All of the domain brokerage companies have one thing in common - they want the best brokers in the business working for them. That means having to make a convincing case in the competition for sales talent. Flippa and Domain Holdings just added a powerful weapon to their recruitment arsenal - a brand spanking new office in an exceptionally attractive location. Now their compelling pitch goes like this - "Looking for the perfect work-life balance? Imagine working for an innovative internet company in the heart of a boutique beach town..." That attractive proposition is a dream they are positioned to turn into reality.

Popular digital asset marketplace Flippa, who bought DomainHoldings exactly one year ago, is headquartered in Melbourne, Australia and also has a U.S. office in San Francisco. However, they decided to relocate the entire domain brokerage team (under the Domain Holdings banner) to a custom built new office in the heart of Delray Beach, Florida. The new digs are six blocks west of DH's former office on trendy East Atlantic Avenue.

Michelle Miller, who heads up Flippa's U.S. operations, told us “Destination Delray” became the theme for Flippa when they acquired Domain Holdings Group. With two start-up inspired office spaces that include self service beer on tap, unlimited coffee, free lunch, lounges, causal work spaces, and much of what has become “standard perks” for start-ups in and around Silicon Valley, Flippa wanted to make sure the DH team had that same fun and innovative feel."

“We have exceptional offices in Melbourne and San Francisco that attract the best talent and, because Delray is known as a beach town, we decided to bring some of that start-up mentality and style here. We wanted to create the best of both worlds for professionals who appreciate the slower pace of life at the beach, but also want to be a part of a fast-paced, growing internet company.”  

Michelle Miller
Head of U.S. Operations
Flippa/Domain Holdings 

While Flippa’s Melbourne office primary consists of developers and it’s product team, the San Francisco office houses customer support, website brokerage, and it’s mobile apps teams.  With the majority of our domain specialists based in Delray Beach, Flippa considers this new office its “domain headquarters”.  

Above and below: The new office space was completely gutted down to the studs so the company could custom design everything in their space. Ms. Miller told us, "I took everything into consideration from the windows/sunlight to how the brokers and private offices would interact and feed off each other creating a BRIGHT :) positive productive working environment. The demo/contractor crew turned it around in record  time - props to the contractors of Delray - the entire build out took just three months."

Above: The domains brokerage and customer support teams humming away in the new space.

Below: Chris Waters (standing), who joined the team in January talks about "domain valuations" with the Flippa Support team and Junior Domain Holdings brokers.

In addition to the beach life-style and great restaurants, Delray Beach offers many other benefits that are unique comared to more traditional start-up company locations - the cost of living and overall quality of life being the two most notable benefits.   

Michelle said, "With an overall median rent of $1274 in Delray Beach, comparable rental costs in San Francisco are an astounding $3770 (source: numbeo.com) – that’s nearly three times more expensive.  Skyrocketing housing has been a hot topic in San Francisco and smaller internet companies such as Flippa have a tough time providing compensation packages to match the rapidly rising cost of living.  Being able to provide a high quality of life for our employees is very important to us. It’s not just about big salaries. While we love our San Francisco and Melbourne offices, we saw a real opportunity here in Delray to give our employees more options."

The new Delray office has many of the same perks as the West coast and Australia offices, including free lunch (the Delray office is conveniently located above Rocco’s Tacos), a dog friendly environment, free beverages, a fun lounge space and more.  

Above: One of the final finishing touches at the new office will be hanging this oil painting by Diana Jackson that Flippa/DomainHoldings acquired from a charity auction benefiting The Water School at last year's debut edition of THE Domain Conference in Fort Lauderdale. Michelle said, "I thought it would be appropriate to hang it by our water cooler - we want to remind ourselves and each other to never take it for granted!" 

By the way. the new Delray Office happens to be hiring Junior Bokers right now! For more information contact [email protected].