Domain
drop catching powerhouses
NameJet
and SnapNames
announced
today that, effective immediately,
they are combining backorders
for pending delete domain names on
both platforms into a common
drop-catching and auction engine.
Together
the two companies represent a large
segment of domain registrars
including Network
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Solutions,
Enom, Register.com and
Name.com (giving them access
to expiring domains at those
registrars). By combining resources
they expect to see a substantial
improvement in drop-catch
efficacy across both platforms.
Their press release on the
partnership noted, "This will
result in customers being able to
acquire more of the domains they
wish by placing a single backorder
on either platform with a higher
probability of success."
If
more than one backorder is placed
from either platform on a domain
that is caught in the drop, it will
move to a private auction where both
NameJet and SnapNames bidders may
participate. Minimum bid increments
and proxy bid rules for pending
delete names on NameJet have been modified
to match those of SnapNames in
order to provide a consistent
customer experience. The integration
will not affect NameJet’s
exclusive registrar expiry or
private lister inventory.
NameJet
General Manager Jonathan
Tenenbaum (left)
and SnapNames
VP of Operations Michael
White (right). |
NameJet
General Manager Jonathan
Tenenbaum said, "We
are very excited to
integrate with SnapNames for
the drop. This is a natural
fit and we think it will be
great for our customers. By
utilizing and supplementing
SnapName's industry-leading
resources, we will greatly
improve our drop catching
efficacy and give our
customers the best
opportunity to catch
dropping domains on
NameJet."
SnapNames
VP of Operations Michael
White added, “We
are |
always
looking for ways to leverage
our power in the drop to
better serve the industry
and create a positive
experience for our
customers. Building the
bridge between SnapNames and
NameJet will improve success
rates for customers across
both platforms.” |
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