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Domain
names
got a lot of stage time this
month at the 2015 edition of the
prestigious Finance
Magnates Summit that
drew some 1,500 financial and
trading professionals to London.
New gTLD registry operator Boston
Ivy presented a workshop
there called Choosing a High
Impact Domain Name and they
couldn't have found a more receptive
audience for their suite of new
extensions that include
.broker, .cfd, .forex,
.trading, .markets and
.spreadbetting, all of which
are now in General Availability.
To
get their message across, Boston Ivy
invited Sedo's
always eloquent Chief Sales Officer,
Solomon Amoako, to come to
London to explain the competitive advantages
that highly relevant domain names offer. A review of
Solomon's speech published at FinanceMagnates.com
said Amoako covered the five key points
to consider when choosing a
domain name, beginning with research
and analysis of the target market and
demographics to better understand
what names and extensions fit best.
As an example, Amoako cited IG.Forex
and that by adding the .forex domain
it provides a straightforward way
for potential customers to easily
know what IG is.
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Solomon
Amoako
Sedo Chief Sales Officer
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Second
and third were keeping the
domain simple and to avoid
using numbers or hyphens that
can confuse web users.
Next is finding a domain
that fits with the community.
The idea being that a TLD like
.technology or .trading will allow a
site to connect better with users
that have an affinity towards
technology or trading. Finally,
Amoako advised taking into account
how the domain will effect click
through rates. He said domains
that make it easier to understand what
the company does have high click
through rates on web searches. You
can watch Solomon's entire presentation
here:
Amoako
noted that we have yet to see
much marketing of the new TLDs.
However, he believes that as brands
embrace the new TLDs, such as
Google who purchased the
.App registry, market awareness
for these alternative web extensions
will grow strongly. In terms of the
.forex TLD, Amoako predicted that FX.Forex
would be a million dollar domain in
the future.
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