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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Fred
Mercaldo's City Brand Media Announces New
Partnership with Ammar Kubba's Afterthought Inc.
- Deal Brings the @Identity Email Platform to
CBM Sites
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City
Brand Media, LLC (CBM)
has announced an exclusive new
partnership agreement with Ammar
Kubba’s Afterthought, Inc.,
owner of the @Identity
vanity email platform, with plans to
implement the program in over 150
markets where CBM owns and/or
manages City(dot)com brands. The
@identity platform allows
individuals and businesses to
register and use new personalized
email addresses incorporating their
city name.
City
Brand Media CEO Fred Mercaldo
said, "We feel there is a
strong demand for individuals and
businesses alike to simplify and
consolidate their online identity.
Now, rather than long and generic
email addresses, there is an
opportunity to have a digital
identity associated with your
hometown, with either first name,
last name, initials, or any other
string (e.g., [email protected])
or business identity (e.g., [email protected]).”
A
press
release about the partnership
said, "Kubba initially invested
in @identity as a platform primarily
for geo-based domains, but after
receiving strong interest and
sustained
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Fred
Mercaldo
CEO, City Brand Media
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market
demand, the vision quickly expanded
to include global brands and
affinity groups seeking to promote
their brands and reward their
customers with personalized and
branded email addresses."
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Ammar
Kubba
Founder & CEO,
Afterthought Inc. |
Kubba
said, “Fred and I
have been exploring this
partnership for quite some
time now, and I’ve come to
the conclusion that the CBM
network and their
broad marketing reach gives
@identity its best chance to
fulfill my original vision
and succeed on a large
scale. The initial rollout
is just the tip of
the iceberg, with an
additional 100+
international City/Country(dot)com
brands currently being
developed by CBM that will
go live on the platform over
time. I have no doubt
that the proven and
immensely talented CBM team
are the right partners
to take @identity to the
next level, and I’m also
happy to say that I will
continue to be involved with
the project in an advisory
capacity, doing what I can
to further ensure our
success."
The
CBM release noted
"Marketing collateral
and videos, price modeling,
and platform infrastructure
and product refinements are
currently underway, and the
platform is scheduled to
beta launch in the first
markets as early as June
1st."
Mercaldo
added, "We’re in the
final stages of selecting a
major advertising and PR
firm to help us launch
in each major market.
We anticipate strong
demand for the @identity
product in both large and
small markets alike, and
these email addresses will
also go a long way in
promoting our online brands,
providing |
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an enhanced
monetization solution for
our partners and clients,
and further solidifying the
awareness, branding, and
presence that a City(dot)com
site should have in each and
every city." |
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(Posted
May 3, 2016)
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