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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Above.com
Begins a Repositioning of Their Brand - Aaron
Kvitek Hired to Oversee the Effort
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While
Above.com
is a well-known domain industry
brand the Co-Founder and President
of Trellian (Above.com's
parent company), David Warmuz,
feels a lot of domain investors
still aren't aware on many of the
company's wide ranging services. If
your first thought when you hear
Above.com mentioned is domain
parking, you aren't getting the big
picture. To change that, Above.com,
who provides domain investors with
free tools designed to minimize
the daily challenges associated with
the monetization, registration and
selling of their domains, has
announced the launch of a major brand
repositioning initiative.
The
company said that as changes unfold
in the months ahead domain investors
with accounts at Above.com will have
"access to a variety of enhanced
product features and benefits that
will reinforce Above.com’s brand
positioning as a technology
innovator."
Warmuz
said, "Despite what many
domainers think, Above.com is not
a parking service. We actually
operate at a level above parking
services by making them compete
against each other for domain
traffic.
In fact, we go a big step
further by enabling direct
advertisers to compete for the
same traffic. By maximizing the
competition for traffic, our
technology ensures the best possible
monetization."
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David
Warmuz
Trellian Co-Founder & President
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Warmuz
added, "Many domainers don’t
know this, and many also don’t
know that Above.com has an integrated
registrar and buy/sell
marketplace.
This lack of awareness is why
we are launching our brand
repositioning initiative.
We want to help everyone
fully understand and experience the
revenue improvement advantages that
we offer, not to mention the time
and cost saving advantages.”
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Aaron
Kvitek
SVP, Strategic Marketing,
Above.com |
To
underscore their commitment
to this initiative,
domain industry veteran Aaron
Kvitek has been
hired as SVP, Strategic
Marketing.
As
many of your know, Aaron
served as VP Marketing &
Communications at Oversee.net
from 2007 to 2013.
In addition to
holding corporate level
responsibilities as a member
of Oversee’s senior
executive team, Aaron was in charge of marketing
and communications for DomainSponsor,
Moniker and SnapNames.
He also organized and
ran ten global and
regional DOMAINfest
conferences from 2008 to
2013 in the U.S. and Europe,
helping to build that
franchise’s reputation for
providing the domain
industry with high quality
learning and networking
opportunities.
While
you can expect a lot of
changes at Above.com through
the rest of this year the
company noted, "domain
investors do not have to
wait for the rollout of this
initiative to take advantage
of Above.com’s ability to |
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make parking services and
premium advertisers compete
for their traffic.
This technology has
been in place since 2009 and
has been consistently
upgraded with new features.
For domain investors who are
not ready to point their
domains to Above.com’s
name servers, creating a free
account at
Above.com will allow them to
consolidate, view and
download historical and
daily stats from all of
their parking company
accounts. |
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One
other note today - Angela
St. Julien has a
very special guest
lined up for his
next Brand.bar
Happy Hour Chat
coming up Thursday
(August 27) at 4pm
(US Eastern Daylight
Time). Angela will
be interviewing Royal
Bobbles
Founder Warren
Royal -
the veteran domain
investor/developer
who built one of the
world's leading
bobblehead doll
companies from
scratch on the Bobbleheads.com
domain name he
bought for $30,000.
If you want to take
a good domain to the
next level, Warren's
inspiring story is a
great case study
detailing how it can
be done. |
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(Posted
August 25, 2015)
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For
all current Lowdown posts - Go
Here
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domainers The
Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
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