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September 14, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Sedo to Promote New gTLDs at Giant DMEXCO Conference in Germany This Week

Domain conferences are considered a success if they can attract a few hundred attendees so it might be a little hard to wrap your head around an Internet related show that is 100 times bigger than that. Such a show will be held Wednesday and Thursday (Sept. 16 & 17) when the 2015 dmexco digital marketing expo and conference 

(Europe's largest in this field) will be staged at Congress Hall in Cologne, Germany with over 32,000 attendees on hand. Dmexco attracts marketers and digital communication professionals from a range of multi-national companies and agencies from all over Europe and beyond. Organizers say attendees will come from 84 different countries.

As most of you know, Cologne also happens to the be the home base of domain industry giant Sedo and, just as they did last year, Sedo will take advantage of dmexco's presence in their backyard to promote their partner's new gTLD 

offerings to leading digital marketers. As a global domain sales platform, Sedo wants to build awareness for its premium domain inventory, as well as for the new domain extensions themselves. Their promotion is a collaborative effort with partners including RightSide, Donuts, Minds + Machines, Uniregistry, dotClub, Top Level Spectrum, Radix, Boston Ivy and many more. Visitors to Sedo's booth (Hall 6- Booth D011) will be exposed to new extensions like .club, .click, .website, .marketing, .events, .link and .media to name just a few. 

The busy Sedo booth at the 2014 dmexco conferecne

Sedo will be the exclusive domain marketplace at dmexco. In fact, event organizers created the Domain Trading category specifically for Sedo. This year’s exhibition space concept is Times Square themed using the tagline “On top of the domain world with Sedo.com”.  Sedo will feature large scale multimedia representations of the iconic billboards, a play on the New York Stock Exchange ticker with domain names constantly running on a screen and other visitor-engaging options. The exhibition space will also be “topped off” with Sedo’s signature frozen yogurt bar with “domain-infused” toppings (named after partner's extensions). Visitors are encouraged to join Sedo and its partners for a complimentary tasty treat at the company booth.

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