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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Chinese
Buyers Breathe New Life Into Early .Com
Alternatives: 16-Year-Old .WS Feeling the Love
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It's
no secret
that Chinese buyers have given the
domain market - both new
registrations and aftermarket sales
- a huge boost is recent
months. Everything from top-tier
short .coms to random four-letter
acronyms and numeric domains to new
extensions like .xyz, .top,
.club and others have all benefited
mightily from China's embrace
of domains as long term
assets.
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The
list also includes a couple much
older re-purposed ccTLDs that were
the "new gTLDs" of their
day - .WS (representing
Samoa) and .CC (originally
assigned to the Cocos and Keeling
Islands). Nearly 20 years ago,
entrepreneurs, wanting to carve out
a share of the rapidly growing
Internet land rush, cut deals with
the governing bodies in those
countries to rebrand and
market the TLDs globally as
alternatives to .com.
For
example, Alan Ezeir and Michael
Starr of Global Domains
International (GDI), who founded
the new .WS in 2000,
positioned their extension to mean
"website". While
those TLDs never made big waves in
the aftermarket they piled up more
than enough registrations to keep
them quite profitable through the
years. Now - thanks to China - they
are doing better than ever.
Ezeir
said, "The rise of the Chinese
Domain Market has been a
thrill to watch. In December
2015 alone, thousands of .WS domain
names were registered in China. The
entire 4-number Chinese Premium .WS
space sold out over a three
day period in December. GDI has
partnered with experienced industry
leaders to help accommodate the .WS
growth in China, and we are excited
to announce new policy changes that
will help meet this demand."
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Alan
Ezeir, Co-Founder & President
Global Domains International
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"Our premium domain pricing for all 2 and 3 character .WS domains is changing. Beginning
today (February 22, 2016), all new registrations of 2 and 3 character domains will be sold for a
onetime premium rate which includes one year of registration. All renewals and transfers will be charged at the same rate as all other
standard .WS domain registrations. This pricing change will be extended to all our registrars as well. So whether someone buys directly from us or one of our registrars, everyone will be able to take advantage of our new pricing."
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In
conjunction with that
pricing change, today at
3pm (US Eastern time, 12
Noon Pacific, February 22)
.WS is starting a series of
exclusive Name Jet auctions
featuring 22 two and three
character .WS domains at no |
reserve.
Those domains will have
standard renewal prices.
Ezeir noted their 1-3
Character domains previously
had yearly premium fees but
that is no longer the
case. Transfers also now
work just like any other
standard TLD (to and from
any of the approximately 100
registrars that carry .ws).
In the past .WS domains had
to stay with the registrar originally
used to purchase them. |
In
another recent changed, Ezeir
added,"5-20 all-number .WS domains (5N-20N)
had been held back at the Registry level since we launched the .WS top level domain. We
made those domains available for registration
for the first time on January 28,
2016 - all at standard domain
pricing - and we are are seeing strong
demand in our numerics, currently
being registered in volume in the
5 number space."
There
is a fascinating story about how
Ezeir and Starr originally acquired
the rights to .WS, an effort that
started in the late 1990s. You can
read all about that here.
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(Posted
February 22, 2016)
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