900 Sedo
11. 10,000 = $12,130 Sedo
12. $12,011 SnapNames
13. $12,000 SnapNames
14. $11,911 SnapNames
15. 6,500 = $11,504 Sedo
16. 9,280 = $11,257 Sedo
17. $10,600 SnapNames
18. $10,255 SnapNames
19. $10,000 SnapNames
20. $9,100 SnapNames

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

CLICK HERE for our Year-To-Date Charts.

As you can see, Sedo accounted for all four of the country code domains that crashed the .com party on the Big Board. They did it with that big .us sale, a pair of's and a .de (the German ccTLD that is the world's second most popular extension, trailing only .com in total registrations). #11 (sold for $12,130) may ring a bell. Just last week Sedo sold the .com version of that domain for $49,999.

#18 gave the Global Contenders (.net, .org, .biz and .info) their only representative on this week's leader board. The $10,255 price paid at SnapNames also makes that the top sale in the GC category this year. This is a good place to remind you that our Year-To-Date Sales Charts have moved to a new page of their own. That page features all three of our YTD charts and accompanying commentary on the top 2006 sales in all extensions. You can always find a link to the YTD Charts on our Main Menu as well as at the bottom of each of the three weekly charts on this page.

.Com Supporting Cast

Now let's take a look at the week's other notable .com sales. sold and for a nice package price of $19,600. They were unable to break out the individual prices for the domains, otherwise would have taken a spot on the Big Board. 3-number .coms also have a significant value, however the 2-number domain would clearly be more valuable, making it impractical to assign an equal value to each domain for charting purposes.

The SnapNames juggernaut was not confined to the Top 20 list. They harvested dozens of additional solid four figure sales including ($8,988), ($8,599) and ($8,100). dialed up another $7,100, kicked in $6,600 and two others; and (British spelling) contributed $6,100 each. trimmed off $5,988, provided $5,785 and tacked on $5,700. found $5,600 while and rounded up $5,400 each. returned $5,300, landed $5,100 and another pair; and deposited $4,600 each. 

Also at SnapNames, rose to $4,544, rolled up $4,426 and went for $4,315. netted $4,211 and earned $4,100. SnapNames had 40 more .com sales between $2,000 and $4,000. You can check those out in the table below: 

Additional SnapNames Sales Between $2,000-$4,000 $3,951 $2,600 $3,800 $2,450 $3,636 $2,350 $3,555 $2,350 $3,530 $2,350 $3,426 $2,338 $3,332 $2,338 $3,304 $2,333 $3,300 $2,272 $3,205 $2,251 $3,100 $2,222 $3,100 $2,200 $3,100 $2,150 $2,988 $2,150 $2,900 $2,075 $2,900 $2,050 $2,877 $2,050 $2,877 $2,050 $2,767 $2,005 $2,700 $2,005

Back at Sedo, made $6,000 and three others;, and sold for $5,000 each. floated $4,500, sewed up $4,000 and raised 2,750 ($3,336). posted $3,000, drew $2,800, collected 1,500 ($2,655) and fetched $2,500

By the way, Sedo reached a major milestone with the New Year when the number of domains listed for sale on their site hit 3 million, by far the highest number in the world. They predict they will hit 10 million listings in two to three years. We'll be posting more on that story in our Lowdown section Wednesday.

Continuing our .com roundup, went for $6,500 at Moniker/DomainSystems and attracted $4,500 at Enom's Club Drop. At, returned $4,000, hooked up with $2,300, flashed $2,088 and revealed $2,000

In addition to having the week's top domain, Pool picked up $3,700 for and $3,601 for scratched out $3,400, closed at $3,100 and put $2,059 in the collection plate.

Global Contenders

The Global Contenders turned in a much better performance in their second trip around the track. In our inaugural GC report last week, prices on the Top 20 ranged from $650-$4,750. This week every domain on the chart hit at least four figures and the leader,, was more than twice as high as last week's top domain. 

With respect to extensions, .net was the clear winner this week (after splitting evenly with .org last week when each took 8 chart positions). No contest this time around. .Net racked up 13 entries with .org limited to 5 and .biz taking the other two. .Info was shut out. In the competition between the two gTLD's we categorized as "new extensions" prior to this year, .biz has outperformed .info in the early going. .Biz has had four charted domains in two weeks (all in four figures). .Info has been held to a pair of three-figure entries at the bottom of last week's chart.

It was also no contest among venues. SnapNames did even better on this chart than they did on the mainstream Top 20 (where they walked off with half of the chart). Snap snagged 12 of 20 entries on this list including the chart topper. Sedo had four while Enom's Club Drop and Moniker/DomainSystems took home two trophies each. 

Moniker made theirs count with #2 at $9,000 and #3 at $6,220. SnapNames then took off on their first multi-domain run with #4 ($5,211), #5 ($4,100) and #6 ($3,601). Sedo's quartet was led by #8 and #11 at 1,760 ($2,135).

Three-letter domains, as usual, made a good showing with five of the popular acronyms on the new leader board. The top name in that category was #9 at $2,400. and tied for the 13th spot at $1,900 each, #17 went for $1,669 and #18 added $1,361. Here's a look at the complete Global Contenders Top 20 for the week ending Jan. 15:

Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. Jan. 9, 2006 - Sun. Jan. 15, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. Jan. 17


Sold For

Where Sold
1. $10,255 SnapNames
2. $9,000 Moniker/ DomainSystems
3. $6,220 Moniker/ DomainSystems
4. $5,211 SnapNames
5. $4,100 SnapNames
6. $3,601 SnapNames
7. $3,500 Enom's Club Drop
8. 2,500 = $3,033 Sedo
9.  $2,400 SnapNames
10. $2,356 SnapNames
11. 1,760 = $2,135 Sedo
12. $2,101 SnapNames
tie $1,900 Enom's Club Drop
tie $1,900 Sedo
15. 1,500 = $1,820 Sedo
16. $1,800 SnapNames
17. $1,669 SnapNames
18. $1,361 SnapNames
19.  $1,200 SnapNames
20. $1,174 SnapNames

CLICK HERE for our Year-To-Date Charts.

Three other four figure domains, all sold at SnapNames, finished just off the chart. sewed up $1,161, brought $1,150 and collared $1,050. Afternic had the week's best .info, at $950

Sedo's roster included at 800 ($970), at 700 ($849) and at 625 ($758). added 600 ($728) and pitched in 450 ($546). In a private sale, brought 600 ($728).

Country Codes

When we retired our New TLD chart and sent .us off to compete against the world's more established country codes like .de and, we knew the American extension was moving up several weight classes. Still, just two weeks into the fray, .us answered the bell and landed a big blow with this week's #1 ccTLD domain,, going for $29,500 (the highest .us price reported to date).

The United Kingdom's won the overall numbers battle, taking 5 of 10 chart positions. Germany's powerhouse .de extension claimed three and the final slot went to Canada's .ca. Among the sales venues, Sedo owned this chart again, accounting for all but one entry. 

The onslaught was led by #2 at 10,000 ($12,130) and #3 at 6,500 ($11,504). .De made its first appearance with #4 at 9,280 ($11,257) and #5 at 5,000 ($6,065). The Canadian entry was #8 at 4,000 Canadian dollars ($3,436). Another nice .ca sold for $4,950 but is subject to a non-disclosure agreement.

Here's a look at the complete Country Code Top 10 for the week ending Jan. 15:

Country Code Top 10
 Highest Reported ccTLD  Sales: Mon. Jan. 9, 2006 - Sun. Jan. 15, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. Jan. 17


Sold For

Where Sold
1. $29,500 Sedo
2. 10,000 = $12,130 Sedo
3.  6,500 = $11,504 Sedo
4. 9,280 = $11,257 Sedo
5.  5,000 = $6,065 Sedo
6.  3,500 = $4,246 Sedo
7.  3,200 = $3,882 Sedo
8.  4,000 Can$ = $3,436 Pvt Sale
9.  2,222 = $2,695 Sedo
10. 1,500 = $2,655 Sedo

CLICK HERE for our Year-To-Date Charts.

All of this week's entries hit at least four figures and three more were sold in that range at Sedo where went for 2,000 ($2,426), delivered 1,400 ($1,698) and (Denmark ccTLD) drew 1,000 ($1,213)

Also at Sedo, (Liechtenstein ccTLD) scored 750 ($910) and, in a private sale, added 1,000 Canadian dollars ($859)


As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to [email protected].

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of DotCom Group, LLC also provide invaluable help in collecting data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday night publication to give you the freshest sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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