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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
![](http://www.dnjournal.com/images/gossip.gif)
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Andrew
Rosener Says China Wasn't the Only Big Change in
2015 - Veteran Broker Also Shares His 2016 View
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The
12th annual
State
of The Industry Cover Story
that we published yesterday was
pretty comprehensive with 13 experts
sharing their views on the most
significant events of 2015 and what
they are predicting for the year
ahead. However, one thing was missing
- one of our experts!
That
was entirely my fault - a mistake
that will be corrected in this
article. I send out requests for
comments to leaders in every sector
of the industry each year (and
invite some new people every year to
keep the mix fresh). This year
as the responses came back in I
filed them in an email folder so
they would be close at hand when I
got back from NamesCon
and could start putting the story together. However, one response came
in the night before I left for
NamesCon. I had already shutdown my
desktop computer for the trip, so the email was downloaded to my
laptop instead. The problem was I forgot to
get it off the laptop when I
got home so it wasn't in the story
folder.
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![](http://www.dnjournal.com/images/lowdown/bigstock/2016/2016-beach-300.jpg)
2015-2016
image from Bigstock
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As
it happens was one of the responses
I wanted most. With the domain
boom in China being on
everyone's mind, I reached out to
more top tier brokers than usual to
get their take on the phenomenon and
whether or not they thought it would
continue in 2016. So, it was
especially perplexing to find out I
had misplaced answers I had gotten
nearly 3 weeks earlier from ace broker Andrew Rosener
from MediaOptions.com.
Being the nice guy that he is Andrew
understood, assuring me that he was
even more forgetful than I am (not
likely!) and I appreciated that.
On
the plus side that gives us an
insightful Bonus Round to
further expand the views shared in
this year's story. Here is what
Andrew had to say:
"Clearly,
the largest trend in domain
names for 2015 was the explosive
Chinese market. However,
beyond that I think that at
a higher view, our
industry evolved in a big
way. When I think
back to my beginnings in the
domain industry I imagined a
market that would one day
offer liquidity, fast and
safe transactions on demand
and a greater degree of
transparency. In
2015 we saw tremendous leaps
forward on all of
those fronts, particularly liquidity.
The number of buyers in the
market for strong .com
domain names is unprecedented
and it is not just the
Chinese. The Chinese
were the fire that
was needed to take this
industry to the next level,
but now that we are on our
way I think it will become
more clear in the near
future how big this industry
actually can be."
"We
are in an amazing place
in time for the domain
name industry and the
internet as a whole. An
incredible number of outside
influences are going to
direct the market in
2016, everything from
fluctuating
currency, |
![](../../../../images/lowdown/rosener-andrew-280-2013.jpg)
Andrew
Rosener
MediaOptions.com |
China’s
Yuan becoming a
reserve currency, Virtual
Reality, 3D Printing, the
potential for India
to become the next China
(although less optimistic
about this) and the economy
(at least in the USA)
possibly shaking it off
after nearly a decade of
stagnation."
"Look
for continued growth
in short domains and one
word .com brands in 2016.
Potentially exponential
growth. But by the
same token, expect
tremendous amounts of volatility
and uncertainty. Have
faith in the fact that a great
domain name continues to
be one of the greatest
single asset investments you
can make, ever more
interesting and valuable by
the day as governments
increase currency controls
and restrictions. There will
be more money entering the
domain market than we have
ever before seen, but it
will be highly concentrated
on top tier domain assets.
Long domains (3 words plus)
will continue to fall out of
favor for many reasons and shorter
is better will continue
to be the mantra. Expect a
lot more consolidation
of companies (service
providers) as well as
portfolios. The way we think
about domain name sales and
end user transactions may
very well get turned on
its head with innovative
lease or lease to own
options coming to market."
![](../../../../images/lowdown/rosener-andrew-2010-620.jpg)
Andrew
Rosener speaking at the 2010
T.R.A.F.F.I.C. Vancouver
Conference in Canada.
Thanks
again to Andrew for sharing
his insight. While I wish I
had gotten it into print
when I was supposed to, it
wound up being a pleasant
surprise in another way -
kind of like taking down the
Christmas tree only to find
a really cool package still
under there that you missed
Christmas
morning! |
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(Posted
January 28, 2016)
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