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May 25, 2016

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Giant INTA Conference Brought Domain Innovators to Orlando and Put Some Into Orbit

The 139th annual meeting of the International Trademark Association (INTA) ended today in Orlando with over 10,000 attendees from all over the world on hand for the five-day event. Many domain industry companies had  representatives at the show - several of whom were featured speakers - with new gTLD registries having an especially high profile. One of those operates a domain with special appeal to trademark interests - Dot Trademark TLD Holding Company of China, who runs the 
new . extension (pronounced .shangbiao) - which is the Chinese equivalent of .trademark. It is the first TLD in the world that requires a trademark before you can register one of their domains.

Domain industry veteran Ken Hansen, who is Dot Trademark's Senior Advisor, International, told me, "Chinese brands and consumers view . as an online trademark symbol, and a means of easily finding authentic trusted brands online.  7,000+ brands including global companies like Amazon, Microsoft, Rolex, Facebook, Lacoste and Yahoo have registered their . domain name." 

Dot Trademark President Walter Wu (based in Beijing) and Head of Policy Dennis Cai (based in Hong Kong) joined Ken at INTA. In addition to the work they did on behalf of their TLD throughout the week, they invited some 85 guests to a private tour and dinner at the Kennedy Space Center last night (Tuesday, May 24, 2016). My wife Diana and I were among their guests so I took the opportunity to take some photos to share with you. 

(L to R): Dot Trademark TLD Holdings executives Dennis Cai, Walter Wu and Ken Hansen welcomed guests to dinner at the Kennedy Space Center in Florida Tuesday night.

Below: A scene from the Dot Trademark dinner where Walter, Dennis and Ken 
filled their guests in on the background and benefits of the new .商标 (.trademark) TLD. 

Above: Guests at the Dot Trademark dinner and tour of the Kennedy Space Center came from all over the world (with an especially large representation from China). Familiar faces from our industry included Howard Neu (attorney and Co-Founder of THE Domain Conference) at left, and 101Domain's Joe Alagna (center) with Greg Shatan (McCarter & English, LLP).

The dinner capped an evening that had begun with an awe inspiring private tour of the Kennedy Space Center that began shortly after our buses arrived about 6pm (it was a one-hour trip from the Convention Center in Orlando to the Space Center, located on  Florida's East Coast). It was my first visit there in well over 20 years and the Center has grown dramatically since then. A series of expansions has produced a world of space wonder that could easily keep you busy and enthralled for an entire day. 

The star of the show is the Space Shuttle Atlantis, the amazing craft that flew 33 missions - the last in July 2011. Those trips comprised 4,844 orbits of the earth which works out to over 126 million miles! The first thing we saw when we arrived were the giant booster rockets and fuel tank at the entrance to the Atlantis building. Our group must have snapped 126 million photos there alone!

Massive booster rockets and fuel tank at the entrance to the Atlantis Space Shuttle exhibit at Kennedy Space Center.

Above: Dot Trademark guests get their first look at the 
Space Shuttle Atlantis that now resides at the Kennedy Space Center
.

Below: A view from the opposite end of Space Shuttle Atlantis. 

Above: Among the many interactive exhibits at the Kennedy Space Center is this scale model of the Space Station (adjacent to the Atlantis) that you can crawl through yourself (as many in our group did). This model is 3/8ths the size of the real thing.

The Dot Trademark guests, especially those visiting the Kennedy Space Center for the first time, were completely awestruck. There is so much more to see and do there that is beyond the scope of this article but if you have a chance to go, by all means do it.

While everyone appreciated the special evening they were treated to, I was especially impressed to see Misters Wu, Cai and Hansen visit every table after dinner to personally thank their guests for coming. It's the kind of gesture the Chinese are known for but it is still very  moving to see hosts honor their guests in such a respectful way.

Speaking of thoughtful people, Barbara Neu (Co-Founder of THE Domain Conference) wanted to give Ken (who invited most of the U.S. guests) a special thank you in return. She learned that the Space Center Gift Shop had only one set of NASA cufflinks left - the pair in the display case - so she bought them and gave to Ken after dinner.

Barbara Neu gives Ken Hansen a special set of cufflinks 
after dinner at the Kennedy Space Center.

Ken Hansen's new NASA cufflinks. Barbara hopes they will remind him of how 
appreciative Dot Trademark's guests were for their evening at the Kennedy Space Center.

(Posted May 25, 2016)


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